Swedish candy is taking over social media

[@T1hitsTheHighestNote]

As a native Swede, it’s so funny to see how our standard selection wall of bulk sweets are introduced as a hipster premium product, with stores reminiscent of Apple or clothing.

[@BismarcksOtto]

yup, we had them in Germany for what feels like forever, too. At least since the 80s, every big supermarket and the candy departments of department stores. Used to be called "lose candy section/boxes", more recently I think is "pick & mix". So we have you to thank for this lovely invention?

[@glacieractivity]

👍 While your Norwegian extended family is selling branded water for ridiculous prices to the same kids, how would they have reacted to watching us meet up at the border so Dad could get a bottle of cheap whisky, and Mum could get a bottle of Cointreau. We kids could pick up the sweets without fancy boutique bags in sight. No wonder we Scandinavians ponder when Americans messed up their ideas about capitalism (while also observing that Scandinavia/the Nordics have done a pretty solid job on the branding of us all in the last 40 years. Our Danish friends opening a bottle of wine for some "hygge" has turned into a global lifestyle solution, FFS! But hey - if someone wants to pay 20 USD per litre for Norwegian tap water and turn, admittedly pretty good, Swedish jelly beans into lifestyle products - be our guests. 😁

[@Paralyzer]

Du vet inte vad du pratar om, he’s lying people .

[@teijaflink2226]

As someone from Sweden I'm very confused by this, the candy isn't that special imo.

[@The_Nightsong]

Agreed 😝🇸🇪

[@tellyourstorymusicbyikson]

Pretty ingenious by Leo and his team for being at the right place at the right time to capitalize on this. These shelfs are so common in Sweden we sort of take it for granted 🇸🇪

[@Hopdog230]

Im in Stockholm and this is hilarious. The candy aisle at the supermarket is a normal thing here. And yes Saturday candy.. it’s healthier to have only one day a week. Lördagsgodis. Saturday candy.

[@Snowkobbie]

And better for your teeth. 😉

[@IAmShouTucker]

True. But a lot of people don't care about lördagsgodis and just get it when they are craving it.

[@ytshirley1071]

i don't disagree entirely, but I moved to Sweden a few years ago myself and my partner, his family and other people around us seem to have a big problem stopping eating sweets when they should. Of course it's not a uniquely swedish problem, but people don't seem to be aided by having that subconscious mindset that candy is a rare indulgence you must take when you can, much like grannies who still feel like sugar is a luxury and bake themselves to death. Especially since fika is very much a daily thing for most adults. Folks here tend to be rather surprised at my ability to take one piece of candy and then stop, and it has led to a few discussions on this very topic where people usually lament having been accustomed to this habit

[@boloisdaman]

@@ytshirley1071 We all need to remind people to keep it to saturdays :P

[@LyonGaultier-83]

That's why Swedes are in good shape compared to Americans.

[@RKHenrix]

Wait till they discover Scandinavian chocolate....

[@mikapeltokorpi7671]

It's there. Many Cloetta Fazer products are on the line.

[@RKHenrix]

@@mikapeltokorpi7671 By Scandinavian, i mean Norwegian milk chocolate. The best in the world, simple as that.

[@TimesComingMedia]

@@RKHenrix Marabou är mycket bättre 😋

[@PMMagro]

Our chcolate is just chocolate with more milk.

[@kaiserkarl2]

@@RKHenrix Alltid när det handlar om Sverige, så kommer det en norrman och säger Norge är finns också...hehe. Vi vet att ni finns kompis! Ni är bara lite efter...det är inget att skämmas för ! ;)

[@ccubito]

A Swedish candy store is incomplete without salted candy. I was shocked when I came across it in Gothenburg, but my Swedish friends loved it.

[@PHlophe]

gross

[@tangfors]

You also have shops that only sell licorice, the whole store is dedicated to it. I think you have seven such stores in Stockholm. A colleague of mine from Afghanistan ( Moved here as an adult ) has started to love salty licorice. Told him yes now you are a Swed.

[@PHlophe]

Daniel, its because Licorice is not actually Swedish ( like many things the swedes borrowed and slapped a SE name on it ) . it is mostly originally from the part of Asia where he is from . If anything you are the one who conformed to Afghani's slice of culture.

[@petter5721]

Lakrits 👍🏻

[@cuffzter]

@@PHlophe Licorice came here long before the Afghans

[@annalarsson5925]

I've lived in Sweden my whole life and grew up with "Saturday candies" such as Ahlgrens Bilar, Gott & Blandat, Daim (pron: "dime"), Bubs Hallon/Lakrits Skalle and Lakrisal to name a few. 😍 Still love 'em! Also rooting for our Scandinavian neighbors who also make delicious candies!

[@Paralyzer]

Jag har bott Sverige hela mitt liv aldrig hört talas om bubs hallon . Antingen ljuger du Eller har ingen koll, jag växte med upp med lördags godis men aldrig åt vi nåt som hette bubs hallon , du är väl född 1853 det förklarar saken kanske

[@hugorehn3529]

Omg yesss!! For me it was the red elephant ropes!😋

[@swededude1992]

I am a Swede. Saturdaycandy where introduced back in the 50:s. The science behind saturdaycandy is: It's healthier both for the body and the teeths in the long run to have one large intake of candies every once in a while than having small intakes often. About it's illeagal to eat candy on any other days than saturdays. No. That's a lie. Eat candy whenever you want with no time and datelimmits. ****** There is a candyfactory about an hour away from where I live. The candy-craze you have in the Usa have caused them to need to invest into minimum 2 new productionlines to meet the demand from the Usa. Also the factory had enough staff to meet demand, now suddenly is shortstaffed and need to hire between 10 and 20 new employees. According to my local newspaper.

[@AndreasElf]

Värmland? Just did a quick search :D

[@swededude1992]

@@AndreasElf Was that question for me? I didn't mention any locations other than Sweden.

[@AndreasElf]

@@swededude1992 Yeah, I only found that a company in Värmland had to expand because of the candy craze.

[@swededude1992]

@@AndreasElf Ok :) I live far from Värmland. It's a diffrent candyfactory I'm talking about.

[@danieldahlborg8192]

I realised watching this that candy on Saturdays isn't a universal phenomenon. It's natural when you think about it. I just never did before now.

[@Lilla_garaget]

as a native swede I love seeing people enjoy what i enjoy on saturdays

[@RedyyChuu]

4:39 the way she said “bilaaarrrs” aka bilar haha. But I love that Swedish sweets are getting some recognition

[@Stonesorrow]

So THAT was what she said?! I couldn't understand it. Probably Ahlgrens.

[@nazi0zombie]

Hahaha yeah it took me like 5 sec to understand what she said

[@maliam_]

Kinda funny that she put an "s" in the end when its already in plural form

[@SerHenkan]

@maliam_ Yup, it's like saying "carses".

[@JohnHallberg-v4o]

Godis på lördag

[@MrMetallidude]

I'm a swede and this video made my day. Made me giddy to an extent, even. I love that our pick-and-mix candy has finally gotten some ground in America.

[@daviddesert3132]

I'm British but the Swedish chocolate "Marabou" is the best in Europe.

[@sokar9438]

Fazer is better try it

[@vofff]

No it is Lindt

[@bjornh4664]

Their high cocoa bars (70+) are fine, but the regular milk chocolate is a bit too sweet for me.

[@daviddesert3132]

@@sokar9438 Fazer is ok..but not my favourite.

[@daviddesert3132]

@@vofff lindt balls are super nice. Red gold and white are my favourite but not had the block....l will try and find a block to try!

[@Montecristo21]

Here in Sweden, this is simply "candy" and every supermarket has a corner with those coloured drawers. However, some people like me prefer the other corner, which has chocolate-coated and yogurt-coated dried fruits like cashew nuts, pineapple, mango, etc 😋

[@hcusworthful]

Bilar!!!!! They are so much fun to eat. The flavours in many of the candies/gummies are extra delicious.

[@nordscan9043]

Bilar means cars in Swedish.

[@Howtofewithlove]

It is a intensive discussion in Sweden if they actually taste different to each other some says its all the same flavour and some say its not.

[@TheEngwall]

@@Howtofewithlove Nope, they have different flavours :)

[@Bevity]

Bee Larz.... 😆

[@anderszettergren4302]

Reservdäck!

[@tecktan7250]

As a swede i feel proud abbout our candy!

[@hockeybyulf]

Vi är alltid stolta över vårt land, när vi får framgångar utomlands. :)

[@VajaaAlyinen]

not all of that is even swedish

[@jonatansandberg312]

​@VajaaAlyinenOkay? But a lot of it is.

[@Lewtable]

It's a bit funny for Swedish to hear that one of the core arguments behind the craze is that cocoa prices have gone up and so pick 'n mix candy is more popular, seeing as there's usually a large variety of chocolate candy available in pick 'n mix over here as well. Even brands who do sell whole chocolate bars also sell smaller versions as pick 'n mix, you usually get a much better price per hectogram buying the pick 'n mix versions than the bigger chocolate bars.

[@oyuyuy]

I love that they sell the most generic $10/kg candy you can find for $50/kg. It's the same stuff you'll find in literally ANY moderately grocery store in Sweden. Funny what people find 'trendy'.

[@MewDenise]

Not a real swedish candy store without salty liquorice mmmmm

[@ShacuLOL]

The candy hype in the US actually affected us here in Sweden so we couldn't get the amount of candy swedish stores needed

[@vc6094]

very sad

[@trolletuva]

@@vc6094 Sad perhaps. But we have Coopers candy so it was the right time to try american and british candy. 😋

[@Reicha]

Wait, is this why the stores were out of Dumle for Christmas? I thought they pulled it for larger profits on boxes of chocolate.

[@trolletuva]

@@Reicha That and the fact that a lot of people will make Leilas Rocky Road candy for Christmas.

[@ClashniCola]

As a Swede I have to agree we Have so much Candy but it’s also really good

[@kreggur2864]

Regardless if it's cheap or not, it is actually the kind of candy you see in supermarkets over here.

[@kaptenteo]

I never knew the concept of pick & mix candy was so strange over in the US.

[@HulluHapua]

Considering that Sweden invented it and has been a thing in Finland since the 80's

[@fisk0]

Funny that he calls it gluten free, vegan and free from colouring. A handful of brands offer vegan alternatives, but it's primarily the Finnish brand Fazer that has them, the vast majority of the Swedish non-chocolate candies contain gelatine (from pigs) and plenty of chemical colouring. Swedish chocolate is great though, but that wasn't covered at all in this report.

[@Snowkobbie]

I believe the point of the segment was to show that since cocoa prices have gone up, other candies have grown in demand.

[@TesterPresent]

What do you mean? Bubs is exclusively vegan and probably among the most common brand of candy in these mix & match boxes. Malaco also offer a lot of vegan candy and is very common. I would not say Fazer is larger for the vegan alternatives. It's more or less just tutti frutti and fazer chocolate (dumle, geisha & marianne) you find in these? For the natural colouring I think Tutti frutti is number 1 in popularity like you say though.

[@Keiseru]

Actually most varieties went vegan during the 2000s. Few have gelatine anymore. A shame really - the consistency of gelatine is amazing.

[@becs3226]

Born and bred Swede and I never liked liquorice of any kind. I accidentally took a salt sill instead of a pastellfisk once and almost hurled, so we’re not all enamoured with it. However, sour candy, that’s a different story. I actually had packages of properly sour candy sent to me when I lived abroad because other countries just don’t seem to get it right. It should be sour enough to make your face scrunch, otherwise it’s just not worth the name sour.

[@IoIocaust]

Shoutout to SWEETISH in Lancaster, PA. Swedish candy store

[@Sinraye89]

Many of the best stuff are missing. Dumle, Kexchoklad, marabou chocolate are all common options in a Swedish store but it seems they skipped the chocolate pieces for some reason.

[@jarls5890]

It's that darn high-fructose corn syrup they use instead of actual sugar!

[@daviddesert3132]

@@Sinraye89 yeah..kex is good and not so much chocolate "guilt"😀 Marabou #1 ...Dumle OK but often at the bottom of my swedish families sweet bag with that awful salty liqorice.

[@MageAtYou]

and they addressed that in the video actually

[@kaisapyo]

Dumle is Finnish, made by Fazer.

[@Sinraye89]

@@kaisapyo yes and no one claimed otherwise. It’s just stuff you find any any store with candy in Sweden. Also technically Fazer is Russian as the company was founded when Finland belonged to Russia.

[@elestromusicgamesfun1101]

Stop eating all our candy xD

[@jakob3044]

S'probably better for our healths if they eat all our candy

[@irmawesterback2930]

There is no life without finnish licorise🖤❤

[@jesusisourhope2023]

That's right, and I am Swedish. Love Finnish licorice 🤩

[@TechBoxNorth]

I totally agree! Here in sweden we make pretty good licorice but our Finnish brothers brings it to perfection!

[@michaelhammar2778]

Finns has no lives?

[@Brakvash]

Sweet finnish liqourice is to die for. Sincerely, a swede with fennoswede relatives

[@michaelhammar2778]

Nothing to be proud of!

[@GeoHjalle]

People waiting hours in line to try Swedish candy Me going to my local ICA with no line

[@Freddy0712]

This is what it is like in both Sweden and Denmark, I would assume Norway too, it’s actually hilarious to see how this is presented as something new and groundbreaking😂

[@whimsicalVanilla]

Why are several of the people in this video acting like a store where you can scoop out candy into bags is something new and innovative? I grew up in America and went to several stores like that (one grocery store even had a candy aisle with scoop-able gummies) throughout my life.

[@MickyRichards]

Because they dont have real journalism to offer and instead are hyping up candy stores.

[@AylaMarianna]

Thank goodness. I have been gobsmacked watching this as a Swedish person, 'cause it just seems so normal & blatant to me, and the idea that capitalist Corporate Murica wouldn't offer something like this already is quite bewildering.

[@CrazyCorvid]

Loose candy/saturday candy can be found in every supermarket and any store that sells candy. Its not just candy from sweden, but can be a mix of a little bit of everything. Most stores have similar options, but it often varies a bit from store to store, and it changes a bit during holidays. Its also not just gummy candies, its also a lot of chocolate and hard and caramel candy. There are different bag size options and some places even have an option for a bucket, and then you take a plastic scoop and chose what you want, then pay according to the weight. We have the same thing for different types of nuts (either natural, salted, or cowered in yogurt, chocolate or liquorice, or simply in a shell of spices) and other nature candies, like chocolate cowered strawberries and dried corn, banana and rasin (but its a bit more expensive than the candy)

[@C64SX]

Despite being a Swede, Finnish Leijona Terva Lakritsi is simply the best liquorice

[@AylaMarianna]

Terva Leijona ftw 😍 I've forced so many of my Swedish friends to try it 🤣

[@3milio0o95]

@@AylaMarianna Hej, I'm also from Sweden but I don't understand the hype because Finnish lakrits is well known here to be really good if not the best.

[@AylaMarianna]

​@@3milio0o95 Terva Leijona has the addition of tar aroma! I wouldn't know where to get it in Swedish stores, at least not locally in Skåne where I live.

[@emusp]

At BonBon you pay 44,37 SEK per 100g. 🤯😂 To compare it's like ~ 5 SEK per 100g in Sweden.

[@Verycoolguy1337]

Lösviktsgodis is not 5 sek per 100g anymore in sweden , havnt seen that in like 5+ years

[@bananapeel2684]

@@Verycoolguy1337 yeah no. the cheapest that is in the vicinity is 80 kr per kg or 12.5 per 100g so much less cheap than bonbon but not 5 kr sadly

[@emusp]

@@Verycoolguy1337 You are right. My bad.

[@fuvvanfuvopo1705]

Normal prices in your local food market is approx 14.95 SEK/100g. For the more "special" stores which specialize on only candy then it might be close to 19 SEK per 100g. The price per 100g normaly goes down during special event such as Easter, Halloween and Christmas.

[@antioch4019]

I love how they make the stores look "upmarket" while basically every regular grocery store in Sweden has a section like that. Sometimes even with a lot more than some of those stores.

[@ZerkishTV]

We have stores here in Sweden like that as well, the difference is usually wider selection and they tend to ensure the candy isn't dried out or old :p

[@SensationalBanana]

It literally appeals to our brains in that it's choosing, "gathering", variety of tastes, "hunting" for what you want... Scandinavian/Finnish candy has a whole other level of quality thanks to regulation.

[@roshnaguven3802]

Swedish candy is one of the best things with Sweden 😍😍😍

[@sixtenjohansson4246]

FYI: "salty" liquorice has no salt in it whatsoever, it's ammonium chloride that makes it taste salty.

[@CoolCatDoingAKickflip]

Which is a type of salt, just not standard table salt.

[@reineh3477]

There is more than one kind of salt, it isn't sodium chloride (table salt) but it is a salt. You get a salt when you combine a positively charged ions (cations) and negatively charged ions (anions), which results in a compound that is electrically neutral. The constituent ions are held together by electrostatic forces termed ionic bonds.

[@danvernier198]

Någon fick F i kemi.

[@francisdec1615]

De flesta salter är föreningar mellan en syra och en metall. Ammoniumklorid (salmiak) är ett av undantagen, då det är saltsyra+ammoniak men ändå ett salt.

[@ilesalmo7724]

The words Ammonium and Salmiakki have an interesting history. In antiquity it was first mined in Egypt near a temple dedicated to the god Amun/Ammon, which is why the Romans called it the "salt of Ammon": Sal Ammoniaccus.

[@sentimentalcircuscurator]

Hey dear swedish candy industry, for me who lives in your country; the small chocolate-filled cones, the violet tasting (chewy marshmelow like) blue elephants, the toffee and strawberry tasting "film rolls" with a chewy pearlshaped candy in the middle, and Always orange- or mint-chocalate with crisp in them in the original "aeroplane-packageing" with the sunset and the seagull (I think it was at least?)(it folds in the middle so you can make it stand up), please PLEASE bring them back!!!!! And please import "Toms" chocolates from Denmark again. NOT just the chocolate frogs!

[@Shivershanx]

There's a lot of things we need more of, right now. This is one of those things.

[@RenderMuffin]

"bee lars" 🤣🤣🤣

[@levingthedream]

1:05 Uh-oh, hope nobody looks in further in how Swedes came to this conclusion from The Vipeholm Experiments that launched the concept of "Saturday candy"

[@WaffleAbuser]

I genuinely don’t understand how anyone can be so excited about this

[@sihiri_kabari]

Liqurice is an acquired taste. We like it cause we grew up with it, if you start eating it as an adult you most likely just have to eat it for a while before you start liking it

[@Reicha]

And a lot of us still don't like it. Dad would buy those big boxes of ... ironically I think British candies to keep in the car for his blood sugar dips. Colourful chewy things with liquorice interspersed in layers. Squares, cylinders etc. I'd scrape off the not-liquorice parts and leave in just sticky liquorice. (He did not appreciate this. _I_ did not appreciate him buying liquorice. 🤷‍♀)

[@mudgatebronn4438]

jag tyckte det smakade skit när jag var liten och det smakar fortfarande skit idag haha

[@tosse006]

hmm should have had djungelvrål that's the best kind of licorice

[@shieldphaser]

Mm but good luck getting the 'muricans to start eating it...

[@AylaMarianna]

🤤

[@Xerdoz]

Those prices are pretty crazy, though but I guess everything in New York is ridiculously expensive. You can get a kilo of candy for less than 10 USD in Sweden. Also, salty licorice is a terrible term. There's licorice which has nothing to do with saltiness, pure licorice candies are actually quite sweet and then there's ammonium chloride, salmiac. You can mix them but Americans always just talk about salty licorice and it really irks me.

[@janpersson9818]

If we are talking about pick and mix type candy I can't imagine that price is very common. For me, in the middle of Sweden, it's somewhere around 25 USD per kg. [edit: Turns out I was wrong about the price]

[@Wintermist-SWE]

They're saying SALTED, not SALTY :P They are, in fact, salted licorice pieces

[@miniaturelabyrinth7765]

​@@janpersson9818 o jävlar. Över 250kr för ett kilo????

[@MsAnpassad]

@@janpersson9818 Var i hela fridens namn betalar du 277 kr per kilo för lösgodis?

[@jarls5890]

@@janpersson9818 Norwegian here - living right on the border to Sweden. I live 15 min from one of the largest (they claim to be the largest in Sweden - with a "perhaps in the world?" added) pick and mix candy stores (3500 m2). The normal price is 9.95 SEK a hg. So 99.95 or pretty much exactly USD 10 a kilo.

[@mattilahde5220]

Some of that "swedish candy" is actually from Denmark, Finland or Norway

[@Whiterioot]

Which ones?

[@TynaDii]

If there is Geisha chocolate, it comes from Fazer, Finland

[@Whiterioot]

@@TynaDii Oh ofc, meant the ones from Denmark and Norway! Im Swedish and I love Geisha, and licorice from Finland.

[@SonsOfLorgar]

​@@TynaDii tbh, the whole Nordic industry is pretty much unified and intertwined across our respective borders since several decades ago, both in food, media and heavy industry like steel, electronics, robotics, household goods, industrial tooling, pharmaceuticals, mineral extraction and refining, aerospace, ship building logistics and defense.

[@SweBeach2023]

It may be, but is it sold in a similar pick-and-chose manner as in Sweden?

[@Bubajumba]

This is what kids have gotten on saturdays for the last 30 years in scandinavia, basically in every store, fuel stations etc

[@Umipumi]

In Sweden it's just standard to sell candy like that in pretty much every single grocery store.

[@petter5721]

Love Swedish candy ❤

[@DanielErik]

It's so interesting how people outside of Scandinavia hate licorice! I absolutely love it, it might even be better than chocolate! But then again, I've lived my whole life here in Sweden! 😄

[@mantailuaa]

Except the Dutch people, they love salty licorice too.

[@DemiCape]

for me I have a neutral relationship with licorice. It is possible for me to eat it and it taste decent but if I have a choice between the more fruity flavors and licorice, then I would choose the fruity flavors over it very easily.

[@Jacko-Jackonelli]

In Sweden you can get a bag for 7 dollars for every kilogram you take. In the some stores you can even get 3 dollars per kilogram.

[@mirjanahecimovic2178]

You can but its rarely high quality candy then. However even our expensive candy is much less here then in the USA

[@JK-xt7ro]

@@mirjanahecimovic2178 Its the same quality.

[@KungKokkos]

​@@mirjanahecimovic2178It's the exact same candy in all stores though?

[@Ripcraze]

@@mirjanahecimovic2178 its the exact same candy everywhere

[@MageAtYou]

@@KungKokkos confirming, theres no difference if we comparing 7-11 type stores to big food stores and even pure candy stores. various store might have more or less candies to chose from however. Just as any other product can be cheaper depending on the store, location etc.

[@fia9845]

As a Swede, I can attest to the fact that yes, saturdays were holy as a kid. Some parents give their kids a specific number of candies they are allowed to get from the pick n mix aisle, but others say "here's $2, get whatever you want for that money", and then the kids learn that you can't just get anything, and money doesn't grow on trees, they also practice a bit of simple math. Also YES, our candy is OP, and I love salty licorice, yum!

[@philoctetes_wordsworth]

Please, let him know that not all American kids eat a lot of candy. I was never allowed candy, nor sweet cereals, and my mom is a Boomer. Salted licorice is best with an ice cold Heineken. The flavor is unsurpassed, and very, very special.😛😋😋😋😋😋

[@mkhanman12345]

your mom is B oomer Esiason?

[@simplebernadettewcats49]

I live here in Sweden and for me swedish candies are best☺

[@Bombylomby44]

As i swede i find it hilarious that our candy without something special is rocketing U.S. markets!😂

[@SebiSthlm]

It's literally insane to not like salty licorice. Especially together with something sweet. Which is why the raspberry-licorice skulls are the best.

[@abcabcboy]

This is in every store in Norway and all Scandinavia...

[@saralundin1279]

I live in sweden so is just normal for me

[@user-vj4dp4xr8k]

There's Finnish chocalates and candies in the video. Fazer is from Finland, Geisha is from Finland. Finns have all the same candies too in Finland and we dont call them swedish candy. It is just regular candy.

[@Sonderborg75]

It’s the same in Denmark. Most of it is available here too. We just eat in on Fridays instead. 😊 We also just call it candy.

[@janemiettinen5176]

For reasons beyond me, anything Nordic tends to turn into Swedish, the rest of us are just footnotes. And I think I saw some Tutti Fruttis there too.

[@Divig]

I guess it is just because the people who brought it over were swedes and just got the things that we usually have among our lösgodis? If I remember right the first american "swedish" candy stores were aimed towards nordics that had moved to the US. There are probably things from other countries as well, at least there are in a normal swedish candy section. The best things sell after all.

[@Sonderborg75]

@ I’m sure you’re right. 😊

[@Bald_Zeus]

Coming from a swede, Fazer is imo the best chocolate in the nordics 😌 Fazerina, Julia and Fazer blueberry milk chocolate is like crack for me.

[@lisapoe888]

So are Americans going to buy all our candy now they already have 40 kinds of Chocolate bars💀

[@randomman2588]

So lets see if I got this right. To get a good product that people want to buy you have to: *Keep the prices at an OK range. *Keep product quality top notch by using good natural ingredients instead of imitations. *Not being greedy or having shareholders who soak up all of your profits and don't provide any useful advice. That should pretty much cover it, right?

[@erikaeriksson9840]

The cravings I got for salty liquorice when I lived in Ireland and Australia was insane. 😅 I want my bag of candy to have both sweet, salty and sour candy. If it's all sweet I'm bored with the flavour within minutes. Love Swedish candy. 😍

[@yumilarsson6511]

I feel really lucky to live in sweden 😄

[@YammoYammamoto]

As a Swede that have lived for many decades - this feels surreal - like someone discovering reading, or boiling water.

[@NeWx89]

"i love swedish candy" she says while only taking one bite of each candy and putting them down on the table.

[@Nuggets0330]

The Swedish selection also offers a variety of chocolate candies, it's not just gummies.

[@jockin]

jesus christ the price, at bonbon the price is roughly 90 usd / kilo or 40.8 usd/ pound meanwhile in sweden its roughly 9.5 usd/ kilo or 4.3 usd/ pound.

[@SwedishBroManDude]

Absolutely bonkers, bro. *sips morning coffee*

[@lele13z2]

You just need to go to any Swedish supermarket

[@gratethayne]

Why do all American candies have artificial flavors? Maybe that is part of the Swedish gummi craze. I like candy but its hard to find anything sometimes besides Bit'O Honey that isn't chemical shwill.

[@moondaughter1004]

Yeah none of our candy in Sweden contain dangerous chemicals. It's banned and actually some vegetables are used as dyes instead. I remember back when the vegan candy wasn't even labeled as vegan because it wasn't a big thing yet

[@GnosticAtheist]

Scandinavian countries are heavy handed on laws about nutrition. You just cant put certain things in food, and there are laws about amounts even for things that isnt considered harmful. In the US, cheapest often wins, leading to some very questionable practices. This of course affects both price and availability negatively for the consumer, but overall the quality of the end product tends to be superior.

[@moondaughter1004]

@@GnosticAtheist well the American consumers eventually pay a higher price when they end up in hospital because they're full of dangerous chemicals

[@mantailuaa]

1:09 Behind the lady on the top shelf, all candy are from Finland. Dumle, Fazer blue chocolate, Fazermint, Geisha, Dumle licorice and Marianne chocolate mints. My favourite of them is Marianne.

[@LyonGaultier-83]

Swedish candy is the best in the world. Happy to live in Sweden.

[@MrHenrikAndersson]

Young lady, in Sweden we grew up with black licorice and salmiak, loving it from a young age. If you have a PO box I could send you a package.

[@Darkurge666]

...I'm just waiting for the customers to accidentally pick djungelvrål and come screaming out if the store... 😂

[@bojnebojnebojne]

Candy is also a social thing. In Sweden it used to be very common that u called up a f ew friends and went out to rent a movie before streaming services was a thing and in the same breath ya got some candy and shared with ya friends. It used to be a really awesome thing

[@2william]

It's crazy to me seeing people not like the salty S licorice, it's my favorite candy here in sweden

[@MariahKigozi]

As a Swedish, we’ll traveled… I agree I always miss my Swedish real chocolate and candys when traveling . 😅

[@ZenTauren]

Every grocery store in Sweden has it, for as long as I can remember. Weird how this didn't happen sooner.

[@ambientspacem]

A real Swedish fish is'nt the once you buy at Ikea they are a knock of , the real once are a little bit bigger and says " Malaco " on the candy fish and they come in a variety of colors , red , yellow , green , orange , black the black one is of course salty , and if you have not eaten a Malaco candy fish you have'nt got the real experience, sorry to say

[@nilsdock]

As a swede I find it hilarious that a Swedish candy store is named bonbon, that is a Danish word for candy.

[@abcabcboy]

It is actually French.

[@johncenashi5117]

Isnt the Danish word for candy something like Slik?

[@jacobdaboss8413]

So this whole time I could have just moved to the US, start selling standard Swedish candy and people give me lots of money and call me candy connoisseur? That's wild😂

[@The_Nightsong]

This is just regular candy at the grocery store here in Sweden 😝

[@jajlertil]

People who know about saturdaycandy 😊 People who know about the origin of saturday candy 💀

[@Weremole]

As a Swede this is like looking into a bizarre alternate universe.

[@cannonballbob6949]

There is no misconception about licorice tasting bad, it's basically a fact actually. The thing is it is an acquired taste for the vast majority of people. Once you get used to it, it can be really good

[@monkmell]

Swedish sweets are delicious! 🎉🍭🍬🍫 The Salt liquorish you can get used to. I hated them at first, but persevered and now I really love them! 🎉

[@90Pekkis]

We have those candy bins in pretty much every supermarket. And our candy cost only 6-8€/kg.

[@zacharias1558]

Swedish Marabou and Finnish Fazer chocolate are really really good. I've also tried Milka and Feastables, but they are so dull in comparison.

[@darthsidius9631]

Actually some candies have been labeled as Swedish but actually aren't. One of the shop owners explains origins of each candy with passion

[@tripplesouth]

My top brand choices of loose candy is Haribo, Malaco and Cloetta. Of which Haribo is german owned, While Malaco and Cloetta has same swedish owner.

[@andreasmithander314]

And we dont have the same sugar in our candy. Friends who have been in the US says everything tastes the same and strange.

[@mdrakic]

*Liking* this video, from Sweden, having just had some licorice ❤

[@driver288]

As a Swede I have to agree here. Swedish candy has actually been a thing in social media for years now. And is totally awesome compared to American candy. Orange Fanta without oranges? Please! America ruins everything with corn syrup and chemicals. Europe never have and many food colorings America use are completely banned here. I wont go as far as to say Swedish candy is health food, but compared to some of the garbage you have to put up with, with natural ingredients a nuanced intake is way better than American candy.

[@SailorYuki]

Liqourice is an aquired taste. It is absolutly amazing, once you get used to the taste (roughly 2 weeks), you will be just as obsessed as most Europeans are. Everything is an aquired taste. Including apples. It's just a shame people use salty liqourice as a starting point. There's sweet liqourice you could start with to get the taste, then you can move on to the expert level ligourice: salt. As for the "Saturday Candy" has a horrible history to it. Swedish scientists (1940-1950s) used mentalhealth hospital patients as guinepigs, without the consent and knowledge of either patients of their families. They were fed candy daily, had thier toothbrushes removed and their teeth were allowed to decay and in many cases, denied dental care even with excrutiating tooth pain. Many patients lost all of their teeth after years of limitless candy and no dental care. The result of this study is that sugar is very bad for your teeth and health in general and therefore should only be consumed in moceration if at all. So the concensus was that Saturday would be the candy day, so that we could at least get something sweet. It also led to stricter regulation of medical and scientific research and ethics. It has now become such a tradition that most people feel naughty eating candy any other day. Nobody really cares if you eat a bag of candy on a tuesday. But the intrinsic shame is till there in the back of our minds.

[@rrekonhead]

As a Swede, 'lördags godis' is no joke

[@Madippadibabas]

That's a lot of Finnish candy for a Swedish candy shop. Checked their website and the price is around 50 euros per kilo, absolutely insane but I guess New Yorkers will gladly pay that. Might swing by the supermarket tomorrow and get some of the exact same stuff for 7€/kg

[@Miatpi]

Wow. Our candy is the most simple thing back here and candy sections like this is a common part of every grocery store. It’s hilarious - and cool - seeing it make the international headlines treated as some sort of class product. But hey, maybe it is? You get blind to what you’re used to, after all.

[@Fizzy_2763]

It’s great being Swedish😁

[@dinmamma138]

As a Swede I wasnt aware that all that candy was something exclusive to us. Thought most other countries had the same candy.

[@AndreasElf]

They could introduce last chance candy for a premium :) When you go to the store and it's just before refill and all the candy is hard as rock.