When MGR became CM in 1977, he introduced total prohibition. Within no time, illicit liquor took hold of the state and in 1978 there were mass deaths due to poisoned illicit liquor. In response, MGR brought out cheap 'sealed arrack', which was nothing but diluted potable alcohol in plain 750 ml bottles with nothing but a customs seal on the cap. When bottling became expensive, the same arrack was sold in polythene sachets. This removed illicit liquor from the state. The government should bring such a cheap product to out-compete the illicit liquor instead of blaming the individuals who are just fulfilling a market demand by selling illicit liquor.