Tammy Frazer: The art of creating fragrances

Granddaughter of the creator of Oil of Olay and master perfumer Tammy Frazer’s insight into odours will make you look at “smell” in an entirely new light.
Tammy Frazer is a successful South African entrepreneur who has single-handedly launched her own natural fragrances brand, Frazer Parfum to a local and international audience. She also happens to be the granddaughter of Oil of Olay founder Graham Wulff, but her accomplishments are a testament to her business acumen and to the quality and originality of her handmade scents, created from raw materials sourced in Africa.
Frazer’s love for what she does is apparent in the way she articulately describes each smell and in the research she has put into creating fragrances. From the process of formulating a new scent, to how smell and memory are connected, or even what smell can tell you about a person; Frazer discusses all aspects of perfumery and the art of creating custom-made perfumes.
Frazer views smell and the role it plays in our impressions of others as a field of study that is yet to be fully explored. Through bespoke consultations, Frazer gets to probe deeper into the philosophy of smell as she develops tailor-made fragrances based on many variables that include personal taste and environments, as well as memories and associations.

[@ninaninabonita]

What a wonderful, eloquent artisan and video! I learned so much that I wish I could spend an entire week with her!

[@MusicKnowte]

Amazing video! I'd like this twice, if I could.

[@shaunmontgomery3459]

Awesome interview .

Am I the only one that got so exited for fragrances and scents, because of The Perfume?

[@leylacharlottesaffarian6116]

Nope, just watched the movie!!

[@mimoubadisi8316]

Hi, Can you cooperate and create a team ??

[@arteliasaikens1553]

Lovely! Video! Question: why did you take (interest) in African botanical materials?

[@illiasak7324]

Where can I get good concentrated perfume essence

[@Katric333]

I'm looking for a perfumer to duplicate/make my perfume. Can you suggest????

[@Colonies_Dev]

im designing my own fragrance starting from acetone ending with methyl 3methylbut2enoate :p

[@blessingojebuovboh4429]

Can you teach me how to make perfumes pls....Iam interested

[@toadtoadersson2239]

Godddd woman..so much waffling

[@yz4043]

Is that Tilda Swinton??

[@kamerankl]

I've been trying to "make" a fragrance I like, but I can't ge the ratio of fragrance to alcohol in the right ratio. I'm wondering if I don't use enough alcohol, for fear that it will be too weak. So I'm afraid of using putting too much. I use a mixture that is about 75% fragrance. This is not essential oil in a carrier! It is commercial produced fragrance oil. So I know that makes a difference wrt strength. Any suggestions?

[@JulietNifemi]

Kameran KL hello,I really want to learn how to make perfumes can u help in anyway

[@BlainsTube]

75% fragrance oil is a very heavy concentration. Try 30-35% oil, topped off by 200 proof perfumers alcohol. Everclear type alcohol leaves a little residual scent that can effect your blend.

[@joseamorales634]

Hi & Do you have a website to buy online from your store?

[@DesignIndabaDI]

We don't do retail, but here's a link to the online store: frazerparfum.com/shop/

[@theparadigmshift74]

When she said "we cover ourselves in fragrance to mask who we are." A part of me died

[@mimoubadisi8316]

Hello, thank you, Madam, I introduce myself to you, I am a small designer but talented by nature. I love perfumes since I was young, but I lack scientific and cognitive deficiency in this field, especially chemistry and the transformation of matter. I always try to gain knowledge. So I personally ask you to direct me to the right path. Madam with books and guide for aromatic recipes. I would be grateful to you, honorable madam.

[@Fstop313]

omg who is the person with short white hair? beautiful.

[@brandonwilliams966]

Looks like David Bowie.

[@love187punk]

Lmao he looked like a zombie

[@mohsinturkeyali2657]

i wanna do course plz suggest me frm whr i will do?

[@mimoubadisi8316]

Hi, Can you cooperate and create a team ??

[@arteliasaikens1553]

I...can!

[@mimoubadisi8316]

@@arteliasaikens1553 Your WhatsApp plz

[@mimoubadisi8316]

@@arteliasaikens1553 [e-mail]

[@mimoubadisi8316]

@@arteliasaikens1553 Are you really ready? My WhatsApp: [phone]

[@toadtoadersson2239]

Trannysaurus Rex will give me nightmares

[@yz4043]

So B.O?

[@dylanthedyslexicvillain4294]

Her fragrances aren’t readily available I’ve only seen them in Holland I haven’t smelt any of them there also hugely expensive

[@love187punk]

Brits have beautiful eyes

[@shashwatmittal5393]

A bit of subtle racism with the curry smell reference thrown in just to confirm this is british. Shower dodgers

[@openmusic3904]

Firstly, the woman is not British, she is either Australian or Kiwi, or South African. Secondly, how is discussing the smell of curry, in the context of perfume, 'subtle racism'?. Thirdly, where on earth did you get the idea that British people don't shower? Britain is a 1st world nation, not a 3rd world nation where people still crap in the streets, unlike certain places...That was subtle racism on my part, btw, in response to overt racism on your part. Have a good day.