Corporate Music - How to Compose with no Soul

[@Tantacrul]

Hey everyone - I'm sure you've noticed that there's been a large gap between my videos recently. The reason is that I have a lot of other bits of work going on to pay the bills. Although my channel is still growing nicely, it's is not yet at the level where I can dedicate the sort of time I think it deserves. Humpty Dumpty animations don't come cheap! So, if you have a bit of spare coin, I'd ask that you please consider become a Patron to support my channel. If not, don't worry. Thanks a lot for watching, regardless! (both my Eurovision videos which were taken down are Patreon perks by the way) www.patreon.com/Tantacrul

[@meow7791]

Oh, we can wait. All we really want is some good videos, whether they come out soon or not.

[@OjoRojo40]

God I have bad taste in music :p Fuck capitalism :)

[@Peron1-MC]

now i wanna watch monster trucks tho XD

[@WillayG]

Great breakdown. I love how subversive the music you made is. It's so banal and typical but intentionally so. I wonder if there are composers working for corperations hiding all kinds of easter eggs in their music now. I mentioned on your patreon page that I liked the music both ironically and unironically. I'm still.curious as to why I actually like it. I can't really figure out why. They are banal, but something about it works on a part of my brain. I could just pretend to like it ironically but I'd be lying. I genuinely like it. Why is that? Am I just a braiwashed corporate sheep?

[@kriskropd]

Okay, so you can break down corporate music - but what's actually the problem with it? To me, it just sounds like you are complaining about the predictability and, in your case, personal over-familiarity with the music. The music does its job in all the emotional applications you included as examples and I fail to actually see your point of calling it soulless (music by numbers doesn't make something soulless - just trite and effortless).

[@NothingXemnas]

Corporate music is also a way to make things weirdly neutral. Some people don't like metal, some people don't like EDM, some people don't like classical music, and so on. Relating something corporate to a "tribe" or "culture" can cringe all parties for different reasons, but by making something NO ONE can relate to, it makes it neutral by being hated, frowned upon or simply being ignored BY EVERYONE.

[@nerobernardino88]

World Peace through Common Hatred!

[@sephikong8323]

@@nerobernardino88 Code Geass but with Music instead of Mecha be like :

[@DinnerForkTongue]

@@sephikong8323 Now that's an idea...

[@youraveragerobloxkid]

@@nerobernardino88 thats how the americans and the soviets were friends in world war II

[@SoggycereaI]

This reminds me exactly of how people feel about the Corporate Memphis artstyle [which you've all seen: Facebook, KZbin, etc], how it usually gives the characters no skin tone and strips the characters of identity, trying to seem all encompassing but instead it strips it of humanity and appeals to no one. That's all corporates can seem to do, apparently.

[@sherlocked-little-hobbit8203]

the music equivalent of stock images

[@Giorgi.Japiashvili]

It's not called 'stock music' for nothing

[@pottertheavenger1363]

but at least stock images can be used for memes

[@TailorBlaze]

@@pottertheavenger1363 and stock videos can be used as background for the "Skip Ad" button

[@BababooeyGooey]

The only way to inject personality into stock music/images is to make memes out of them.

[@farsalor2627]

wdym this shit claps

[@ereeeeennn]

“This makes us sad.” “Here at Shell, we are sad.” *CHORD*

[@DonSMDT]

Honestly it'd convince me

[@MagpieDynamics]

Am humon, am not giant faceless corporation, am have feelings too.

[@minecalftree1838]

Okay Cave Johnson.

[@meowtabby5369]

ROFL

[@JTSquirrel]

epicsauceness100 nice reference.

[@grape2337]

I watched this drunk on New Years Eve, subscribed, binged your content, then composed three pieces (whilst drunk) of corporate music. 11/10.

[@SoI-]

can you upload the audio files somewhere, I really want to hear it

[@_BubblGum_]

thats hilarious

[@XenobladeXSupremacy]

Come on we wanna hear it

[@grape2337]

trust me if i can find this file i'll upload the google drive link

[@_BubblGum_]

@@grape2337 yayyyy

[@laraweinberg7635]

My dad, a music producer for commercials, confirmed that all of this is correct. His clients give him soulless music from other companies' commercials and basically ask him to copy it without getting sued.

[@equaius893]

Im so sorry for your dad

[@larsswig912]

Bruh how can you do that same basic formula without copying someone else by chance? I think one day someone will get sued.

[@sthego3970]

Damn, F for your Dad.

[@aarb17]

oh no

[@fsands69]

your dad's basically doing the same work as someone who writes memorandums over and over for their enterprise. I really hope he's got enough time to compose/produce stuff for his own joy.

[@8b8b8b]

Searching for “Skip Ad” button at the start of the video.

[@YeOldeKamikaze]

Yep, it was THAT authentic

[@DocKrazy]

Searching for "Skip Ad" bitton in the middle of the video

[@vodkawhisperer3923]

adblock

[@Tynnyri5l]

@@vodkawhisperer3923 🧐

[@JustSomeGuyWithHalfAMoustache]

@@vodkawhisperer3923 KZbin vanced

[@dozydude1159]

As much as I hate soulless corporate music, I also hate it when companies use songs I actually like because then I always associate the song with the advert.

[@flytrapYTP]

See, the solution here is to hire an artist to actually make real music for you.

[@acekotana4425]

Hah, jokes on you, I've listened to so many dumb adverts using music that I like that I've grown an immunity to liking things

[@vivistar51]

thankfully none of the artists i listen to are even remotely mainstream enough to be commercial-friendly so i don't have to worry about that lol

[@gagne6928]

I hate the 123 trilogy ad with a burning passion

[@pavise6333]

Unless it's Volvo's Van Damme split ad. Greatest ad ever made

[@jaifarrell]

I work as a technician in a venue that routinely hosts corporate events, and they are teeming with this music. As a classically trained musician (and bearer of a soul), I experience such torment on a daily basis.

[@nerobernardino88]

F

[@avidagamegerl1081]

F chain commence

[@SeptemberStranger28]

F chain end

[@avidagamegerl1081]

@@SeptemberStranger28 No. F.

[@Jpeg_skeleton]

@@SeptemberStranger28 F

[@purepandemonium8276]

"Humpty Dumpty sat on the wall" conveys some tension that is completely lacking from corporate music. Humpty could have a great fall! It's more like "Humpty Dumpty sat on a pillow." There's no tension, there's no risk that something could happen. All the king's horses and all the king's men are very busy doing important work to maximize shareholder value.

[@henkkahenrik4183]

also was i the only one that found that story relly creepy and uncomfortable? like even if it always went on like that, it’s creepy as hell. the dude just stares at you from your window all day every day, and you see him and he sees you no matter where you are.... 😂

[@EinDose]

I dunno, that does kinda check out for me with corporate music. 'Promise but no payoff' is a really big part of it to me; so many of them are competent enough that they COULD break into something interesting, they just never DO.

[@damianbisha6712]

Humpty Dumpty sat in a straight jacket in a soft room ^^^ that's how corporate music sound

[@JustSomeRandomIdiot]

"Humpty Dumpty is perfectly fine, no where near a wall, existing in a never ending void of flatness from which there is no location that one could fall from any height onto any surface, with soft cushy ground that feels like pillows, and nothing has, is, or is going to happen to him, ever, he's just going to sit there, smiling, perfectly happy with his life, the end."

[@henkkahenrik4183]

SomeRandomIdiot i’m not sure why, but that sounds almost dystopian.... 😂

[@DurvalLacerda]

Wait until "CorporateWave" becomes a thing 5 years from now

[@moonmourner3593]

Well there’s officewave

[@nullone3181]

Ah, yes, harkening back to the days things like "offices" and "jobs" existed and there weren't any roaming gangs of cannibals or the global water shortage.

[@123yano]

AKA non-ironic Vaporwave?

[@heartache5742]

AAAAAAAAAAAAAA

[@xexpaguette]

office-core

[@_pnda9050]

The “life is great” corporate songs truly do piss me off.

[@NishantMudgal]

Yup. The reason why I started detesting Ukulele

[@pervhertz8116]

Honestly, I trully look back to times when it only been a song theme with sentiment. It's unappropriate unwelcome to act otherwise today. Shit happens. What does it mean to be a human? Work, spend, exercise, get a mortgage, do not have opinions or at least keep them for yourself, do not ask questions, smile and enjoy :) The future is terrifying? Black Mirror my ass.

[@LIITEMIES]

@@pervhertz8116 black mirror whats that? I see a wall or a "window" dipendig what we speak of.

[@Timeward76]

David looked in pain making it

[@PancakemonsterFO4]

@PixelLightShow my mindset would be death metal for sure

[@observershroom]

tbh as much as it sucks im kinda glad that corporate music exists. i wouldn't want to associate the good stuff with amazon or something

[@earwigplanet]

This is every COVID-19 related advert airing right now. In fact, IKEA has one with this choir in the background going "oo-oo-oo" that was used just a few months ago in a Christmas ad.

[@adonas3903]

What the heck? May god have mercy on our souls lol

[@natalie9402]

“these are unprecedented times.”

[@sprankymedia9959]

Nat B “Especially now”

[@BigTylt]

@@sprankymedia9959 "Now that we've convinced you that we're totally not a faceless corporation that only cares about making income again, please buy our products and feel good about it"

[@plurbehgubgub]

Whenever I see one of these commercials a little bit of me dies

[@rylee9086]

I'M HAVING A NEVER-ENDING PTSD FLASHBACK TO WALMART ASSOCIATE TRAINING

[@mechamicro]

Oh no. I feel sorry for you. I hope that you got a better job.

[@rylee9086]

MechaMicro Thankfully I did, thanks pal! :)

[@Meleeman011]

Walmart truly is soul crushing

[@browncoat697]

The disgustingly upbeat and cheery whistling tune describes Best Buy training videos horrifyingly well.

[@ChurroLightyear]

That's where I work. It sucks :)

[@Powertampa]

"Avoid development at all cost" hehe that's a corporate joke if there ever was one

[@dabeamer42]

"Development" means "software development" to this aging software developer. And, yeah, we ain't cheap.

[@authenticbaguette6673]

Powertampa I just noticed the joke 😂

[@efmusic04]

700th like

[@512TheWolf512]

@@dabeamer42 yes, even the richest corporations out there want nothing to do with the overpriced IT sector

[@aitor.online]

@@512TheWolf512 how is it overpriced

[@shadowdemonaer]

Does anyone remember when commercials were kinda fun and wild? And brands and websites had fun icons and colors even if it was a "professional" site? And then everything lost its color. What happened? Edit: grammar Edit 2: "creative stillbirth" is a line I am stealing. Thank you for that.

[@ngotemna8875]

Being unique and quirky doesn't get you the most customers, doesn't get you the most profit. My immediate surroundings make fun of me for constantly pointing it out, but whenever you look at our current state of affairs and wonder "Wait a minute... Why did this stuff become worse over the last 20-30 years?" it's basically always capitalism getting its hands on another industry. "Why does public transportation suck?" It got privatized and the different owners care more about their own profit than customers. "Why is energy so expensive?" Again, there's a comitee of like 50 dudes playing manager and CEO of energy companies that need to make a profit. More important than people being able to pay for heating in winter after all. "Why is telecommunication infrastructure so lackluster?" You will not believe me when I tell you this...

[@OneBiasedOpinion]

Important to note that the concept of capitalism itself isn’t a bad one. The issues we see today are growing monopolies and diminishing competition. When everything is dictated by almost the same handful of elites, you get this whitewashed, uncreative blather with only one purpose: increasing profits at all cost. Ideally, capitalism would involve equal opportunity for all comers to compete in the national/global market. But that’s been slowly eroded by laws pushed by lobbyists and more takeovers by the same few companies.

[@fuzzyalba5419]

@OneBiasedOpinion Good point, but I think that capitalism is always going to lead to this current situation where monopolies leave next to no space for competition. It’s like a game of Monopoly - corporations get rich for whatever reason (sometimes just chance) & continue to make money simply by having enough money to expand, while other businesses stagnate. It can even continue through generations with nepotism & family-owned businesses & so on. I feel like a system that allows these sorts of things to happen can’t be inherently all that good, though I could be wrong

[@f1reflam3]

@@fuzzyalba5419 fun fact, Monopoly was literally made to mock capitalism

[@chaoscarl8414]

@@OneBiasedOpinion "Important to note that the concept of capitalism itself isn’t a bad one." Yes, it is. Capitalism will inevitably lead to the situation we see today. "But that’s been slowly eroded by laws pushed by lobbyists and more takeovers by the same few companies." Exactly. Capitalism will always concentrate the wealth into the hands of the few. And once that has happened, those few effectively controls not just the market, but also the government.

[@kevinsteel7875]

Has everyone noticed every single advertisement for a car is the same

[@jonathantan2469]

Yea Yeaaaa Yeaaaah!

[@SuperHamsterhuey]

Not everyone. Philbert Dunham of Castle Valley, Utah has yet to really notice how all car advertisements sound the same. Experts generally agree that this is due to the fact that he does not own a television Other than that, yeah everyone has noticed

[@Stribog1337]

IDK what you talking about..but I actually have an idea: They go like this: the car going around an empty metropolitan, or dirt road (depends on the purpose of the car), there is some kind of inspirational speech going on the background

[@junglistmassiv]

kevin steel because all these crossovers and suvs are the same

[@omniscientomnipresent5500]

Because there aren't a thousand ways to sell the same thing

[@slendeaway7730]

When he said "Bo-ba-whay" I felt that 😔

[@viktorthevictor6240]

😔✊

[@AlgaeNymph]

Pseudo-African faux-spiritual.

[@Adr16n1122]

Honestly misheard it as “Wake me up!” Until Tanta says the made lyric more clearly. Then I started laughing because it was even more contrived than I thought.

[@TheFoxMcfat]

@@Adr16n1122 i heard "oh, *away, aaaaaahhh* " like feeling free or smth

[@ecosmith7852]

- Mcfat - I thought it was saying that too

[@VechsDavion]

I friggin HATE that specific type of commercial jingle that has acoustic guitar matched with bells. I've seen it in grocery store commercial music, and insurance commercials. It's the most saccharine godawful drek, I can't stand it.

[@YoursTrulyMrsMoores]

Or the dreaded KZbin how-to video "ukulele and glockenspiel"

[@doobi6343]

I think you're talking about Carefree by Kevin MacLeod, the master of corporate music, praise be to his name

[@marcusaiello7100]

How's the super hostile going?

[@myspacebarbrokenevermindif9892]

doobi Kevin Macleod makes incredibly boring music, but it isn’t corporate music.

[@haleyleyley8951]

Ooohhh this one? kzbin.info/www/bejne/jma5qpybZqxjg8k

[@waterbears9874]

Maybe it’s just me, but even despite him trying to make corporate music, it still has a SMIDGE more personality than actual corporate music

[@afrightenedsloth]

Well yes you can't truly craft soullessness without first destroying your own. In this case the soul of it is how its satire.

[@329link]

The whistle one in particular sounds like a parody.

[@Motor__]

Nah, he got it *really* close.

[@outlawthesecond7597]

Probably because corporate music is produced by a team rather than a single person It’s made to be perfect and literally all good music isnt

[@noodletribunal9793]

the ostinato sounded like a sick sonic intro

[@43615]

★☆☆☆☆ Examples contained too much personality, didn't make me feel empty enough.

[@misteryellow9251]

Both of us havent heard enough cliche ads yet, or at least thats what I think.

[@sambradley9091]

@@misteryellow9251 Nah, the problem is Tantacrul actually gives a shit about emotion and is an actual singular being with a concise goal, not some monolith making an intern chuck some chord progressions together to pretend they care. His music is gonna be lame but by default they aren't as bad as true corporate shit

[@mroofity6594]

I honestly kinda liked the second example. Reminded me of like a neon style level. With some changes it would sound really nice.

[@danielperes9309]

Felt the same

[@danielperes9309]

Your work has a lack of emptyness

[@Narwhal39]

Corporate music basically says "I love your lack of energy, go girl give us nothing!" but unironically

[@grod5998]

"Are you depressed? Don't be! *KEEP WORKING* "

[@robertanderson9447]

@@grod5998 "But you do have a purpose in life! You're a _valued_ _w_ _o_ _r_ _k_ _e_ _r_ and our music agrees"

[@evelyntheidiot6]

"here at shell, we are sad." the part about the oil companies pretending to care about the environment is stupidly accurate

[@equaius893]

but money makes us happy!

[@someguywhosometimesmakesjo1006]

Didnt expect a JoJo refrence on a Tantacrul video yet here we are

[@LezbeOswald]

"boy the environment sure is getting bad. if only we knew why. please buy our fossil fuels stolen from other countries."

[@funkyneon3148]

"what? no we aren't going to do anything about it. what do you take me for? a decent human being?"

[@OpreRoma]

"Here at Shell we are really sad at the consequences of the things we do, which is why we will keep doing them, but with a sad face. Look, this man in a suit is scowling! Hear those violins! Violins are sad aren't they!"

[@SSM24_]

With the track that started at around 10:25 I was like "hey this sounds like the start of an actual decent song" and then there was just no meaningful progression and I love how _perfectly_ that fits the point you're trying to make.

[@Salmonator2000]

Seriously, it almost sounds like the beginning of a Stellaris song, but like you say it never actually goes anywhere.

[@zayHEEM]

can't begin to wrap my head around the soul crushing research you had to do for this video

[@Tantacrul]

It was rough

[@Hanfgurkenhasser]

Worst part must have been the recording session at Tottenham Hale Station. What a depressing place.

[@Optimus97]

"Amazon rainforest is dying. This makes us sad, Here at Shell, we are sad." ahaha

[@Mii.2.0]

Lung cancer is increasing. That makes us sad. Here at Marlboro, we are sad.

[@INADRM]

That was such a good line

[@weakspirit_]

it's like they weren't even trying

[@paveluhlir4891]

we are sorry

[@marlenedietrich2468]

They always state the company name at the end, so as not to make the irony prevent you from supporting their "sincere cause" from the beginning of

[@sumdood8563]

(old person's voice) This is a message: (soft piano music plays) This is a message to our firefighters, (show firefighters smiling in low motion) our construction workers, (show construction workers smiling in low motion) our police officers, (show police officers smiling in low motion) our first responders, (you get the point) our teachers, (slow motion class) and especially our mothers, who are working so hard in these uncertain times, Thank you. :) (Piano music ends, and brand logo appears on screen, with the slogan: "Believe, beyond")

[@randomusername6]

also, buy our cheeseburgers

[@dustinjones7458]

_Shell logo appears_

[@solarflare9078]

Every ad ever. Also, wait a second. Aren't you the shitposter on all of Retro Core's comment sections?

[@BogusmanTheSwagman]

Like every 2020 commercial starts with "During these troubling times..."

[@sumdood8563]

@@BogusmanTheSwagman I saw this one McDonalds commercial that was a slideshow (of course) of people giving each other happy meals with some guy saying something along the lines of 'Even though a lot has changed, it's nice to know, a lot hasn't changed at all'. It felt so pretentious.

[@sydssolanumsamsys]

i absolutely love how after the intro and the "Kill Me!" it changes to music that is superficially similar to the corporate music, but you can immediately feel so much more energy and care put into it. what a beautiful and succinct way to make a point.

[@BoxJoe136]

The fact that this is so dystopian and yet so true is very sad, yet hilarious at the same time.

[@Thatonedude227]

Box We truly live in a boring dystopia

[@PancakemonsterFO4]

it´s not the best choice, it´s spacers choice

[@DonVigaDeFierro]

Ah, like a clown's death... Boy we truly live in a society!!

[@alexredfield1943]

Fucking capitalism, man

[@juanvazquez5836]

Why distopia? I think total corporate control is yet to be here

[@OUCHquestionmark]

when the rainforest dies we are sad. we are sad because we have less rainforest to destroy. sad

[@DashsChannel]

That's South Park-tier satire right there. I almost re-heard that in Trey's voice.

[@OUCHquestionmark]

@@DashsChannel wow thank you, I had no idea that many people would actually like my comment

[@funnyfella8198]

What a shame!

[@illiardbilliard2355]

Time to break out the synth

[@Torthrodhel]

I read it in the voice of the pig off Disenchantment. saaaaad...

[@meursault7030]

Honestly, I think the problem with your version of a couple of the "nothing music" songs is that they're a bit too good. Not amazing, but that synth bit at 12:50 is mildly interesting. Can't be having that.

[@Denter86]

I'm bothered by the fact that I liked most of these pieces... I don't know why, either.

[@BirdThatEatsPrometheussLiver]

{Troubadour} You're just boring I guess /s

[@thegreatgonz4742]

@@Denter86 Don't feel too bad, I liked them too, in a way. They still count as music in the strictest sense of the word, and are designed to be strictly "enjoyable". This music evokes the same feelings in me as someone giving me plain water crackers or a standard balloon (monocolored, round, average size). I release a single endorphin because this gift is better than nothing and not offensive, I say "nice." and then forget about it. It evokes nothing else, and that's the problem with it.

[@Denter86]

@@thegreatgonz4742 Thank you, that's very well put. I think that's a better explanation of how they made me feel than what I could have given.

[@MrPieEducation]

I feel like that synth lead could actually be really good if set against some ambient backings. It reminds me of something off Cluster & Eno.

[@ktvx.94]

Few things are as good as a parody that's indistinguishable from the real thing. It brings such cynical satisfaction.

[@mokrodrigues4515]

Another type of corporate music that drives me nuts is the "techy" one that just uses some synthesizer arpeggiator to show how futuristic it is.

[@JacobKinsley]

Electro trance with an A E F#m D chord sequence

[@katatat2030]

Anyone have a link to an example? I'm curious and don't know shit abt music

[@sposp]

I'm a diehard EDM fan, and I agree with this. It's ironic because I enjoy electro house and whatnot, which is basically what corporations are trying to shove at you, but they took away all the "go crazy" energy and watered it down so much to the point where it's not even designed to be listened to. It's just made to accompany an advertisement. (This kind of music usually falls under the subgenre of downtempo)

[@r.u.s.e3586]

This one is kinda hard to avoid I think. It's so ingrained in people's minds that futuristic music isn't futuristic at all if it doesn't sound like something out of the Tron: Legacy OST. If you don't do this people will criticize you for it, and if your trying to sell a product for whatever reason not doing this could hurt that goal. Sometimes what the general population thinks music is can be a problem as well. Have you ever watched the newer Voltron series? It's not a great show but it was pretty popular for a while, despite having some of the most generic music I've ever heard in TV.

[@user-gu9yq5sj7c]

@@r.u.s.e3586 I get what you're saying, but I've see lots of people say they dislike music with too much autotune. That they want talent. So that's good. The techy music, I think people mostly try to make it for futuristic themes or entertainment. Tho I dislike it. Skill, such as at instruments, is always timeless. There's still endless songs you can write with that.

[@DBruce]

How to play ukulele with no soul 😂

[@johndecicco]

Hi David. Perfect pitch: When you toss a ukelele into a dumpster and it lands on an accordian. :)

[@aaronclift]

David, you looked very pained when you played that ukelele part. Did it kill your soul to make the corporate music, or was it just the instrument tuning?

[@PentameronSV]

@@aaronclift Why not both?

[@DarkSideofSynth]

You guys have a future together blasting out corporate music until your retirement days when they'll award you with a tuner ;)

[@Vextrove]

I love how he edited you into the fake advertisement at 13:02

[@Ch4pp13]

So basically, using adblock leads to having a happier life.

[@pallovnik]

true without any doubt

[@cirion66]

Never thought about, but it is probably true - since I don't watch TV anymore, block ads everywhere I can - then always when some ad somewhere leaks through to my attention, I always feel offended with thoughts like "Do you think I am that dumb, that I would not see through your BS?"

[@corny8258]

Dont use an ad-blocker. It may be annoying but for most youtubers ads are their only form of revenue.

[@jjju3]

Ik This is a joke but you're right yeah.

[@corny8258]

@Léo Legrosnono Suit yourself. As annoying as ads are they keep KZbin free. Fair enough for big channels, but for little channels they rely on ads to get paid for their work they put in.

[@Karpp1nen]

I had an ex who once confessed to me that she actually likes this kind of soulless nothing music. Me an ex professional musician was struck with horror that day.

[@ExtremeWreck]

That ex has no soul then.

[@Tranqwhirl]

8 billion humans, man. Remind yourself of that number when you think "There's no way someone likes [_____]"

[@MariOmor1]

That explains why she was your ex

[@ihaka3925]

I would even go on to say that a majority of people saw nothing wrong with all of these examples of corporate music and would definitely react positively to all of this music as it is "quite nice". Remember, if you actually have taste, you're basically an alien. You'd do well to remember that

[@insertherealotofeyeemojis2185]

No wonder youre divorced

[@thecosgrove]

"Here at Shell, we are sad." - tantacrul 2019

[@aaronclift]

I had to pause the video because I couldn't stop laughing at that part.

[@jensmedgaffeln]

Hot take: this joke is the same joke as south park did on BPs apology video after the deepwater horizon incident.

[@nebelluca2453]

"Here at Shell we are so incredibly sad that we are gonna leave tons of toxic waste in the North sea."

[@maxinemoreira7406]

I laughed the shit off of that part 'cause in the last weeks there have been several beaches at the northeast coast of Brazil being polluted by this really bad oil leaking - and recently people discovered barrels that have the Shell logo on them near the coast of those beaches. Fun fact, this is all happening just after that whole Amazon crisis we are still facing here (and that was also covered in the joke). Pure gold lmao

[@hypergrad2254]

I come back to this vid after hearing a torturous amount of COVID commercials, they have elevated from pretending to care in the music, to pretending to care about you, which makes me, a very unhappy boy

[@precipitaion6296]

DUUUUUDE, I'm just sitting at the dining table trying to eat and my parents have the TV on because they watch the news a ton, and this one F//ord (the trucks) commercial keeps coming on and the music used in the ad uses the SAME format as Tantacrul used in this vid. it fucks me up

[@grilllord5251]

This stupid Uber eats add

[@cowboymooman8776]

how could a song make you think companies are pretending to care about you? i know they dont. but how do you listen to a song and just hear "hmm yes i hear corporatism"

[@elvingearmasterirma7241]

@@cowboymooman8776 It's called Association. The music they use has a very specific tone that when I hear it played over an add kicks me in the back, hits my fight or flight instinct and makes me want to scuttle into a hole sideways like a crab to escape the impending doom.

[@cowboymooman8776]

@@elvingearmasterirma7241 i guess i get where youre coming from. that ukulele tune makes me want to vomit

[@BeondTheKDGaming]

"Corperations are people too!" Not until I see one executed

[@user-iu3ii8sq6t]

bring back the guillotine! DaSharez0ne was right!

[@lemon-limesoda1701]

inshallah ☝️☝️

[@taatuu25]

General Oil?

[@debleb166]

Atari?

[@Stevil935]

sears was executed. by it's own CEO too.

[@BeegJooller]

that "Kill me" section made me incredibly uncomfortable and caught me off guard so bad that was amazing - you should do it more often

[@agitated_cat]

he does do it... a lot

[@teyoru]

yeah that was a genuine jumpscare

[@Jurgir09]

U R an idiot. Srsly.

[@AntiMatterSSIR]

U too??

[@rinaldoacardi617]

Corporate culture is just so depressing - all the pretending; office politics; ass-kissing, etc. Left my job ten days ago because I just couldn't stand it anymore.

[@SCIFIguy64]

I started working for the government and everyone is pretty cozy outside of public interaction because we know we can't get fired outside of holding a coworker hostage at gunpoint.

[@renarsdilevka6573]

I tend to stay a little while to observe, but usually i leave when it breaks my values, i try to filter for a while, but after it is Nyah, that is not for me, again. Little secret told loud, there is no company where you will not feel it, it is in DNA of todays ensemble of artificial organisms what we call the society. Just stick to your critical thinking and pick the fights you want to fight for. But we are stuck and kind of screwed and it is Time To Pretend :D

[@k.h.6445]

Good on you dude, hope you find a better job that isnt quite so soulless

[@B3Band]

I kept mine because I can't stand being homeless

[@bicrowave32]

@@B3Band You know there's something seriously wrong in the society we live in when we are forced to work for corporations we hate because otherwise we'll end up homeless

[@fuzzydunlop1988]

Ukuleles and whistling is the worst.

[@jonathantan2469]

The problem is they've been overused in early-mid 2010s marketing ads trying to portray a trendy hipsterish twee image.

[@IHearthCodMW3]

Just reading ukulele and whistle in the same sentence is giving me PTSD

[@mariotaz]

@@IHearthCodMW3 so you dont wanna hear about my HILARIOUS Dog Vlog story?

[@sophiacristina]

For real dude, if a music have whistling i insta-hate it... Also, when they put those "ooh-oh-oh" chorus be it on the main line or back vocal, like the 2014's coca-cola ads for the soccer cup, with those annoying ear-worm back vocals: kzbin.info/www/bejne/Z5PCgmSdptaehNU

[@Burn_Angel]

And it's worse when it includes clapping. Damn, this kind of crap ruined clapping.

[@ppslayer6128]

Is literally everyone on this planet tired of car ads that act like families live in their cars? Yes? Okay, just checking.

[@cherrydragon3120]

Or as if people enjoy driving around in said car and showing how the workd just flies by when you enjoy your car. Like its a fucking car... a way of transport from A to B. Its nothing special and never will be special. Its an invention to take us to places quicker. Thats it. Why they gott be so hyped and happy about a can on wheels

[@Zed.TheReaper.McCormick]

Going by those car detailing videos, some people do live in their car. And then never clean it

[@claytons4789]

@@cherrydragon3120 i dare say that a mustang gt500 is very much special.

[@danielmcfarlan1035]

@@cherrydragon3120 the existance of cars that are purposed to more than just going from point a to b, sports cars for instance, means that there is people who enjoy driving, enough of them for companies to sell cars geared towards that, maybe not so much nowadays (im looking at you mitsubishi) but yeah Car guys exist

[@claytons4789]

@starshipeleven its only illegal if youre caught.

[@toseno8978]

Two things that ruined Ukulele: 1. Coorporate music 2. THAT "Apology" video

[@henrycgs]

honestly ads nowadays are so bland and unoriginal I'd be more inclined to buy their products if the ads were more straight forward and honest. "look at our new car. it's pretty cool. quite comfortable as well. cool. don't buy other cars. buy our car because it's cooler".

[@CharroArgentino]

You can blame that on corporatives as well. Publicists have to follow the brief, and if the brief is extremely limited (they are 99% of the time due to CEO's don't know shit about art or how normal people work), then the ad will end up being extremely generic. Like Banksy once said, people who work on advertisement are some of the most creative people on the planet, but they waste their talents on something that restricts their creativity way too much.

[@pheunithpsychic-watertype9881]

The last time a commercial actually made me want to buy a product was a coke commerical with no audio but the song Make Someone Happy by Jimmy Durante

[@Sekrf]

What you described is pretty much how Carlton Draught make their beer ads kzbin.info/www/bejne/laiwY5ZpjNl3oLM

[@TheHeavyshadow]

I'd much prefer it if ads actually gave one reasons to get the thing. Just straight-forward technical information and none of that "Peripheral Route" bullshit of trying to evoke emotions in the viewer that they now connect with the advertised item. "Hey there. Here's our new Vehicar. It comes with 5 seats as a standard, which can be flipped for up to 7 seats in total. Our new V8-hybrid engine can run 100 kilometers a gallon and 150 on a full battery alone, with topspeeds of up to 230 KM/H. Available at your nearest cardealership for $15.000€." "Here's Dark Punch 3: Fist of the Dragon Fury! Fight through a gigantic open-world with a team of 4 rag-tag characters in their quest to defeat the demonic sorcerer Ochaidon and his army and save the ancient lands of Marikami from doom. This open-wold action-adventure features third-person melee-combat, mechanical and magical gadgets, a parcour-like movement system, and hours of fun." (Come to think of it, that's pretty close to 90's and early 00's game-ads)

[@d-zastroid7427]

That's why I actually like the reeces commercial cause of how sassy the guy is

[@JonahPleatherbooth]

Ive been working on an RPG maker game about Commodity fetishism and have been struggling to figure what kind of music to use. Figured that one out.

[@quohime1824]

Is there a website or blog where you talk about the game?

[@jacksonelh]

yeah keep us posted on that stuff dawg

[@ultrapwnd]

Is it like Recettear?

[@kevinforbesofficial]

Can you please keep us posted on this? I'd really like to know how this is going

[@Jack-sy6di]

surely you want a vaporwave soundtrack

[@ewanstewart2001]

Can I say that this actually applies to all corporate art. Whether it's simple, easy to digest flat shapes and lines that somehow feel so businesslike, or the strangely painful smiles that every actor whether in poster or video has plastered across their face.

[@Romanticoutlaw]

it's a recipe for a genre of horror I don't think we've properly tapped yet. There are some notable ARGs that make use of it, but I think the well is still deep

[@lunyxappocalypse7071]

​@@Romanticoutlaw [it's a recipe for a genre of horror I don't think we've properly tapped yet. There are some notable ARGs that make use of it, but I think the well is still deep ] i think books would give the best effect/impression.

[@spimbles]

@@lunyxappocalypse7071 you really dont have to quote the entire comment lmfao

[@juneyellowsnek]

​@@lunyxappocalypse7071nigga really quote replied on youtube

[@agitated_cat]

​@@spimblessome... people, will delete their replies when they are losing arguments, so its a good practice online

[@qwerzer2314]

i was watching this and enjoying the effort he put into the critique until i realised that this is literally how i compose my music rn 😭😭

[@jikkybytt]

You're still a human, even if you make it like this you still put your individuality. You'll get better 😊

[@surkey5055]

Hey, at least you don't compose exclusively for big corporations.

[@ThatCyanThing-yt5wu]

Might be late given that this was a year ago, but starting out recently myself, id say (and i still have to get this into my head fully) that you shouldnt be scared to work with tension, it may sound like shit on its own, but all that matters is how it sounds in context, since that is how the final audio will be

[@lolliii5477]

hey, atleast you're here! both the soul and the body. honest advise: go crazy. no one judges... i think.

[@mushroomdude123]

7:36 Those “Bo-Ba-Way” sounds so authentic that I thought you took it from an actual ad.

[@draketurcotte4760]

mushroomdude123 I thought he stole the music from my church!

[@johanneeskens2759]

The guy thinks he is a good composer. ayayyayayayay!!!!

[@todabsolute]

Johan Neeskens kzbin.info/www/bejne/qaDMlZaXr5t6a5I

[@doom4232]

@@todabsolute I KNEW it had to be a Jojo reference because of the "ayayayayay" from the previous reply...

[@ss-nu3qf]

@@johanneeskens2759 ?

[@mrmaniac3]

“Here’s some monster truck music” Shit man I needed that

[@ernstschmidt4725]

it's awesome, but is its awesomeness any more creative than the inspiration of corporate music?

[@zyadhq8672]

@@ernstschmidt4725 why is being deep or having hidden meanings a virtue,do you see music as a means to an end,or do you think it has a value within it?

[@crnkmnky]

@@zyadhq8672 why are you asking Ernst? ask that to Tantacrul

[@untonyto]

saved the day I say

[@Fizzlepop72]

@@ernstschmidt4725 It at least tries to convey an actual feeling lol

[@KhoaNguyen-rk9dz]

plot twist: this video was a commercial for BoBaWhey Industries

[@aiiiia9971]

Hahaha

[@angelicreinforcement3373]

Or for Cause Marketing. Sounds like a sweet gig, honestly. All you have to do is sell your soul and you'll be rich :)

[@thomasstewart9752]

here at BoBaWhey, we feel that if a drink is enjoyable, no. That's why we created the first bubble tea / protein shake hybrid. leading the world, with synergy.

[@nickc3657]

You joke now, but just wait until they start making boba out of whey protein

[@thomasstewart9752]

@@nickc3657 that's just cottage cheese.

[@DrLegitimate]

The whole 'humpty dumpty' skit so perfectly encapsulates the feeling of corporate music. I'm probably stealing that analogy :P

[@Jellylamps]

About the “life is great” music... you forgot the clapping. The worst part

[@aiiiia9971]

No there is clapping xD

[@joaopedrosambatti2474]

@@aiiiia9971 it's because he didn't talk about it

[@onlookerofthings6029]

There's clapping in the nothing music at 12:47 even if he didn't mention it

[@theknightsofawesomeness2701]

the clapping is a signature part of corporate music. I can't even count how many times I've heard the annoying clapping in adverts

[@LucarioredLR]

Or the finger snapping

[@melonenstrauch1306]

let's face it: companies should be honest and start using vaporwave for their ads

[@MagpieDynamics]

Vaporwave is way too edgy for these people.

[@significantharassment]

For absolute honesty a darker, cyberpunk-esque outrun would be better. Just to remind us of the corporate dystopia we live in.

[@angeleaterstudios1004]

@@significantharassment no to that because I actually love the Outrun genre and I don't want to hear Perturbator in an air freshener ad.

[@teovinokur9362]

@@angeleaterstudios1004 i'd buy myself some febreeze if i got to hear some h o m e on the tellie

[@jauxro]

I feel like they'd do that to pander to the Youth

[@Cyberdemon1542]

This is gonna sound weird but this music sounds just like those fake "inspirational" quotes people post of Facebook. Even the lighting sounds like it.

[@wackwacker8623]

I can smell the middle age mom perfume from the music

[@vaclavjebavy5118]

_"Becoming more doesn't mean you're not dead"_

[@Karl_Marksman]

@@vaclavjebavy5118 -A live body and a dead body contain the same number of particles. Structurally, there's no discernible difference.

[@glumbortango7182]

@@Karl_Marksman not for long there isn't

[@Karl_Marksman]

@@glumbortango7182 Am I just too high right now or are you being deliberately confusing with your double negatives?

[@chriscapaccio4342]

8:43 is one of the funniest moments I've ever seen on this platform. Immediately following the eye crack I got a midroll ad.

[@ollie-d]

I love how 4 minutes in we're already taking about human sacrifice

[@ChupeTTe]

*The church of Moloch approves*

[@Walker998]

🤣

[@maxalaintwo3578]

"Aren't we all-"

[@lejohn2682]

Only 4?

[@enolp]

I thought that was going to be an exaggeration

[@FreakOnTheLeaf]

Oh, there is one type you totally missed. It’s the “hey, our products are for people who have attitude”- blues type of thing

[@Tantacrul]

Def!

[@damienscott6561]

This genre needs it's own video. It's everywhere now, even on Spotify's playlist of modern rock music. All this songs are almost exactly the same.

[@evergreen1798]

Truck month music

[@tiagobelo4965]

Like the old meme of the fake ford truck ad with the instrumental of "do I wanna know" by the artic monkeys in the background?

[@antoniofarina716]

Wait I need an example

[@manputty933]

Its kind of funny that your handcrafted examples of soulless music are far more emotionally charged than any corporate track ever produced.

[@theclothpuppeteer8869]

That's because he actually is a human being with a soul

[@alsifjlasieflooo]

I don't think Tantacruel could even produce anything bad. It's just impossible for him. He's too good!

[@evanr9583]

@@theclothpuppeteer8869 unlike corporations, who are soulless (but definitely people.)

[@Koisheep]

I unironically want a full version of bobawhay

[@cryptidproductions3160]

Yeah Sounded way to much like an actual OST for something with effort put into it to be generic elevator/office stock music

[@sourdoebread]

The music at the start of the video sounds so truly corporate that I didn't even notice that the actual ads before the video had finished. It's scary how accurate this is and how soulless music designed to sell stuff is everywhere.

[@FarragoTheFox]

Your corporate ads are like something out of Interdimensional Cable.

[@mogmason6920]

If you’re too lazy to make nothing music, just slap one of these pieces on your corporate video... Bach, Cello Suite 1 Prelude Bach, Prelude In C Major (well tempered clavier) Vivaldi, Spring 1st Movement Phillip Glass, Opening Ludovico Einaudi, Pretty much anything by him The Cinematic Orchestra, To Build A Home Coldplay, Fix You (instrumental) As an added bonus, a fun little drinking game. Take a shot whenever you hear one of these pieces during a tv ad break!

[@martinpaddle]

Or Satie if you need the big guns

[@mogmason6920]

I forgot about that! Gymnopedie 1 is everywhere!

[@michaelsurname8668]

"Opening" by Philip Glass is my favourite piece of classical music, glad I've never heard it used in an ad

[@Cousjava]

You forgot about Pachelbel's Cannon in D. Also heavily overused.

[@36424567254]

tbh I feel like gymnopedie n1 is very unique compared to these other pieces listed. It uses dissonance to create a melancholic effect rather than the standard relaxed inspirational undertone. Hell, it's supposed to be "Lent et douloureux".

[@oranmacphersonraffell8966]

In my experiences, ‘corporate’ music can normally make me feel the desired emotion (may it be inspired, energised, whatever). However I will always notice that I’m being "told" to feel it, instead of interpreting and feeling the music for myself. This removes the magic, and I feel manipulated instead.

[@heartache5742]

well it's hard not to react to harmony

[@NyanPoptartCat]

This is how you should feel since that's exactly what's happening. I enjoyed TV more before I realized it.

[@alanaflynn8878]

Isn't that almost any music -- or entertainment content -- in general, though? I'm studying animation but nerd out about all sorts of aspects of movie and show making, and the more I learn and practice, the more I get the impression it's all a recipe of "story you want to tell + making the executives happy + manipulating the audience to feel what you or the executives want them to feel."

[@SommerSen]

It feels like mind control: Your brain knows its forced and hates it, but somehow the desired emotion STILL gets triggered

[@vithederg]

@@alanaflynn8878 I think the difference is that, you can still make the story you wanna make to an extent, but with the music it HAS to be a certain way. So just remove the "story you want to tell" part of the equation for music and I think you're set. I think.

[@lazyken6468]

I’ve learned more about music from this music hating video than any other class I paid for

[@maxthomas996]

When the Ukelele clap combo part came I actually shouted ‘OH GOD NO!’

[@Hopeofmen]

Lmao

[@Michael_______]

@@Hopeofmen small empire hmm? 🎖

[@lolliii5477]

the pain... (insert *THE SCREECH OF THE TORTURED SOULS* here)

[@nathanbasset]

“Huh, human music.”

[@horacegentleman3296]

I like it.

[@Fizzlepop72]

Accurate

[@okay8632]

i think Mark Zuckerberg likes it..kzbin.info/www/bejne/aHjRo62LbbZ4f6s

[@SpeedyMC14]

this made me laugh....alot....you summed corporate music up perfectly

[@xaendark]

ma man

[@Imsoscared38647]

There is an album called “Farside Virtual” by James Ferraro that perfectly encapsulates the emptiness in corporate music. It takes many of the tropes of corporate music from the 90s and early 2000s and turns them up to 11. It is one of the strangest and most anxiety inducing albums I’ve ever listened to and creates a super enveloping and terrifying atmosphere.

[@keyboardstalker4784]

Wasn’t that album one of the predecessors to vaporwave?

[@GamingOS]

@@keyboardstalker4784 yup

[@butterface2005]

FebreezyXD James Ferraro is so ahead of the curve

[@Nevir202]

I’m curious... yet immobilized by fear when I contemplated this...

[@Felipemelazzi]

@@keyboardstalker4784 Hum... Makes sense.

[@sr.lontra]

Not only the music gives me some agony, but the images of nature/society/whatever are always the last nail on the coffin Ps: thanks for the monster trucker music 🙏

[@ZackBogucki]

This vid was already spot-on, but boy oh boy, watching it during the current near-identical wave of Covid-19 "We're Here For You" ads is extremely potent.

[@eatatjoes6751]

I already hate them, but the sudden burst wave of these ads makes it worse.

[@soccerruben1]

*Plays Soft Piano Music* ''In times of uncertainty...''

[@tomverhaeghe3630]

Corporate music: like Shutterstock but for music 😏

[@dsurge8758]

Shutterstock sells music as well.

[@lazergurka-smerlin6561]

Except shutterstock can be funny to look at, but never listen to

[@sharpfang]

c'mon, you can find some truly bizarre images in obscure corners of Shutterstock. Nothing weird is allowed in corporate music.

[@MondyTS]

I work in the advertisement industry and we use Shutterstock for basically everything

[@h4724-q6j]

Shutterstock is stock photos. Corporate Music is stock music. The fact that stock music is made for similar purposes to stock photos is not surprising.

[@neighbourhoodmusician]

You forgot the ultimate 'feelgood' combo of ukaleles and whistling at the same time.

[@joseph2000117]

This makes me tune out like nothing else

[@neighbourhoodmusician]

@@joseph2000117 YOU .... WILL.... FEEL.... THE ...... WHIMSY!

[@MagpieDynamics]

Can’t forget the bells. Always the bells. I swear if I never hear that crap again it will be too soon.

[@TheKrianTV]

One of those comments you can hear

[@squidcultist0022]

And clapping. The clapping just doesn't stop

[@LendriMujina]

It’s like laugh tracks in shows like The Big Bang Theory. People don’t like hearing it, but take it out and the silence in its place makes it seriously transparent exactly how uncomfortable the entire situation is.

[@JacobKinsley]

The big bang theory is at least funny if the laugh tracks were cut out and the awkward silences removed. THE EARLIER SEASONS I'm not saying I think the show is good I mean when it was first shown and it was a funny concept

[@TheKnobCalledTone.]

@@JacobKinsley TBBT is, and always has been, as funny as cancer. It's the awkward silences and troweled-on laugh track that papers over this obvious problem with an alleged "comedy".

[@FruityPebbles-420]

Silence is preferable.

[@huckthatdish]

Still don’t like TBBT but to be fair they know a laugh track will be added so they purposefully pause when shooting it. So just editing it out isn’t really a fair comparison to a non laugh talk track sitcom just because they never would have acted and shot it like that if there wasn’t going to be a laugh track. I don’t think that would save TBBT specifically but that still has to be taken into account

[@max_punch]

Is it bad that I kinda like this show? I mean, I don't find it the funniest shit ever but it's entertaining at least.

[@pokedude104]

the emotionless music is like 99% of the reason I hate advertisements. There's so much good music out there why you have to make the least musical music I've ever heard in my life.

[@Mercure250]

And then they use classical music, and you're happy... until you realize it's one of the most overplayed ones, like Pachelbel's Canon in D or Vivaldi's Summer or something. For fuck's sake. Not saying those are bad pieces of music. Just... find something else, please. I want more diversity. Actually, no, because then, I'll associate those pieces with corporations and I'll hate it.

[@couriertx]

The only cooperation that avoided this problem was f r e e that’s free, credit report dot come baby!

[@drascalicus5187]

@@Mercure250 Wait until we get Tchaikovsky's 1812 Overture on an ad. Now that would be interesting . . .

[@drascalicus5187]

@@couriertx I remember those ads . . . they were interesting to say the least, and now that you have mentioned them, I can almost remember most of the words.

[@kipper1668]

It's always either that or the safest, most bland pop music ever. Like some Imagine Dragons or some crap like that

[@ihatevendingmachines2966]

“Yo pass the aux cord” “You better not play trash” “Oh, well take it back”

[@jenkinsfamily2229]

Excellent twist on an unoriginal comment!

[@ヴァリ-z3e]

lol

[@BasedMando]

The etymological root of the word corporation is basically: Corpse + Oration To reframe it in another term, it's dead speak! So corporate music is basically music made by zombies!

[@bmp2421]

loved by mr crul himself

[@Evoke-Chaos]

trust me the zombies are not happy about also

[@fueyo2229]

That is not really the etymology, it comes from Latin corpus, which yes, gives English corpse, but it doesn't mean the same. It means "body", as both human body and like a group of people.

[@theultimatereductionist7592]

"Here at Shell, we are sad." 10 million bots collectively crying.

[@user-rf4vc7mt4d]

bot.cry();

[@JacobKinsley]

They're crying because they saw their graph of profits was not accelerating fast enough

[@alwyntan1609]

and it uses the same chord progression (in the same key!) as Bo-Ba-Whay.

[@simonebernacchia5724]

That made crash sibelius!

[@adhamwashere5320]

Bot: Response. Cry Tears. Cry Loudly. Hope it will trick Humans into crying too. ... Why are they not crying?

[@fiercerodent]

I'm impressed how annoyed that whistling sounded at itself.

[@Ashes2Ashes_Blush2Blush]

LMAO intentionally annoyed XD

[@lucaswojatschke3883]

As a musician with a home studio that never thought of this i have the feeling that i could make a living with the information provided in this video

[@PontschPauPau3451]

Would it really be living, though?

[@Marewig]

Why not? Everybody needs a viable way to make a living. On the plus side, you can fund your more artistic endeavours in your free time that way.

[@ultimatewafflegaming1018]

tbh as a musician i could but i would never do it because i hate being fake and taking the easy road, id rather make something that connects with the souls of others then help some buisness ruin the meaning of music for a lil cash

[@EugeneOneguine]

@@PontschPauPau3451 Deep

[@EugeneOneguine]

@@Marewig You just missed the point of this entire video. Living =/= make a living. And of course, your next response is "try to live without money then, duh", which is beside the point. I'm not saying you don't need money to live, I'm saying you shouldn't adapt your way of life to be able to make a living, but rather try to fit your making a living into your way of life. And then, your next response will be "not everyone is as privileged as to choose the way they make a living", and again, that's beside the point. I'm not saying you can do it with a snap of your fingers, I'm saying it should be a task that concerns you. Regarding the original comment here, making a living is not a good reason to engage in something which shallowness he's aware of. And then, your next response will be a reiteration of both things I've already replied to, accompanied by some ad hominem fallacy directed at me, which I won't reply to. I apologize if that wasn't what you had in mind, but in my experience, this is 99.9% of Internet arguments about living =/= making a living. Which just goes to prove the video's point, businesses have affected the way we think, and we sacrificed our originality for a semblance of stability and security.

[@Gabo2oo]

The lack of progression also means it's super easy to edit, extend or abridge to fit any video length. It's the music equivalent to the "big tech" artstyle, which one of its reasons for existing is that the lack of details make it easy to animate.

[@jakezepeda1267]

This makes me wanna start a company and use death grips in my pitch.

[@superwhizz114]

Noided Inc.

[@gabrielsantosbastos5257]

You want the death grip sydrome?

[@angelamerkel222]

You Might Think He Loves You for Your Money but I Know What He Really Loves You for It’s Your employee of the month reward.

[@mtr801]

I'd use Einstürzende Neubauten

[@XombieLejon66]

IT GOES IT GOES IT GOES IT GOES

[@DanteTorn]

"The modern world isn't as enlightened as it likes to believe it is." This is something that needs to be said more.

[@CigaretteCrayon]

It's an age of psuedo intellectualism and jaded disaffected people.

[@Caparzoshow]

I agree, people need to woke up we need to be more like antifa, they are very woke!

[@Colddirector]

@@Caparzoshow an enlightened person should generally be anti-fascism, yes.

[@jonathantan2469]

Omygawd... how can you say that? It's so triggering. Don't say it again or you'll be cancelled!

[@metalliclark86]

@@Colddirector I agree, fascism is the enemy of liberty. criminal mobs that cover their faces and brutalize law abiding citizens on the streets with bikelocks and dangerous chemicals are an attempt on western freedom and should be dealt with by peaceful methods or otherwise.

[@getdownforthemaintenance6881]

So basically this kind of music is what a corporation is in a nutshell: It was made by a human, but past the surface it has no humanity in and of itself.

[@ahhh4117]

It was made by a human who hates life but needs coin to live, the corporate music is a tragic reflection of that my buddy can't live off his original music so he sells samples to corporations instead

[@Testgeraeusch]

I think that is the actual legal definition of a stock company. And it explains a lot...

[@muncherofpizza]

It struggles to maintain humanity even on that surface, at least most of the time. Sometimes there'll be that commercial that's funny, but those are a highlight.

[@kidkangaroo5213]

"There is an idea of a Tantacrul; some kind of abstraction. But there is no real me: only an entity, something illusory. And though I can hide my cold gaze, and you can shake my hand and feel flesh gripping yours and maybe you can even sense our lifestyles are probably comparable... I simply am not there."

[@christopheroliver148]

@@ahhh4117 Corporate *fill-in-the-blank* is a tragic reflection of that. (Apologies to the way-too-few counterexamples.)

[@juniorjames7076]

Corporate music is perfect to study to. Years ago (mid 2000s), when I had to study intensely for long hours to pass my state's bar exam, I decided I needed background music, but it couldn't be Jazz, or Hip Hop, or Hard Rock, or Western Classical, or Reggae, or even Heavy Metal either because I liked all those genres. I chose the music of Spyro Gyra- a band you hear on Lite Jazz/Easy Listening stations, which I never liked for years. In the beginning it was perfect because I could focus while this weak sauce easy listening jazz band played in the background. Then, something annoying happened....I started to LIKE IT!! Spyro Gyra's music is a lot more complex than I thought and after a few weeks, it started to distract me. Now I'm a huge fan of Spyro Gyra, but listen to ASMR beats instead to study.

[@snubcube]

You never mention the infuriating clapping in every single one

[@chgo-kj7cj]

I was laughing so hard I couldn't hit the like button

[@earlybird884]

Mate Product A MAN HAS FALLEN INTO THE RIVER IN LEGO CITY

[@earlybird884]

Mate Product HEY!

[@AnEverydayGamer]

finger snaps too

[@earlybird884]

Mate Product PREPARE THE LIFELINE!

[@iridium9512]

"Here at Shell we are sad" That is the funniest fake advert quote I ever heard

[@Mii.2.0]

sAAAAd.

[@Nonononono_Ohno]

@@Mii.2.0 Sooooo sad. :-D

[@pallandoromestamo8861]

Don't include this in an advert for working at Shell

[@roanbuma]

“Let’s make the world a brighter place by wasting our disposable income”

[@Jokoko2828]

Sounds very dystopian.

[@freddiegardner4776]

'ethical' and forced consumption under capitalism b like

[@allrad4911]

@@Jokoko2828 Plot twist: That's just consumerism.

[@thevoidfish]

now I want to hear your take on the lofi hiphop that every youtuber uses as background music

[@ThaetusZain]

this kinda sounds like the first thing you're ever kind of proud of making in a DAW when you're 14. It's like "it sounds nothing like the stuff I want to do, but it no longer sounds like a cat running across the keyboard with too much reverb!".

[@dangergran2566]

it feels like an auditory proof of concept. "So, now that I can do *something*, I can then use that to make something better!"

[@llynxfyremusic]

lol the too much reverb hits home for me. dont forget the mud. sooo much mud.

[@i_teleported_bread7404]

@@dangergran2566 That's a nice way of thinking of it.

[@AfferbeckBeats]

It's the musical equivalent of making a webpage that says "hello world" from your first HTML tutorial

[@flyingstonemon3564]

Nah, that has soul, It's clumsy, sometimes horrible, but It makes you _feel_ something else than pure emptyness and hatred

[@varunachar87]

I grew up in middle-class urban India. I am privileged and had no big challenges to overcome. However, the power of contemporary consumer culture is to convince anybody that they should aspire for more. In that spirit, corporate music was to me part of a representation of a certain world beyond my immediate reach, something to aspire to. A world of the kind of futuristic scenes you show here: a night cityscape mottled by colourful techno lighting, antlike automobiles zipping through the scene with the confidence and precision of a civilization that has made it to the finish line, sleek surfaces and purposeful, defined edges on technological artefacts that I don't even know the function of... Corporate music gave it the perfect finish. It wasn't nothing music; it was the music of an ultra-advanced civilization that didn't have any more needs to fill. The music carried this spirit by being perpetually "resolved" or "arrived", with never any tension intervening. Now that I'm disillusioned of this myth, I feel nostalgia for that belief I once had. And this sort of music stirs up that kind of nostalgia.

[@billhicks8]

Written by Fukuyamians, for Fukuyamians

[@alexshih3747]

It's no coincidence that the most free societies (the UK and US) also have the most powerful public relations industries. Too much freedom has been won for the general population to be controlled by force, so instead they have to be controlled in more subtle ways. "The 8-hour workday is too profitable for big business [...] because it makes for such a purchase-happy public. Keeping free time scarce means people pay a lot more for convenience, gratification, and any other relief they can buy. It keeps them watching television and its commercials. It keeps them unambitious outside of work. We've been led into a culture that has been engineered to leave us tired, hungry for indulgence, willing to pay a lot for convenience and entertainment, and most importantly, vaguely dissatisfied with our lives so that we continue wanting things we don't have. We buy so much because it always seems like something is missing." - Your Lifestyle Has Already Been Designed

[@YukonHexsun]

@@alexshih3747 I am replying to this in my car on lunch outside Safeway. You make me sad. You are also, completely correct. Thanks for the reminder to try to get a better job. It's exhausting how often I have to force motivation.

[@varunachar87]

@@alexshih3747 thanks for sharing. Come to think of it, living a life that's all designed isn't new to humans. It's just that people in pre-industrial societies didn't delude themselves otherwise. And they didn't have systemic forces encouraging them to be discontented or greedy for more. We on the other hand constantly want the next thing and never feel satisfied, and all this comes with the delusion of being free to choose our lives.

[@varunachar87]

@Karl Oreta thanks for empathizing.

[@eugenebebs7767]

This video was so well made I almost didn't get depressed with subject matter.

[@storerestore]

Nice hat, Dmitry.

[@eugenebebs7767]

@@storerestore Howdy pardner

[@BollocksUtwat]

There is something positive about affirming how shit that is and finding connection to others who feel as you do. That's the source of solidarity, the most important thing we have.

[@yesway]

@@BollocksUtwat fuck it man i'm feeling it

[@SwogFrog]

P*Funk I feel so lost and alone in our hellworld sometimes, it’s at least nice to know that people get it, you know?

[@odnankenobi]

I love how you created the illusion of an ad at the start of the video, and them obliterated it in such perfectly disturbing dissonance. This entire video is a work of art

[@DiamondButter]

You know how there’s stock photos? I call this genre *stock music*

[@quicwaterr8527]

how the hell are we supposed to make memes with it?

[@DiamondButter]

Lore Restful Like this: kzbin.info/www/bejne/r5O9aoOMmMtpjpo

[@W3Rn1ckz]

That's a little insulting to incompetech, but I see your point....

[@suschi64]

That is actually literally what it's called :D Check out premiumbeat.com for example :)

[@toono21]

your comment must be one of them *stock comments* .

[@justanotheryoutubechannel]

I clicked this to learn about music, not to have an existential crisis about our society and careers.

[@clintostwald435]

Xd

[@mikeexits]

Music tends to make you think and feel. Don't worry; this too shall pass.

[@xisotopex]

yep

[@meowtherainbowx4163]

I’m studying chemical engineering, and I’m worried that even in a career path as seemingly full of creativity and nonlinear progression, I’m still gonna end up right in the middle of this stale corporate culture. At least it’s not marketing, I guess.

[@GdotWdot]

​@@meowtherainbowx4163 Might want to watch out then, the current CEO of Shell is a chemical engineering graduate.

[@freshpressedify]

I skipped the intro because I thought it was a genuine ad

[@Tantacrul]

This legit worried me.

[@theapexsurvivor9538]

It is a genuine ad, it's trying to sell you on bland corporate music being bland. It's possibly the most effective ad to date.

[@vastowen4562]

@@Tantacrul Same here. I clicked on this video and started listening and doing other stuff, heard the intro, and was like "oh I forgot to skip the ad." then I was confused when there was no ad. lol.

[@Gradient2000]

I almost skipped the intro, then I was like wait this is the video isn't it

[@metametodo]

@@Tantacrul I noticed that the intro was you trying to expose the point, but while I watched it my eyes and ears naturally wanted to avoid attention on it. You did a great job on mimicking this corporate shit, especially the generic bland use of words.

[@lorenzolobos1849]

this is all perfect. only subgenre of corporate music missing is the 'hip for the urban youth" trap beats and old funky horns music they use when they wanna advertise food and clothing with the cool 20 somethings skating, playing acoustic guitar and the outdoor parties with outdoor lights .

[@lonewolfsx29]

This is hilarious. I've created a number of these exact generic music filled videos for several jobs now, so I'm partly to blame for this. I'm also a guitar player and into experimental styles in jazz/rock/metal etc. It goes against every musical bone in my body to place such soulless music into the videos but one of the main reasons why it stays that way is because A) it doesn't catch any viewer off guard and offends no one, always important, B) it's easy to work with if I need to cut or lengthen a video - many times I need to add a few bars or cut a few off the ending to make it fit some requirement set on me, and a simple predictable building tune is easy to do that with. Especially for editors like me, spending time futzing with the audio is not time I usually have on these projects, in fact I usually take the tracks as they are and cut them in Premiere, I don't even take them into a separate DAW even though I have one I use personally. Also C) Even if I pay for a track, it's usually like 6 bucks or something easy to justify. Getting rights to better music or if they were paying me to write something on my own would be cost & time prohibitive most of the time. Anyway great video!

[@Ermude10]

Haha, you just described exactly the corporate concerns and incentives that people dislike about "corporate"! Thanks for sharing :)

[@DoubtX]

@@Ermude10 These kind of mundane concerns are also why corporate logos tend toward flat vector graphics. Companies want a logo that will work on a webpage of any color, something which can be converted to two-tone color, something that can be engraved on corporate awards and gifts, etc... The practical corporate concerns really limit the viable options for artists, which leads to a recognizable corporate genre or style. And the perception of the art being corporate by consumers makes it seem more soulless than it already was.

[@Ermude10]

@@DoubtX No doubt about it! ;)

[@MrBrendanRizzo]

What I genuinely want to know is how genuine music can offend someone. Lyrics, yeah, I can see, but the music itself?

[@sandearcubus9299]

On the other hand, cutting stock videos to experimental rock would be trippy af. Imagine suited men jumping around smiling, while the videos are rapidly cut to some Hella or Daughters...

[@koberburwa]

I like how you wanted to make a "the story never progresses" analogy with humty-dumpty and accidentally told a story doing that.

[@Rafael-rn6hn]

It was a nice try, but unfortunately Tantacrul is too human to pull it off.

[@twistedkyote4107]

*PC Babies rely on neuro transistic programming* .

[@tucker4257]

For years I’ve struggled to describe how much I hated music in adverts from a lack of knowledge of the medium, but this video right here has described exactly why I hate it so simply, yet effectively. Great video, keep up the great work

[@ratwithafork]

Imagine if a big corporation just decided to put something from cannibal corpse as background music