Text Message Marketing Strategies To Generate More Sales - 7 Tips | Marketing 360®

Get Started with SMS Marketing Today: www.marketing360.com/nurture/...
SMS marketing (aka Text message marketing) is a great way to get instant visibility from your loyal followers and customers. The question is, how do you best take advantage of text message marketing so you are truly adding value and not being annoying? Let’s talk about how to do this.
Step 1 - Decide what information you want to text. This is key. Think of your text campaigns as VIP type content for your best and most loyal followers and customers. What do they really want? Is it hot deals, such as with an eCommerce store or Restaurant? Maybe important news/alerts/updates, such as with a dance club’s class schedule changes or snow closure reports? Maybe it’s to help capture online reviews, such as a Roofer after a job, who can later use that opt-in list after it hails to send a message for a free roofing inspection! What kind of VIP deals can you send on slow days or at the end of the month to help you reach your sales goals? Write them down!
Step 2 - Once you understand what kind of messages you’d like to send and when, think about how you’ll build your subscriber list. We recommend posting how to join your list everywhere your customers are: in-store signs, on social media, in email blasts, on your website, etc.. Also make sure your team asks your clients to do this! The more that opt-in and the bigger your list, the better results you’ll get!
Step 3 - Sign up for an SMS marketing tool build for small business that’s easy to use and has the support you need to do things like build your campaigns, segment your lists into different buckets, and more. There are lots of these tools out there, including Marketing 360®’s easy to use SMS marketing software!
www.marketing360.com/nurture/...
Step 4 - Set up your account, get your short code and opt-in keyword, create your campaigns, and start to build your subscribers lists! Create an automated message that gives new subscribers some form of value instantly, such as an instant coupon or offer! Make sure your messages are 140 characters or less. Use URL shorteners (like m360.us ) to link to offers or landing pages with more info. Also dynamically pull in the user’s name if possible to make it more personal. If you use KZbin links in your message, it will actually pull the entire video into your text message directly!
Step 5 - Keep track of your subscriber growth, make changes to your opt-in campaigns if needed so you’re seeing good growth. Without a list to text there is no value! So it all starts there.
Step 6 - Send your messages at the right time when you feel your users are ready to take action. Remember, text is real time and 97% of subscribers see it within 1-15 minutes. So send the message when you feel they are most ready to take action, such as just before lunch for a restaurant or in the evening shopping time for an eCommerce store.
Step 7 - Send ONLY the most valuable content and don’t over do it! If you do this, you’ll see few users opt-out and more list growth. Plus, you build a positive brand experience. Only text what you say you’re going to text.
Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!
#TextMessageMarketing #SMSMarketing #TextMessageMarketingStrategies
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Presented by: JB Kellogg
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
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[@mercyalpert6581]

Great tips and presentation. I like the fact that the presenter talks with the right speed so I can understand what he's saying. I just subscribed.

[@Marketing360]

Welcome aboard!

[@MsKadijahSmiles]

Great info! Thanks!

[@Marketing360]

Happy to help

[@calebquimby]

Great value! Thank you for all the good ideas!!

[@Marketing360]

You're very welcome!

[@marya6728]

Thank you for the great info and tips

[@Marketing360]

Any time!

[@bigslickjw]

Great thx

[@malikthedefinition1144]

Great knowledge- my friend was listening 👂🏾 and said Is that will Ferrell or Steve carrel aha!

[@Marketing360]

😂

[@americantroy77]

Great video

[@Marketing360]

Thank you!

[@taylorprince4195]

How do you get referrals and grow your sms (Text) list from the costumers themselves? Like an incentive to share that keyword and opt-in number.

[@SC1W]

Genius idea.....and an essential tool now for campaign marketing. Well done

[@Marketing360]

Thank you!

[@beautifulbutterfly231]

The worst idea

[@fiii7372]

Where can I find good samples for restaurant text message marketing?

[@thinkshony9392]

This is quality content :) subbed

[@Marketing360]

Welcome aboard! 😄

[@NickLamagnaInvest]

great info. What is the best for the service that you hear people say ... text YES to 555 type of service

[@Marketing360]

We're a little biased but our SMS platform is exactly what you're asking for! www.marketing360.com/nurture/

[@NickLamagnaInvest]

@@Marketing360 hey ill check it out for sure!

[@davidscull354]

I'm doing a launch I want to use texting primarily how can I get numbers to biz opportunity lists

[@Marketing360]

Hey, David! Word of warning - you cannot use lists that you don't generate on your own. If you want to be able to text someone they need to explicitly sign up to receive texts from you. You can't buy or use lists in any way.

[@marcusromero4760]

You do any consultations to see if this is a good fit for our business?

[@Marketing360]

Absolutely! Go here to start and we'll schedule a time to review with one of our Marketing Consultants - www.marketing360.com/signup

[@brucetyler8846]

Can you use scrubbed lists for bulk texting MLM opportunities?

[@Marketing360]

Absolutely not. Anyone who you intend to send a text message to needs to explicitly opt in. If they didn't opt in to your specific list to receive information from you you cannot use that list under any circumstances.

[@textingconversations-roadt6378]

i know this all too well

[@bettinawindy6237]

Can you do customer service on text message? Do you guys do that?

[@Marketing360]

Great question, Bettina! It honestly depends. For instance, you cannot manually add a new user to your Text Marketing Contacts from Marketing 360®. This must be initiated by a user reaching out to you in order to comply with the Telephone Consumer Protection Act. Sending a customer an unsolicited text message just isn't a good look for your business, so you'll want to make sure you follow the rules!

[@shankardas3963]

I want to have a console from where I can control my customers SMS marketing. Can you help...

[@Marketing360]

Absolutely! www.marketing360.com/nurture

[@nitramhernandez]

I'm a real estate agent and I want to know if this type text advertising can help my business grow?

[@Marketing360]

We've found it to be incredibly successful. It's a quick and easy way to keep your customers appraised of market conditions, new listings, etc. Very useful!

[@nodaysoff2005]

What is a great opt in text company

[@Marketing360]

Here's some info on our SMS services - www.marketing360.com/nurture/

[@forkidsonlee]

Can we do Bulk SMS?:)

[@Marketing360]

Hi, Joan! You can send a "bulk" message to all contacts who have opted in. However, you can't spam your list or send to people who have not opted in to receive messages from you. Hope that helps!

[@bigslickjw]

Can I setup a Text Message service that I can resell?

[@Marketing360]

Hit us up at partners.marketing360.com/

[@happykc79]

Text message receivers get charged correct? If so, this is a bad idea. Customers won't like it. Hmm... What is the percentage of receivers who have to pay for the text to receive?

[@Marketing360]

In the old days before texting became commonplace, yes. Generally a text cost around $0.10 to send and $0.10 to receive. However almost every smart phone in the US comes with a data plan that includes SMS and MMS messaging so there is no additional cost. With around 98% of text messages being read in within the first 5 minutes it can be an incredible way to connect with your customers!

[@tirsodelossantosvii2695]

Can you give mme idea how this works for Solar Campaign?you know asking homeowners via text if they interested on Solar Power energy

[@Marketing360]

Great question! SMS is a great way to reach multiple people on their devices at once. However keep in mind that people need to opt in to receive text messages - you can't just make up your own list of prospects and blindly text them without their consent. Other than that, you can get incredibly creative with your messaging and approach

[@Jakeworldfax]

Looking for someone who can get bulk of sim cards or sim routes. Doing sms business together.high profit per day.

[@baremysoul4u]

I keep receiving short code text messages almost everyday offering overnight weightloss and riding of pot belly (it coincides with some unfortunate weight gain I've experienced and with a neighbor whom keeps harassing me. How can I find out if these are malicious in nature or just a fluke?

[@Marketing360]

If you're getting text messages for something you didn't actively sign up for it's all but guaranteed to be spam.

[@Welcometothenow]

This is hilarious lol. I hope you’re okay.

[@aniruddhajadhav2643]

Getting short code registration is as easy as getting a long code , yes someone playing with you

[@bobsonainebyonaa6167]

What SMS tool is that you have at a low cost!?

[@Marketing360]

Here you go! www.marketing360.com/nurture

[@i.tdepartment1420]

My company is interested. But we have questions. How do we talk

[@Marketing360]

You can sign up for a free account at www.marketing360.com/signup or give us a call at 1-833-277-1328

[@beautifulbutterfly231]

So in other words get on our nerves and ppl like me not want to be interested in that business at all

[@Marketing360]

Not even a little bit! Only people that want to receive SMS messages would sign up.

[@RozVerde]

Wow thank you GOD!!!!!

[@Marketing360]

Have you tried these tips yet?