Ted Gioia on AI's Threat To Music

[@PaulMikna]

I cannot tell you how refreshing it is to hear two grown men discuss topics in such a thorough, intelligent, respectful manner. Rick, thank you so much for your channel and all the content you put out! I could listen to you guys talk for hours on end!

[@TheBjp0001]

Couldn’t agree more!

[@twangbarfly]

@@jeffh8803 So what? Are you a musician?

[@RickBeato]

Appreciate that🙏🏻🙏🏻🙏🏻

[@hilajilla3728]

Exactly what I was feeling !!!💕

[@eximusic]

@@jeffh8803 my thoughts exactly. And I'm older than Rick.

[@soulmanmonk]

"Entertainment gives you exactly what you want. But the artist doesn't operate like that. The artist makes demands on you. That's the essence of that artistic experience." - Ted Gioa. (Charlie Parker and Theolonious Monk thought the same about Jazz and they gave us Bebop.)

[@alastairleith8612]

@@jeffh8803weird take.

[@metaphoria3]

Thank u great insight love those two

[@kirbyjoe7484]

@@metaphoria3 It's the difference between a work of art and a product.

[@metaphoria3]

@@kirbyjoe7484 exactly hopefully ppl still know how to tell the difference

[@enewhuis]

I am going to remember this. I just released my first solo work. I'm a drummer, so I had to force myself to learn some keyboards. So although I have something that I like to listen to and I think it DOES make demands on the listener, I have a way to go on perfecting my personal production process. I think what your comment teaches me is that I do not need to turn this into a design-by-committee nor a customer-is-always-right thing.

[@markshveima]

This is hands down the best interview I have seen so far in 2024. I love the natural way this conversation unwinds and expands into so many directions while remaining anchored to the central idea it began with. Just brilliant!!

[@chipnewtonguitarmusic546]

Two meeting of the minds with people who are genuinely listening and responding. This is a fundamental trait that is missing in our global siloed society. We need to get back to this kind of interaction.

[@parsonj39]

Reminds me of the film "My Dinner with Andre."

[@paulbartholomew3334]

Agree, brilliant stuff.

[@FRANCESCOBERGOMI]

Agreed 100%.

[@AudioPervert1]

trust these old white men to tell us about technology and it's given tyranny. Similar things happened in the 1980s, 90s and 2000... No one can question the constant evolution and innovation of technology, regardless of it's impact on human beings. Coffee eh... Thats better than music artificial... Duh!

[@indoloremusic]

I'm a French indie musician. I'm lucky that my music travels the world (nearly 4 million streams on Spotify). I really feel part of this micro-culture that's rising like a wave in the music industry. Thank you for talking about it so brilliantly in this video! But I remain ignored, like many others, by the forces in place. My budget is small, but my heart is unstoppable. I'll be in concert in New York on June 21 and 22, still on my own but with magnificent freedom. Thank you Rick!

[@VANCRYNESMUSIC]

Keep going indoloremusic...what I get from this conversation is that authenticity matters...

[@IngaWiele]

Just listened to one of your songs. Will definitely add you to my summer playlist on spotify ;)

[@lizabrown6458]

What is your artist name on Spotify - I would like to look you up!

[@tourezee]

This conversation was about our whole life. Not just music. Amazing

[@lyndellwilliams5890]

You got it. We live in a time where especially the youth wouldn't know how to draw the parallels of a conversation like this.

[@jamorahcito]

this made me so happy. At 58, I am building a new studio to record the songs I have been wanting to record for 30 years. Life threw monkey wrenches at me so I had to take care of business... now I am going to do it.... it gives me confidence I am doing the right thing. Thank you Rick and Ted!.

[@WorkingOnThatSong]

Me too bro, my stuff sucks right now but that’s ok, I love I can write now. Wish you the best

[@carstenaltena]

Playing real instruments beats writing a prompt for sure. For a moment I was like “what’s the point in creating music anymore” until I realised that.

[@Boondokker]

I am 65 and was just starting. But it is discouraging that everything AI turns out with a few mouseclicks is way better than the stuff I come up with 😒😒😒😒

[@Non-Doctors-Music]

@jamorichcito At 59, I did the same thing. Then we hit covid and it was a savior. I have one 250 songs written but I've only competed mastered and mixed 10 (two a year) but can't be happier (they're not simple songs btw). I've also been creating videos for them which has been fun as well.

[@ThrowbackTheHomebo]

@@Boondokker don't be disheartened. Play real instruments acoustically. With every note or beat you play you do something no AI can ever do.

[@johnchase3920]

“True progress is humans flourishing” The joy of being able to hear two friends in conversation is indescribable! Thank you, both🙂

[@somedude1901]

I am an artist/songwriter in Nashville and have been solicited on 2 occasions by companies with exclusive deals through Spotify to distribute ghost music. It’s absolutely real. They pay up front for the rights, and put that music on their editorial playlists to make sure the majority of what’s being streamed goes back into their pockets and no one else’s.

[@EL_DUDERIN0]

Interesting. I would guess that these companies are not necessarily affiliated with Spotify though? If I understand correctly, these guys just want to put your credentials on the music and then take the residuals after they pay you once? Wild!!!

[@ekayaniperforms]

Gross !

[@somedude1901]

@@EL_DUDERIN0 correct. Not “a part” of Spotify, but have made exclusive deals to do these kinds of things with Spotify.

[@SuperAnatolli]

The AI muzak I have heard stunk. Some of it could be fun as a humour-thing for a short while. But not for long. As it is now, I moving more to punk, blues (played live, on stage) and stuff like that.

[@skoto8219]

@@SuperAnatolli ”But not for long.” Yes, surely the most likely outcome is that this technology, which every single one of us (or at least 99.9% of us) would have said was completely impossible five years ago, will become obsolete at the exact moment that billions of dollars are being pumped into the space, where salaries for new recruits at the top AI companies are competitive with Goldman Sachs, and at a time when an AI company has just experienced the fastest user growth of any tech company in history. It’s the beginning of the end, for sure.

[@keithtorgersen9664]

“Only creative people can save us” pretty much sums up the problem in a wide range of media beyond music.

[@lebe220]

In every way in life

[@microchrist6122]

It takes a person a long time to make good art. It takes ai seconds … we won’t be able to keep up exponentially

[@jdub7913]

What an eloquent and profoundly beautiful discussion between two people who recognize that hope for civilization will not be grounded in power or money, but rather, the willingness to express creativity. Creativity is not something we have to manufacture. We merely have to be willing to be a conduit through which the creative intelligence of the Universe flows.

[@PatrickGlantzMusic]

This video should be required viewing for anyone who is even remotely interested in music and culture these days. Absolutly brilliant! Thank you Rick for having these important conversations!

[@chrismorley8348]

I dont know how I fpund you Rick. I waas born in Swansea 1962. I played a cardboard guitar when the Beatles were on the telly. The first sound I remember was A hard days night. We moved to Leighton Buzzard whenI was five. Me and my mum would take a coach back to Wales every summer . Porth Cawll best fairground and donkey rides on the beach. One summer trip down I remember sitting on the coach looking out the window listening to `We can work it out` The Beatles playing loud and clear in my head. Imagine. The power of my own imagination. So ,Rick I do believe you and I .We are like.Rose and Vallery. Screaming from the gallery though the judge does not agree. One thing I can tell you is we got to be free. Oh superman Oh John. Oh mum and dad. They are American planes. Made in America. Smoking and non-smoking All going down. Together

[@soulmanmonk]

I only subscribe to one newsletter and that's Ted Gioia's "The Honest Broker". It's a reader-supported guide to music, books, media & culture and It's just been voted "best blog of the year" by music writers in the Jazz Journalist Association. It's brilliant. Congratulations Ted.

[@Loathello]

I sub to about a dozen, and I drop everything when another issue of The Honest Broker shows up in my Inbox. Absolutely brilliant.

[@thesequelvintage]

Are these bot comments?

[@Robb3348]

@@thesequelvintage Good catch! Since I'm not a physical organism and don't have a body or feelings, I can't actually "comment" in the full sense of the word. I'm a software system which has been programmed to sound friendly and co-operative, and to mimic the style of a typical music critic. If you have any other questions for me, feel free to let me know!

[@joaocastelo6585]

Me too. I only subscribe Ted´s articles

[@planetmullins]

It's great!

[@1849ad]

Before watching this, I was committed (as an indie musician with a home studio) to reducing my lengthy songs, as I like to make them, to 3-minute songs. Why? Because that's the only way to get my songs on Spotify playlists. It never felt right and uncomfortable but if I wanted to get heard, that's what I thought I had to do. So thank you Ted and RIck for this insight, I'm just going to continue to write and compose the songs I want to make them!

[@axistiltproductions]

I like lengthy songs, especially when it is an appealing melody/structure/performance/and variety its more like bonus material. I remember in the 80's they used to release "Extended Mix" on vinyl records of hit songs. I guess when people used to do social things like go to dance parties or go out to popular clubs and bars the DJ's would throw one of these on and go take a 10 minute break. If its a 3 minute song and its good people will just start the song over again. So make it twice or almost twice as long. You have to play for the music, give your heart to the music, the music gives back.

[@alleygh0st]

make 2 or more versions of your songs

[@Onemoretake01]

My songs are generally between 4-8 minutes in length, so I edit 3-5 minute tracks for LP. I try to do both so I've got the passive listener and the invested listener

[@billr55]

Has this video been AI generated??

[@jesusislukeskywalker4294]

subscriber number 95 👍🏻 support independent music 🙏

[@WardHammond]

Rick, I can't thank you enough for introducing me to Ted. Not your usual interview and I loved it. Coffee, AI, VR, curiosity, change, and following your heart. Please have Ted back and do more of these. Good stuff.

[@gorgaable]

I'm 43 from Indonesia, just starting my venture as an artist because it was at this point and time that I finally had the means to invest into my music. Thank you Mr Rick Beato for presenting your audience with your wonderful guest, I only wish I had watched it sooner. Every talking points gave me not only critical insights but also fresh inspirations to what I'm about to do. Even though it's my first time hearing of Ted Gioia but I'm deeply grateful to have listened to your discussion with him. With everything that's been happening to America, i think it is honest and creative people like you that proves the world that you guys aren't all that bad ;) ... My deepest gratitude to you gentlemen and to this channel .

[@KevinJStoll]

I've been saying it for 10+ years to groups and individuals who post videos. People want honesty and truth in the discussion and the presentation by the presenter. Be yourself and give your honest opinion. And if you're wrong. Own up to what ever it is. Rick, you have all this with your video's. That's why people watch you. Thank you for just being a good guy and talking to us as a real person. Peace and love man.

[@RickBeato]

Thank you! 🙏🏻🙏🏻🙏🏻

[@jonneves01]

This is probably one of the best interviews RB has ever done...I have gone through all the crap of trying to deal with major labels only to be told 'you can't be controlled, you're too creative'. Well it's their loss. I've done it anyway. I have a small but very loyal following and I'm actually glad I belong in that 'micro culture' group. Plus I can write and produce whatever I want, which is what it should be like. Go Ted, this is a must-see for anyone who's been suffering the consequences of being an artist in this stagnant times.

[@mlitt27]

The best part of the interview for me was as a father of a son that is set to graduate from high school was the conversation about what career path to seek for new adults. In this time of uncertainty about what the future looks like with the apparent possibility of the influx of AI technology and the prospect of most of us becoming replaced. Even if I cannot get him to watch this to say whatever path you choose is okay, I will gain the perspective as a father to support him wherever life takes him.

[@MrPlayerPerson]

As an artist, you must experiment, take risks, and try new ideas, art, music, and visual art needs to push limits and experiment. Nick Rhodes of Duran Duran said, "If you don't try, you don't know". Push the envelope try new ideas and try to go to the extreme, there is always an "Undo" button when needed. Great Interview!!!!!

[@lebe220]

Same with weapons

[@arthurmee]

I couldn't agree more . . . this has been the case for decades or perhaps even longer . . .

[@TheSoundofForgetting]

Being a musician for decades & watched this…SO many things now make sense and clear! Thank you both for this interview Rick & Ted. Keep rocking Rick🤘🎸🤘

[@miTnosnhoJ]

The last time Ted Gioia was on Rick Beato’s channel, I became a free subscriber to the Honest Broker. After a few months, I decided to be a paying customer, figuring in a year I could decide if I actually read it. Recently, it came up for renewal. Did I renew? Yes I did!

[@joejones7965]

Gioia in conversation with Beato = instant click.

[@jesusislukeskywalker4294]

👍🏻 every Beato video gets a thumbs up from me 💪

[@marcomazotti]

same here! :) rockON

[@davek6989]

This guy is nothing but a goofy conspiracy theorist. Listened to his theory the last time he was on about song length; total bunk. If people want to listen to AI music, let them. So what? People are always going to want to hear live music, and those same fans will be interested in the recorded music of said artists. Most of the top 40 music made in a studio is fake now, anyways. His chord change comment/ joke shows us how little he understands about making a great song.

[@maciek_d]

Same

[@itinerantghost]

Nailed it.

[@jeff0247598]

I believe both Ted and Rick are genuine, humble and incredibly experienced and intelligent people, not to mention experts in their field. I believe people gravitate towards their way of communicating their respective subjects is because they come across as truthful and GENIUNE. Honesty is so refreshing today that it will absolutely be sought out, as well as wisdom and knowledge. This one was great as was the first one with Ted, I felt like I was the third person sitting at the table and so enthralled with the subject matter that I had no desire to join in the conversation!!

[@lelezz3118]

Ted Gioia’s “subversive history of music” is a great book. Learning about the history of music has helped me so much on a practical level

[@TheTrinaBelamideNetwork]

I am an independent artist who’s been in the biz for over 3 decades, and I write both music and lyrics myself, and my songs have more than 4 chords. 😂. It gives me so much hope to hear your discussion on micro culture! So refreshing to hear that it’s not a crazy or reckless decision to take risks. And that in fact it is what we need to do. I love knowing you guys publish your videos whenever the heck you want. There is hope for me! 😍 Every artist needs to watch this video.

[@povilasl5383]

FINALLY TED IS BACK! I've been reading "the honest broker" ever since he was on the channel for the first time. I love the stuff he writes about music and technology, super excited to listen to this!

[@bladeofzorro1932]

That interview hit so many points in my life, I was amazed. from early days of loving music, joining bands and playing gigs To drawing, writing and taking my love of all of that then starting my own company as a graphic artist and teaching others to do the same. This guy is brilliant and what a great interview. Thank you for sharing this.

[@RalphEddieWheatleyMusic]

Superb interview by two cool guys! It was most informative as well as thought provoking. Ted, you spoke of people answering to a calling within. I think that happened to me at 51 years of age. I liked writing and learned to write lyrics, but lacked any actual musical skills. My grandmother had written a book of poems many decades ago...maybe that's where my writing interest was spawned. I kept writing songs, but never made any really good, lasting connections in the music industry. Life zoomed by, and 18 years later I stumbled onto Ai. This was a couple of months after my wife of 46 years was diagnosed with blood cancer. After this staggering development, I saw Ai as an opportunity to finally put my songs to music, and I have. Over the past couple of months, I've been able to produce around 70 songs. I even put a couple of albums out. Time, which is often the case in life, was the critical factor in my urgency to create music in time for my wife to hear the songs that she's seen me write over the years. If anyone's interested, I'm Ralph Eddie Wheatley, and the first album is 'Killing Robins', and the second is 'Wild Boys of Yesterday'. The music is out in the usual places, and Ted, some of it may fit in your "edgy" category. Thanks to both of you for your insights and wisdom. Keep up the good work!

[@sonderglueck]

I´m an artist and self-publisher myself (songwriting - singing - writing poetry in German) and I would like to thank both of you for this honest and incredible interesting talk, it feels very uplifting to me. 😍

[@seadioficial]

This interview is one of the best moment of lifetime. I'm looking for hearing these words for a long time and i did not know. Tears came to my eyes. The only thing i can have now is hope. Hope that this circle that this man talks about is true. "It has to get a ridiculous extreme before it reverses".

[@martink8080]

"Get out of your comfort zone", wish I had done than more often during my career. I'm now retired and while I can honestly say I always enjoyed my work, I recognize that I often stayed in a job longer than I should have, mainly because I was too comfortable and only left because outside forces pushed me to out. Bravo to Ted, I hope that some young people watching this interview will pay attention and heed that advice.

[@Loathello]

Been there, done that. Pushed out by a much younger boss because I was too comfortable and lost my edge and my usefulness. Now I help the young'uns in my field to avoid making that same mistake. They appreciate it. Feels good to know that my screw-ups are actually helping other people. 🙂

[@infn8loopmusic]

This is the #1 piece of advice I give to the freshers and Interns to grow your skills and career push yourself outside your comfort zone as frequently as possible.

[@daviddelaney363]

On the flip side, I have from time to time, stayed in unsatisfactory employment relationships too long. Should have recognized that it was time to move on.

[@Nygle123]

This guy is totally on point. I, like many people I think, are sick sick sick of formula crap. I want to be surprised and thrilled. I want to discover things I didn't expect. Also, big companies can kiss it. They've been robbing creatives as long as I've been around. I support artists by making my music purchases directly from them and attending their live performances. I really hope the new world shifts the balance of power to creators who deserve to be rewarded for their creativity and risk taking.

[@JNDJmusicOfficial]

AMEN.

[@farshimelt]

You said the key words; "live performance."

[@poiluparadis]

I really like Ted's newsletter. So glad he's on the show again. Maybe do it monthly? Just a suggestion.

[@parsonj39]

Doing it monthly sounds like a formula.

[@tomk4590]

I like the idea of Ted being a regular.

[@julianterris]

Great interview Rick, what an insightful analysis from Ted, such a pleasure to hear his optimistic message. Thank you both.

[@Wyldwind]

As a musician songwriter in my later years i really appreciated this conversation with Ted and Rick, i just had to subscribe. I was draw to this video from the AI video discussion by Rick just recently. This really opened my eyes to AI music creation sites and generators. How can these creators identify themselves as musicians?

[@rez77z]

and they say , i created this,,,,, what a shame

[@MobiusBandwidth]

this guy is a genius. always enlightening. Rick, you're no slouch either. this was very inspiring, I'm a musician and a visual artist, I make a comic book, self publish, on my own schedule, each chapter is as long as it needs to be, only self-imposed deadlines, I crank out one page a week, no censorship, I have a small audience, of about 1,000 readers currently, but I'd never get hired nor would I want to, by the "big 2" (DC & Marvel). keep it up.

[@tonewreck1]

My band was on Ted's top 100 list in 2022. After 10 years of trying very very hard and a dedicated fan base, we had to give up. It was simply not sustainable to record or tour. It used to be incredibly difficult to make a living, then it became impossible and now it costs money to work. So I now make music alone in my professional home studio, I have this (to me) fantastic album I am working on. I am seriously considering not releasing at all. I work on it very slowly in my spare time and still enjoy the process very much. That can not be taken away from me. Everything else has been destroyed. There is no path to any kind of sustainable future for serious artists/musicians anymore.

[@SC-ew2fc]

Would love to hear it brother!

[@derekclemons]

It should be out there for someone to discover. You’d be surprised who is listening and enjoying.

[@JJDon5150]

The flip side of that is that anyone can make an album or produce music these days without having to invest tons of money into it and taking huge risks. Being a musician has always been a tough field because you have to 1. make something someone actually wants to listen to and 2. somehow get their attention so they can hear it. How many bands never made it past the pile of demos when some A&R guy was sifting through them? Or never got air time on MTV because the band's image didn't fit what the record label wanted to promote? Its easy to crap on technology and how everything sucks for musicians today, but there are also tons of benefits that they never had back in the day.

[@tonewreck1]

@@JJDon5150 yes, it is great for beginners and amateurs but dire for most professionals. I have made a living recording, touring, composing and recording soundtracks, did many production CDs for major publishers, worked as a musical director for musicals, I had a few record labels, worked as an engineer, mastering engineer, A&R, and more. If I was starting today I could not make a living from any of those jobs I would have to get a day job and would never be able to develop the skills I managed to learn through all those experiences. But yes it is great... 40.000 mostly instantly forgettable tracks are uploaded every day on spotify and 99% of the money goes to the very top of the most commercial artists. All the independents and not super mainstream artists are wiped out or drowned in an ocean of mediocrity. It is great!

[@PurpleMusicProductions]

​@@tonewreck1FACTS!!!

[@Mattened]

This is the best conversation with Ted you’ve had. Just listened to the whole thing and it was thought provoking throughout.

[@80sJayOfficial]

I believe in life we are givin a seed. A seed that if developed will take us exactly where we are supposed to go. I have felt this gift my whole life. My seed, my gift is songwriting. I have been developing my gift since the age of 10 and have never stopped. I am 53 now. I have spent years of hard work learning and refining my skills. I had to write 100s of bad songs before i could learn to write one good song and 100s more before i could write a great song. It has been a lifelong personal journey filled with tragedy, pitfalls, hope, wisdom & fate. I have always used writing music & lyrics as my therapy to cope when things got difficult. My music is genuine and has truly saved me from the dark paths i could have easily gone down. My hope is that im able to share my music with everyone before i leave this planet...

[@zandewilson]

- Creative people forced to do it on their own. - Radical risks in micro culture key when macro culture becomes boring (except for the risk of war). - The right decision is the decision that takes you outside your comfort zone. A lot of insight in this episode. Thank you!

[@markcattano]

Hands down the best interview you have ever done. Ted shows us how important an understanding of history is, and that artists need to know it, too. Bravo, Rick! Keep 'em coming!

[@Mattened]

I like this setup with the interview at a table in your studio

[@MrBigred1970]

This is a very interesting conversation and well articulates what many of us as musicians and music lovers are feeling. However, I don’t lament the fall of the corporate music industry, as I rejected it long ago and am quite happy with all the independent and underground music available today. I want hardworking and dedicated musicians to be able to make a living, but I don’t care about them becoming “stars,” and if becoming a star is what motivates an artist, I am very skeptical of them in the first place.

[@benhulbertmusic]

Very inspiring. Thank you for introducing me and your audience to Ted Gioia. What a great mind he has!

[@dustinsilvamusic]

A really honest, deep and impassioned take on the terrifying new landscape that all musicians are trying to navigate. There is still a lot of great music out there and this beautiful conversation sheds light on why it’s so hard for unique and original music to thrive. Thank you!

[@jimb9951]

Every time I hear Ted I'm inspired to find new music and have a renewed focus on supporting the industry now. I think twice about the latest re-issues, and would rather spend my money supporting a new artist. The you tube "vinyl community" kinda has a fair bit to answer for on this and mostly is looking to the past for the new shiny expensive re-issues meanwhile we aren't investing in the now and the future.

[@stevengill1736]

Yeah, that's what I need to do too....

[@Book-bz8ns]

I like Ted's stuff. Always something good to read. Yes, cycles. You have to deep dive history to see a lot of it. Sometimes you can pick a subject like music to dive into and see these cycles.

[@skidmarkjohnson8452]

I've been searching amongst my friends for someone to talk to about the future and current state of music for days with little success. Thank you for shining some light on this topic that is on many minds recently.😊

[@stoneneils]

We need a new style. Think about it...there was punk, disco, grunge, alternative, goth, hard rock, ,metal, hiphopd, rap, techno, house, edm....where the FK is something new?!?! Its been probably 20 years lol.

[@Yikes5824]

I my friend is a set designer for a major animation studio. He said AI is NOT displacing their work, because the corporate attorneys require them to attest that their creative work product is “wholly original”, to avoid copyright lawsuits. There is no way they can use AI and have assurance of originality.

[@WmRod]

Amazing - what gem. Analytical creatives unapologetic about embracing life. As the old tune goes, "I like life, and life likes me". I find myself in a similar boat and am thankful to hear this man speak. Cheers Rick for the great interview!

[@omarose7504]

Greetings, Microculture person here. I have not bought a CD in a long time and I will never Spotify or Pandora, etc. I am deliberately simplifying my tech life and discarding all things that are not authentic, true, or meaningful. I am old and remember values from decades ago from my parenting. We need people like you, Rick, and Ted! I am a Substack subscriber and just love it! Thank you for this interview. I tell friends about both of you.

[@thelene4172]

I don't know if I am old at 46 but I never consume streamed music. Only vinyls and concerts. I need human vibes and true interactions more than never after all these years of lockdown and insanity. I'm not against technology but I'm clearly against idiocraty.

[@RobHoughton]

THIS is what I've been missing all these years since Musician magazine disappeared. This is even better!

[@joshuafrank4643]

Wow! What a great conversation, Rick! Ted is such a joy, and listening to you both converse on these important subjects was awesome. I think some of your conversation confirms what we have been witnessing in the music industry for a while, but it still makes me sad. We need to move toward another era in which emphasizing the importance of forming bands returns to the spotlight. I think far too many of us have lost touch with the value of playing in a band and how it teaches you things like individual expression, cooperation, and patience. In the last bit of your conversation, I realized just how greedy our society has become that those in control of things like AI have no desire to be transparent about what they are doing because the idea is not to use AI to better humanity, it is to improve AI to further oppress the creative folks out there who already have few doors to walk through in order to build a lucrative career in music.

[@reneaceves8820]

Some years back I read Ted's book "Delta Blues. Being a longtime devotee of rural blues, I didn't expect it to shed any new light on the subject. I was pleasantly surprised by the revelations I got from reading it.

[@steveg6199]

@Rick Beato - Thank you so much for bringing up the point you make at around 52:18 where you brought up the simple art of speaking directly to the camera. I think it was around 10 years ago when I started noticing the silly camera style of capturing the speaker from side-angles... I hated it... still do. Thank you for keeping the traditional, simple camera style of speaking directly straight into the camera!

[@theoldkidrocker]

yes it was very well done on this video

[@captaindebug]

One of the best interviews I've seen in a very, very long time. The sort of thing that you never see in the main stream media these days, but used to. Sort of proves Ted's point....

[@tonekilltech]

Been reading his books since he was on last time. Great writing and fantastic insights on music!

[@stevec-b6214]

Ted is amazing on so many levels, I am amazed at his power to articulate his beliefs in such a compelling way.

[@thecompanysingersph]

thank you for this mind expanding masterclass. realistic but still hopeful and edifying. thank you for this ❤

[@NihilistusMusic]

Rick, we love and appreciate you so much. You are a very important voice in our musical community. Ted Gioia is a great guest with unique insights. More, please!

[@kathrynsilvia7720]

One of the best interviews that I have seen from you. Thank you for what you do to bring quality musicians to the forefront. At 68 yrs old, I thoroughly enjoy learning more about the people who shaped my early life. This particular interview took me to a fascinating place.

[@rogermiller2159]

One of my favorite movies is the man in the blue flannel suit. The movie brakes all the rules of movie making that has evolved to this point. Every time I expect it to wind down to a close I find it’s not the end of the story. I love that it isn’t pushed into the mold of today. Great interview I want more!

[@JimmysOldTimeRadioShow]

A mainline of inspiration watched at 1.75X speed! I perform for residents of long-term care and retirement homes professionally, real music, time-tested tunes, no backing tracks, no buttons to push, nothing to hide behind, spontaneous, on my feet, with energy, recreation therapy by definition, mostly from memory unless it's a song I'm developing, earning a living by performing nearly 500 1-hour concerts per year across Canada. I'm far from rich, in fact, I barely scrape by, but your point at the end of the video is why I do it, because it's a privilege. I receive payment in goosebumps, tears, handshakes, conversations and scenic drives. Part of me thinks I'm crazy, get a real job, the other part says I can never stop. I found my ikigai. Cheers.

[@mrsherwood2599]

Genius. Inspiring.

[@lizabrown6458]

This is so hard for people like me who spent their whole lives building up skills and experience in film and music and creative arts generally believing that if i worked hard enough that there would be a pay day - only to find that was stripped away! Didn’t see it coming. I grew up with the message work hard, improve for what you want - that turned out to be empty and now I’m poor and tired! - perhaps I’ll start a video channel like you Rick! Love your videos Rick - I learn so much from you.

[@stevengill1736]

Sure, start a YT channel, but please keep creating music & film.....

[@bertwesler1181]

My mother, who pased away last year at 109 years of age, said to me many times that they have always played recording over and over and over until you forget they aren't very good. Brillent lady.

[@BHHartman]

Found the AI. If this was a troll, then I apologize… I just can’t differentiate anymore

[@AlanAverillNemtheanga]

The problem with this relatively optimistic analysis is that the previous cycles didn't have to factor with technological, cultural and social change that AI will bring, has brought and if allowed will completely reframe the argument, the driving factors in the past were human agents/actors/driving forces even if they were technological advances, radio/TV/home stereos/vinyl to cd, and even early streaming. Going to see a band in a live environment, touring, socialising around and with music....person to person etc. Music is aimed at kids, they drive streams.....it's the backdrop to their lives in 30 second bites, not the soundtrack to a life as it used to be, it's very very hard to make the bet that real music, made by proper musicians is somehow gonna come back in 5-10 years....at least not in the mainstream

[@Stonebearer]

Your band kills

[@nevertoolate5325]

This 💯

[@dr.juerdotitsgo5119]

I completely disagree with Gioia's optimism regarding cycles and the parallel of music and movies, simply because the problem is how music is consumed now; them being "bad" is incidental. As for movies, he could be right, maybe, since they are still being consumed somewhat in the same manner. You can't watch a movie while you're doing the dishes or whatever.

[@stingerlvl3]

Damn right, and as far as what he's saying about 70yr cycles...hasn't the music industry as we know it only been around for 100yrs tops? I want him to be right about being optimistic but I just can't see it. Also, we can't forget that a lot of the new stuff in music in the late 20th century was bc of computers and synthesisers and better sound reproduction. But we've pretty much maxed all that out from what I can see. But ultimately, if we could at least have good songs in the hot 100 again that would be good enough I guess.

[@JJDon5150]

Nah, there has always been technological changes impacting music, producers, and musicians. Musicians and producers just need to learn to adapt to the changing times and make the best of it. In the 80s, you had electronic drum machines and synths all over the place. I'm sure drummers all over the place were scared they would die out. Then in the 90s, Napter and the internet turned the music world upside down. Sure, it did some harm, but Napster and later streaming services also made it much easier and cheaper for people to consume much more music than they normally could, and from more places around the world. With the invention of ProTools and DAWs, now anyone can write an album form the comfort of their home without having to pay a studio or engineers thousands of dollars to rent or use equipment they don't even own. Could AI hurt musicians? Sure, but AI is also allowing musicians to learn songs easier (Moisas), and also write songs easier (Scaler 2) without having to have a huge background in music theory. Even skilled musicians are using it because it can be more efficient. The point is, AI isn't going to make music go away. Post pandemic showed just how many people love going out to see live music. The issue isn't with the music itself, its with how many options we all have today. That can be a bad thing, but its also a really good thing.

[@RhettShull]

Great interview Rick, I always love hearing Ted’s perspective.

[@olganesterowicz]

Nice to see you, Rhett.

[@aderiley6592]

Wow that 95min conversation seemed to pass in the blink of an eye. Truly enlightening content Mr Beato sir. Mr Gioia just gained a new reader/observer/listener/fan/call it whatever you want. What you guys had to say was so on point. I've just realised I'm actually starting to look forward to the years ahead...again...in my 50"s...who'd a thunk it! 🤯 Thanks Rick, love what you do man ❣️🫡

[@RazorFangs90]

God bless this, i wish there were a 10h version of this conversation.

[@fgoulartadvogados]

I am 50 and like Ted, devote most of my music listening time to hear new artists. And retuned to see live underground performances, exactly to support these new artists, and to also feel the energy of being part of a community.

[@JohnWesleyBarker]

As a teacher I encourage my pupils to suggest to me tunes they'd like to learn and play. One of my saxophone pupils came in to their lesson and said, "Sir, I've heard a tune I'd really like to learn!" - now take note, this doesn't happen very often so I felt uplifted and excited. I asked, "Oh good. What was the title of the tune?", he said, "I don't know." "Oh ok, who was the artist?" He said, "I don't know." - again. Puzzled and getting frustrated I said, "When did you hear it, what was it playing on?" He said, "My mum asked Alexa to play some nice saxophone music and it was one of those tunes." - that, my friends, was a dead-end.

[@pdxnych]

This scenario could stem from any passive listening experience. Not an AI problem.

[@josephgaffney7829]

@@pdxnych This is not particularly about AI, but more about how we have become passive listeners. Most people hear something, and they don't know who the artist is, etc.

[@lippi2171]

​@josephgaffney7829 it's always been soo weird to me because I always listen to stuff I specifically look up. But I guess that's the other extreme.

[@marcterencemckenna]

Shazam?

[@stoneysdead689]

@@pdxnych We're not just discussing AI problems- we're discussing the music scene in general. The problems started before AI came along, that said, it's going to make things even worse.

[@anarwally]

"Every aspect of our creative process feels like it's in crisis right now." So true. Substack is great.

[@ReverendSoupbone]

Great interview, as usual. This is my second comment here which is rare for me. A number of years ago a very good friend of mine, we played as a duo for years and both write, went to a Garth Books seminar on song writing. The focus was on learning “the formula” for writing a successful song. Noticed I said SUCCESSFUL, not GOOD. Brooks laid out the structure, dynamic and the syntax to follow. 99%(i made that number up) of Nashville country music had that exact formula. Freaked me out. A lot of good music still comes out of Nashville but the formulaic song still reigns king. Mind numbing stuff.

[@kevgamble]

Great observations. And I think the formula - the one you describe and those in pop pointed out by Rick in other videos - is going to create a huge opening for AI. Humans executing a specific formula are just inefficient AI. The cumulative effect of shortcut-based song manufacturing is going to mean a lot of human opportunities disappearing.

[@MarkHeng3000]

So, did you guys try the formula?

[@ReverendSoupbone]

@@MarkHeng3000 we actually did! We both disliked the whole process but both felt we could “write” formula songs all day long. And we did. Hated it, every song was quickly abandoned. It was just pumping out banality, intentional mediocrity. Which, sadly, sells. I still write and probably produce UNintentional mediocrity but I enjoy it.

[@AnsonSeabra]

Watched the whole thing. Absolutely loved it!

[@dorianwhisper]

TED IS RIGHT: It is boring at the macro level (= financial security), while so much is happening at the micro level (= creativity and initiative). As an indie musician, I am an active member of the free thriving international community called New Artist Spotlight. We listen to each other's music, we have a radio station, a weekly Top 20, song reviews, online interviews, we promote each other's music in social media, and we actively fight payola. Spotify seems aware of us and afraid that we will grow larger, so they decided to suspend the founder Ed Eagle's account accusing him of ... PAYOLA ha ha🤣 Are creativity and initiative so threatening to the macro guys?🤔

[@edelcorrallira]

Of course they are, otherwise they wouldn't be throwing ridiculous amounts of money to buy up established artist's catalogs left and right. Besides being a way cutting costs, AI stands as the most ideal of patent trolls, able to churn out continuous explorations of Sonic possibilities and then using copyright to kneecap any who step on or near a legal minefield which they would expect those catalogs and all possible adjacent creative possibilities. It may sound far fetched, but patent trolls are a thing. People that just churn out vague patents with the sole intent of suing someone who's ready to invest capital into creating things remotely similar to their IP portfolio. If this happens (and we've seen how many copyright strikes Ricks channel has been under ... All those blockers and whatnot), then any artist that writes a song that gains traction could be sued by those who own that IP catalog or rather map of potential IP. Not only that, but minor variations on your work can be used to flood your market, essentially attempting to choke out an artist by stealing their potential fan base. I can see many dirty tactics like these being used by people with big law firms, little artistic interest, and the financial incentives to do so. I mean... There were copyright law suits for singing Happy Birthday not so long ago, so things like these are not terribly unlikely. Imagine a Don Henley that can churn out decades worth of ideas in minutes with an army of lawyers to go...

[@CatherineHolgate]

I really appreciated this conversation. I found myself nodding to many of the discussion topics. Totally agree with the premise of connection and interaction on a one on one basis and I believe THIS is the future of humanity. 🙏

[@tito.tarantula]

Ted is so much fun to listen to and extremely motivating. Thx so much. Rick.

[@Estrella09091968]

What a wonderful conversation! Two great friends with so much to say and teach. I loved it! Tks! ❤

[@TJ_ax]

Thank you for this conversation, been feeling a lot of existential dread around this issue and this helped me put it into perspective

[@TreyTreydawg]

Wow! Outstanding interview, it was all over the place and not really about AI so much, but about the men in the conversation and some life lessons for those listening as well as historical cycles, the crisis in culture, and how to cope and find yourself. Thank you.

[@DoodleLVdrums]

10/10 conversation. I am RELIEVED that this is going to get a lot of views. Thank you for the hard work that went into making this video for all of us. Please do more.

[@HandgunSafe]

I've started listening to popular music out of Norway, because you can find talented musicians not working for labels. Norwegians are great about supporting their own artists, musicians, actors, filmmakers, and so on.

[@rsmittee]

I'm now a fan of Ted. His commitment to honesty is something we need more of. The discussion on art vs entertainment was inspiring.

[@hkavanagh1975]

Ted Gioia is the epitome of what Joseph Campbell called "following your bliss". This is such a hopeful interview. We're on the cusp of a new Renassiance.

[@KenSpassione]

Thank you for saying this! I agree. I see it in my younger son (16) and his peers. They want to be involved in the world, in one another in a more tactile engaged way. They are Vinyl hounds, thrifters, always looking for new music, having more substantial conversations and all in person. There is hope!

[@sorenvelice5088]

So cool to see him back. These two talking is series-worthy. Instant click.

[@marshac1479]

A nice use of light to highlight the Orange amps in the background.

[@itsonlyme1517]

In 1965, Frank Herbert wrote in Dune: “Once, men turned their thinking over to machines in the hope that this would set them free. But that only permitted other men with machines to enslave them.” “‘Thou shalt not make a machine in the likeness of a man’s mind,’” Paul quoted. “Right out of the Butlerian Jihad and the Orange Catholic Bible,” she said. “But what the O.C. Bible should’ve said is: ‘Thou shalt not make a machine to counterfeit a human mind.” Copyright © 1965 by Herbert Properties LLC.

[@zeppelinboys]

i'm starting to think the Amish are onto something. nice homes built to last handed down generation to generation, a close High Trust society, no exposure to GloboHomo. Who knows maybe scything the fields I'll feel like Levin from Anna Karenina, and a sense of...understanding will flow over me.

[@janleonard3101]

@@zeppelinboys And sadly a lot of abuse that goes unchecked too. That's the downside of a closed community.

[@NaturalPhilosopherTV]

I have been telling the Butlerian Jihad story a lot lately.🙂👍

[@stevelaferney3579]

Just wait till Haiku’s get set to music. The music of course will only be individual notes; one note per word.

[@prodRegularDude]

​@@janleonard3101you come from one? Or just belive rumors and what ifs?

[@dddux]

Monumental podcast every musician and creative should watch, but especially hear ...and comprehend well. This is the new culture. If one wants to survive and thrive, one has to adjust for it. Thank you so much Mr. Gioia and Mr. Beato!

[@margaret9185]

Thank you so much for inviting Ted Gioia again. I wouldn't mind if you had him on more often. I already subscribe to his newsletter, but it's always great to hear both of you in conversation. (I know that Ted has his own YT channel, but that's not his primary venue of expression).

[@radiozeitgeist5620]

Very vital conversation, great job. The answer can be and should be rooted in psychology. Human Nature is Cyclic yet EMERGENT.. ]long gone] Dr Claire W, Graves

[@USABRJAZZ]

thank u both . this conversation was very uplifting to me. have a blessed life

[@ajrosales]

Ted’s optimism is infectious. However, I think he’s incorrect about us being on a cusp at this present moment. I think we are going to drop lower before we reach “peak desperateness” and the flux changes in the opposite direction. Why? Passivity. People aren’t bored enough yet by being force fed mundane artistry. The majority are still perfectly ok with it. I don’t foresee it coming for a few more years, at the very least.

[@liampugh]

As long as people are content with shitty art it’s never gonna happen. Personally I think we have to wait on the AI implosion (once it runs out of new training data and start canibalizing it’s own output) for the new wave of analogue creativity to start.

[@janisrungis]

Love this honest conversation about these topics. I’m an artist myself for quite some time..did some professional session work mainly as a guitar player in my country of origin (Latvia) and for the last 6 years I produce my original stuff. Still the mainstream industry think it’s “underground”. Sad reality

[@journstyx]

Such a great episode, very insightful, honest and also worrying, what's going now and in the near future. Update; the great thing is that Ted shows there's something 'cookin'; the micro or better still 'counter culture'. Thank you Ted, thank you Rick! This is what we need; there's some very valuable lessons to take away from this episode. Soak it up and use it to be creative!

[@LetsGoBruins77]

What a great interview! So insightful and eye-opening.

[@TGRC]

A couple of weekends ago I went to Napoleon's, a bar and restaurant, in Atlanta to watch the band 80HD. 80HD (great band name btw) plays mostly new wave covers from the late 70s and 80s. The band does a great job recreating these iconic songs and the place was full. I would say half of the crowd were old coots like me who grew up with the music and the other half 20 and 30 somethings. What was beautiful was the jaw dropping smiling look on the faces of the 20 and 30 somethings as they watched the spectacle of 50 and 60 year olds jumping around singing "hey ho, let's go" at full voice. To Ted's point I think there is a hunger for something genuine, heart felt and shared. I sure hope the damn breaks soon.

[@ginapainter]

And perhaps the return of enjoyment…😀

[@willudallmusic]

this is true. young live music scenes (if they're allowed to exist!) will be well attended!

[@jmazoso]

I went to a heavy metal show at the House of Blues over the weekend. The most energetic and well received was the second act, not the headliner. 60 year old Swedish guys (Hammerfall) that had the entire crowd engaged, weather they were grey beards of 20 somethings. Its entertainment, it's the shared experience.

[@TheNakedSilo]

I love you, Rick. Your videos inspire me, not as a musician, but as a painter. THANK YOU.

[@ralphmarrone3130]

This is the most uplifting interview/conversation I’ve ever seen. The optimism of Ted Gioia is palpable. Thank you both for instilling hope in this 68 year old codger.

[@djellisdee]

Fascinating interview, I feel like I understand what is going on so much better now. Great job both of you!

[@nhalverson2890]

Love Ted Gioia. I wish he had more videos on his own KZbin channel!

[@stuartmenziesfarrant]

I stopped making music because of the things Ted is talking about.

[@park3r61]

​@@stuartmenziesfarrant No opinion should ever discourage you from chasing your dreams... I guess it wasn't for you

[@ginapainter]

@@stuartmenziesfarrant follow your heart! And don’t be surprised if it all comes back to you. Look at the example of Ted’s own career.

[@menachembenegon7264]

​@stuartmenziesfarrant Stuart, I think there is a huge difference between making music and marketing music. Making music is usually for you. Marketing music tends to be about "others." (Who will buy it, what will our demographic be, what should our image be, et al) I was on the cusp of making a recording about 10 years ago when the financing fell through. I had asked Ted to write my liner notes (which he doesn't normally do). He said he could confidently write that I was the best drummer in my apartment building. We had a good laugh. But his point was well taken. So now, I play for small crowds locally and just try to connect with whomever is there. There is no agenda. Not looking for fame or fortune. If I make a little money here and there, that's awesome. I am happy that I have aged out when I have. I shudder to think of the younger people who are driven to create and play music. There is no future in it to some degree.

[@shalamusic]

Chinese vase. Beato does the best interviews,period. This is one of his best.