Ethical jewellery | Arabel Lebrusan

Ethical jewellery | Arabel Lebrusan | TEDxBedford

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This talk was given at a local TEDx event, produced independently of the TED Conferences. Sustainability, traceability, origin of materials, or cradle-to-cradle design are words that haven’t been used very much in the jewellery sector in recent history. Neither the genocide in Sierra Leona back in 2000 or the chemical spillage on the Somes River in Romania on the same year have ignited much debate about the ethics of how we source our precious metals.
References to this ethical dilemma of conflict diamonds and the issues in the gold mining process have been around for years, in the international press and online, but still it is not a driving force in the decisions of consumers. Here, at TEDxBedford Arabel makes the compelling argument for ethical jewellery.
Award winning Hot 100 Jeweller Arabel Lebrusan was one of the first jewellery designers/retailers to be a Fairtrade gold and silver licensee and was previously creative director of Leblas Jewellery, the first ethical jewellery boutique in Sloane Street, London. A trained gemmologist who holds a prestigious Masters in Jewellery Design from the acclaimed Central St. Martins School of Art and Design, and a Bachelors degree in Fine Art from the University of Madrid, she has through her jewellery line revitalised the European heritage that is fast disappearing and bring unique traditional techniques to a new generation of customers by using Ethical and Fairtrade metals and stones to create beautiful stunning jewellery. Her iconic pieces are worn by the likes of Princess Letizia of Spain and Sienna and Savannah Miller.
About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)