You Need to Own this Watch to Be An Enthusiast, Grey Market Dealers - Reacting to Your Hot Takes

[@jamesbear9177]

Thank you Teddy for your first hot take. I sold a GS and an IWC when my wife was diagnosed with cancer to help pay for her care. I am rebuilding with g shocks and orient to feed my enthusiasm while still maintaining a budget. I love the collecting and love timepieces.

[@crmsnthndr11]

Admirable. Wish y’all the best

[@VirtualOz]

I felt admiration for you when I read this. Hoping all goes well for you both.

[@JPLewcun]

Wow, loving gesture and perspective on what matters.

[@urmilanegi2292]

I hope you and your family good health

[@Zerokool55]

Best wishes to you and your wife.

[@ryanpatterson9526]

The general feeling I get from ADs is “you can’t afford to be here.” That said, when I do pull the trigger on an expensive timepiece, I want the luxury buying experience that should come with that. So it’s a double-edged sword.

[@carl-williamhumoriste6664]

I alway's go to the same watch store near my job, and there is one employee in particular that i dislike. Why? Because whenever i go after the job, fully dressed in my suit and tie, she treat my well, but whenever i go on the weeked she act like i dont fit there and as if i'm wasting her time 😂 (i tend to wear cheap casios on the weekend). But i still go there because the two other ladys are very nice and i just alway's ask to deal with them. Maybe someday the "bad lady" will make the connection between my two alter-egos 😂

[@jafo4u508]

If you live in Miami these supposedly expensive watches can be purchased by people that look like their homeless!

[@Michaelanderson1985]

@@carl-williamhumoriste6664 Actually I am sure that the bad lady is just tired of your broke ass window shopping. Unless your ready to drop $250,000 on a limited edition Patek your a nobody so stop going to their store.

[@Michaelanderson1985]

Its always funny listening to poor people plan to waste their money on watches designed for us rich people

[@alexissa6281]

@@carl-williamhumoriste6664 Nah mate....When u wear a suit and tie u become Lvl 100 Mafia boss from lvl 1 thug🤣

[@davidrosenblum2178]

You're right about the whole "gotta own a Casio" thing. Though I own several and think they're an essential part of my collection, I would resent anyone telling me what I should and should not own. Seiko SKX for example... many probably say the same thing about them and yet I have never had a desire to acquire one.

[@Beechhill]

On the other hand, there are lots and lots of box ticker collectors, who only buy canonical watches to a degree, where I'm not really sure if it matters if they like the piece themselves.

[@jessem_i31]

@@Beechhill I've come across the canonical watch collector myself and have often wondered if they really like every piece in their collection. When I first started buying watches I almost fell into this trap myself before realizing that I didn't actually like some of the "must have" pieces.

[@Beechhill]

@@jessem_i31 an easy trap to fall into for sure. And I think that these collectors are big contributors to price hikes and "TGV tax" in the market.

[@forgettmenot]

I got called out many times as a guy who doesnt have a single seiko or even a casio haha. But my Orient Kamasu and Vostok Amphibia are taking the spot as the “G-shock alternative” there. Did think of buying one just to round up my collection, but I personally have no sentimental attachment to the design and watch as a 97’ baby with a family who never cared much about watches, so a pass for me - even if it may be cheap. Just more clunk on the desk. Watch box is full.

[@alexter001122]

Your missing out though, Seiko is a classic and a steal for the movement and durability you get.

[@drzaius844]

Gatekeeping who is and isn’t an enthusiast (of any subject) is gross. Awesome video Teddy, thank you!

[@pjshawpiro]

After visiting a joint Rolex-Tudor boutique in NYC, I can say that while the employees on both sides of the store were wearing suits, it's much more about the environment and behavior than the attire that creates a welcoming environment. I had a casual conversation about the Hamilton I was wearing with the guy on the Tudor side, but asking someone to try on a Rolex meant first whispering with the servers and waiting on the green velvet sofa for the current customer to finish.

[@HelgeKS]

So, Tudor it is…

[@jafo4u508]

Great video, I purchased my Omega SMP 300 in Miami from a woman at the AD that didn't try to steer me toward the Tag display. I honestly knew more about the Omega than she did. I was wearing a pair of flip flops from Old Navy and a pair of surfer shorts from the Salvation Army I purchased with the tag still on. I had just come back from eating chicken wings at Bahama Breeze and I was a hot mess! She was so friendly and kind and was not trying to qualify me so I pulled the trigger. I remember her proudly sizing it for me and offering me a bottle of water. When she brought the case it was magnificent and I opted to put my Casio in it and wear my SMP 300 out. Best experience of my life since she was the third person that spoke to me. Victoria is and will always be my AD girl in watches. Don't pre-qualify people in sales, big mistake, especially in Miami!

[@dwaynewilson6310]

I always find watch stores intimidating. Most have no interest in figuring out what I want or what would be good for me. It just seems like they want a “fast food” experience and if I take more than a few minutes they get irritated (in the last instance I was the only person in the store). It is a lot of money. Dont freakn rush me. Make me feel good about the purchase.

[@thisoldbelair]

Thats why i love my Hamilton/Tissot AD and will continue to do business with them even when we move out of state. They are friendly and patient and i visited and bantered with them 3 times before i finally made my first purchase there.

[@radioclash84]

That is why Retail is dying. Especially in western countries there is no customer service anymore. Any stores. If you ask the staff a question they act like you asked them to move heaven and earth. When was in Hongkong 2018 even small clothing shop staffs treated you like royalty.

[@danehardinge8801]

I spent an amazing few hours at Goldsmiths - looking and trying. I recommend the CW Sellors pre-Christmas watch and jewellery show at Chatsworth House - assuming it will happen this year as per pre pandemic. I spent six happy hours there, everyone was pleased to show you any watch you wanted to see or try

[@rohangondor6250]

@@radioclash84Facts, it’s such a massive difference when you visit a different country and they treat you like a human being

[@chrislim7976]

This is why Teddy has been Teddy from the start. Appreciative of some incredible pieces while practical and down to earth in the bougie world always present in background of horology. That said, I don't think watches at the end of day are all jewelry. I actually like depending on my watches to keep track of time. Yes of course there is always bit of wrist candy factored in otherwise you wouldn't be reading this. 🙂

[@briane1116]

I definitely get the “unwelcoming” feel from many AD’s a lot of the time. But I think attitude means more than mode of dress. I do love Teddy’s point about wearing something that goes with the brand you’re representing, though a spacesuit at the Omega dealer might be a bit much 🚀 The one brand I had a GREAT experience with was Oris. Went there, talked to the two guys running the shop, and walked out really feeling seen and heard and respected. I didn’t have the money ready to go at the moment, but went back maybe 5-6 weeks later, they remembered me, and I bought a Cherry Aquis right then and there. No regrets. It was their attitude that really spoke to me above all else.

[@DrDoomBloom]

I can relate to that sort of experience, though with a different brand. I just want to be treated as a respected customer.

[@MRichK]

I have walked into a Watch/Jewelry store to get a band adjusted in shorts and a short sleeve shirt. I felt out of place but the people in the store were nice and helpful.They were in good attire. I don't think if the watches are high end the employees should be wearing casual shirts - unless it is a branding thing where that is kind of a uniform.

[@kaiwilliams141]

I don't care if the retailer staff are wearing more formal attire, I just want to be treated well as a customer or potential customer

[@chrisgrieves1468]

The AD Experience is a very interesting subject. When you are buying something premium you want a premium experience. But in the end it's about who you are dealing with too. At my favoured AD which is all dark suits and grooming "my guy" is a Watch Guy and we chat watches more than choosing them. I will buy my next one from him. Yesterday I dropped in on a jeweller who sells watches and looked at a couple of Oris pieces. Next to us is the Tissot counter and I made a comment about the PRX, how it is such a good take on an affordable Royal Oak kinda thing and she looks at me like I'm talking a foreign language...it's less My Place.

[@247Success]

Completely agree with what you said about attire. It’s mostly cultural dependent not only geographically but with regards to the brand itself!

[@karlsenula9495]

Agree as it goes for a Casio so it also goes for a Rolex or Omega or Sinn or Hamilton etc. Or indeed any German or Swiss watches or Seiko ... you don't have to own one of these to be considered a watch enthusiast or collector. You just need to be interested in and enjoy watches.

[@mutlee299]

@Karl Senula: BOOM!!!!

[@leightodd7335]

Hey Teddy you've been knocking it out of the park. In your business and in your personal life. Congratulations and "Rock on".

[@josephschmoe3796]

I walked into the Rolex boutique in Scottsdale AZ wearing Costco jeans and a nice shirt. The manager was very accommodating and we discussed the state of the brand for about 20 minutes. It was a great conversation. Sadly, I have no business owning a Rolex, nor did they have any product to sell me. I was dressed even more poorly when I bought a Tag F1 calibre five from a nearby store. It was awesome talking watches with the saleswoman and the whole experience was enjoyable. I doubt that she gave a thought about my cheap jeans and Carhart T-shirt and as such, she made a decent sale. After the transaction, we chatted about G-shocks. Because, well, they're cool.

[@jonasjung256]

That’s cool to hear you’ve had this experience in Scottsdale. The Valley I feel like tends to fall a little more in line with the casual shorts or jeans and a T shirt vibe similar to Teddy discussing Miami.

[@brianpercival1829]

I will never forget this story. You say dress for the watch jewelery store. I have a friend, he owned a furniture making business. High end custom built furniture. He also had a second business installing high end kitchens. This crew would go to 10 million dollar homes under construction and put in the custom marble and cherry wood etc. On his way home he passed a Jaguar dealership and saw a silver V12 XKE on display. Early to mid 70s. He was awsestruck and did a U Turn. Entered the showroom in his red and black plaid shirt and blue jeans with holes and a slight layer of saw dust and wood stains. Asked a salesman about the car....crickets...salesman turned and walked into the service shop. 5 minutes passed and salesman returned and again he asked about the jag and salesman said out of your price range. My friend exited the store, drove home showered and changed into a business suit, returned to the dealership, walked right past the saleman, past the sales manager and into the owners office. He asked how much would a salesman commision be, I think the answer was $4000. He agreed to buy the car -$4000 as there was no sales service. Never judge a person too quickly. They could also be a millionaire plumber.

[@j.j.h.atemycereal]

There’s “smart casual” and there’s “beach casual”. I think you hit the nail on the head, Teddy, when you said that the average watch/jewelry store environment could be more welcoming, and the suit and tie associate is a throw-back to an earlier time. I have an idea for a cross-over episode with Courtney’s channel… have her re-style the staff of a watch shop to reflect modern sportiness/casualness of the watches they sell.

[@Stribbo55]

People say you need a Seiko too, but I’ve had 2 and they are garbage, especially the SKX. Own what you like, but don’t tell me I’m not an enthusiast because I won’t overpay for trash.

[@BrittPearceWatches]

oh my god. Teddy. In the "Heritage Stifling Creativity" portion, you said everything I've been thinking for sooo long!

[@govtfunded]

I keep time in more casual towns; one can learn more of an individual's character when the attire is not judged.

[@stuartclubb4302]

We should differentiate between "Gray" where they take tons of unsold watches at near cost (so the AD can actually get enough churn to keep their distribution) and then sell them at a hefty discount, versus the secondary market who are providing a conduit for certain brands "Preferred Flippers" to make a short term hit of thousands of dollars while the secondary dealer makes a few grand...

[@oh_io.watches]

Absolutely, these are two completely separate processes. I understand it's human nature for a salesperson to feel the pull to capitalize on a high demand product, but no way am I buying a standard production model for 2.5 or 3 times retail. I'll wait my turn for "the call," whenever that may be, and until then I'll research other brands that deliver high quality without the hype. Once again, absolutely great content from Teddy.

[@ArthurShelby-PB]

I went into a boutique for the first time today to purchase my first ever watch and it was certainly daunting seeing the staff there in formal attire even though I was only there to look and possibly buy a Casio G-Shock lol... Still, I went ahead and stepped into the place and purchased the Casio G-Shock GM-2100-1AER model. Very happy with my purchase, and to my surprise this watch fits fine on my small 6.0 inch wrist which was a bonus.

[@kma6881]

Well damn. I bought a Casio beater and ended up loving it. I had more fun buying a few more and switching around NATO straps on them than I ever thought I’d have. Now I unironically love them and rotate them in with my regular watches.

[@tpoz48]

It's all about image and knowledge. I recall buying a watch at a local jewelry/watch shop. The salesperson was well dressed, but didn't have a lot of knowledge about time pieces. She actually commented that I knew more about watches than she did. I don't think I know that much about watches (Did my homework though). I bought the watch but wasn't impressed with the store. Had she been well dressed and knowledgeable I would buy there again.

[@jessem_i31]

One of my biggest complaints about buying a watch at a local watch/jewelry shop is the lack of product and industry knowledge. 90% of them simply are there to make sure there is a warm body behind the jewelry case.

[@howardshaw3655]

This is so right. I had a few questions about the watch ready to go from watching channels like Teddy's. They just made it up on the spot yet the info could be found from looking online- like what does COSC mean? How long has this watch model been available? First AD had no clue- the girl looked embarrassed.

[@AD-ov5rt]

I think the thing to remember about watch collecting is that there can be hype and pieces that are popular for a reason, but at the end of the day, you are the person who will wear it day after day- why do that with something you feel 'meh' about? It's worth it to have a collection where you can say you adore each piece in it.

[@davidcrandall4958]

Very very well said

[@wirogendeng212]

I was a salesperson for BMW, Imo it depends about the salesperson attire in every country If i would sell a premium item at least i should have a "proffesional look" at least. Then how you describe your item and how you approach customers to make the deal is the most important i think

[@larryd4352]

As for adjustable bracelets, now this is just from my observations of the decades, I have found that the less expensive watches ( under $2,000 ) seem to have larger bracelets than more expensive brands. I had one heck of a time finding extra links for my Sub and EXP II, than I did with my Tag. In fact, I actually took the bracelets off and put XL Gator straps on my two Rolexs. Maybe because the watch industry in the 1980's didn't care that much...or they didn't want to add extra links. Just an observation! But...at 6'6" and 345 lbs of ex-college football player, who has a 23 cm wrist, even today, guys my size have a difficult time not only finding a watch that doesn't look like a child's watch on us, but finding a watch with a large enough bracelet, is kind of a nightmare! I do have some larger watches, because they fit me. I am retired, so then need to wear a five figure watch has passed me by...but...if I chose to splurge...I would be rather disappointed I imagine. Just an observation...oh...my maternal grandfather sparked my love for watches as a very young boy many decades ago!

[@thetruebatman4632]

Dude NICE. It’s nice to see another big boy loving the world of watches. 6’4” 260 lbs personal trainer, never even looked twice at a watch and all of a sudden I was watching watch (pun intended) videos to fall asleep and now i’m all in. I’ll take note of your comment, I appreciate the info!

[@kma6881]

Same here. 8 1/4” wrists and 11” hands make regular watches look like kids’ watches on me. Many people hate the brand but Invicta makes plenty of watches that fit and look right.

[@thorvaldhansen7858]

I know some people shit on invicta, but I have a few, and shaq has been doing stuff with them for a while now. Hes a big dude and invicta have a lot of big watches in many different styles.

[@gawdbody6710]

@@thorvaldhansen7858 nothing wrong with Invicta big dawg. Their good watches for anyone trying to get a decent peice. You just have to know they rely on a battery and have no resale value at all. Get a Timex or a GOD TIER Seiko

[@Baruch-Hashem]

Totally agree with you. I am most enthisiastic about my latest watch. Soon, I bore of them, and I share them or sell them. Spreading the hobby.

[@Optimus19]

The guys in Rolex AD in Malaysia wear suits. The lady who sold me my 1st omega in Barcelona was wearing a suit. Think suit or casual depends on the brand and how they want to be perceived by the customer. The key is the customer service regardless of what they wear. Some brands do this well and some don't. They need to make the customer more welcome and feel good even if they walk out without buying anything

[@samysnes]

I always say: you don't even have to own any X to be a X enthusiast. Ownership doesn't define passion. I've been a watchless watch enthusiast for YEARS before my first purchase.

[@chhupparustom]

He is essentially a salesman!

[@tonybino01]

Lol. You actually have to own a watch to be an enthusiast. Otherwise, you're just an idealist.

[@philspencelayh5464]

I am an MG Metro 6R4 enthusiast but know I will never own one so I agree wholeheartedly with your sentiments.

[@tonybino01]

@@philspencelayh5464 not everyone can own a Ferrari. That is a fact. But you can't be "Driver" if you don't own a car. Any car. How can you be a watch enthusiast if you don't own a watch. Any watch will do as long as you own one.

[@ryangodfrey3644]

Sure you can’t be a driver but you can certainly be enthusiastic about cars and have a wide knowledge of them. I think that alone makes you a car enthusiast, same as being passionate and having a wide knowledge of watches would make you a watch enthusiast regardless of ownership

[@mtbkmaniac1]

I think a button up shirt or polo with slacks for floor sales and sport jacket for management. Everyone wearing the brand(s) of the store. I want to work with enthusiasts that know more than myself and will be unbiased in their advice. That was my Omega experience. I never felt uncomfortable. In fact it was a relaxing and friendly experience.

[@jaytouvelle2359]

YOU ARE A NICE AND HONEST MAN THANK YOU FOR BEING YOURSELF AND NOT FAKE

[@1018Frankie]

Excellent video, my two cents, people in a boutique can be dress in suits, I don’t care, what I like is someone that knows the product and their competitors so that person can give me good advice and that’s aside of doing my homework before going to the boutique. Keep the good work my friend!

[@jacksanbornjr7743]

Don’t mix up enthusiasm and collecting as the same thing. I love watching watch videos and only own one watch! I like cars don’t one a single super car. Grey market dealers I feel put arbitrary values on some watches and only trade among other dealers; probably wrong but that’s how it looks to me.

[@BruceCross]

Absolutely, it's less the salesperson's attire than how friendly and helpful they act.

[@steveb4012]

I can recall chaperoning a friend of ours, a wealthy Thai girl who was intending to buy herself a high end ladies Omega watch. The jeweller was on Bond Street in London and you had to ring a doorbell to gain access. My friend and I were smartly dressed and she was intending to buy two watches. Personally, at that time I couldn't afford a thing in that shop. The staff were rude to my friend, humoured her as if she was a dreamer/ time waster. I took the salesman to one side and suggested he take her seriously and treat her with respect as she could buy and sell him and if we walked out, he was going to lose some serious commission. £10k later, two Omegas and a humbled sales assistant, my friend had her new watches. Appearances can be deceiving...

[@derfx89]

I only follow the "give the consumers what they want" argument to some extent - if you think it through to the end, you'll end all novelty and innovation. From time to time, a brand needs to take a leap of faith and do something unexpected, or they risk getting very stale and repetitive.

[@UnholiestJedi]

Yes, it's a fine line brands have to navigate

[@sinjon]

Coughrolexcoughcough

[@EthanRom]

@@sinjon People will swear that the old models are the best Rolexes. Then when they make something new, they’ll complain that it’s ugly and ask for the old models back.

[@philspencelayh5464]

@@EthanRom I have a 1016 Explorer and haver never seen another Rolex I would like to own, not that I would be able to get my hands on one these days so just as well that I only like old ones.

[@EthanRom]

@@philspencelayh5464 That's a mad pricey one. But yes vintage Rolexes are amazing

[@mickpalmer951]

We’re I have a problem is I never deck out my wardrobe so to speak. I have been that way since I was very young. I look more like ZZ Top. Wear always with a custom hat. I love ring, and bracelets on my right arm. And I am upping my watch game on the left. I am usually treated as a possible threat to the establishment and am constantly watched. Those in suits won’t approve me to assist. They have no clue who I am, or what I have in my bank account. Or plan on spending. I love the thrill of fulfilling my dream, asking to see something and dropping the cash or Platinum Card. Never take people for granted. Suits don’t impress me. I can tell when people are dressed in their style. And I love it. I hate being pre judged. Just my two cents. Your style works great for you and speaks volumes as to who you are.

[@luisdiegoperez1786]

Last part got to me. Nothing sells to me more and attracts me more than a salesman that knows and talks about the product with real knowledge and not just a script that they memorized and don’t understand.

[@marcgoulding5230]

I always appreciate your balanced thoughts, Teddy...

[@nolinchitnis]

What you say resonates with me and I agree on some of the points. I am 49 and have been in love with watches since I was in school. But the way 'watch collection' has changed leaves me feeling I am missing something. In those days (even now) the only way I would have more than 1 watch I needed (these days don't even need a watch) was strolling by a watch shop, I would see something in the window that would make my knees go weak. And I would buy the watch. It did NOT matter which brand, how popular, resale value etc as long as it fit my budget. These days when I see so many things go into buying a watch. You love a particular brand. They see a KZbin video and the hype for some watch gets you and you buy one without knowing why? Things like resale value and collectible value have come into a picture. Looking at all this, I still want to do it the old fashioned way. Stroll by a window and fall in love and keep the watch with me forever. No flipping. No thoughts of resale. No regrets of a bad purchase decision.

[@ianmedium]

Oh and with the mechaquartz over cheap mechanical chronograph. The Seagul can be serviced, after all, at the end of the day its just a mechanical movement. The issue (much rarer than it actually is in real life) is obtaining parts. Really, with the cost of a service of a mechanical Chronograph exceeding the cost of the whole watch new the option is to simply get a new watch from seagul as it would be cheaper than a service! The wonderful thing about the mechaquartz movements is you get the feel of mechanical with the pushers but the cheapness of a battery change once every three years and perhaps a lube job on the mechanical bits every ten years. Another thing for me with quartz is that if a watch is offered with a bog standard automatic from the usual players or a high accuracy quartz movement accurate to 5 to ten seconds a year the quartz is a far more interesting movement horologically speaking. Same for ones solar powered with GPS or radio controlled. Give me that over a mass machine made borning auto any day. But then, I am a child of the quartz revolution and remember the forward thinking excitment of this then new technology. Trouble now ( in comment also to the heritage comment) is people look backwards instead of forwards more.

[@Caradhriastox]

I just love Teddy's genuine love for watches. Regardless of the background or superficial value one can present themselves in the watchworld, he gave one of the most mature insights in this vid. Cheers! I just got into this hobby and lately, Ive always been going to Teddy's channel for reviews!

[@desertfox432]

To answer you on "attire", I agree with you on the mannerisms point. There have been a few instances when the buying experience was ruined by inflated haughtiness masquerading as class (a mark of ill training). At the times I could not pass on a hard to find piece I was pushed to ask for another representative to finish the buy. You can be in a suit but have manners and respect. I agree, most of us just want the enthusiasm mirrored instead of having to deal with a personality disorder while buying an item we've been dreaming about.

[@kamlapati]

I like suits and I'm tired of the "all casual / all the time" thing, but fully agree that the salesperson's style should match the brand and the environment. Whether you like it or not, your clothes and your grooming make a statement about your relationship to society and the world.

[@giusepperocchi2979]

Up to a point. More often than not, really wealthy people couldn’t care less about trying to “make a statement”.

[@williamlasl]

@@giusepperocchi2979 Very true. Their statement is “I’m so rich your opinion is worth nothing to me.”

[@Christopher-today]

It’s the interpersonal communication that’s important to me.

[@MrDanielmahaniel]

Loved this video Teddy, I agree with the discussion on the retail product and content variation. I get tired of seeing Submariners and Nautiluses (Nautili? Lol), but at the same time these designs and models are tried and true so they are a home run for watch companies and content creators. Lately my philosophy has changed on quartz watches as well, I own a few, but rarely wear them. Love the “set it and forget it” mindset. Cheers!

[@Mikey___]

Awesome video as always, Teddy. I slightly disagree on your comment about it almost being the opposite of the 'high roller' image when you get after market diamonds - I think the fact that spending lots of money on top of the base watch to get after market diamonds KNOWING that it will make the watch worth less is almost the definition of high rolling. It's like lighting a cigar with a stack of hundred dollar bills

[@fillo1969]

So long as they are professional in their dealing with me I’m happy. My AP of choice (Gemoro in Edmonton) are very well dressed, very pleasant and friendly. Jeremy was fantastic.. helped my with my Omega purchase!

[@rohangondor6250]

The intimidation of formally dressed salespeople is part of keeping out the riffraff. It’s mostly there to keep out a certain kind of consumer

[@Mezbaul_Skywalker_Alam]

Well, for my first watch over $2K, I chose the Christopher Ward moonglow because they have just hit that out of the park!

[@filup7419]

For $1500, I went with the C60 Elite 1000 with titanium bracelet. I agree, CW is amazing and great quality. It’s my new favorite now as is many CWs including the Moonglow.

[@jeffsmith1661]

Great content here Teddy. In terms of what a boutique or AD salesperson wears, I am attracted to authenticity. To me, that means that a sales person dresses as themselves first and also appropriately for the setting. I’d prefer a an open dress shirt or quarter zip to a cheap suit and tie because it’s “the uniform”. My watch buying is primarily done through authorized retail locations and I love the branding work being done by Rolex, Breitling, Omega, and especially IWC. The days of intimidating jewelry stores should be over. Give me an authentic enthusiast that loves sharing their offerings as my sales person!

[@yongwoo1020]

Have you done a video on how to invest in watches. By this I mean, what are the factors that you look for in determining the value or prospective value of a watch. What do you look for when determining the value of a watch?

[@nikomos6276]

I don’t consider myself a “collector” even though I own a few watches. I definitely consider myself an enthusiast though. I think there’s a big difference. Collectors don’t necessarily have a love for horology.

[@gawdbody6710]

I'm really confused and I ask this with with the up most respect. You own a few tine pieces but don't consider yourself as an houralagist. That's like saying I don't support the 2nd Ammendment but I have closet full of AK's. Which I'm down for but lost in the statement? I had to re read this and analyze I get it. My apologies these fucks cater to the resalers who don't appreciate the practice. My bad but now I do realize Rolex and all the other ADs cater to the flippers. Just had to tink about it

[@nikomos6276]

@@gawdbody6710 No, you've got it backwards. I'm not a collector but I AM an horology enthusiast. I don't consider myself a watch collector. I don't have any interest in acquiring quantity.

[@roberttommy8182]

Like your comment on the boutiques. I want to buy a watch in casual clothes. Sometimes the security guards don’t make you feel welcome. Also if I am dressed casually, I don’t get the attention at a dealer like others. When I do get their attention because of my watch knowledge, then they are interested. They need to be less judgmental. I have a 80+ watch collection. Omega let’s me in. Others have not.

[@pranayk37]

Golden words - “what people say versus what they actually do are different”

[@cr144mc6]

My beater is my red orient kamasu. Cheap, looks good, still automatic, can take it anywhere

[@tigerrx7]

TB, this entire video was lovely. Being honest with the community and how you think. Sincerely appreciate this one. P.S. Wished you had put the names of the watches in the video in the lower third though. Some of them I’ve never seen and would love to explore.

[@jessem_i31]

I would like to see the names of the watches as well. I pause the video, take a screenshot, and then do an image search. Works every time.

[@TheBigLegendary]

I work near in the financial center of Switzerland and I wear a suit all the time and I am around people who wear suits a lot professionally. My friends are not so i am in both worlds. So i dont feel weird when i walk in super casually on saturday. I even went to buy my NTTD Seamaster when I was in sweatpants and I did not feel intimidated at all. Especially when I showed that I do still have the money to buy it and i am also knowledgeable about the watch too.

[@brakmaster]

I was very pleased when you removed that speck of dust from your jacket. Even though it was at the end of the video.

[@GabrielGGabGattringer]

I don´t even call myself "enthusiast" even if I own 21 watches from Casio, Seiko, Orient Timex,... all sub $400.

[@aidengonzalez615]

I think someone's demeanor is more important than how they dress. I'm a Carhartt and Levi's kind of guy, but every time I walk into an AD, I do so with a straight back, a purposeful gait, and a slight sense of seriousness. I prefer to not take myself TOO seriously, while also demonstrating that I have true passion and respect for the hobby. After all, having fun and enjoying watches is why we all got involved in the first place.

[@trongt8887]

Thanks for the take Teddy, especially with the ADs. Don't want to name any names but my first experience was a bad one - maybe because I went into one wearing sweat pants and a parka but still. Like literally no one wants to help you as they probably think you're not going to buy anything. They do need to do a better job of hiring more knowledgeable reps that actually want to help you because let's face it, not everyone that goes into an AD will buy something every time.

[@jhrodriguez08]

I just got bit by the watch bug and after buying a couple swiss made watches , I bought a casio A159W out of nostalgia and the only thing I didn’t like was that is smaller than what I remembered them to be. About the dressing code I think it should be more relaxed otherwise you could intimidate potential first buying customers.

[@Berisha]

Speaking about under-rated, neglected watches try and cover the Baume et Mercier Clifton or Riviera 10660. While the brand may not be as strong as others, their appearance and features I think will garner attention, especially if you use a nice photo shoot.

[@sylvainbougie7269]

Love the Riviera

[@thomasallen3818]

I’ve never owned a Casio, nor have I ever wanted to own a Casio. I have always preferred mechanical watches, but just like the guy who likes Casio, there are others who like Seiko quartz watches. I’ve never owned a Seiko quartz either. There’s just something about watching the gears and trains running in a watch movement that’s extremely satisfying. I think it all goes back to my great-grandfather’s 1894,18k Hamilton 21J, Railroad pocket watch. It was passed to my grandfather and to my father, then to me. It runs as well as it did when it was new.

[@Questionthis1]

I think what this all comes down to is that watch collectors by nature are curious and want to find something special, so there’s two types: people who are searching for that special watch, and people who think they’ve found it and want everyone to know about it

[@siclusiferx]

If Omega would modify its Planet Ocean to - remove the arrows on the min/hour hands - slim the watch to a max of 12.5 - 13 mm (instead of the current bulky look and yes 300meters WR is still good_ - use slimer bracelet (something similar to the Rolex GMT Master II or Submariner) - a monochrome look (rather than the cheesy orange or red text colors and accents on the seconds hand on each the black and blue varient).. - in case sizes of 43, 40, 36mm then it would be a wonderful and for me personally the perfect watch that would definitely sell like hot bread!! Too bad Omega is stubborn to improve their watches in that direction and transform them into a proper luxury sports watch rather than a sports watch that's expensive! I would like to hear what you guys have to say about those changes.. Hopefully someone from Omega would come accross this 😭...

[@jimlittle5769]

Every bracelet on a watch costing over 2k should have an on the fly adjustment. There are micro-brands selling watches for under 2K and even some under 1K with on-the-fly micro-adjusts. Grand Seiko, Omega ATs and the list goes on of watches over 5k that don't have this. It really shouldn't be a thing.

[@Cohen.the.Worrier]

Couldn't agree more. What's a beautiful watch you can't wear comfortably?

[@SgtHooch]

For me, if I were to walk into a Rolex/Tudor AD I would like see the staff dress professionally. I don't necessarily need to see the men in suits & ties. But, a collared shirt and slacks would be nice. What would be less desirable is seeing all the men in t-shirts and jeans--maybe if the t-shirts were company/brand t-shirts. With the ladies, I'm afraid my style knowledge is extremely limited. As long as their not wearing t-shirts & jeans, I'm good. Oh, and no leggings, either. But you are absolutely right, good customer service is going to be the thing I'm looking for first. I live in Silicon Valley where some men will cruise into an AD in a t-shirt & jeans, but are centi-millionaires. The luxury ADs usually treat everyone with professionalism and courtesy. I've always like the staff to be dressed well AND provide great customer service. Whenever that happens, I always think, "These guys have their act together."

[@RedwoodAggie]

If I'm going into something like a boutique for Omega, Rolex, etc. I'm good with the sales person in a suit. Do they HAVE to be? It kind of depends on the vibe of the store. Some are different. I wouldn't want them to be wearing casual clothes, but it doesn't have to be suit level. If I plan on going into a boutique like that I at least try to be wearing pants and a collared shirt of some sort (polo), but I don't really go beyond that. I'm in Texas and not NYC, so your mileage may vary on what's appropriate dress. I remember a friend of mine going into a Hummer dealer (back when they existed as a brand and were hot), but he was wearing a track suit. They would not even give him the time of day, even though he absolutely had the money to purchase one (he didn't buy one by the way). Maybe the rise of more casual wear makes that less likely now, but I still think it's something to think about. I've seen one of the new Breitling boutiques when I was traveling, but didn't have time to go in. It's a pretty cool, slightly younger vibe. I recently found out they are opening one in one of our nicer malls where there is already an Omega boutique, TAG Heuer boutique, Hublot boutique, and a Rolex/Tudor/other luxury brand AD. I'm looking forward to checking them out. The impression I and some of my friends have is Breitling is for older people (I say this as a Gen X-er), but I think some of their recent offerings have definitely become more appealing.

[@zevongrie1402]

The watch you “need to own to be an enthusiast” is whatever watch you like. If you buy a watch because someone says you must own one and it sits in a drawer not being worn that is a waste of money. Everyone has different tastes. And budgets. We all have our own opinions when it comes to what makes a watch desirable. Get whatever watch you like and can afford and enjoy the heck out of it. And be considerate of other people’s choices even if you don’t agree with their taste.

[@simplyseven007]

My opinion: this is one of your best videos yet. Why? It’s a logical, rational, and reasonable reality check that shows off your intellect and ultimately lends to your credibility.

[@M4N1F3570R]

If Nirvana didn't play Smells Like Teen Spirit I'd be so fucking mad... imagine Kurt Cobain coming back from the dead, organising a tour ... and then not playing a certain song. WTF BRO!

[@James-zl9jb]

The last point brought up. My take is simple, give me some level of product knowledge regarding watches and I am a happy camper. All the other stuff brought up is more white noise..Just do the job of a salesperson with respect to each customer. Unfortunately, at the official Rolex dealer here in Edmonton, AB, Canada, they had very slim to none watch knowledge specific which was extremely disappointing and ruined their sale of a second watch from me. Full disclosure, I am new to this watch world but within the last year am a happy owner of a Hamilton & Longines. Those who like, keep on liking no matter what others say or think.

[@mSantsnj]

5:48, same can be said with car enthusiasts. We cry we don’t want the ending of MANUAL cars, but what do we do? Buy the new PDK, whatever new dual clutch automatic car is better than the manual. Not voting with our dollars. Great take Teddy.

[@antwanefort]

I live in FL and you were right about seeing people in Tanktops and shorts and dropping 50K on a watch in a Watch Store. So it does not make sense for everyone to be wearing suites here .

[@OutpowerFPS]

Well said Teddy. Your tact is commendable, despite trying to dissolve all of the opinions of people who "know" they are right. I've been a fan for a while. I hope your channel continues to grow.

[@TeddyBaldassarre]

Thank you, Jack!

[@storageaddict]

You should do another collab with Courtney, and get her opinions on the fashion question. Maybe she could give her angle on the topic and how women feel about how retailers dress when she's shopping also.

[@joeykimble62]

I think on the question of attire for salesman; I personally enjoy the comeback the suit is experiencing these days. People more and more are wearing suits because they want to not because they have to and it's not really seen as being a statement of formality anymore. It's more an indication that you gave a little effort before you left the house than anything

[@willelliott5052]

Your beater should be one that you can afford to receive serious damage, simple as that. Regarding bracelets, my Snowflake has no micro-adjust, which annoys me, given its cost. It came with two links that are 2/3 the width of the others. Removing both of those gave me the best fit, though ideally, if I could, I would adjust one micro increment out.

[@Jeff-fh4cn]

Teddy, you are very funny and thoughtful. I wish my Rolex AD was welcoming. I went there for the first time and looked around for about 20 minutes before being spoken to. Three different sales people literally looked at me and turned away to walk elsewhere. They were all wearing suits, I just came from a meeting with khakis, a nice button down shirt and rain jacket as it was raining. Thankfully, I was helped and someone got the sales person I was exchanging emails with. They were much more welcoming.

[@ShawnPBruce]

Your comment about content is spot on. I find similar things when posting about cameras. People say they’re tired of camera review videos, but those are the ones that people click on. I’ll post a tutorial on lighting portraits and it gets nowhere. People are so fascinating.

[@claudioprudente1034]

More than the 'attire' for me what is important to make a good purchasing experience is the 'attitude' and behavior of the salesperson. First off, I really hate when the moment you go into the shop they ask you 'can I help you'. Personally if I need immediate help I would walk to you. When I go into a shop I like to spend couple of minutes walking and looking around, feeling the 'vibes' of the place. Second thing I hate is when the salesperson is following you around like a stalker, either thinking that I might be up to something not good or just because they WANT to get going and selling me something. I appreciate when the people in the shop indeed show the same passion for watches, and also when they show me that they are not in just to sell a watch but to make me happy with my purchase.

[@carrite]

Programming idea for Teddy: a video on low-end Indian mechanicals. Do they all suck? Which are best? What are the best set you can put together for $500 (a la your Walmart, etc. shopping videos)?

[@joshs3916]

Have a Casio duro and a nos 16610. Love both. Duro for daily wear

[@AntonioRolon12]

Teddy, I WOULD LOVE MORE OF THESE VIDEOS!! Please keep this type of video going! Once a week maybe?? Love all your videos but this is like having a conversation as enthusiasts!

[@rman7143]

Re the comment watch dealers dressing up: I think it’s less about the attire and more about the general culture to your point. As a salesperson I think some of the AD attitudes are completely ridiculous, and they only get away with it because they have something people really want. You meet customers where they’re at, and something like a luxury watch should feel like a celebratory purchase rather than something you have to “earn” with a particular dealer.

[@shahidbikerboy]

The problem with us as a human is that we make a judgement by the look of a person. Despite since school we have been taught do not judge a book by it's cover. What's more important is the money in the bank and the power to buy anything you want. Doesn't matter what you are wearing when you enter a watch store.

[@johnwilliams4806]

You hit the nail on the head I want to feel welcome I don’t really look around and care about what others are wearing. I want the sales person to care more than I do and assist me making a purchase without the push … Thx for the content

[@Itssconnorr]

I stand with Anthony on his Casio take.

[@loganoftherockies9453]

Agreed completely on all counts! Excellent video as always, and really appreciate your equanimity in evaluating things in context, and especially the inclusive demarcation of genuine watch enthusiasm and what budget we enjoy the hobby at---so important for the health of the hobby and in particular accessibility to new and younger collectors. I've had times in life my collection was G-Shock and Timex, times it was Seiko and Tissot, and now it's Omega, Grand Seiko, etc. It will probably never be Lange and Patek, but I can appreciate them tremendously just like I can appreciate a Puccini opera on KZbin from the Met or a Picasso in a museum without ever being able to personally afford purchasing them! And YES to microadjusts!!! The Speedy 38 I have on wrist lacks one, as does my Grand Seiko...and it's like come on, guys:)

[@johnbecker1996]

I would love to walk into a watch store, and have someone dressed "smart casual" come up and say, "Hi! Wanna look at some watches?"

[@MrAumbra]

Watch enthusiasm should be based on what the individual is enthusiastic about specific to him or her, not based on a specific brand or price point. No one can tell anyone what makes them happy. I own quite a few pieces of varying price points from micro brands to the holy trinity+ and will always buy what I personally like rather than what is trendy, cool or based on what someone else likes (with the exception of maybe buying what my wife likes, lol). To be honest, the diversity among watch collectors preferences is what makes watch collecting fun, especially when meeting other collectors.

[@isoSw1fty]

I went into a jewelers in fresh after work clothes after being on a flat top grill, covered in melted cheese, splashed grease etc and went in to have my Bulova Maquina resized and everyone was fine. I said aloud damn I feel underdressed and they said not to worry and took care of me like I was in a suit and tie. A Bulova rep was in that day and let me try on his collection. Which were some timepieces from 100 years ago. After stinking up the place I felt good with my new watch on and it fit perfectly. So I walked feeling like a million bucks but in reality I looked like I was in debt by a million bucks.

[@djknucklez1]

Agreed on the last point, if you go into a Rolex boutique with flip flops and shorts you will not be taken seriously if you're in a place the SF or New York, and you will probably never get a call back. Presentation is everything. I do want the employees to represent the brand and would expect a Rolex or Omega seller to be very well dressed and in return I also like to dress well when going in, where if I walk into the Swatch store I wouldn't care. Branding is everything.

[@carrite]

Buy what you like, that's the most sage advice that can be offered. But if you're doing activities that put watches at risk and you want to wear a watch in those situations, it makes little sense NOT to have, for example, a Casio beater in the arsenal.

[@yourstrulybostonyourstruly3185]

As a hip hop head AND a watch enthusiast…. Yes I like jewelry and diamonds, but YES aftermarket diamonds are corny and even the better hip hop artist realize that and speak on keeping it plain jane. In terms of walking into these AD’s I’ll go in sometimes in some timberland boots and a Malcolm X jacket, or it may be after work and I have on a 3-piece suit. I know my stuff so they give me respect but we gotta normalize treating all potential consumers equally because the watch game is for EVERYONE ✊🏾. Next pieces I’m looking at Oris Bronze or Oris Aquis Cartier Pasha Baume & Mercier Riveria Anything Bell & Ross classic

[@hzt7000]

good video, complaining online about the rolex/ap/others difficult to get watches, then turn around and buy one of these from the grey market. Thats why these market can flourish. Disclaimer: i only own a pair of rolex & tudor bought from an AD. These will be my first and last. My main daily rotates mainly of a few G-shocks.