Social Media is Making Us Unsocial | Kristin Gallucci | TEDxBocaRaton

Social technology is simultaneously connecting us and isolating us. It’s affecting everything from our basic social relationships to the way that we work, learn and experience. Social media should be a support to real relationships, not a catalyst to losing them. Kristin Gallucci speaks to marketers about Marketing with emotion to move brands to align with customers and act with passion. Kristin has over 20 years of experience leading strategic digital marketing, social media, influencer engagement, and analytics initiatives for brands. She’s a Linkedin Top Voice for Marketing & Social Media, is sourced in Inc. Magazine and Adweek, and currently leads strategy for digital marketing at the top franchise brand Signarama for the signage industry. She founded Modern Marketer, a consultancy that helps companies make better connections with their audiences. She speaks regularly on topics such as the changing world of marketing, LinkedIn optimization, and personal branding. She also serves on Board of the American Marketing Association. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@venyoktaviany7990]

It's a very good topic. Although the speech was quite short, I was very impressed with the message conveyed. I think that what is said is true. People become unfriendly because they spend most of their valuable time using social media and rarely interact directly with other people. The implication of excessive use of social platforms is that they move away from friendships and relationships that actually occur in real life. It not only prevents them from being gregarious but also turns humans into addicted creatures devoid of emotion and compassion for others. Someone becomes more interested in social media to do various things or activities. I totally agree with his statement that technology is not a wrong invention. The ones to blame are themselves because they don't know how to use social media properly. In addition to being socially isolated, a person may also become an individual who lacks empathy and is self-centered. thank you for this excellent talking video.

[@CMV314]

I 100% disagree. Even people who "excessively" use SM platforms often have excellent relationships in person. People act as if it's an either/or proposition. It's not.

[@lyuboserafimov]

Just deleted my Facebook after more than 10 years. Feels a bit weird, but I'm glad I finally did it. I think the only social media that still bring some actual value is YT, and even that depends on how you use and how much.

[@michaelbedford2993]

I survived without it for several years. Best of luck.

[@joyahsiung211]

To disconnect to connect today is relatively difficult today. But there are definitely other ways we can connect other than deleting our social media because deleting social media is also a big disconnection now a day.

[@kristingallucci338]

Keep the ones that are meaningful, delete the ones that are detrimental to your health.

[@alanw64]

Excellent talk - hits the nail on the head. These social media platforms are after market share and mind control. Poor investment of time on our side of the equation. Watch “The Social Dilemma“ - it’ll put the scare in you. Great job, Kristin!

[@kristingallucci338]

Thanks so much Winn!

[@CMV314]

You're on social media (KZbin). If SM is so bad, why are you here?

[@alanw64]

@@CMV314 Moderation in all things. Besides, you have no idea how much or how little time I spend on my phone, but you’re not the first one to judge me blindly. 😆

[@CMV314]

@@alanw64 My point stands. If social media is after mind control, as you state it, why are you here? It's a valid question.

[@alanw64]

@@CMV314 I’m here for the same reasons you are….. 🤩🥳😂🤣😆😂🤣😂

[@Allinone-hy6ej]

This is very important topic, now a days we've already addicted with social media, and we don't realize how much time we are losing in our lives. We have to change our living style .

[@wokemaster1929]

Watching this in 2022.. Noticed how people dont communication even digitally anymore? New updates just let us "react" to messages friends send us. We no longer even text properly. For social apps, these updates sure are making us unsocial. People go on dates, meet friends, and are on their phones. The irony is, most of us probably got this video link through social media

[@MultiDryder]

One silver lining I give to the lockdowns is I can see people are trying to connect more in real life because of realizing how lonely they were to begin with

[@ReadInnovateStudio]

This was a great topic and also she is right Social media is killing and draining us 😢

[@TheBob1901]

I agreed with everything Kristin Gallucci says. I work on computers, and I teach online continuing education courses part-time, but I would never want to live in the cyber world as opposed to the real world. I find that if you really want to win someone over, get that person in your camp, and ensure that person truly has your back (and vice versa), you have to develop a relationship with that person that is interpersonal based on real world chatting, interaction, and working together to get the job done. Social media, email, and texting... all of them fall flat as compared with real world interaction when it comes to developing relationships of all sorts.

[@konyvnyelv.]

I want to live in cyber world and being less social as possible so I'll use social media more

[@ThuongLe-gu4nc]

It's such an astonishing speech. I'm really impressed with the message that she conveys. It's beautiful and true. People have been becoming unsociable because they spend most of their valuable time using social media. The implication of overusing social platforms is that they are staying away from real friendship and relationship as well. It not only prevents them to be gregarious but it also turns humans into addicted creatures without emotions and compassion for others. I totally agree with her statement that technology is not a wrong invention. The one people should blame is themselves because they have no idea on how to use social media properly.

[@Artist1974CH]

There is no right way or wrong way in how to use social media. Social media just wrong because it was created by capitalists.

[@bhrigumoshal8876]

Very true

[@mermaidwanders240]

The irony tho, we wouldn’t be here watching her talk w/o social media.

[@LillyJem]

And a company that micromanages the schedules of all their keynotes speakers

[@kristingallucci338]

Agree, but hopefully you take something away.

[@mrsweet4955]

I didn’t even watch the video but I’m sure your comments proved her point. Literally 90% of people just spill out negativity without thinking twice, for no apparent reason.

[@shubhamrauut5465]

You should control your social media and not get controlled by your social media.

[@mermaidwanders240]

@@mrsweet4955 oh I’m not spilling out negativity. Just saying the obvious.

[@mikew8573]

My sentiments exactly. Let's get on board people and go back to we connected face to face. Sit down to a real conversation, not missing out on those precious moments of your toddlers, grandparents, family overall. Kristin is so right, it's killing marriages/relationships on so many levels and even friendships. I can vouch for friendships, as I've turned away from many due to their needing to connect only online. They have time for online but not a phone call, meeting out n about. Life is too short. YES you too can live without.

[@poppita3115]

This was a great talk and a reminder of being more aware of how we are changing as social media changes and grows.

[@kristingallucci338]

Thank you 🙏

[@josephsantos5689]

yes it was a great talk. Yes she had good points. But i still dissagree.

[@villageandcityhumanitysupp7792]

​@@josephsantos56891:02 মে বউ

[@SoCalBrian]

7:04 OMG thank God for this woman telling the Truth!

[@algo7096]

Thank you Miss Kristine for said Ted topic worth listening to, where as others are going to lost world in the man made digital world. May God bless all your efforts‼️

[@peter_shadow7559]

Going to a concert to see it through a cell phone because you want to record is the stupidest thing I've ever seen

[@frankservant5754]

Like what's the point in attending a concert if you aren't even there

[@3inchMorningwood]

@@frankservant5754 The #1 reason is to show people that you went to it. I feel thats why many places (with nice views or great spots for photos) are booming. People spend more time taking photos than enjoying the experience.

[@BuickGeek24]

@@3inchMorningwood That's why I still get pictures with people when I'm a party, but you should post stuff after you leave. And no, I'm not trying to tell people how to live

[@advanced7467]

I personally record sometimes to remember the experience, most of the time these are just short videos of like 10-15 seconds but I still get a chance to remember the experience.

[@Titanium6]

​@@3inchMorningwood I understand how you feel.

[@OhYeahBeats]

This is exactly why I made a song about this… its a bigger problem but its a bigger problem. Unfortunately we are in the era that it’s required for most businesses

[@10-AMPM-01]

3:12 - It basically appears as though social media is too tempting, too addicting for people to resist. It is able to deliver an artificial social response cycle that is manic at best, and psychopathic at its most profitable.

[@dtf.eternal5857]

nice, finally a serious approach towards the topic, last of them I saw were more about being perceived as a nice person so they get more requests on social media, this woman really cares about people not just her presentation, good job, respect!

[@Keyboard_Masters]

Disadvantages of social media are being posted on social media

[@trevormein4026]

Several of my high school friends either don’t have Facebook or they have it and never use it. I admire that as it shows that one can do without it and have great in person friends.

[@DeportillegalAliens]

Ever since social media I'm basically have no friends because I refuse to use it,other than watching KZbin videos

[@blues5925]

Social media makes us less concentrate on relationship with other people.

[@saswatamaitra2765]

Yes,indeed!!!!!😢🙏🙏🙏🙏🙏💚

[@ematic8615]

this video should be played in 1.75X

[@bigtuna779]

Trueee

[@carlosordonez1156]

True it's to slow

[@Ranvir26]

1.25x works

[@dtf.eternal5857]

she talks slowly, it's a strategy used in marketing when you're most likely to face idiots who can't really understand if you sprint up the pace.

[@kristingallucci338]

haha I agree, I spoke slowly because I had an audience of 1200 people!

[@darkangel8129]

I like being unsocial people give me a headache and stress me out online and off so I'm good with not socializing.

[@claraclara3329]

That's totally fine, you are not alone. Many people feel this way. Don't change.

[@whatisahandle221]

That’s fine, but realize that everyone needs at least some level-smaller for some or larger life others-of socialization in person. Even if it’s an occasional in person class at a community rec center, a passive listening to lunch friends talk, a hug from a relative or close friend (or pet), or an occasional greeting or smile exchanged with a friendly cashier.

[@antoniorobateau]

Strong points but arguably questionable solutions… yet I can’t offer any better solutions at this time. This is only the beginning of a solution.

[@Treeswalkonroots]

Memories...Pending nostalgia. A flavour on its own.

[@CMV314]

She speaks as if we're one big monolith with the same experiences, etc. Social media and real-life interactions are not an either/or proposition. It's very easy to do both. If someone wakes up at 7 and goes to be at 10 every single day, that leaves plenty of hours to interact with people online and also in real life.

[@KaramChand-vw2yp]

The information shared here is quite important and something on which we truly need s to work.

[@user-gs4ot4sv4g]

I was very interested in how social media affects humans, but it was good to know that the media addiction us and it takes a lot of effort to get out.Personally, I want to look into the positive side.

[@rifaaprilia873]

Such a great topic. She reminds me to aware with around of my life. Social media has negative and positif impact, so be careful.

[@hyolmu]

Thanks for explanation on the great topic 🙏

[@user-bs7zt6rm8v]

in the comments, people are either offended by life or born at the beginning of the 20th century who do not understand that this is a provocation for hype, because she herself was the first to run online courses in quarantine

[@kristingallucci338]

I don't have any online courses :)

[@pixelgaming7261]

3:09 That's as much time as the maximum we are recommended to use screens - not just our phones, just screens in general.

[@realdealofskills]

I’m 19, in my view, Social media changing the way people communicate now with one another is what makes it’s hard for many like me who wants to connect with others in person to establish unbreakable relationship or friendship instead of just doing it virtually. Plus I don’t know what it’s like to be in a serious committed relationship with someone who will never leave my side and truly love me no matter what. Most girls during my time love hanging out with men my age who have resources to take care of their women to buy them whatever they want. The game has changed drastically because of social media.

[@merabethadil687]

Hi can you give me a summary about what she spoke please it’s a project

[@John83118]

I can't get enough of this. I recently enjoyed a similar book, and I couldn't get enough of it. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint

[@SoCalBrian]

6:50 exactly on point!

[@worldview730]

We have lost touch with what's real life & let a little machine decide for us. But how do we get back is the question?

[@amnaalbelooshe5857]

Wonderful! Couldn't agree more.

[@turjaypaul2544]

I think all of the social problems of nowadays like about religions, terrorism, flat earth theory, racism, cohabitation, political issues etc. we are facing is because of social medias.

[@LivingAwake]

True. It’s also killing us.

[@aniruddhsahu2512]

This is very nice video for educating us about social media , I am very happy to see it and understand this topic . Thank you for shearing this useful knowledge to us .👍👍

[@GunLanceEnjoyer]

"Social media is making us unsocial" *_Uploads the video on youtube_*

[@kristingallucci338]

I didn't actually, TED did, but where else do reach people who are addicted to social media?

[@saranyasarathy2793]

thank u for helping tedxvitc edit: thank you for the 2 likes

[@kashishrajbhar1518]

+

[@mohanedemad3784]

We should to get more aggressive to get focus on ... Choose to disconnect to be connected

[@unkolawdio]

It was designed to do so

[@RukiaHassan-uf5xf]

I agree with you ,because there is no one in this world that have merits or only nices without demerit 🎉

[@nikhildcunha4335]

It's like a meditation training ..thank you very much

[@lalramnghinglovaralte3489]

Great speech..Everyone needs to listen this

[@saswatamaitra2765]

Correct!!!! True!🌺🙏🥬

[@alwaysyouramanda]

It shows me that my friends look at my stuff and ignore it on tiktok

[@lokisez]

SO spot on!

[@daiskieyokepermano1642]

I agree with this, social media is killing relationships.

[@aprilmarietrasporte2916]

Yes, although it helps the people connect wherever they are, they are only connected through gadgets. The personal connection on when two or more people interact and communicate while visible to one another is somehow loss.

[@daiskieyokepermano1642]

@@aprilmarietrasporte2916 and it affects their social and personal life. Instead of talking to your family when you have problems, you keep posting or ranting in social media. This is not helpful and teenagers should be aware about this.

[@aprilmarietrasporte2916]

@@daiskieyokepermano1642 Truee, social media connects us but made the person we sit beside so far awayyy

[@daiskieyokepermano1642]

@@aprilmarietrasporte2916 definitely true : (

[@konyvnyelv.]

I want to be unsocial so I will use social media more

[@user-nl8wf7tc3m]

I’m not on social media. But I gave up on trying to have conversations with people especially my coworkers. They can’t seem to focus on talking without looking at there cellphones.

[@clayton5511]

Good talk but don't delete social media. Just reduce on the usage and get used to that.

[@kristingallucci338]

Do what works for you, everyone is different and some should delete to control addiction.

[@budisantoso-ze6rp]

​@@kristingallucci338I totally agree with you Mrs Kristin.

[@abrolshivani]

Very nice . It helps us very much .... People must watch this video....🙂👍🏻👌🏿

[@phyuaung530]

I was so confused about that if we just use social media for our advantages like searching information online and learning new things from social media, is it also call kind of bad habit? Coz I searched this video in social media to know much about this topic.

[@phyuaung530]

And I mostly used social media to look for information.

[@DarkDaysInPurple]

I don't feel like she covered this topic well, enough. She was just repeating over and over again. She wasn't clear with this topic.

[@DarkDaysInPurple]

@@kristingallucci338 You should at least be prepared for it then, which I think she did. I'm saying this as advice.

[@michaelbedford2993]

She got out and said her piece. It was coherent. She's done more than I have.

[@emp3rlarct146]

STAY AWAY FROM SOCIAL MEDIA!

[@BaxtijonAbdumutalova]

Great topic, thank you so much, it was ver useful 😊

[@supxmaurice]

Well said

[@hakeemullah8907]

MY fully agree with your point of view....

[@konyvnyelv.]

I want to be antisocial so I'll use social media more! Thanks!

[@ridewherever]

People are tweeting in the audience

[@marksmit8112]

With Syrian uprising 2011 being fueled by social media it seems people could band together, everyone had a political voice and opportunity to make the world a better place. Fast forward to 2020 with Cambridge Analytics in the rear view and enter the rise of disinformation, bias, political polarisation, the mad right on social media and the constant bullying, racism and toxic content.

[@montaha468]

All is right

[@sabudssq8]

truly inspiring and interesting to see a somewhat-similar perspective...but despite doing what u said, im still antisocial...and the ones who are really social, have social media. is it social media that actually makes us antisocial? we connect through social media. the people we love, what about them? most of them have social media. should i talk about this topic to them? debate with them? THEY R JUST TOO BUSY ! ON THEIR PHONE!! so ill just forward this video to them on whatsapp (since we have a family group)...but wait.......what. the. f edit: the point is, im confused...whats the problem? is addiction the problem?

[@SoCalBrian]

2:03 I’ve said this back in 2011 and no one believed me

[@paulsarodh5460]

Yes thaz TRUE 🙂🤔🤝🤝

[@hanako5926]

True...

[@user-ox4kf2zb9q]

What are the ways to improve the speech ?

[@n.m6249]

Nowadays a person will flee so fast when you start a conversation, it's terrible. Person feel so uncomfortable to talk. I miss the oldern days

[@KarenGarcia-rg4or]

Agreed! Great perspective and info!

[@kristingallucci338]

Thank you 🙏

[@andreagiuliani663]

This speech is just oversemplifying a topic we all care about. Of course the negative sides of technology are numerous, but it is wrong to demonise them, omitting the improvements technology is taking in our lives, such as the possibility to chat with distant relatives, and also crowdfunding

[@whatisahandle221]

“Demons” are just “memes” that we either use … or are used by. Yes: there are wonderful advances of technology, but the dangers of social Media misuse-both the intentional flooding of misinformation and the intentional over marketing to capture endless attention & time are very, very real for more and more susceptible people. I’m very glad some researchers are looking at the positives of in person social interactions and discovering the differences that social media makes … vs just selling their services to digital companies on how to trap more viewers.

[@kristingallucci338]

You're right there are a lot of positives, this TED talk is to spread awareness of the negatives. Maybe my next talk is on the positives!

[@ZilolaAbdusoliyeva]

great,really

[@gracewoodraska3676]

This feels like the same argument made for books in the early 1800's

[@nikozelinka7813]

damn shes right on the money

[@virendernain7474]

Nice,wonderfull

[@shilpapatil7428]

Sorry I saw this video on social media

[@sasinisanjana1908]

It is good topic and you are very active gril ❤️🤜

[@diereallifeguys770]

KZbin is great just like ME !!!!

[@czpb2826]

CLASS A HERE

[@lalaputri4459]

Im here😂😂

[@josephsantos5689]

i dissagree with this opinion. I think social media is a great way to socialize with other people and make new friends. But be carefull you dont know these people they could be dangerous. it isint called social media for no reason.

[@ardailo2009]

lol

[@whatisahandle221]

a) If you get sick, will your social media friends be able to still be their with you? b) Can you get the same feelings-hormones-from social media as from a handshake or from a hug? c) Can you incidentally run into another human and have a small, short, human connection with someone on-line? I ask sincerely because my ex constantly insisted that she had plenty of friends… but I never saw her go out, meet with friends (outside of work interactions), and never invited anyone over.

[@KristinSherry]

Well done, Kristin!

[@kristingallucci338]

Thank you 🙏

[@GunLanceEnjoyer]

Hahahahaha

[@asmitaranganathan3432]

Wonderful. Couldn't agree more

[@Moist_Onion]

At the end of the video I see a facebook ad. Interesting.

[@JoelSHansen]

Awesome work!

[@kristingallucci338]

Joel Hansen thank you!

[@dougfredricks2017]

Give me back the simpler times of Actual dialogues and conversations. I was happier with 3 perhaps 4 TV channels...

[@kristingallucci338]

Ah remember when...

[@KateGrealy1]

Wasn't this well established over ten years ago?

[@crunchy1547]

unfortunately not

[@whatisahandle221]

If so, then did society listen? Is it any less true?

[@SoCalBrian]

4:43 I think that is true these days! Very sad!

[@luisalfonsoramoshernandez5619]

I'm totally agree

[@tyabrahaman5764]

Amar Ekta video viral Hona Keno Amar please inform

[@btissamadil3098]

Awedome

[@user-yc2ut8ro1v]

🎉🎉🎉

[@johnkhan1549]

WRONG WRONG ITS A NATURAL ITS NEWW SOMETHING VERY NEW AND ESSENCIAL

[@konyvnyelv.]

I love technology since it allows us to be unsocial

[@reemasad5721]

You gurl without social media we wouldn’t have seen your vedio 😅

[@reemasad5721]

Video**

[@dilawaizkhan8259]

Wow

[@tejaswinichoudhary2941]

❤️❤️

[@mikegarrens5286]

It's too late. It's already here. It will never go away like alcohol or smoking. It's a drug that people are dependent on and it will ruin their lives.

[@aurorasdeath]

true

[@moonlee9080]

appropiatefor a debate

[@user-ow6qy9km8w]

من در آمریکا زندگی میکنم و تورم ۳ و نیم نیست، در اصل تورم در آمریکا بین ۱۷ تا ۲۳ درصد هست.

[@janinemaler1801]

Didn't watch the video just wanted to say no, it's experience in most cases. To quote: In his difficult work Being and Nothingness, Sartre paints a bleak picture of human relationships.[3] He says that relationships involve a constant struggle over freedom, which is the only thing that really matters.[4] This tension arises because we either treat other people as objects (which undermines their freedom), or we allow ourselves to be treated as objects by them (which undermines ours). Either way, someone’s freedom is threatened, so encountering another person necessarily results in a struggle for dominance. Thus, Sartre’s pessimistic view of relationships seems to be grounded in his broader philosophy.

[@insektuo]

Its Sartre, what would you expect. 😊