Sustainable Competitive Advantages: Product Excellence Explained

If you build a better mouse trap people will buy it, and if you create a brand that people love they will buy anything you sell. Here we talk about the sustainable competitive advantage focusing on product excellence.
Copyright Mark Wolters 2020
Topic 2: Strategic Marketing
#marketing #principlesofmarketing #competitiveadvantage
Filmed in Atlanta, Georgia
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[@ProfessorWolters]

The stabilizing software made it a bit "tight" for the second half of the video... I won't be doing that one again :) yikes. Sorry about that.

[@michaelmonn9308]

Even though I am an old fart, I certainly want to be perceived as cool and not an old fart. 😂

[@woltersworld]

you are not an old fart Michael. You are a cool stud puppy!