TEDxPresidio - Par Larsens - Sustainable Hamburgers

Pär Larshans is Chief Sustainability officer at Max Hamburger Restaurants, a Swedish family owned fast-food company founded in 1968. Pär has been working at Max for more than 25 years. He speaks often on topics such as leadership, sustainability, human rights; especially for people with disabilities. In addition to the work at Max he is also teaching on behalf of the foreign ministry department of Sweden/Swedish Institute. In that work he teaches leaders from China, Russia and other countries from the eastern northern hemisphere about sustainable leadership in business.
event video by: repertoireproductions.com/

[@quidamTV]

Wonderful, PAR!!! I admire your work and am happy that it gets more exposure! Proud to be your colleague in The Human Element! Monica

[@dktravieso]

@NoMoreMasters I think another clear fact is that the multi-billion dollar global fast food industry will ALWAYS be present, and not a single one of them is going to quit meat cold turkey (pardon the pun). What MAX is doing is demonstrating a very progressive and environmentally sensitive business model that is revolutionary, and more importantly, it's profitable. If just one of large chains were to begin shifting to the MAX model, the environmental impact would be incredible.

[@NoMoreMasters]

It's nice that he speaks on such topics, but the clear facts is that there is no such thing as sustainable meat. As the United Nations Environment Programme, the Food & Argiculture Organization, etc have noted, the one thing that the world needs to do is a global shift away from a diet rich in animal products. We simply do not have the land, water, etc to support such a diet.