Take a Tour of GOLF le FLEUR* with Tyler, The Creator | Fast Company

On top of a mountain in Malibu, California, Tyler, The Creator designed a small store to unveil his new line of luxury fashion and accessories, GOLF Le FLEUR*.
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[@PMTea-jp1dg]

It's rare to see a celebrity who actually care so much about their arts

[@phatrick]

not really

[@glideroy8677]

It’s not rare. But Tyler surely expresses his care for what he does very well

[@samramirez6679]

Always remember that he is an artist first before a celebrity.

[@user-sv5kt8qz3v]

not its not HAHAHAHAHHAHAAHAHHHAHHAHHHHAHHHAHHAHHA

[@thatdude3977]

If he didn't get paid you think he'd care?

[@ekowmensah8739]

Tyler has actually evolved as a person. From wearing supreme shirts and hoodies, vans and a lot of pop up stores skating around and selling OF merch goofing around a lot to this. He's very passionate about his art both music and fashion and that's one thing you can't take away from this dude. He's really come far though. As his next door neighbor he was the weirdest and yet the coolest kid in the hood. Good dude

[@jelle1265]

Damn you were his neighbour? Thats sick

[@mirzee_21]

yoooo idk if you’re like bein fr but if you are that’s so sick

[@korvexus9922]

You weren’t his neighbour

[@ekowmensah8739]

@@korvexus9922 knew dude from Ladera heights that's the first place we moved to when when we first moved from Ghana to the states. Used to see him a lot since he was out all the time with a bunch of other kids goofing around, dude taught me how to skate and shit, morale of the story is you aint my neighbor either. Peace out no hard feelings though ✌

[@Neurotv4941]

@@ekowmensah8739 i believe you . Back in those times my family lives in LA and me and brother skate alot and im pretty sure we ran across tyler before just never knew who he was and its crazy to see a familiar face on the world

[@maxmaxington5873]

Tyler is a great example of how being yourself can be so magnetic. He is unashamedly himself.

[@cherrywavesss4651]

@@Marco-717 why would u be unashamed of that lol

[@tungabunga4107]

@@Marco-717 *bi

[@mini0mikey]

God damn I fuck with this so much!

[@beanseason6515]

@@cherrywavesss4651 you're a good example of the type of person that makes people want to hide who they are in society

[@ForThePeople777]

Dudes just not a sellout that's it. Hes a real person who just happens to be a rich celeb

[@stevendarniel]

This is the most serious I have ever seen Tyler, that’s how you know how passionate he is about his brand.

[@TerraCrisis]

Facts, like he didn’t even throw random off the wall jokes in there really, he looked like an excited little kid ready to present their dope ass science project to the class hahah

[@undetected2088]

He’s so passionate that he couldn’t spare 30 seconds to check that his « supposed » French name for his brand doesn’t even make sense… 🤦🏻‍♂️🤦🏻‍♂️🤦🏻‍♂️

[@CosmoKramer88]

@@undetected2088 bro is a grade A hater 😭😭 u the exact type of person he’s talking about get a life

[@maryjones3261]

@@undetected2088 ? What do you mean

[@maryjones3261]

@@undetected2088 it does make sense??

[@ItsThatMarioKid1]

Love this, a deeper dive into his mind and how the project comes to life. Dudes sick

[@user-sv5kt8qz3v]

which dudes sick they should vist the nearest hositapl

[@emaan3291]

@aloevv𖤐 are you being fr??

[@emaan3291]

@aloevv𖤐 what

[@recapaman8936]

@aloevv𖤐 explain the logic behind your comment

[@v3rydryt0w3l7]

@aloevv𖤐 Please explain your comment

[@fdscorner]

love what he said at the end, ''i don't expect everyone to get this or want it or understand it, but the people who do, fuck yea, more power to em''. i love the ideas, attention to detail and way of going about things, but i wouldn't buy it simply because i'm not geeky enough.

[@tylerle7156]

tree

[@user-sv5kt8qz3v]

lol geek

[@KookoCraft]

@@user-sv5kt8qz3v haha what, ironic for the dude posting cringe on every comment here

[@user-sv5kt8qz3v]

@@KookoCraft ok geek

[@user-sv5kt8qz3v]

@@KookoCraft geeeeek

[@BeaHive333]

i cant afford this shit right now but i hope this brand stays around for a very very long time cuz i see myself pack my silk shirts into those suitcases. thanks for sharing your creations with us T.

[@aacapybara]

thats exactly what i was thinking dude but for real

[@biosavat9475]

How much is this btw?

[@opfor2818]

@@biosavat9475 depends the shirts can average 200 and the bags are like 1-2k

[@jakubjakub3388]

Don't worry. His brand is pretty next level. And he's a person who never quit wit his passion.

[@SmileTOBY]

@@opfor2818 I bought some of his button ups 120$ each and a chain for 60$ i’d say it’s a pretty reasonable price for the quality you are getting

[@ohhgodspeed]

“I kinda designed everything to go with brown” Makes sense dude, everything else seems to be designed to go with white iykwim

[@evildaughter4]

LMAO

[@MilanUniverse]

definitely loved the fact that he’s creating such an authentic & honest brand. The passion is definitely visible !

[@xoxomyah]

the suit case was stunning

[@dubie8343]

Everything he makes is unique and so creative, he's just an outstanding guy and has some of the most original creations ever. I love how he does his work honestly

[@thatdude3977]

Name his best song. If its trash he's just a fruit

[@xad3]

@@thatdude3977 what?

[@thatdude3977]

@@xad3 name a song doofy!!

[@xad3]

@@thatdude3977 every heard of subjectivity? If someone names one of Tyler’s songs that you don’t like, who are YOU to decide that it’s bad? Weirdo

[@xad3]

@@thatdude3977 how about you listen to the music that you like, and we’ll listen to the music that we like. Sounds good? Great

[@ice2787]

Tyler is fucking awesome. He is a true inspiration for everybody that no matter who you are and what you are interested in following your dream will eventually pay off. Being a freak , geek and enthusiastic about one thing is superb

[@zeb8543]

The dream is always: gett attention, get money, get out of here. Lol....so easy to fool you americans...

[@siredwrd]

“this suitcase won’t profit nothing from a business standpoint but i just want it to exist.” powerful.

[@bxeegur1171]

He is such an influential person in this generation and when he says do what you want and live up to your dreams he means it. I love tyler man

[@ok-hk8sc]

an absolute legend and fashion icon of this decade. we will hear his name forever.

[@luxwx]

@@sg2338 go back to your basement sam

[@luxwx]

@@sg2338 no, why do you think so? 😂

[@luxwx]

@@sg2338 lmao, stupid ahhh name

[@yoshicookie25]

the love i have for this man is INSANE. not even on no corny shit, or it is LMAO but he’s so dope dude & inspirational. loved seeing him grow & become the person he is now. he deserves everything that is coming his way.

[@Official_DEV007]

The only celebrity I’ve ever just truthfully idolized and that speaks volumes for me . He has the highest vibration

[@yoshicookie25]

@@Official_DEV007 i 100% agree. it’s the way he’s so passionate about everything he does that makes him soooo much different than other artists, n what he does is unique.

[@laurenr9659]

I love Tyler. I'm so happy to see him so excited. This guy has always been passionate about everything he put his mind to and it's wonderful seeing his progression and him still taking risks to explore his interests. Love it! Can't say I'm a fan of the clothing, but I'd buy something just to support such a creative, genuine individual who've I've admired for a long time.

[@hectorsdominion]

Watching myself grow with Tyler over the years, from his OF days with music that got me in so much trouble with my parents all the way to what he does today, the maturity, expression, love for the arts and just top-tier self-awareness, oh man sh*t is beautiful.

[@rbbl_]

I Miss his onlyfans 😓

[@mirzee_21]

you guys definitely have the best interviews with tyler, speaking of him i just love the way he talks like he knows everything he likes/dislikes, very responsive, also very easy to understand while talking fast lmao, cannot wait to see this man live in february!

[@mayatinoco835]

I just love that he puts his all in to what he loves i love to see what he is doing and whats gonna come next , i love seeing him flourish 💜

[@khaledmuhanna9665]

fleur-ish

[@will9grand]

i wish i had money to buy this stuff

[@TuTosRARE]

same bro

[@mirzee_21]

me too

[@melkshake69]

@aloevv𖤐 😂😂😂

[@user-xb6br9uk2o]

then get money ??

[@ste6849]

@@user-xb6br9uk2o how can someone drown , just swim…..

[@gabsss.]

It’s so cool to see how passionate tyler is about this work. he rlly put his all into this

[@revelare_xvii6269]

*He truly is an artist in every sense of the word. The Creator in Tyler The Creator has a whole new meaning.*

[@stephenb3788]

I overall love Tyler’s whole aesthetic and creativity. He went into detail about every piece making you want to purchase and experience his products

[@kaylabey]

i’m too proud of him. been a fan since 2012 and man he’s really doing all the stuff he saying he would plus more

[@keeshadams8629]

I’ll always love Tyler’s style. His eye for detail and perfection is admirable. ❤️

[@n0ahyb]

something about this new collection inspires me so fucking much. have my french waltz sitting on my table next to me and the second i smelled it for the first time, i wanted to write so much music. Tyler lit a spark in my mind to continiue creating music and writing. Thank you Tyler, much love.

[@jordann7766]

I wanna live in Tylers mind, what he puts his time into is just amazing and it all has genius meaning behind it. I love that so much.

[@alexonline2340]

i love seeing the passion and attention to detail he has with all of these items. like not only is he appreciative of everyone else's hard work that went into making the items but he was also involved in everything down to the design of the nail polish caps, like that's crazy

[@savesoil3133]

It does seem quite creative and high quality! And he seems like he is in his element, enjoying the process of creating 🌸 #SaveSoil

[@Testify087]

I’ve witnessed every era of Tyler and it’s been a wild ride watching and growing with him

[@timuristemirov4611]

love seeling how passionate Tyler is about his creation) the idea about round corners is so deep actually

[@chuchutheservant]

The way he said “I’ve always worn glitter nail polish in the cut.” And then gave a subtle sus look was hilarious 😂😂😂😂😂😂😂😂😂🙏🏾

[@user-qx2kh7fp4p]

That’s badass… I’m definitely going there when I revisit California

[@joshuamason8992]

damn, went from loving this dude in the early days of odd future and i knew man was changing lately, was loving the vibes and new music, but after seeing him for a while again, my man is a whole nother personality again, its crazy! props to him as always, i just feel it had to be said

[@LittleBull196]

Tyler is dope! I hope he keeps putting down some great Art in any avenue he wishes. great work!

[@PaolaTheTimeLord]

you can tell he's an artiste. he takes care of the details & always has a cohesive theme. i'm so proud of him and his growth. he's unmatched. we have seen a goat evolve. he's gonna go down in history for sures no doubt about it. he's one of those rare musicians that is multi talented in different areas besides the music sector. that shit is so inspiring

[@kevnev342]

you can see Tyler cares deeply about what he does and in the visions he creates, not just for monetary gain. inspirational dude

[@tiana8533]

It’s so cool seeing how proud and passionate he is about stuff I love him

[@lanemehaffey8702]

this man is insanely talented.. everything about his art is unique, he’s got such great character.. you can feel his passion through his art

[@mustafa.baig7]

Tyler’s fashion evolution from wearing supreme shirts and ski masks, to wearing hats and t shirts, and now flower sweaters over white shirts and pants and fur hats really just shows how much of a genius Tyler is. You can see how much time and passion he puts into his clothing and fashion.

[@matthewlaupmanis5035]

love these hope we can see a part three or extended cuts

[@flyjon]

His vision and creativity is unmatched. Love to Tyler man

[@P.Aether]

15-20 years from now, this would just serve as his resume for the LV job

[@FastCompany]

SO TRUE!

[@deadkennedy210]

Tylers the man, hes more open on who he truly is, drops lil hints with his nails and the way he talks. In the end, hes a true artist in every sense of the word.

[@AmericasNextTopComment]

It's so cute how excited he is about anything he makes. Bless him

[@caf1028]

Never noticed the rounded corner thing, looking at all the GOLF le FLEUR* stuff, there is no sharp edges.

[@loveya.320]

I love how Tyler is very into what he wears, it's very aesthetic, I love his vintage vibe in the beginning.

[@romanmelnyk3270]

The man who built his own world and enjoy this process a lot. Tyler looks like a child in an adult's body. I hope I'll never lose this feeling in myself.

[@renzz_z]

love everything about this guy, just love hearing him talking about how he brought things to life. i know its a long shot but i hope to one day get something from the collection. thats the dream🙏

[@Mimi_6969]

Tyler is such a big inspiration. I wanna get into a creative business, graphic design, animation ecs, and I have the same quirky style as Tyler and I really think I could make it in the fashion company

[@Slommy99]

Tyler was such a dope neighbour to have growing up, can't believe we shared a fence for a matter of years. Great to see the direction he's been going ever since, such a humble dude.

[@c00kiec00kies]

Wait you were neighbors? Did you go to the same school?

[@STRAIGHTBOXMUSIC]

Weird flex. A fence bruh? cmon.

[@spcecicles4502]

@@STRAIGHTBOXMUSIC don’t be a hater...

[@samaragupta3185]

Bro I’ve seen like 20 people claim to be his neighbor

[@PirateNinjaCowboi]

I love how Tyler is just doing what he wants and being happy with what he does and doing it because it makes him happy! He also is just inspiring people to do the same!

[@victoriax6726]

I love to see how passionate he is about his work I love it !!!

[@MegaLeonardo009]

im so glad i live in the same world and time as T

[@WonkyFlavor787]

me too. hes inspirational

[@mirzee_21]

sameee

[@nanaomg]

fr

[@aminamoummad9332]

His creativity has always inspired me!

[@thejoshman4883]

I love this! i cought wind of this a couple of weeks ago, the style totally screems T.T.C well made clothing is a passion of mine. It is awsome to hear his passion for his vision. Can't say enough good thing. Dude is dope !

[@coyoteinawell8887]

I love it all, especially how Howard Hughes he is about everything he creates

[@5FourFieldMouse]

i’m so upset none of this ships to the UK:( such beautiful items and those loafers are perfect

[@RG-FNR]

I really want that red and pink striped shirt. And the beige trunk, oh god that trunk. So nice!

[@bhaveshtochabbra6853]

Make a video when you get it.

[@ghoul2385]

So much attention to detail.. SO MUCH AND I LOVE IT!!!

[@j3nji]

The colour palette he chose is saf. Tyler's attention to every single detail is inspiring.

[@ewnotl1lly]

you can really tell he’s passionate about this, i love it

[@amyo]

I love this so much, love how Tyler just does him when it comes to style and design. For the love of it too. So cool 🦥

[@mattasticmattattack8546]

That colorful leopard shirt is awesome, gotta get one

[@Sicaoisdead]

So proud of myself for asking to get the Goblin album at the CD shop at age 14. I knew nothing about Tyler, I just liked the album art. I've been a fan ever since. Watching a real ARTIST grow is so cool.

[@yxngmedusa]

i don’t want to be a hater. Tyler is just too talented; too precious for this interview and gets interrupted a lot. I think his chance with expressing his image-style through this interview was taken for granted.

[@moviesinminutes4057]

You can tell by his body language he wasn’t looking for a dialogue- he wanted to be interviewed and allowed to express what makes him happy about his art. Other Dude was definitely too talkative sometimes.

[@mojaslatt]

I love how Tyler pays attention to detail.

[@missa8438]

his pieces are soft yet have a powerful impact. 💯👏

[@dannyboieee6151]

The cardigan is everything!

[@fatcraze216]

I have to be honest this is probably the most real and sincere I've ever seen Tyler be.

[@Gibs444]

from the golf store on fax to this 🔥🔥 love to see it

[@yungbrandon5393]

I grew up With Tyler the good ole days remember the water fights as kids off cranbrooks street in Hawthorne next to the ymca used to skate all up and down there remember him doing music at night and skating all day him and my lil brother

[@blank1778]

I hope he succeeds in this you can just tell how much passion he has for fashion just by the way he organized everything

[@killzone_GG]

Tyler is one of the greatest characters of our generation. The vibes from him never stop.

[@gameswithbob9762]

When will this come to Minnesota? I love this style.

[@potatokaiyote]

Dude is a visionary, those trousers with the wavy back pockets are sick, maybe one day i'll cop them haha.

[@Tyoxy]

Tyler so cool, he just be doing his thing

[@K.dot.03]

It’s nice seeing Tyler become his true self Throughout the years

[@hirashishima]

I love seeing him passionate about this and the inside of that trunk was dope it said FLEUR and I like wearing sweater vest with nothing under them , I also like trunks and designing clothes , I'm trying to tailor my own.

[@tomog8337]

Tyler’s a great guy, always loved checking the things he was doing. I loved loiter squad. Great to see that he’s doing what he always wanted.

[@lilpepper4574]

I want damn near everything in that store but the only two things stopping me are money and my confidence

[@96flows73]

Dude rock whatever you want to rock. Fuck what everybody else thinks

[@ecullyy]

besides the money part , jus buy and wear whatever cus at the end of the day wear things that make you feel good

[@VxDxLx]

I painted my nails and it felt right 😇🤷‍♀️

[@user-xb6br9uk2o]

aight

[@avanicholson]

@@96flows73 i love this

[@youractualfather515]

i really didn’t want this video to end

[@Abcdefghijajajaja]

The interviewer guy was Ehhhh

[@MaceWindu8935]

He’s definitely in his fashion bag. Quite meticulous and detail oriented but that just a beauty that comes with being an artist.

[@alexandratonico3662]

I love how unique and passionate he is with everything he does. Even though he's almost 20 years older than me😂, I hope we one day get to colab on some fashion! I also love fashion and music and want to become a designer!

[@Finallypeople]

Bro the perfume smells soo good every time I go out everyone tells me it smells good af

[@lexw4732]

same dude i wore it to the gym and even after my whole ass workout i got complimented on my smell lmfao

[@lexw4732]

@aloevv𖤐 imagine thinking you’re doing something calling me a “fag” when i’m literally a girl lol. i had the scent already on my body from before i went to the gym since i go during my work break. want me to go home and scrub the shit off before i go to the gym lol? get the fuck on with your unnecessary comments

[@lexw4732]

@aloevv𖤐 imagine not having anything better to do than leave negative comments to people who are literally minding their business. weird bum activity

[@dannyboidee]

@aloevv𖤐 If that's what you call an essay you needa go back to school homie lmao. Read some books dude its obv you ain't all that intelligent

[@dannyboidee]

@aloevv𖤐 using stuff from my channel that's years old ain't proving a point bro lmao, especially since you barely made yours a month ago. Least I ain't tryna stroke my ego in comment sections lol

[@tuv]

love him

[@addaditamir]

Tuv I love your videos!

[@foxx9369]

Ok

[@exoneration1397]

I like his brain Thanks for the Franch vipe I'm from Normandy guys❤️

[@thabothinane3939]

Shoutout to the interviewer as well,really enjoyed this 👏🏾👏🏾👏🏾

[@snowf6307]

he's really come a long way--happy for him

[@emilythiccc3067]

love from Philippines Tyler

[@frutoz373]

Ye we love Tyler

[@NegativeJV]

I love Tyler and he’s helped me to express myself with fashion and overall gave me the confidence to wear brighter colors but god damn it’s expensive but I love it anything that Tyler does is great

[@OntaviaRoulette]

I love the world and lifestyle he is creating around his self. High Key Ralph Lauren. Huge fan of the luggage. Travelers Club also had amazing vintage travel bags.

[@danielreeves9785]

the vibe of the store and everything in it is impeccable.

[@jaelinex]

tyler so inspirational bruh

[@jamesh6261]

G really wanted the waves to pop.. I felt that. Congrats on your success my guy

[@Jbech444]

Went to the LA store today and it smelled SO good! Giggled with the staff, is that you? They chuckled yes we showered today. Seriously, the store’s scent was so soothing and delicious. Clothes were hung on tree branches. Very cool, great staff and a fun experience. Tyler the Creator…great job! Your passion is obvious!

[@doraschmidt8073]

i love how he makes GREAT quality stuff but emphasizes that you should live in it and make the pieces like a part of yourself. it’s so different than most celebrity/trendy brands

[@zulusheksta1985]

Tyler is a genius!! Love the guy

[@bluecat6902]

No joke, i love the design. Its very unique and i can feel the passion.

[@anyahlator]

I love this so much. It’s how he focuses on quality, availability, AND aesthetic. Love this for him and I wish him nothing but the best.

[@Gageshed]

I would love to do something like this one day