Is Rolex Pushing Consumers Away? Thoughts On Cartier? Servicing Affordable Watches? (Q&A)

[@xelaeeg]

It is being manipulated by the ADs. A random consumer walks into an AD would be told he needs to be in the waiting list that might even be over 10years. But there are people who know the staffs in the AD, getting their orders met within weeks or months! Heck, a friend gets calls from them every month offering the sports models and Datejust! So, consumers like me are disgusted with these manipulation and switched to other brands.

[@zeuloa]

A sales associate at a Rolex boutique (Mayors owned) recently told me that now “the list” is centralized and controlled by Rolex. According to him they put you on the list, and Rolex decides allocation, and will send your watch specifically to your AD. He also mentioned that per Rolex policy you have 2 days to pick it up once informed of arrival, if not they can sell to anyone. I imagine they’re doing this now to reduce the game playing reported from ADs.

[@nielsenrivera457]

Which is crazy. I am in Brazil for work and I just walked into an AD and bought a Rolex. No questions asked.

[@molarrr]

@@zeuloa I shop at a mayors in Jacksonville FL. And I haven’t been told about this. However they aren’t calling anyone until summer 2024. When the new Rolex only section is finished being built. I like my mayors and they seem like they don’t play games but i don’t know

[@kevin_howell]

@@zeuloa the 2 days are not true. I told them I was away for work and picked it up a week later.

[@KC-bv9kf]

@@nielsenrivera457 which AD, address please, lol.

[@jps3b]

I love Rolex. It was my first high end time piece I ever bought. The fact that you can’t walk into any AD and purchase a Submariner completely turns me off. It’s not like the AD’s aren’t getting watches. It’s that they are selling all their watches off to Greys who double the price and rip us off. I wandered into the JLC boutique in BH’s a couple of weeks ago and ended up buying a Reverso tribute duoface calendar. One of their most popular watches. The experience was every bit as good as Rolex. I pass by my local Rolex store on a weekly basis and to see the bare display cases just makes me shake my head and look elsewhere. And that is exactly what I did.

[@Alexgvigo]

Yes , got one too . South coast plaza for me 😉

[@mintimperial1762]

I did the same JLC Reverso dueto for the wife and Polaris date for me. Treated like Royalty by JLC staff . Treated like filth in the Rolex A.D. by stuck up store workers that don’t even have a watch to sell you.

[@fishheadbreakroom]

@@mintimperial1762 love the polaris, congrats on the watch

[@therustybezel7130]

JLC is pure class, if these two watches were people, the JLC would be having their car valeted by the Rolex…..excellent choice

[@jt-wh9gy]

Good on you !!

[@MrLouislaf]

The more I see Rolex shenanigans, the more I appreciate Omega. Or any other company that respects its clients… big or small.

[@thegorn]

Omega would be just like Rolex if Omega's products were better

[@Mike-bw5om]

@@thegorn what’s going on with omega products buddy?

[@gikigill788]

​@@thegorn How is Rolex better than Omega?

[@AkshayRSingh]

​@@thegorn Aww look at you try to make Rolex "better". Sorry didn't work, next..

[@ALL-il1sw]

​@@thegorn another fanboy with broad claim that can't be verified

[@Adskie]

As someone who loves your channel but is not currently looking for a new watch, these sit down episodes are by far my favourite.

[@introvertswag6494]

The reason I started getting into watches was because it felt tangible. It has the potential to last decades and be passed on to new generations. Do I NEED a watch? No, not really when I have a smart phone in my pocket. It might not be as accurate as a smart watch or phone, but I would rather have a mechanical watch over a smart watch anyday because it gives a sense of feeling real and in the moment. It feels permanent and honestly it just feels good having a nice watch.

[@riothero313]

I think it might be something wrong with me lol, I've always since I was a little kid loved time travel movies. Primer and T2 are two movies I love. That and they fact that I've always loved fast cars and mechanical things. The idea of having a miniature little motor on my wrist, even if only I knew it, I've always liked that.

[@ArizonaDavis97]

I love that this video is posted today, I went to the Scottsdale fashion Center today. I was looking at the Tudor watches.(their booth is right next to Rolex store) and I overheard a conversation between and AD and a Russian with a thick accent. I ease dropped on their whole conversation after I heard the authorized dealer tell the man that he needed to buy some less desirable watches to earn favor with their location if he ever wanted to get a sub mariner, and get on their “exclusive” wait list. Not only did the man say no, but proceeded to chew the sales person’s ass out. I have definitely lost a lot of respect for the Rolex brand.

[@jameshayden5927]

This is exactly what my friend got told last year at 2 separate ADs .. buy a tudor and a omega and we'll make sure you get your submariner. Was never like this in 2010 walked into watches of Switzerland paid my deposit,watch arrived, no fuss.

[@TheSpoovy]

This happened to me. I can only assume they don't want people like me wearing their watches. Fine, I won't! 😂

[@rickclark4714]

I’m in my late 50s. Retiring soon and want to reward myself a Rolex sub. It’ll be my first Rolex. I’ve been wanting one for thirty years but could never buy before due to family obligations. Been on the waiting list for 11 months at three ADs near me. Meanwhile the gray market is loaded with them. Yes, it’s a turn off.

[@ilyfrankh]

I recently visited a local Rolex AD with my father, retiring after ~35+ years of practicing medicine. When he found out he couldn't buy a single watch there, he went next door and bought something at the IWC Boutique.

[@firebearva]

Good luck I'm 72 and will probably be in my grave when the AD calls.

[@IrishScribbler]

Hate to break it to you but if you have no purchase history with the AD, you have absolutely zero chance of buying the watch when there are thousands of customers who have spent thousands before and will be ahead of you. Also, you being on three waiting lists for the same watch will seriously piss retailers off and do further damage to your chances of getting the watch.

[@ilyfrankh]

@@IrishScribbler I mean, that's the entire point of this discussion, right? "Is Rolex pushing consumers away?" The answer is yes. Based on their profitability, maybe they shouldn't care. But they most certainly are pushing average consumers away.

[@theftworthrealtor]

I’ve bought four Rolex’s in my lifetime, one for myself, two for an ex wife and one for a serious girlfriend that didn’t work out…recently I’ve contemplated buying another Rolex for myself but had no idea about the “List” until watching vids like yours on KZbin…I recently visited a Rolex dealer just to experience this in person and the feeling I left with was, well I’m not a big enough customer to probably have a chance to get the watch I’d like…turned me off completely as it sounded like I’d be forced to buy whatever watch they threw at me next to be able to maybe buy the one I want some time in the future…rather than play such games I’m looking at brands like Glashutte Original, IWC, Zenith and Cartier to name a few who would seem happy to serve a small customer like myself…Rolex can take their watches and…well you know…🤣

[@fishheadbreakroom]

I do not look at Rolex with any prestige at all. What comes to mind is empty AD stores, lies by sales people, and watchbro flippers. Zenith, JLC, Omega and recently Cartier for me over the last 3 years. I have 2 Rolex pieces bought in Heathrow AD from 2010. If it wasn't for those 2 I bought before the madness Rolex would be entirely irrelevant.

[@ShabbaRanksMF]

I couldn't agree more. Well put.

[@jml9550]

Same here. Bought the 116520 white dial and 16600 a long time ago. Love them both, both I wouldn’t put up with AD now even I have the money to buy other craps they try to sell me.

[@burnoutvista]

Of course I'd love a Rolex and the Pepsi GMT II is THE Rolex watch I'd buy. But I don't want to play the AD game, I don't want to pay a premium on the grey market, I don't want to wait for years and years, I don't want to regularly visit an AD to reconfirm my intent on buying that watch. There's lots of other nice watches out there, and in the end, it is just a watch. There are lots of other things in life. I bought the Grand Seiko SBGH271 (the Summer). It is breathtakingly beautiful. I'm getting on with life.

[@sarfaraz185]

AD plays game cuz the demand for Rolex is Gigantic,demand doesn't match the production at all same thing with Patek & AP so many people want to buy them so AD takes advantage asks customers to buy jwellery from them just to get on a 5 year Waitlist else pay triple in the grey market

[@setheverman4552]

@@sarfaraz185 in that case Rolex could simply increase the production + why does other brands like GS,JLC,Omega AD's don't do that???

[@sarfaraz185]

@@setheverman4552 Rolex has 30%,highest market share this proves they're produced good GS & Omega AD's treat well cuz those watches don't have high demand at all the market share alone says that

[@burnoutvista]

​@@sarfaraz185 I don't have the time or energy play those games. There's better things to do.

[@sarfaraz185]

@@burnoutvista then Don't you're not put on a gun point to play those games right? this thing will never change Rolex,Patek will always have gigantic demand so either get treated badly by AD's or pay triple if GS also had gigantic demand then naturally GS AD's will also start waitlists but wait they don't

[@oldsalt7147]

I receive a promotion at my airline job that put me in the left seat of a $60 Million jet. I decided to buy a luxury watch to commemorate the accomplishment. Originally I decided on the Rolex explorer. After reading about all the AD BS I ended up with an IWC Spitfire automatic. Honestly, I couldn’t be happier with my decision. It represents me better than any Rolex could AND I wasn’t treated poorly during the purchase process.

[@terryl7749]

Congratulations. Did you receive the John Malkovich treatment? kzbin.info/www/bejne/mZeVoH2gitR6Zqs

[@alfieakaronaldog]

You should not believe all you read, as nobody should believe you when you say it…… ……. Actually, yes, believe him guys. Shortens the list for me 😈

[@riothero313]

That watch certainly makes more sense for your profession than an "Explorer". You should loook at a Stowa.

[@terryl7749]

@@riothero313 Univseral Geneve Polerouter ✈

[@louistran016]

@@alfieakaronaldog oh god you fan boys are pathetic, you really think Rolex is that rare? if the line is for A. Lange & Söhne we understand but Rolex? lol

[@neil222222]

Important to note about Cartier. It is THE WATCH company that has prime brand investment in its ranges for Women. No other company on the market prioritises women's watches. This gives the brand a very strong position with a large slice of the market that others simply do not compete in.

[@oldpalmcity]

As a woman I totally agree. I follow lady's luxury community on YT. Women ( including myself) love and buy Cartier watches.

[@anapatsu]

100% . I was turned off by the AD policy here in Thailand where they require a customer to buy 1million baht (approx. US$ 34k) worth of watches in the store before being able to buy a GMT Master-Two. This was back in 2022. I had a SubC I bought back in 2014 and sold it shortly after (at a nice profit) it as I was just done with the whole brand.

[@givepeaceachance5834]

The Thai ads are beyond corrupt.

[@JohnHausser]

???

[@vincent67239]

You do realize that, by selling your SubC "shortly after," "at a nice profit," you're part of the problem, right? You scalped one of their watches and then said you're "done" with the brand. There's a lack of self-awareness here.

[@trilbyrollers]

@@vincent67239 I read it as he sold the sub in 2022 after the bad AD experience... holding the watch for 8 years from 2014-2022

[@hermles]

The problem with Rolex is not having to wait (something perfectly reasonable), it is not knowing how long will you have to wait and if you are ever going to get the watch. It should be like ordering a car. You may have to wait, but you know how much will you have to wait until having it delivered. Cartier watches can be even ordered online.

[@neil222222]

An excellent point and something that the brand could address if it wished because it could access and manage both ends of the purchase

[@kazaabitboll2026]

I was actually told in the new mega store in bangkoks newest shopping centre Icon Siam that they aren’t even taking names, it’s by invitation onto the list. The sales associate told me all this as I was wearing my two tone 38 mm oyster perpetual with a diamond bezel, that I paid $24,000 for 5 years ago.

[@carstenf279]

People call it grey market. I call it black market - too close to corruption for me to be comfortable. I like the new Explorer. But I will pay 0,00 over list price. I will wait no more than a month. (it the store has one in stock I will expect a slight discount) All this ofc will not happen. So I will forget about Rolex entirely.

[@markanthony2133]

Is rolex pushing customers away? Yes. There are so many other viable alternatives now. Collecting Rolexes was a joy - Simply walk into a store, try one on, and buy it. Now it’s a chore and you’re made to feel inferior or dirty (waitlist, no sports models available) even wanting one.

[@TheTerrafrostbyte]

which are the sports models?

[@jt-wh9gy]

Where once Rolex was associated with Class, it is now associated with sleaziness'. The fact that they do not sell to the public with their relationship with the AD's is beyond contempt, but they will endorse the AD's selling to the gray market.

[@cecaju9516]

It’s a supply and demand situation that creates an opportunity for businesses to increase profits. Some ADs take advantage more than others. There are forthright ADs out there that will sell watches to customers with no purchase history and a little patience.

[@davidr2802]

This comment reeks of your lack of self esteem due to your inability to buy a luxury good easily that you feel your are deserving of. So you cast aspirations on those you can. Congratulations on being both small in thought and a loser.

[@slapshot0074]

Rolex are not innocent. They know full well what happens at dealerships and there are many ways they could intervene but they don't. Equally,if people are going to be stupid enough to indulge the outrageous dealer actions then they get what they deserve. The consumer is always in charge. Walk away and take your business to someone who actually wants to sell you a watch. If people did this en masse the practices would stop overnight.

[@aphexx100]

the thing i like most about the watch community is that lower price ranges, even 80 (e.g. Casio MDV-107) to 300€ pricerange (e.g. orient mako) are very well respected even among well suited watch owners. and this creates a very friendly entry point for basically every person. and at the same time gives you a next goal to strive for. like the next best thing that you are willing to afford. it's really a very inclusive hobby and experience.

[@Explorer40mm]

Rolex is synonymous with sleaze and black market wheeler dealer types. What was once a prestigious brand has been reduced to nepotistic sales tactics and hoarder collections

[@seabreeze4559]

Not to mention thieves with knives are targeting Rolex men.

[@ant1ne248]

This is why I have always respected and would choose Omega over Rolex. Such a simple thing like customer interractions and service goes such a long way. Omega does this so well, while all Rolex cares about is their prestige. Conservative for real.

[@m.e.p.r]

😂

[@Devinkebruyne]

yeah but after spending hefty i would still like to look at after years it and have a smile

[@UserKR13]

Omega would be exactly the same as Rolex if they were as popular

[@travr6]

Rolex is the Harley Davidson of the watch world. Not the best product. You are just buying the name to look cool in front of other men who think like you.

[@TheWessywes]

@@UserKR13 Nah. Designs purely Omega is nothing like the rolex catalogue. Omega has several forgettable models. Every Rolex model is standout and has its own lane

[@kitanurag3672]

It’s really funny that I know I need none of the watches I own. But the charm and excitement a timepiece brings to your life cannot match anything. At least, not in my tiny world. Thanks Teddy for this video. Really happy that you’ve built a non-toxic community.

[@alantung123]

Teddy, I am a big fan of your videos & always learned a lot from you! I am one of those customer who have moved on from Rolex and Hermes' "Exclusivity" game. Just the thought you have to kiss up to the sales person to be on their good side in order to be on a waiting list and possibly one day owning one of their watch / bag is a big turn off for me. No brands holds that much power over me that I will have to kneel and beg to give them my money in order to obtain of of their product. I love Cartier, JLC watches & designs, will be more than happy to spend my discretionary income money on their products.

[@seabreeze4559]

It's like dating. I don't care about the salesgirl/boy's feelings, I wanna buy a watch. I don't wanna become their bloody therapist!

[@johnm5131]

Most of my Rolex-collecting friends, have walked away from the brand. They lost control of their AD's, their pricing,and their cache. Too many real-watch addicts have found other loves, like Zenith or JLC. The Rolex brand seems too much of a status seeker icon now....Gone are the days when you can walk into a Rolex dealer and buy a present for yourself or significant other, but you can buy a Cartier...

[@pinkbono]

And Cartier watches are very classy. I use to wear a Tank outside in public during summer without any fear to be stolen, so there is also this 🤷‍♂️

[@johnm5131]

@@periscope7731 You are incorrect. Cartier designs and makes many of their own movements in house, including the REF 1840MC/1847MC, as featured in the Santos. The movements are artistically decorated, which is in contrast to Rolex, who do not feature display-backs on their models, as Rolexes are machine-finished. Furthermore, even in older models, Cartier featured the Frederic Piguet Column-wheel chronographs, that shame the Rolex movements. If anything, Rolex makes bulky, inartistic movements, pumped out to over 1 million/year, that are reliable and accurate to a point. Rolex is "The Emperor's New Clothes", and I say that as someone who owns 6 of them, but I accept that they are the Toyota Camry of Luxury watches.

[@riothero313]

I've been trying to sing the praises of the El Primero for ages now. I think there is so much more value over the Daytona. (for the enthusiast, not the flipper)

[@seabreeze4559]

In London people get stabbed for Rolex, so wise choice.

[@johnm5131]

@@riothero313 Absolutely! I purchased my first El Primero last year, a 38mm Chronomaster Classic (Similar to what Teddy sells, but the previous model). The watch is well-proportioned, has 100M WR, has the classic 3-color dial, and a display caseback to show off the engine. Seeing my watch caused one of my friends who was on the Daytona waitlist to grab the 42MM ceramic Chronomaster and he loves it. He especially loves it when true watch-aficionados who know the heritage of the Zenith brand, notice it.

[@dcm703]

I’m - allegedly - still on the wait list at two ADs for either a sub no date, a Daytona or a GMT II. It’s been over two years. In the meantime I gave up and bought a new Seamaster last summer and a new Bell and Ross. Rolex has lost me as a potential customer for the next 30-40 years because I’ll never, ever give into all the AD games nor will I buy anything from Tudor as a result. Next purchase will be a new Speedy and after that frankly I will be 100% dedicated to Omega

[@hangtimedangjang]

Teddy is spot on with his comment about Rolex trying to be exclusive to the extent that the "luxury experience" is compromised. Rolex have gotten far too big for their britches. Their watches are nowhere near high horology, they're just Seikos for rich people. They've got no business pretending they're offering anything more special than that.

[@OCShree]

Spot on about Rolex’s strategy. Snooty sales reps, put you on a “list”, never hear back.

[@cecaju9516]

That has not been my experience. I was getting regular updates from an AD by text every couple of months letting me know that they were still trying to get me a watch.

[@hlee2]

@@cecaju9516 which AD? Address please, I will patronize the business

[@cecaju9516]

@@hlee2 Hale’s Jewelers in Greenville, SC.

[@cezar684]

Why allow a company to dictate where you spend your money. Take your business where your treated BEST!

[@simonthewatchguy6073]

I wasn't fully aware of the AD games until I went to purchase my first Rolex. 12+ months later - nothing. No call from the AD, no Rolex. I went back into the AD and asked what was going on - basically told to buy a 5k watch and then they should be able to get me an OP in another 12 months. Since then, I've been looking at Omega and Cartier - solid brands who actually want to do business without games.

[@tc5074]

I agree. I’d rather spend my money where I can walk in and walk out with a watch the same day. I’ve been waiting for ten months at an AD where a sales guy I have a great relationship with told me to be patient because the Rolex manager “likes me and is working on it.” I’m not buying it.

[@simonthewatchguy6073]

@@tc5074 I find it toxic that the sales manager has to like you before they sell a watch to you. It really makes me sick to the pit of my stomach. What a broken and corrupt system the ADs have got in place. Such a turn off.

[@UserKR13]

Omega and Cartier play exactly the same game, you just don’t know it because the pieces you are buying from them are not high in demand in comparison to the supply. To buy a 321 Speedy or a Snoopy, you need a purchase history. To buy certain limited editions from Cartier, you need a purchase history. Think of it this way, whatever trades above retail price, there is likely to be some sort of “if you scratch my back, I will scratch yours” involved.

[@ALL-il1sw]

​@@lnielsen9866 wow, so Omega are more sought after and desirable than Rolex, didn't see that coming 😮

[@chinkang3566]

I just used my budget for RRP Rolex to get a Grand Seiko last month and since then have become a new fan of GS.

[@Mit_yourfriend]

Absolutely! I've been waiting for the 36mm Explorer for a while now. Even though my wrist is 7.75 inches, I really like the smaller size and it feels great on my wrist. Now that the 40mm version is available, I haven't heard anything about the 36mm from my authorised dealer. So, I thought, why not put my name down for the 40mm as well? It might be a better fit for me since I'm tall. But they said that without a purchase history, I can't get the latest release. I see the staff wearing Daytonas, which doesn't make sense. I wanted a simple tool watch, and I love the clean dial of the Explorer. I'm a genuine collector with a small and modest collection, and I don't own a Rolex, but I'm seriously thinking of getting a Railmaster or something similar and giving up on Rolex. The Omega experience is much more satisfying.

[@marquisdaily7715]

You are a good person, smart, grounded by genuine values, and you happen to share your passion for watches. That’s why your channel is awesome

[@ashleychambers7602]

Great comment teddy

[@BamBamSecretAgentXer]

Lmao

[@gavinpfeifle4238]

Rolex is absolutely pushing away customers. I’m one of them. I waited over a year for a white faces Explorer. I educated myself on Omega and bought a white faces Seamaster. Couldn’t be happier. Not a fan of Rolex at all anymore.

[@jcatl]

What you said about the "luxury experience" is important. What prevails now is an intrusive and crass system that alienates many people.

[@hostile.seventeen]

I found my only attempt at buying a Rolex at a local boutique a humiliating experience. Im not doing that again, for what is, frankly, a fairly blah watch. My experience buying an Omega and Tudor was the complete opposite.

[@firebearva]

Rolex should stop their AD's selling to the grey market pirates.

[@seabreeze4559]

could be money laundering

[@willburrows8834]

Rolex may be turning watch collectors off, it’s not turning off for the general public. I’ve been in two London ADs in the last 48 hours, making a purchase, all the girls on the door were doing was explaining, patiently, that there were no Rolex watches available for sale. That’s what they do most of the day, every day in major cities. The most public loves them and wants to buy them. Us watch geeks are 5% of their market.

[@USMCAllTheWay]

Got my Rolex and Tudor serviced at the 10 year mark. Prior to servicing, both watches ran perfectly. After service, I had problems with both. My advice; do not service unless they are not maintaining time.

[@cyprusdaedalus]

F Rolex. People use to aspire to own a Rolex - you work hard and then one day you get to go in to the AD and buy your dream watch to show yourself you "made it". That's what we all grew up having be the norm right? Now you go into the AD and are told to give the sales guy a handy behind the store, buy 50k worth of Jewlery you don't want just to get the watch you want, told to get out of their store because you're beneath their elite client base, or put your name down on a fake list for half a decade to never be called back. Add that into the fact that every loud d-bag, influencer, crypto brah, or drug dealer is now rocking a Batman, Pepsi, or Daytona and you have to seriously question if you want to be associated with this brand anymore to begin with? It's not what it once was and Omega, Glasshutte, IWC, Breitling, Grand Seiko and Panerai are all creating equally incredible timepieces with actual good customer experiences and want to earn your business.

[@Mega-zi7ys]

Exactly! Rolex is now associated with greasy gangster types... it has moved on from slick car salesmen types 😂

[@JeeGee114]

Panerai?

[@wavygoods877]

Loving my Cartier Santos!! My first luxury watch and it’s nice to know it has an eight warranty on it.

[@gikigill788]

A Grand Seiko Snowflake Spring Drive for 10k scratched my itch for a Rolex. Great service from GS, inhouse mechanism and the fit and finish on the GS matches or beats any Rolex up to 50k. A Tag Tourbillion for 20k and perhaps an Omega Speedmaster Moon phase and I'm set. Rolex? What Rolex? 😄😄

[@richardnedbalek1968]

Props, Teddy. Still “re”watching your Breguet guilloche/enameling vid. Classy piece. Your channel consistently delivers top-quality watch content.

[@zeuloa]

Really enjoy your videos, straight to the point and no blabber about yourself for half the video like others do. Very informative. However, I’m always curious about what watch your sporting when I can’t make it out. Any chance of you doing a “wrist check” sort of thing? Thanks for the great content!

[@Ging75]

At this time I would never get a Rolex, at least personally I have never walked into a Rolex store where the staff actually felt welcoming, they always judged my appearance visually and just assumed I couldn’t afford the watch. I’m not here to cater myself to fit the image of their desired shopper so unless they change first I will never buy. I chose a Grand Seiko over Rolex as my big watch purchase last year instead

[@iamthelaw69]

Teddy basically indirectly crushed Rolex's bullshit "official" stance of saying that they're not condoning artificial scarcity. They have, and they've been feeding fire to it. So not only are they creating artificial demand, they're also lying about their support of the behavior. Rolex lost me for sure as a customer.

[@robysarno]

Very good as always. I would not worry too much about Rolex as not only they do produce many watches a year (1 mil?) but they have just announced increasing production. That alone plus the CPO program should bring the pieces closer to the customers. Very good the advice on how to travel with value watches. As a professional traveler I can highly recommend that. Keep up the excellent work!

[@dpl2617]

I waited for over a year to get my hands on a Rolex Explorer-2, white dial 226750. That was not happening so I bought a Omega Seamaster Professional 300, white dial. I couldn't be happier, and never looked back and saved myself thousands of dollars... The once Rolex fanboy is NO longer.

[@rem9011]

You must really struggle with maths if you think getting an Omega saved you money... Omega are over priced by 40% so you lost 40% of the cost of the watch the moment you bought it, and you will keep losing hundreds each year. On the other hand, Rolex Explorer 2 is priced MSRP below its value so you would of made thousands if you just waited ha.

[@dpl2617]

@@rem9011 OH boy, here we go with another self proclaimed watch expert with an opinion before knowing the facts 🙄. Thanks, but wouldn't you need to know what I paid for my Omega ? Thanks have two other Rolex already. Just not playing the Rolex game anymore. So yeah HA.

[@seabreeze4559]

@@rem9011 some people don't buy for resale.....

[@seabreeze4559]

@@rem9011 its value is what rolex sells it for, you overpay because you're a cuck

[@rem9011]

@@seabreeze4559 Thats like saying people "don't buy their home for resale..." - > yeah they don't but obviously knowing that you have an asset and not just a piece of metal makes a big difference to anyone who isn't a billionaire. Ironically billionaires also tend to buy assets and not just throw their money on everything that they may like.

[@jhatgotagat300]

For traveling I found the best way for someone like us that loves watch is to wear a “heavy hitter” specific to ur collection ur fav watch even then bring the lowest one single mechanical or like I do a Casio and a g shock in the roll I don’t normally go away for long periods of time normally 2 weeks and sometimes I wish I brought a dress watch and a couple other nicer watch but if you pick ur one watch correctly (I bring my 16610 from 2007 bought by my grandfather and wore maybe 5 times by him when he sadly passed) you bring *that * watch, if you know you will be safe if 15:07 not you bring just something you strongly enjoy and love. then the low ends if needed iv been on amazing vacation to the Bahamas, Japan, Australia, Italy, Greece and to 38 states domestically. every time I’m happy I brought my Casios (my gf wears one of them 99% of the time) and I’m happy I brought my Rolex at specific points. It is nice to have a little trinket worth 10k that if done right won’t cause any problems and will provide security within resource procurement rather quickly for example my dad and his best friend pawned their seikos in Daytona beach to get enough money to bail out another friend, I believe this friend also on another trip ate bread and cheese sandwiches all trip because he bought a seiko, this is all in the 70s😂😂 I’m not joking at all either, my dad is a rather serious person but the things that happen in his life and my grandfather life also they he tells me need to be in a book.

[@davidhunternyc1]

At 3:20. Not overproducing? Rolex makes 1,000,000 watches a year. A. Lange & Sohne makes 5,000 watches a year. Rolex is the "H&M of Luxury Watchmaking."

[@barrettwbenton]

Excellent content here (again), Teddy. On the subject of servicing, my experience with Seiko has been very good, not just in regard to transparency regarding cost, but also breadth: I have a 6139 "blue eye" chronograph dating from 1977. Not only does Seiko still service that movement (Yes, it was one of their groundbreaking achievements, so that probably helps), but the quoted price is *quite* reasonable in light of what a clean example of these watches go for now. This makes for a brand I'm compelled to stick with.

[@DominicZ-ml6uj]

Thank you for answering my questions. My wife had a question. "why does he not cover women's watches". We are both fans of your channel and watches. Your insight is appreciated.

[@willdsie]

You nailed it with your comment about loving our watches because they are that rare thing built to last in a world of disposables. I still love my hand-wound mechanical watch I bought 50 years ago when I was 16, an Omega Geneva, that still runs very nicely. I have a question though. I was willing to pay for servicing my Omega by a local reputable service, but had quartz watches that have come and gone because the repair price equals the price of the watch. Where do we draw the line between watches that we fix vs ones that we abandon? I’m sure sentimental value is part of the answer.

[@MikeHere]

I generally travel with two watches. One is a backup and I have a few straps to change their look if I want more options.

[@faizalhakim3772]

Watch market is very quiet. I went into an AD is afternoon, loads of models available (not the hype but very desirable) but totally dead in terms of interest. Reflection of the economic situation I think.

[@kjstewys]

Agree with everything on that final point, but something to note is that you do not have to remove your watch when going through security. I have never removed my watch and have never been questioned about it. Keep it on your wrist and never worry about someone swiping it.

[@californiacastle]

One thing I’d add about serving is not just if the movement needs service but making sure the seals are all intact after years of wear.

[@paulmattingly6114]

To the last question my grandfather always said "Don't gamble what you can't lose", which seems to be similar to the advice Teddy is giving here. Don't have watches that if they all were gone for some reason it would create a hardship. Now emotional distress, that's a different story but one easier to deal with.

[@cle_roknn3742]

I had a senior VP who knew I collected watches, his wife’s Rolex is having major fluctuations in time keeping. It has never been serviced in 20 years. I recommended he get it serviced. He asked how much that would cost when I said 500 and up depending on what is wrong, he was dumbfounded. My reply was: “it’s a Luxury Watch those are luxury prices, welcome to the club….”

[@coldworld5]

Of course they are. Since January I’ve spent 17k on watches. None of that money has gone to Rolex, I’ve essentially gotten over my Rolex phase without buying a Rolex. Money to buy one, no intention of buying one

[@ronrobertson4327]

I just sent in my SEIKO SNZH55 for service to the SEIKO Service Center. $118 listed for the 7S36 movement. First time doing this so curious to see how it goes.

[@truper232424]

Cartier watches are my favorites by far. Top quality, huge panache, and an unmatchable classic style.

[@VmanStudioz]

How is it that all of the Rolex boutiques are open for several years with no product? Are they money laundering on a grand scale? No other business could possibly survive to have open doors with zero product for sale. I’m surprised there is no federal investigation?

[@seabreeze4559]

it's like ticket touts and needs to be made illegal just like those too flipping is ruining every industry even housing

[@MijinLaw]

Agree on matching watch strap with other leathers. If you are only wearing two leather items, I think they should probably be close. But with 3, I'd say the faux pas would be matching all 3.

[@chriscon8463]

I love your philosophy on traveling with watches. For a beach vacation last year, I took 2 watches: I wore my BB58 & packed my SARB035 for “dressing up”. I would have been fine bringing either one. Really, no one cares what’s on my wrist…

[@StrikeWarlock]

The very thing that's pushing people away from Rolex isn't just Rolex, it's people who specifically buy a Rolex because it's a a Rolex. They don't know anything about the specs or complications, all they know is that wearing one makes them look richer than you.

[@heavyhauler426]

If you look around an airport, Rolexes are a dime a dozen. Some people treat em like newborn babies. Some use em for what they were built for. Some treat them horribly. It's interesting...

[@m.e.p.r]

Yeah ok, but honestly, so what? 😂 That's absolutely no different from almost every other luxury product, artisan goods, performance cars, consumer tech, kitchen appliances, you name it. Most people buy an iPhone because it's an iPhone, made by Apple and utilize about 5% of its functionality. You have essentially just described why companies invest so heavily in brand awareness and value. Brands like Rolex, Apple, Dyson, Nike etc. just do it better than everyone else, whilst offering a quality product. There is such a salty "boo hoo" culture surrounding Rolex. People really need to just grow up about it 😂

[@StrikeWarlock]

@@m.e.p.r you're projecting, dude. Literally every person who's into horology will know why they want specific watches. Most people who don't will deviate towards Rolexes even if it's the most basic offering available since even normal people associate it with wealth and excess. Ask any other guy in this channel who knows a bit about horology their choice for grail and they'll tell you every detail why it's their choice for grail, same cannot be said for most people who go for Rolexes exclusively.

[@m.e.p.r]

@@StrikeWarlock Projecting about what lol? Oh man, you are way off the mark unfortunately. People that treat watches as a hobby (as we do) i.e. subscribe to Teddy/other KZbin herology channels, enjoy detailed videos on movements, attend red bar events, geek out on technical specs etc. make up an absolutely tiny percentage of watch buyers. Ask Teddy, he will tell you exactly the same thing. You highlighted this by saying "ask any 'guy' on this channel" and "grail watch". The best selling Rolex is a ladies DateJust; how many girls are active in this comment feed do you think? I'd guess maybe 2% of the comments are woman, probably lower. Ask the general public what a "grail watch" is, they will have no idea. The average person is not a watch "enthusiast", they just want to buy a good watch, so look to the big brands. And if they have the money, they'll be after a "luxury" model. It's like attending a car rally for Mini Cooper or GTi enthusiasts; are they a true representation of all Mini Cooper or GTi owners? Well, of course they are not. Most people that buy a Rolex are the general public and will have no idea who Teddy is and if it's their first watch, probably won't know what an automatic movement is before the sales rep goes through it with them. And I don't have a problem with that at all. The snobbery and self-righteous nature of the "watch community" is so off putting sometimes.

[@seabreeze4559]

@@m.e.p.r quality? no. apple is terrible, so are most dysons, nike has so many issues in the press......

[@nedflanders3769]

Really enjoyed your response to the question about why you’re interested in watches, Teddy. Couldn’t have said it better myself!

[@chrisyounce1815]

What's up with the Rolex at 3:50 with the bubbling of the bezel on the lower left side? Is that imperfection on purpose to give it a more rugged look?

[@mrmr-vr7vh]

I've never proactively serviced a watch. My Poljot Buran is still running normally after 20 years(!). When you wear it just a few days a year, there is no point in servicing it as long as the rate and amplitude are ok. Also, i've learned to service movements myself in the meantime, and i've done it already on 2 cheapo watches. And they work better than new. So for sub-1000€ Watches i'll just service it myself from now on.

[@Orozco_PNW]

Fellow Millennial here too, I love digital technology and have an Apple Watch, but have always been fascinated with machinery. Funny, in high school I actually learned how to 3d model with Rhinoceros and modeled a lovely watch. Just recently became interested in mechanical watches and look forward to expanding my collection. Today I am an architectural designer by trade, but dabbled in some furniture design in school and really love thoughtful details, which this hobby definitely lends itself to!

[@velvetjones1856]

My local AD was unable to get the popular Rolex professional watches that people wanted. I've been on a wait list for a Daytona for 5 years. He didn't even have any watches for display except the simple sport versions and then mostly women's watches. Last year Rolex made him purchase several professional watches for display and to ensure they wouldn't be sold, no paperwork was supplied for them. When you can't get what you want, you're forced to pay the inflated grey market price or get something other than a Rolex. I have a Pelagos instead of a Submariner.

[@chrispatterson8210]

I never take my watch off when going through airport security. It has never been a problem. It would be an interesting topic, Teddy, to talk about magnetism and modern watches as it relates to airport security scanners.

[@atmavictu2995]

Where do you live? I have never watches allowed and I fly pretty much weekly

[@StreetPreacherr]

Though one thing to be aware of when travelling internationally. If you travel with multiple 'expensive' watches then there's a chance that customs might give you a hard time. Most countries have rules about how much 'cash' you're allowed to bring across the border, and since watches can be fairly easily sold they can be considered 'imported merchandise' and subject to an import tax/duty charge! For instance, the USA won't freely allow most people to enter the country carrying $300,000.00 in cash, so they don't want people circumventing these rules by wearing a $300,000.00 wristwatch and then selling it ;)

[@veganbutcherhackepeter]

​@@atmavictu2995 Last time I was flying I specifically asked if I have to take off my watch and was told to leave it on.

[@Everydaykaen]

I just bring my 3 seikos always and an apple watch Seiko sarb033 Seiko mini turtle Seiko SRPK29K1 (New seiko 5kx with 38mm) Buy a watch roll with 3 slots 😅

[@axmajpayne]

I feel like Rolex is trying to make Tudor into what Rolex was up until recently while trying to push Rolex upmarket based solely on demand without having to increase their quality.

[@Weakeyedominant]

The quality of a Rolex is night and day different to what it was 15 years ago. The bracelets especially are a completely different ball game.

[@keesketsers5866]

Talk to any watchmaker and they will tell you that every new Rolex movement is even better than the last. I owned a plexi Rolex from the 80's and now a 2017 Air King, and believe me the quality now is WAAAAAAY better than in the 80's.

[@ManuelFernandez-di4lx]

For travel, I subscribe to Teddy's philosophy of just one watch for the entire travel if possible, preferably your designated everyday or travel watch, but if you plan to workout, and you do very specific intervals bring your GYM/Beater watch and wear it through the airport and when you arrive, depending on the country even if you travel with a micro, some nasty people might think they can make their payday with your watch. Of course, if it is a special event get your special event watch on the trip with you. Finally, I don't recommend hesalite watches on airports/planes, especially if you have to do connections or it might get hectic, I unavertedly deeply scratched my DPH200M and had to service it with less than a year of wear, so unless is a Casio I rather wear a mineral or saphire

[@seabreeze4559]

get your first name engraved on the back along with the year you bought it nobody will be able to sell it

[@ElderPinto254]

On average, a Seiko watch service costs $407,-, depending on the movement and model. Seiko’s mechanical caliber series service costs on average $384,50,-. Their quartz caliber series service costs on average $236,45,-. A Grand Seiko service costs on average $600,-.

[@GABEEJEE1]

Ohh there is one more thing popped into my head, Rolex should state this situation on its website such as the watches online not for sale, the watches at AD not for sale. So the new people who stumble upon on the Rolex website, they would understand whats happening and they would not fall for something they cannot really have in the future.

[@stuartbrand5617]

Went to check out the new explorer, all i got attitude from the Rolex AD. When i go into Tuder they use my name and take the time to share information.

[@1SaG]

There's a difference between having to save up/wait for a desirable product and what Rolex and their ADs are doing. When I hear grey-market dealer YTers talk about "keeping your spend up" like it's the most natural thing in the world to spend four or five figure sums for watches you don't really want just so you'll be eligible to spend four or five figure sums later on a watch you *do* want, I can't help but wonder if everyone's hasn't gone a bit bonkers. Just imagine walking into any other high-end, luxury store with enough money and being (politely and indirectly) told that you cannot buy, say, a pair of pants or a leather jacket because you don't have "a history" with the store. And that you'd then have to buy a sweater, two or three shirts and perhaps a bra and fur-coat for your girlfriend and then... maybe ... you'd "qualify" to buy that pair of jeans or leather jacket. A bit mad, right? IMO, Rolex isn't really a normal retail-business at this point. It's more like the door of the currently hippest night-club in town. And before anyone blames the ADs and their greed for this: The ADs don't produce these watches and they can't get them anywhere else but from Rolex. So if Rolex wanted to do something about this, I'm pretty sure they could. One good indicator that they're not too concerned with any of this is the way they've been increasing their MSRPs every single year for quite a while now. A Submariner Date now sits at over €10,000 - used to be around 7 or 8k not too long ago, IIRC.

[@seabreeze4559]

it's tulip fever speculation aka greater fool theory

[@winstonchurchill3059]

I am a customer that Rolex pushed away, and am actively advocating against buying any Rolexes. These days when folks approach me for advice on watches that do not depreciate that much I’d point them to Cartier instead. And if they’re looking for top tier watch, I’d point to grand seiko.

[@babagonzales]

I love the content of this video! (same goes for all your other vids) I've always admired Cartier as a brand and have been eyeing either the Santos or the Tank... but now, I am most definitely fixed on the Panthere 😍😍😍 ...eye spy: stunning baby blue TRX in this vid!!! 👌💙👍

[@louislin9]

If rolex don’t have the watch at the AD, I’ll buy another brand…easy…

[@AllHoursHeatingAir]

Yes they have turned me away and discouraged me from a future purchase. I have purchased 3 watches from Cartier for myself and my wife recently. Also bought my wife a nice omega. JLC, AP and PP are my focus now.

[@keeno57]

Hi Teddy. I simply love the watch you are showing 10 min into the video. Can you please tell me what it is?

[@Angelito_Noreaga]

There are so many great watches from so many different brands that I dont feel a need to own a Rolex, especially if they are playing hard to get. I don't simp for watches.

[@MichaelWilliams-mo1vv]

I remember when I started work in 1980 just before my 18th birthday. As an office junior my take home pay was about £350. A Rolex 5513 submariner could be had for £360, a Tudor snowflake submariner £210 and an Omega speedmaster £300. They were expensive watches but attainable. Nowadays to buy a Rolex you really need to earning well over 60k to save up for one in a few months. Even if you could would you really feel safe wearing a £10k watch? It's sad it should come to this and you wonder if Hans Wilsdorf ever intended his watches would only be for the very wealthy.

[@TheBimmer74]

Great explanation Teddy about why we are attracted to watches in this otherwise disposable world!

[@HudsonGTV]

Who makes the jacket you are wearing? The button on your lapel looks hand stitched.

[@raphaelsantana1114]

Did we just see a glimpse of your collection there teddy? :b which makes me think of something you said once, where you said that you were not really comfortable, showing your watch collection in a video anymore, because you felt as if you were supposed to "put on a show" for us and show us certain time pieces, that you would know we would like to see you own. Just know that on my behalf, the show you put on by simply showing what you love and what makes you tick, is more than enough for me. I don't expect anything from you but being awesome, which you certainly already are! (despite of all the turtlenecks haha) As you said: there are no rules when it comes to fashion and personal taste, everyone should wear what they love and I would love to see what you love and hear from you why. Nothing else! Keep it up teddy, the Breguet tour was incredible, those vids are really awesome and instructive. All the best, Raphael

[@willsmeg1967]

Another great video Teddy, and well explained. Yes I’ve a considerable collection but it’s at the point now I don’t go into an AD and ask about Rolex. I’ve walked into an omega AD and purchased there no problem

[@johncurley2]

My FAVORITE Teddy video, ever! "You don't have to match your watch strap to your belt and shoes." 😎 I usually match my watch band to the piece rather than the outfit and then choose an appropriate watch/band combination to match the day's activity. Naturally, choosing the day's clothing (I don't really have any "outfits") using the same criteria generally leads to what I consider to be an appropriate match. Teddy, style icon that he is, has affirmed my position on this. Thank you, sir. (Is there a tongue-in-cheek emoji? 😎)

[@DonaldPerley]

Wrt matching your shoes, now that I have a couple of watches on bracelet, I need some stainless steel shoes! I think the color is close enough that I don't need titanium shoes for the Oris.

[@theshadowman1398]

If I can’t buy a watch at a store without pimping myself out of the store owner first I am not interested in buying that watch period. The luxury part of Rolex is it’s price tag nothing more. Beyond that it’s another steel watch that doesn’t function any better that an omega.

[@richardwarren2024]

Rolex’s sales model has unquestionably pushed me away from the brand and towards Grand Seiko. I’m not going to compete with others to spend my dollars when GS offers watches with better finishing, better quality, at a better price and with a vastly better customer experience. My want list used to be almost all Rolex. Now it’s Grand Seiko, Tudor, Omega and JLC.

[@JoeinPNW]

I have 2 GMT Master IIs. Bought a Grand Seiko last year and a Tudor Pelagos this year. I like the GS and Tudor so much and despise how Rolex is running things recently that I'll likely never buy another Rolex. At the minute I NEED a BB54.

[@molarrr]

I just got a GS snowflake. And I can’t stand Rolex for everything they stand for and how shit they are when creating false scarcity. However the Pepsi GMT jubilee bracelet is the only Rolex I want. Currently on the fake list at my mayors jewelers. Maybe one day I’ll join the club

[@JoeinPNW]

@Matthew Choate great choice on the GS. Their iconic watch. I was wearing my SBGE255 which is the GS version of a Explorer II while in a local Rolex AD. They had a GMT blue/black on jubilee on display. I have one on the oyster but still wanted to look at it. I slipped off my GS and made sure that the woman helping saw what I was wearing and put on the GMT Master. I looked her square in the eye and took out my Amex and told her I would take it. Flat out refused to sell it to me. Wouldn't budge at all, no way. A month later we were in Edinburgh for Christmas and my wife was shopping on Princes st and I was watch shopping. I was wearing a Yema Superman 500 in black/white sapphire bezel. I was looking for a 42mm Pelagos and found on at the Tudor AD. Tried it on and bought it without issue or ridiculous hoop jumping. Treated well and they made sure to size it beautifully for me. I wore it out and they kept the box and my Yema in the safe for me overnight so I could pick it up the next day. Down the street I walked into another dealer who had Zenith, and other brands I was interested in. The manager was amazing to talk to. We talked watches and he showed me lots of great products. I told him I just bought the Pelagos on wrist 20min ago and leaving with my El Primero would be a bit too much to explain to the wife unit. But we exchanged information and when I am in the market for certain GS or Zenith I will contact him and purchase from him. Regardless of my being in Seattle. That's what a relationship in high end watches should be like. Mutual respect for the watches. Not being treated like slime for wanting to spend money with their brand.

[@molarrr]

@@JoeinPNW exactly when I bought my GS from my AD it was a great experience and I’m also looking at a Tudor either the black bay pro, BB54, or the black bay ceramic. I will go to the same AD I got the GS from and they are very nice and I will continue to shop at that AD. It just very annoying when I have the money for a Pepsi GMT but Rolex doesn’t dem me worthy. Unlike every other brand who begs me to buy their watch, Rolex wants me to beg them for no reason

[@JoeinPNW]

@Matthew Choate same for me. A BB54 is suddenly on my want list. Just need to make sure it isn't too small. Otherwise a BB58 or the new BB with he red bezel will do very nicely. I'll be in Japan later this year and I definitely want to buy a GS in Japan. That would be fun I think. And like you said, buying from a dealer should be a experience you enjoy and look forward to. It's fine to buy second hand and I still do, but once in awhile, the dealer experience is a fun one.

[@molarrr]

@@JoeinPNW yea I will buy a GS in Japan when I go for sure, I want at least one of each movement. And will also buy a watch in Geneva when I go there maybe next year. My local dealer I think has the BB54 in stock I just need to swing by. Right now my plan is to buy at least 1 more luxury watch from that AD before summer 2024 to maybe help my chances for the GMT. I was looking at the BB Pro. But will probably wait for the GMT master for my GMT watch

[@johnmmxii]

Spot on in the Price On Request segment. I'd be bummed if I saw a watch online priced 450.000 USD/EUR/CHF and, at the AD they asked 465.000 for it.

[@monsieurbennett]

I ordered an OP 36mm 8 months ago. I just got the call. I’m now inclined to believe that Rolex does its best to meet demand. No wonder they have 30% of the market.

[@brett233]

That tip about sending your watch through TSA is great. I’ve put my Black Bay 58 in that plastic bin and had a heart attack the whole time until I saw it on the other side. Next time, I’ll definitely put it in a bag or watch pouch.

[@TheHoth1]

I refuse to be played by Rolex. Now I am building a collection of Cartier. They have good watches. Classy and full of heritage. I got excellent services at the Cartier store.

[@JustPatrickChannel]

12:53 , Apple Watch was the one that got me interested in watches and even if I agree that it may have not have soul like mechanical one's I still enjoy wearing it and heck it even does come with story behind like regular watches carry with them ( Shortly ,It was a gift from my mom when she got her job ,It was with me when I was doing background acting (big deal cuz I love movies) ,whem I watched and read like there's no tomorrow about watches and more) so It accompanied me and created stories like regular one ,and mostly brought me here ,kinda showed me hobby that will last with me till the end of my life :) peace!

[@pepesilvia2104]

I have been confirmed on the waitlist for a D.J41. The new revise on the Tudor BB39/41 has me wanting to cancel that and grab the BB. Perhaps grab the new 40mm explorer instead. Yet would be reseting the waitlist with no purchase history, asides from a tudor. A very interesting predicament, as I know i'd love the DJ.

[@gustaveducrest592]

Speaking of the traveling piece, should you wear your watch while walking through the metal detector? Could it demagnetize your watch?