Build A Digital Strategy in 5 Steps | D&AD Masterclass

Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now - www.dandad.org/en/digital-stra...
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[@FinallyFreelancing]

Thank you very much for these valuable content! We've survived pretty well for three years as a ux agency without a digital strategy. Now it's time to sit down and create one and not let "luck" determine our future. Greetings from Hamburg, Germany

[@sitinursariismarini7193]

Hi thanks for sharing! 5 STEPS: Audience, Content, Channels, Analysis, and Implementation!

[@pascalbieri7622]

Clear and short. Thanks!

[@lasbistesn]

Great! for sharing! So exciting!

[@stevemyring7179]

Great video, Great advice and what we tell our clients and potential clients.

[@businesshub2979]

Very informative and clear message !

[@jayspears4351]

hey...those 5steps helped me a lot ,my lecture wz hell and didn't understand anything but now its clear ...thnx

[@jcstuurman2008]

Great content and insights. Thank you for sharing.

[@EmNkansah]

Great video. Very insightful. Thank you.

[@miaa.vilchez3801]

Fantastic!! tahnk you so much!!

[@HimanshuGupta-bz8ew]

Its wonderful explanation of the Digital Marketing.

[@horajaideep]

Thanks for the video

[@anweshabanerjee3784]

Thank you. This video is really helpful.

[@kumarrakeshjoshi5303]

yes i will proper, I enjoyed this. New SUB. I like to talk about everything Digital.

[@MacyHarrell]

Great insight.

[@voltairepabustan]

Great content!

[@nidhibhasin]

Any entry level kid in digital could've told you that. This is what typical agency guys are all about. Shallow faff!

[@akhilgoel396]

Are you by any chance, an alum of MDI Gurgaon?

[@juneterry4291]

Interesting thanks.

[@ilconsigliere-au]

Thanks

[@ieam1010]

"Got ready for a radio interview, I see"

[@arkadiuszkowalik8028]

The guy is a young Slavoj Žižek, who watched Mad Men instead of reading Marx

[@keeponkeen]

Arkadiusz Kowalik good one

[@taniaopiopchenko]

hhahha, agree!

[@joiegahum6656]

Checkout hashatory.

[@AhmedQaacur]

hi

[@WhoIsJohnblack]

I cant concentrate with that f'ing couch.. Its too damn fresh for my eyeballs couch 🛋 👀

[@rfrferraro]

John Black Exactly. Think it's an oversight on their part. To be so detailed on this type of info... Only to have the screaming couch distract and delete what you take in, second by second 🤤. Color Psychology at work.

[@greenlandconsulting]

This is more relevant to digital marketing, specifically how to use digital channels to engage the consumers. This is a more narrow view. Digital channel is just one of the channels, in addition to the more traditional one. The fundamental is still the same, nothing special about it. Research on the market and understand your customers and figure out what message you want to convey and tailor it to the digital channel just as you would tailor it with a TV or radio or print media in the past. Marketing fundamental still doesn't change just because there is now something called digital channels - get the consumer insights and engage them at the emotional level, whatever the channel is.

[@DublinGav]

Father Dougal with a beard

[@TheBlashMusic]

Is he Swedish or British? I can’t tell 😂

[@adrianmoorgas2870]

Very basic waffle ...could have dealt a little deeper into the subject instead of just going around in circles and repeating the message...could have been better prepared

[@LuckyMakau]

Thanks