Tech Entrepreneur Making A Difference In End Of Life Care | SEASON 19 | Dragons' Den

Sheila Hogan, founder of Biscuit Tin is next into The Den. She's pitching her tech company which helps people manage their end-of-life affairs. She's seeking an investment of £50,000 for 5% of her business. Sheila's personal experiences with end-of-life care of her family members inspired her to start this business to help make things easier for other people going through the same grief.
Season 19, Episode 6.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #BusinessPitch #BiscuitTin

[@vibovitold]

frankly, the advantage of "our site lets you input what mom & dad's favourite book was" is something that any competitor could catch up on very easily and almost right off the bat. it boils down to "we've got more fields on our form" - well, they can add them next Tuesday. and then what?

[@Alice-ui9oy]

No one thinks to use Dropbox. If she markets this idea properly I think she's got something.

[@GreenDudeHC]

google already has a feature that allows you to release an account to a family member in the event of a death. so all you'd need to do is upload your passwords and stories to your google drive (chrome already has your passwords synced) which is already one of the largest free storage spaces and requires any google account which most people have either gmail, youtube, etc. This business has no hope of competing with a free service thats been available for years.

[@callum9999]

This kind of service exists and no-one thinks to use that either. That's the problem!

[@stevencipriano3962]

Is Dropbox even around anymore

[@Coinkydinkk]

This sounds like a biscuit tin with no biscuits.. Best quip of 2024 so far. 😂😂😂😂

[@markjoyce3172]

Today we learned Dropbox does this

[@TheManInBlueFlames]

Does it? I doubt it. And I doubt older people are willing to use it.

[@faizmiah2363]

@@TheManInBlueFlames it does Dropbox Family

[@TheCheckit96]

It does not. Drop box is just a folder...won't provide any guidance or structure.

[@SamP_YouTube]

@@TheCheckit96just upload your will to it then. Job done

[@lotsofspots]

What on earth is she spending all that money on? Surprised none of them asked about the data protection requirements - maybe they did in the full version.

[@TheBusinessBlueprint_]

Thats whats I was thinking, she certainly hasn't spent it on the web design.

[@callum9999]

Marketing presumably - that's generally the only way this type of business can take off.

[@AustinD233]

love this

[@nandanm3826]

It's precise!

[@frank327]

Impressive person, hope she succeeds.

[@Ryanjoned163]

0:03I'm in after 5 pints 😂

[@justinjennings9840]

HAhahahahaha

[@debbieclark5685]

😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂

[@ShadowfinderMusic]

I think it's a brilliant idea

[@TheManInBlueFlames]

Here's the Deal! Dropbox is unknown to MANY people. Why would old people use it when they can just use this?!

[@BenjaminGoose]

Because it's free.

[@thedappercook]

​@@BenjaminGooseDropbox is only free to a certain point and a very limited point. It's also a huge overwhelming platform which would be a nightmare for elderly to use. This idea is great value

[@VinceW187]

Food for tought

[@scienceevolves4417]

Where's midazolam matt when you need him😂

[@distoricass]

Hello from the seychelles, enjoy your dinner

[@BenjaminGoose]

She sells seychelles by the sea shore?

[@Ryanjoned163]

@@BenjaminGoose 😂✋💘

[@bw6411]

Also why would you wait until someone uploads the death certificate instead of getting the government authority to alert you and then you contact your clients next of kin?

[@Nonegiven14582]

Even if 1 million people signed up. It's hardly coca cola?

[@ianoliver7271]

A rather dead-end pitch!!!

[@David_Mc_Our_God_Reigns]

One of the dragons could have given her a chance and took a punt.

[@chrisbarry9345]

If you're establishing your technical credentials by talking about your digital skills then you've already lost

[@Legitti]

Ofc the first thing Sarah is worried about is the husband's bank account 😂

[@tomekk.1889]

It really feels like her husband does everything for her doesn't it

[@InfoHubZA]

Is Deborah's hand going to heal anytime soon?

[@raw_riot_6917]

No

[@justinjennings9840]

Thinking the very same thing

[@originalunoriginal4055]

It's sign of diabetes!

[@raw_riot_6917]

@originalunoriginal4055 Yo let's enter dragons den and say we have proven liquid to help against diabetes and we're asking for $200,000 for 20% and she'll invest, but it's just water 💧 👍

[@jazzyfizzal9004]

Lmao was thinking the same thing.😂

[@Orochi_001]

BISKITIN - FOR NEW CORPSES

[@RealRushinRussian]

Sheila: I've been involved with tech since 16 years of age and have built/consulted many businesses Steven: you don't know anything about tech so stay away from it Steven was strangely rude. The website looks alright to me too.

[@nolianpazac8440]

But he was right

[@GuessTheSongMS]

The website IS fine. Took a trip in the wayback machine and checked it out over the years, not much improvement was needed. Maybe he just doesn’t like thinking about death

[@Clamfaced]

I feel he's really smug and arrogant to those who are older than him including his fellow dragons he has this very "You're such a boomer, get with the times" attitude. He also cant accept that not every business revolves around social media and influencer.

[@bw6411]

I felt like he didn't understand, i don't think she was building a tech company..

[@jack-a-lopium]

But don't you have to think about all this stuff when you write your Will? Both my parents (well 3, through re-marriage) have written their Wills. There already is a big industry around Will writing, that's your life insurance company. I'd say it's more important to encourage parents to write their Will than divide their attention with something which is like a Will, but carries no legal or practical usage. Thankfully my parent are quite savvy and know more about this stuff than I ever could, lol.

[@Firedancer100]

Ethereum 👍

[@peterreber7671]

Nonsensical, just write a will, have it stored by a reliable executors. Safe storage cost very little. Executor fees are low, and negotiable. And they will make sure that the will is legal.

[@jasonveryard2962]

£10 for 2 percent

[@BenjaminGoose]

God how many times has this been uploaded now?

[@Ryanjoned163]

31

[@Hutchyy]

Never seen it and have watched every video on this channel

[@ANGELSURS]

Lol

[@AdamBechtol]

Indeed

[@TheManInBlueFlames]

ONCE. Exactly Once.

[@LightoftheMostHigh]

Great idea but terrible business plan

[@LordSolidusI]

Is there a parrot in the room?

[@LightoftheMostHigh]

@@LordSolidusI Good Luck in your future my guy. God Bless you

[@dancutd]

No need for the life story love, get on with it

[@originalunoriginal4055]

It's part of the trick to add emotions and have a sympathetic appeal to persuade a potential investment from the a Dragon(s). 😬

[@mary_syl]

I really like the idea but Steven was spot on that the page looks amateurish, really dated boring look 😅

[@christophertorres2324]

Mmmm, for she said for generation to keep… do any of you here really cares what your great grandpa favorite food was ? 😂

[@traceygoodman6203]

I googled this and the business IS up and running 🎉. Really pleased and hope this entrepreneur has the last laugh. These people really do think they’re all that and a bag of chips 🍟🤮 (I disagree lol)

[@raw_riot_6917]

Hehe

[@jamesd5767]

I never knew a woman could code

[@justinjennings9840]

Eh? Women now work with computers?

[@TheEsotericProgrammer]

She definitely outsourced it, probably to her husband who I assume is competent

[@nikibowe]

@@TheEsotericProgrammer that is the only logical explanation

[@jakeellens5566]

Eating kebab 😂

[@NukelimerCodes]

Stephen Oloribu Agbaya was insulting.

[@Imbadbambam]

Debrah has really aged poorly… Must be that Vegan mentality…💯👋🏽

[@Drenwickification]

She only went vegan like 2 years ago or something

[@jamesd5767]

Vegans and Vegetarians are always unhealthy and tired

[@TheManInBlueFlames]

She can't cook.

[@edelweiss9460]

She needs better quality protein then, to build muscle and bone strength , especially at her age.@@Drenwickification

[@TheEsotericProgrammer]

It actually does age you faster apparently idk