The £10,000,000 Content Playbook (You Can Have for FREE)

✍️ Choose the right keywords for SEO: • How To Write HIGH TRAF...
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Learn the website sales funnel strategy we used to triple a clients traffic in one year, and reduce their Google ads cost-per-lead by 73%.
We’ll talk you through the whole strategy, share examples, and explain how you can apply this strategy to your business.
⏲ Timestamps
00:00 - Intro
00:55 - The AIDA Model
04:07 - Optimise Your Sales Funnel
06:37 - How to Make This Work for YOU
11:05 - Plan Your Content
🔗 Mentioned Links / Resources
Curve: www.curve.com/en-gb/
The Ordinary: theordinary.com/
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Listen to our podcast: exposureninja.com/podcast/
Read our blog posts: exposureninja.com/blog/
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Who We Are
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
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Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Tim Cameron-Kitchen, Dale Davies, and Jess Percival
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#ExposureNinja #SEO

[@ExposureNinja]

✍ How to choose the right keywords for SEO: kzbin.info/www/bejne/gJTQkKWgr8h_fZI

[@jesspercival4340]

Love how you broke down each stage of the funnel into topics, objections and CTAs, super helpful

[@PraticasCorretas]

Incredible, I'm Brazilian and I don't understand much English, even though the subtitles on KZbin aren't the best, I managed to understand the content and it opened my mind, thanks for the high quality content!

[@GrowWithWill]

Creating a solid sales funnel means that the ceiling for success is high and it could definitely go to 8 or even 9 digits. Content and automation are key for this to work since you have to create an enticing content piece to reel the prospects into the funnel, and you have to make the funnel completely automated so you don't have to do anything but wait for the results. Great video, btw!

[@paulastride]

Thank you for the actionable free info!

[@AquinoCanal]

Terrific content, bro. Thank you so much for this class!

[@KimberlyM48]

I recently discovered your account and I'm thankful! I'm halfway through my digital marketing/e-commerce specialist course and your videos are very helpful and informative!

[@matejhosner1980]

Tim told me to come here so I did. I always listen to Tim.

[@TonyGilligan]

Time well spent, always great information.

[@ExposureNinja]

Thanks Tony! Glad you enjoyed it :)

[@sherrimclaughlin-ryan2501]

thankssomuch !

[@zenmanbucovina9311]

awesome content! keep up the good work!

[@ExposureNinja]

Thanks!

[@skl9942]

Brilliant as always.

[@ExposureNinja]

Too kind

[@oliveirademoraesrafa]

Good stuff as always

[@ExposureNinja]

Thanks Rafael!

[@jonahdubs]

Great value! Been following exposure ninja for the past few months. As a marketer for a B2B SaaS company, my manager (COO) just wants leads. I have a hard time getting SEO work done due to time constraints, where all my time is instead spent focusing on ads (immediate leads). How do I hit lead targets, while still building long-term traffic (SEO)?

[@ExposureNinja]

Hey Jonah, we feel you! Paid ads are great, but they're also dangerously addictive. We only need to look at what's happened to Facebook's data to see that any single channel can be seriously impacted, and it's vital that businesses have more than one channel working for them. (Same is true for SEO & content marketing, of course). The conversation we'd be having would be along the lines of: - Look at these great leads we're getting through ads. This stuff is working! - But look at how much we're paying for each click! We could get this traffic without paying per click - Our competitors are doing this, look at them getting the same visitors we're paying for... but free - We don't have to stop ads, we just need to start building out content and links now

[@carlangelotardecilla8675]

Insightful!

[@ExposureNinja]

Glad you enjoyed it!

[@caioxx5032]

Amazing 🎉🎉🎉

[@ExposureNinja]

Thanks 🤗

[@YasinNabi]

"Formal education will make you a living; self-education will make you a fortune." - Jim Rohn, This quote helped me to grow and hope it helps you too, a fellow creator,,,,

[@mbawasisters]

So so good. How would this playbook work for businesses with low product values ?

[@ExposureNinja]

Exactly the same principles apply! If you're selling something that's super low cost, your audience might move through the funnel really quickly. For example, a lot of TikTok viral products grow because they have ad creative that can take a visitor through the entire funnel in under 30 seconds before driving them to the website for purchase. Whereas if you're selling sensory toys for babies, you might write a blog post about baby development that features some toys and links through to them on product pages. Hope that helps :)

[@dhruvbhatia7]

Hey, I like the message, but I've actually heard the exact opposite for SaaS websites. It seems for SaaS you're supposed to focus heavily on BOFU with long-tail keywords with very low competition that will convert, and only once you've exhausted BOFU, should you focus on MOFU and finally TOFU

[@ExposureNinja]

We've a great piece about how we helped an HR SaaS achieve a $33 Million exit using content marketing, if you want to check that out? kzbin.info/www/bejne/o37FmoZmbclqiqs

[@kahanipictures]

Great content. But the fake camera shake is giving me anxiety 😂

[@craigmckee1259]

So, do I need four different pages to attract people at different points in the funnel? :(

[@ExposureNinja]

100%. My search for "how to do SEO" is wildly different to the intent I'd have searching for "best SEO agency"

[@ariansmolica8709]

👌👌

[@willfletch5871]

The guys are genius

[@ExposureNinja]

Which guy? Me?

[@decado7]

Stop watching after 48 seconds and the hard work thing, was expecting massive results from one press chatgpt fueled iwin buttons!! /s

[@ExposureNinja]

Ah Marcus sorry, we revealed the one button to press to unlock infinite passive income at 49 seconds. Dammit