Amber Venz Box | Digital Marketing in the Age of Influencers | SXSW Convergence 2016

Consumers are increasingly craving relatable content to guide their purchases, and they look to social media and digital creators for their inspiration. A retailer's relationship with those content creators, who have the power to reach consumers and make real connections, is a crucial part of getting their message heard by the right audience. rewardStyle President and Co-Founder, Amber Venz Box, will highlight how the landscape of digital influence has evolved over the years becoming a pillar in key marketing strategies that shape consumer engagement and brand loyalty.
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[@sunilb21]

Superb idea Amber and Baxter! All the best!

[@howlinwaters]

Jerry Wexler, co-founder of Atlantic Records was asked if he was going to attend a local music conference. He said, "No, they're all based on the premise that there's a 'secret' to making it in the music business, when there really is no secret." He then slyly added, "And if there was a secret, we wouldn't tell them." Excerpt from book, "Bumping Into Geniuses" by Danny Goldberg, President of Atlantic & Mercury Records.

[@jayzhong4823]

nice...

[@jakobbourne6381]

You can always try *influencer auditor* to ease things when it comes to legitimacy when engaging with influencer marketing

[@LEThavFUNnSMILE]

like to know it

[@indigochildren90]

Awsome ! :)

[@mindmapping3309]

min 25 - how do you get 242 unique countries when there are only 194(195) counties in the world - just interested - otherwise great presentation

[@brzpantherbeatz4729]

Great catch! She probably meant 242 cities since not all countries have potential customers. It was a great presentation.

[@xFROSTBITExx]

Advertisers HATE ME, go here - allensnowdendigital.com/programmatic-media-optimization-techniques-part-2

[@oggfaba]

She seems to know what she's talking about, but it's hard to take her seriously when she's dressed in something that makes her look like a giant toddler with a bib. I'm sure it was designed by a big name designer and probably costs an absurd amount of money. But I think sometimes people who surround themselves with high fashion for too long start to lose touch with how absurd much of it really is and how silly it looks to everyone else.

[@afrocat3974]

no ones perfect, and thats fine lol

[@sarahparmenter]

It's not ok to comment on what a woman chooses to wear on stage. Listen to her message.

[@hyldebrandtheelclick1270]

Just shut up, Sarah, nobody cares about your b.s. If a man or woman wears retarded shit, they get called out for it. Don't wear retarded shit if you don't want to get called out.

[@rjh6037]

YA THINK!!!!???? Fashion people are always morons and or narcissists. And she just admitted her husband broke her business via digital marketing, ie she whored her way to success, being another strong independent woman and all.

[@ianwilliams2201]

She's a fashion blogger, what she wears -is- her message

[@jayahmed2423]

very dull presentation paused many times I guess no energy ... flat .

[@ITSFRICKENADAM]

link to your presentation, ill take a look