Indian Handicrafts: Epitome Of Design And Sustainability | Toolika Gupta | TEDxDTU

Each society is known by its two attributes, the tangible or materialistic culture and the intangible or the knowledge culture.
The Indian understanding of design descends from the Vedas, Brahmanas, Upanishads which shaped our philosophy, behavior, and rituals. The Indian tangible culture is an excellent blend of art, design, and craft coined as “Shilp”.
The Indian handicrafts reflect the three aspects of sustainability, functionality, and aesthetics which are products of scientific and humanitarian lessons from the Vedas. The textile and clothing styles of India were so seamlessly designed with a zero-waste pattern throughout its life.
Craft in India was not just commercial but was also practiced in every common household. It evolved as a medium from generation to generation to carry and depict important cultural values forward. Indian crafts are seen as mere artifacts for aesthetics but they are an industry in themselves.
Dr. Toolika Gupta is the Director at the Indian Institute of Crafts and Design (IICD) and a researcher and educator in the field of crafts and design.
She did her M.Sc. with a dissertation in- 'Quintessence of Lotus: Motif for Textile Design' from Lady Irwin College, New Delhi. Thereafter she completed her Ph.D. thesis in History of Arts, titled 'The Influence of British Rule on Elite Indian Menswear: The Birth of the Sherwani', from the University of Glasgow, UK.
Realizing the need for a platform to promote indigenous research, she founded The Center for Textiles and Clothing Research (TCRC), New Delhi, in 2016. She has written and co-edited several research papers, books, and articles for various newspapers and magazines. She has helped Indian textile find its niche in the global market. She has actively strived towards the promotion of Indian values and traditional craft. She has always been a strong advocate for local artisans’ interests, copyrights, and identity for their craft. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@dyptique]

Thank you! So interesting. Can you please more detail of the book Evolution of Indian craft and industry? Many thanks

[@rahulboruahupsccandidate7822]

Check your CG.Sustanability reign👍

[@datavigyan]

I loved this 💗💗

[@obiso]

how important is sustainability in the handicraft industry?

[@aniketyt_990ujjwalbg]

Hello