TCPA Changes Every Real Estate Agent Must Know

Big changes are coming on January 27, 2025, with the new Telephone Consumer Protection Act (TCPA) rules. These updates will impact how real estate professionals generate leads, communicate, and market to prospects. Here’s what you need to know:
Key Changes
✅ One-to-One Consent Required
Consumers must explicitly opt-in to being contacted.
Consent forms must feature blank checkboxes for each service provider and cannot include a “select all” option.
✅ Covers Texts, Phone Calls, and Voicemail Drops
Email and mailers are exempt.
Manual dialing is still allowed, but automated systems without consent will result in penalties.
✅ Existing Databases Need Re-Consent
All contacts must provide updated consent to continue receiving automated communications.
Consent expires, generally within 6 months.
✅ Massive Penalties for Non-Compliance
Fines range from $500 to $2,000 per call or text, making violations a costly mistake.
Who’s Affected?
Lead generators, agents, teams, and brokerages.
Companies that use auto-dialers, CRM dialers, or mass-texting systems.
Steps to Take Now
1. Audit Your CRM
Identify contacts that need re-consent.
2. Update Your Consent Forms
Include proper language for written consent, broker attribution, and AI usage if applicable.
3. Pressure Your Tech Providers
Ensure lead providers deliver proof of consent.
4. Shift to One-on-One Marketing
Build authentic connections through personalized outreach.
💡 Pro Tip: This is the time to invest in building your own lead generation engine. Owning your data gives you control and eliminates dependency on third-party lead aggregators.
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Tristan Ahumada and Nick Baldwin, founders of the Lab Coat Agents Facebook Group, Lab Coat Agents, the largest real estate-related community group on Facebook with 140,000 members and growing.
What Tristan and Nick bring to the table is unique. They both run top teams in their markets of Malibu, CA, and Clarkston, MI. They are investors and Team Leaders at Keller Williams Market Centers and have a combined sales volume of over a billion dollars.
Their focus is on internet lead generation and conversion by leveraging automation in their real estate businesses. They firmly believe leverage is the new hustle.
Tristan and Nick aren’t simply speakers who talk about what agents should be doing to grow their business. They are agents who are implementing what they teach and have the results to show it. They also consult multi-million and billion-dollar companies on real estate tech and understanding the real estate agent as a whole.
They both have families that they support. Tristan's wife is Janice and his two kids are Aliyah and Ansen, and Nick is married to Anne and has two kids, Levi & Gus.
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