The $17,000,000 Clothing Brand That You Probably Never Heard Of 😳- Tulones

#entrepreneur #smallbusiness #podcast #howto
The Tulones Clothing Brand. Two line and an “S” (a dollar sign $) = Tulones
Generated $17,000,000 in 2021
Damon and Chris are brothers from Alabama. They used a pull up “pop up” strategy which served as their marketing went from selling from basement to selling from car then upgrading to selling out of a sprinter van. Now, they operate out of a 12,000 square ft. warehouse.
They started the brand with 12 items. There is major focus on branding household products.
This is high quality yet affordable clothing and a clothing brand that is an identifier for the south.
The first batch of orders had hand written tags with zero complaints.
2018 from basement made a million. The following year they made 8 million. They are knowledgeable about the printing process. There's a difference between clothing brand and selling merchandise. All designs are executed based on how they want it to sell.
They pride themselves on honest work, quality, and always being ready for every opportunity that comes their way.
Here's one main question that's useful for any business:
What is a break even analysis?
tulones.com/collections/shop-now
Follow on IG:
/ tulones_benji
/ tulones_dollas
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David on IG : / sleepis4suckers
Show notes:
00:00 Podcast Preview
02:40 Introducing The Tulones Brand
07:30 Starting The Market Push
20:41 Commercial Break
21:21 Scaling The Business
28:03 International Trade
33:18 The Frustrating Side Of Contracts
40:51 Commercial Break
41:51 Shipping Structure
1:00:12 Formula For Self Payment
1:18:09 Podcast Predictions
1:21:12 Podcast Principles
Timestamped By: @theyouniversitylive

[@RealSocialProof]

If you enjoy short form vids check out the Social Proof Shorts Page: kzbin.info/door/gcntSGeoBZl2Y3lp4CCWXQ

[@itrustself]

Thanks

[@itrustself]

I m ready this time fr

[@Latrice0021]

Thank you for the information . This really was inspiring to rejump start my own business . Thank you for what you do

[@tamoore5581]

​@@Latrice0021 😊pppoo

[@tamoore5581]

​@Dj Tricey Bii

[@JamelleSanIntl]

The level of detail that they put into their business is awesome. This was inspiring, filled with strategies, and just a great conversation!

[@RealSocialProof]

I appreciate your feedback. Thank you! 👏🏾

[@rizzrizz2291]

Yeah that shit was Dope 🔥🔥🔥🔥 Definitely put me up on a lot of Game

[@joshuaiowa2190]

Still they are unable to sell any items outside of their demographics which will be the death of this brand.

[@leviteapparel]

My plan is to watch this a 1000 times until this gets drilled into my head success is what you freaking make it. Boss move

[@RealSocialProof]

So many gems. Make sure to take some notes. 💯💯

[@leviteapparel]

@@RealSocialProof fact thank you🙌🏿🙏🏿

[@Beautysupplyinsider]

facts saving for my weekly rewatch

[@J.CWorld]

I’ve soaked this interview up I have my own brand & I’m next up you’ll see soon

[@Tewalker]

SAME!!!?

[@DK-jq9cb]

That's how Supreme became Supreme. Started off as a skating clothing brand then they just slapped their logo onto everything you can think of.

[@JohnDoe-us1ek]

It was more the marketing behind it and the people who wore the brand. A lot of skate/urban brands slap their logos on all kinds of shit. The hypebeast era and tumblr helped propel them up. That and them going down the exclusive/collectable route and limited all their shit and marking prices up.

[@FBAchiraqian]

​@@JohnDoe-us1ekI know it's a year later... the hyperbeast Era and tumblr. How did that help? Asking for myself

[@leiacaston1531]

As a Supply Chain professional with a background in analytics, I loved this interview. They have a strategy that can’t miss. Amazing content, David. Never heard of the brand, but will definitely go support just off their passion alone. This was inspiring, True Kings!

[@RealSocialProof]

Thanks for sharing!

[@Chunographx]

I need you as a mentor @leiacaston

[@gking7834]

We need it //.( S)

[@royallineageapparel7879]

I'm a designer in clothing designer Detroit and I thought i wasnt going to learn anything from this video, so many clothing brand owners get online and spew garbage, but this taught me a lot and confirmed a lot. I don't have the capital to produce a whole catalog a year in advance but I do at least 3 months (a whole season) in advance.

[@RealSocialProof]

Glad to hear that you learned something from this episode. Thanks for tuning in! 🤎

[@masonmansitomargiela1399]

Same here bro, I’m located in Puerto Rico. Keep grinding bro we coming up next

[@TRIUMPHoverTrials]

Michigan also 👍🏾keep going

[@laurafoos3877]

This episode was so dope!! Love how they broke down so much of the business, the structure, the numbers….they are playing no games!!

[@RealSocialProof]

You said it 👏🏾👏🏾 I agree!

[@WRLDINVSN]

Big time! Social Proof x WRLDINVSN 🤔👀

[@antoriouskelly6902]

MAKE IT HAPPEN!

[@brittmartin8083]

New Orleans stand up !

[@therealdexryann]

YES LAWDDDD

[@Iamcamjustin]

This has to happen!!!

[@kwickware02]

I wanna see this for sure! Social Proof.... MAKE IT HAPPEN!!!!

[@SABILI_VIDEO]

One of the best youtube clothing business videos I have had the pleasure of listening to. Gonna let the lessons sink in then watch again with a pen and paper. Gems

[@RealSocialProof]

Glad this interview is helpful to you. Thanks for tuning in. 🙌🏾

[@rsmith87]

Dope!!!! I like when Benji said ‘learn your craft don’t just operate off of passion”

[@RealSocialProof]

Which is very true. It's really nice to work on something that you're passionate about! 👏🏾👏🏾

[@mondelarosa]

Top 3 interviews for sure! 🥳🎉 their cadence, how they’re so well-versed, and just super brilliant! Amazing guys!!

[@inkyastro5282]

Im jealous of the way the use the word us and we as if it's self, itself. This is an example of true black excellence in unity

[@RealSocialProof]

💪🏾💪🏾💪🏾

[@the.eazy.way.]

Exchange the word jealous with inspired. You’ll attract the us and we you’re looking for.

[@BornGiftedMusicGroup]

This was such a legendary conversation. These dudes are full of light & I appreciate the education 👏🏾👏🏾👏🏾

[@RealSocialProof]

I had fun and so much learnings from them. 💯💯

[@InnateAcademy]

This is so DOPE!!! I love the representation for the creatives in entrepreneurship!! Much love to these brothers for sharing this information in a space where it’s not common to educate others. Congratulations on the success and continued blessings!!

[@RealSocialProof]

Glad you enjoyed it!

[@cousinunclepops]

I found myself wanting to hear what Damian had to say HOPING Chris (Benji) didn’t cut him off. It’s almost like Damian could rarely finish a complete thought. Balance on the mic is so important. Let each other speak.

[@RealSocialProof]

😩😩😩

[@VinoUdaBestOne]

DAMN... Thought it was just me.too much talking at once. Yet a lot of Info

[@ptcpowerup1350]

Listen, these guys are together all the time, they talk off each other, so you think that one is being rude which is your perception not the reality..

[@afeather6926]

I agree. The moment a course drop I’m signing up. I learned so much from this episode. Congrats on y’all success!

[@RealSocialProof]

They are DOPE! 🔥

[@Dyk949]

Investing appropriately today can save you a whole lot of stress in the nearest future

[@Joshuaaragon268]

I met Expert Charlotte last year for the first time at a conference in New York City, I invested €24,000 and traded in one month making close to €190,000...

[@Carlosaug]

@Marilyn Beverly I will leave her number just below this comment

[@Carlosaug]

+1609

[@Carlosaug]

415

[@Carlosaug]

0460

[@ladyivy4168]

These brothers are phenomenal! They really understand economics of community. They got a standard they stick too. I mean to hand right labels just blows my mind. This is an example of reaping the harvest. They just planted the seed and waited for the growth. Sharing this episode with my kids.

[@RealSocialProof]

Facts! Thank you for watching and sharing it!

[@TW-ek2kt]

Best interview on this channel! These brothers are very knowledgeable and not just chasing the bag. Real business minded ❤ , they got systems in play and creating versus copying 👏🏾 Real Business

[@RealSocialProof]

So happy to hear that. 🙌🏾🤎

[@TexasAlabamaBoi205]

Been supportive of the brand and these brothers! They spinnin the block of succcess and I'm here for it! 💯

[@HIGHCLASSBOSS]

S/O you for having them on here, every entrepreneur should tap in for this interview they are showing us anything is possible with the right team and consistency. And we are from the same city. MOBILE STAND UP!! I will be next up David mark my words. #INDUETIME

[@RealSocialProof]

Well said! Let's do this! 💪🏾💪🏾

[@aijadorsey9077]

🔥🔥🔥🔥, slow & steady !! This video really showed me that the pre order method really works ! Marketing is key this video was straight gems !

[@destined_bri]

Million dollar in 3 months! Never heard of them but I gone be looking now

[@RealSocialProof]

🔥🔥🔥

[@DavidGarcia-vb1cq]

This was so 🔥. I’ve seen so many videos about clothing brands. This broke it down the best & detailed the backhand so well

[@RealSocialProof]

Glad it was helpful! What's your fave part?

[@divinenisut6441]

WOW!!! Absolutely amazing interview! Just soaking up ALL of the information like a sponge…taking notes. Thank you so much for your channel☺️

[@RealSocialProof]

Thanks for watching! What are the lessons that stuck with you on this session?

[@7SENT.]

🔥🔥🔥🔥 episode full of information that will elevate real brands when implemented correctly. Gratitude 🙏🏾

[@RealSocialProof]

Indeed it is!

[@creativelymadebrand]

Shout out to these brothers. Inspirational to say the least. 🏆

[@RealSocialProof]

Indeed they are! We're glad to know them even more! 🙌🏾

[@KickinItWitKjTv]

Man I’m loving this interview. The thought process these brothers put behind their product is so intriguing‼️

[@RealSocialProof]

Exactly! You speak my language!

[@renae2863]

This was really good... Wasn't expecting it and it was honest!! Much appreciated!!

[@RealSocialProof]

Absolutely! Thank you for tuning in. 💯

[@seanirl7738]

I shared this link out to my buddies that I know working on apparel. Good information here.

[@RealSocialProof]

Thank you for sharing! 👏🏾

[@shtowns4821]

It's called supply & demand! Once it's gone, it's gone!!

[@RealSocialProof]

Totally agree! 💯

[@swaggerchri5]

David I really love your podcast. You have such great guest on your show. I really liked these two. I never heard of them before. I find myself laughing during your interviews(in a good way) because of the fifty-leven questions you ask because I'm the same exact way. Stuff has got to make sense to me before I move on.😁👏🏽 Thanks for always asking the questions viewers need to know/getting to the nitty-gritty 💪🏽😊 and being honest when you don't know something...

[@RealSocialProof]

Wow, thank you!

[@MVMLWEAR]

Oooou this is who I need to be following. Thanks and gooooood morrrrning!!!

[@creativelair6252]

This is best podacast that I heard this year. These guys are dope.

[@RealSocialProof]

Wow! 🔥 Thank you!

[@Kweenduhmconversations]

MY FAVORITE ENTERVIEW TO DATE. Keep them coming. I love this. a lot of ah ha moments.

[@IAmLRose]

I remember going to this post office in the cut and EVERY single time Tulones packages were stacked to the ceiling. I finally asked the postal worker what is this and he was like it’s a clothing brand and they are here everyday 😳😳 and ever since then I’ve seen their brand everywhere.

[@RealSocialProof]

Oh really? They are expanding. 👏🏾👏🏾

[@IAmLRose]

@@RealSocialProof remember when he said they went to mom and pop post office in the cut, this was a little after the pandemic started

[@ivansmith5912]

That camera man didn't even show the shot of him talking about the guys cuffs on his sweat pants

[@RealSocialProof]

Been receiving comments about the cameraman. We appreciate the feedback and rest assured we can do better!

[@LordDaveBradley]

This was my favorite interview from Dave. What a great conversation.

[@RealSocialProof]

I'm glad you're enjoying the podcast! What value did you get from this episode? 🔥🙌🏾

[@LordDaveBradley]

@@RealSocialProof I’m a comedian/producer and I’ve started to create apparel for my comedy brand, and just hearing them talk about the marketing/business side of structure was just amazing, and they spoke in a simple way I can understand. I’m inspired

[@brianjamal2771]

May Y'alls Multi-Trillion Dollar Empires Continue To Prosper And Shine 🙏🏾🙏🏾🙏🏾🙏🏾🤲🏿🤲🏿🤲🏿🤲🏿❤️❤️❤️❤️✊🏾✊🏾✊🏾✊🏾👑👑👑👑

[@RealSocialProof]

More blessings to you as well. 🤲🏿

[@chrischoward9108]

Amazing episode. Learned so much from this. Hope to hear from them again

[@RealSocialProof]

For sure! Thanks for watching brother. 🔥

[@csingleton_2]

Yea man I’m definitely supporting. These boys hard 🔥🔥🔥🔥

[@RealSocialProof]

I agree! They are DOPE! 🔥🔥

[@NotCommon_Foh_1795]

This was SUPERDOPE!!! I’m definitely supporting and going to apply this game. These brothers deserve all the success and more. 🙌🏽💪🏽✊🏽

[@RealSocialProof]

They always have my support! 💪🏾

[@__ayyeequee__]

I appreciate all the gems dropped in this video. I'm from Alabama as well so I understand where they coming from. This video answered so many questions I needed to know. Thanks for this. Wish I would've seen this a year ago.

[@msbeebea4240]

This interview was so dope! I mean how inspirational are they Really! Go head on young 👑’s ! Please keep this kinda content coming!💪🏾

[@RealSocialProof]

So many lessons to unpack 🤎

[@shalag.4156]

This was THEE GREATEST VIDEO to date. I’m from Alabama and their voices gave me “fish fry after graduation l” vibes. They gave actionable gems and seem like honest brother love kinda guys. (I’m writing while watching still) glad you found them.

[@RealSocialProof]

I appreciate that! 🤎

[@marcusdoitbetter4818]

This was the most informative podcast I ever heard. I have to watch this a few more times. so many gems

[@RealSocialProof]

Thanks Marcus! Go share it with your friends, too! We'll appreciate it. 🙌🏾

[@scrox018]

Man, so much game! The idea to make "sale" items is low key genius. Thank you for the info. This is priceless.

[@RealSocialProof]

We appreciate the kind words.

[@Christopherkairos]

One of the best shows thus far!!! Super inspiring

[@RealSocialProof]

Wow, thank you!

[@Shand23]

🔥🔥🔥🔥🔥🔥🔥🔥🔥 Great Pod, Great young business men! Inspired and impressed!

[@RealSocialProof]

Totally agree! They know what they're doing! Salute to them 👏🏾

[@kylerolle5050]

These the guys thats gonna get supported. Smart, helpful consistent, detailed, great products and sharing the knowledge. If you catch it you catch it. They gone be billionaires

[@RealSocialProof]

I believe they would be! 🔥

[@justmebroC134]

This was the most informative podcast about clothing brands that I ever seen

[@Cat-dv7tn]

I love smart people and smart conversation… great vid!

[@RealSocialProof]

Intriguing 😂

[@Iamneajack]

So much info dropped in this Interview! They were amazing

[@RealSocialProof]

Glad you enjoyed it!

[@ThatBossSina]

This was amazing! Blew my mind over and over! Never seen such passionate, knowledgeable dudes in the apparel business! 👌🏾👌🏾 One of the best episodes I’ve watched.

[@RealSocialProof]

Glad you enjoyed it! Appreciate it!

[@BIGGELATO]

Seeing everyone with DayDates is just mad motivating man…

[@urbannuance5151]

I saw this guy on the left, with the Black frames on a Miko WORLDWIDE video, Yelling and Screaming at a parking attendant at a High end restaurant in Atlanta, because somebody stole something out his truck! Dead ass!! 😂 He was GOING OFF 😂

[@mrstillworking5548]

I enjoyed the breakdown and much more success on the brand and other endeavors! My takeaways understanding the business inside out And knowing with smart work and consistency you can grow and scale!

[@RealSocialProof]

Thanks for sharing!

[@belindawilliams1105]

Very informative. Keep up the good work.

[@RealSocialProof]

Thanks, will do!

[@clydejr6065]

This is what I love to see So positive and something I will let my kids see and listen too while we're are taken a long drive.

[@RealSocialProof]

So happy to hear that, i really appreciate it a lot! 🙏🏾

[@ravenhentz3704]

I could listen to these two guys ALL Day!!!! FR!!!!

[@RealSocialProof]

This episode is so good!!! Thanks, Raven! 🙏🏾

[@falcone9412]

The studio set is getting lively. It's nice to see the audience behind the guests

[@RealSocialProof]

Hopefully to a bigger audience. 🔥

[@bon1bon]

Yo these guys know their stuff. It's refreshing to so some folks doing it organically.

[@RealSocialProof]

Most definitely! 🙌🏾

[@vv-je5ny]

I have to comment again this is by far The best biz gems i have ever heard and i dont feel bad about my work habits, ethics anymore "Even when Im eating lunch!" Love it!

[@RealSocialProof]

Yay! Glad to hear that. Don't stress too much. 👏🏾

[@Poohbify]

Wonderful interview. This kind of blew me away. My favorite part was when they made so much they couldn’t keep track. Goals.

[@RealSocialProof]

Thank you for watching! I appreciate you! 🙌🏾

[@iamowenbuchanan]

Had to take out my note book and take notes. So many valuable points beyond the money. Insightful!

[@RealSocialProof]

So important to take notes. So much learnings to unpack on this session! 💯💯

[@dreshenri5352]

This was SUCH an inspiring conversation for all and any creative business minded people. Thank you for the insight Social Proof.

[@RealSocialProof]

Appreciate ya fam! Thank you for watching our episode. 🙌🏾

[@ravenperry8]

I love this video very informative! I get excited when I hear similar ideas that I want to do that they talk about dope asf!

[@huhslerclothing]

I definitely enjoyed this video, seeing some of gems they drop I was new to but most of the gems I was right on track with it already ... it definitely motivated me to keep striving, y’all keep up the work man I’m loving it.

[@RealSocialProof]

Glad you enjoyed this video! We're happy to receive a positive feedback. 🤗✨🙌🏾

[@jalenb23]

Glad folks now finally finding about tulones !!!! Great Interview

[@RealSocialProof]

Thanks fam! 🔥🔥

[@tinoproduced]

These guys really understand business and how to build a sustainable one and not one on trends even though selling on trends

[@RealSocialProof]

Super agree!!! 🙌🏾

[@beautifulpeople9912]

This episode was so affirming for my because for the past few years I've thought about all these things meticulously and been documenting them so that when my time comes I'm ready

[@RealSocialProof]

You're on the right track! 👏🏾👏🏾

[@latrinahightower4766]

This the best business lesson I have received this far. They covered so much. Thanks

[@RealSocialProof]

Glad it was helpful!

[@gooneandgoldleaf]

So many gems off the gate!!! Thank you kings!!!

[@RealSocialProof]

Always bro! Thanks for being here!

[@TheWholeHealingHomie]

Benji & Shans giving me brother vibes 🤞🏾

[@jgard2732]

Okay LOL twinning for real

[@BNT4747]

Definitely was one of the best interviews

[@RealSocialProof]

Thank you! What's your favorite part of this episode?

[@contractseasonworldwide9378]

Great Episode Definitely top 5 !!!! gems

[@RealSocialProof]

Yay! What's your favorite part of this video?

[@westmccoy2629]

Love this episode. So many gems.

[@RealSocialProof]

I'm glad you're enjoying the podcast! What value did you get from this episode?

[@westmccoy2629]

Having a break even strategy per item. I never thought you would need a break even strategy for each item. My strategy of not continuing with the same design to not be complacent & for me to not stunt West-McCoy’s creative growth is key & hearing Damon talking about that spoke volumes to me since I don’t want to become complacent in business and the creative process. Thank you for asking this question 🙏🏾.

[@user-rt9cv2qd3g]

I love your content man please keep posting its helpful and inspiring me to peruse this full time!

[@veronicanoble8118]

Appreciate interviews such as this one!! I was able to take notes and sit and listen the whole way through, without changing the channel very interesting! Some people hav role models such as rappers and actors but I’m definitely following these guys nothing was giving they took it!! Opportunity that is!

[@RealSocialProof]

Glad you enjoyed it! It's our pleasure 🔥

[@MakeAWayDave]

high quality interview bout high quality blac men producing high quality items at a high level... boss shit and im here for it! keep the work comin

[@RealSocialProof]

Thanks for watching fam! 👏🏾

[@im_learning_XX]

Wow! That was Phenomenal. Alot of strateguzing needed on my end.

[@RealSocialProof]

It's a must! 🙌🏾

[@yahotehkokayi8648]

🔥🔥🔥 Great interview!!💯

[@RealSocialProof]

Thank you! What are the lessons that stuck with you on this session?

[@dycelusoceano]

I actually Needed to see this interview foreal. Thanks 🙏

[@RealSocialProof]

Wow here you go! We got you! 💪🏾

[@reallaughterproductions9720]

Clothing is tuff!!!! Definitely copping!

[@the_spacedesigns]

Amazing all the way around!!!! Great interview!!

[@mantrellgoodrum219]

Insightful! Salute on all accords!!!

[@RealSocialProof]

Thank you for tuning in! Tell us your favorite part of this conversation. 👏🏾

[@brothersinbitcoin2839]

These gentlemen are incredible, awesome work bros

[@RealSocialProof]

💯💯💯

[@tmattox614]

This was fire truly inspirational this team of Brothers are so wise and driven for their age this video was one of the best things I've watched on this channel so far in this channel is that's saying a lot 💣💣💣🔥🔥👏🏾👏🏾👏🏾👏🏾

[@RealSocialProof]

It's the teamwork that made them successful! 💯

[@MichaelQLau]

Dave said top five business episode. More like top 3. So much game and they are keeping their foot on the gas 🔥🔥🔥

[@RealSocialProof]

Always! Thank you fam 💯💯

[@jaygreen2533]

Loved this interview

[@leronnspaternalpresencepod5247]

Low Key Geniuses! Wish you fellas much success!

[@RealSocialProof]

Thanks! You too!

[@Royalt1981]

That was inspirational Steve and the guys thanks 🙏🏾

[@RealSocialProof]

Glad this was helpful. Thank you for watching!

[@bbowman5234]

Agreed! No need for the busy work, I need the formula, and the terminology!

[@kingjsmooth]

I'm not going to lie... This is really what this podcast is about.❤

[@tonyothemotivator]

I'm in a totally different business but what I've learned from this interview will help me greatly improve my skills

[@RealSocialProof]

Yay! We're happy to hear that. All the best!

[@coco_mee]

Work ethic is DIFFERENT!!! Thanks Dave😊

[@RealSocialProof]

Absolutely! 💪🏾

[@Rbj4525]

You got a new customer. I love your story and thought process.

[@RealSocialProof]

👏🏾👏🏾👏🏾

[@laquanvauters]

I like respect and appreciate what he said about getting the neighborhoods together 🙏🏾🙏🏾💯💯

[@moniquerene1504]

I really enjoyed this interview. As someone who designs and sew my own swimwear I can surely see where they are coming from. It is important to know all the details of your product. Some people think it’s about just going to a manufacturer and think they will get what they want. Nah, for my swimwear I needed to know the gsm of the fabric, what type of stretch the fabric has( stretch retention) is the fabric chlorine and salt water resistant, what type on elastic. For sewing what type of thread, needles, what is the best stitch and which stitch takes less thread. The list goes on. Everything is technical. One thing I’ve learnt here was break even for each item. Here in the Caribbean where I’m from, when I did my business plan. I was taught breakeven but not on each item. This is something I will look into. One day I will have a team because, right now I’m the one doing every single thing and it’s not easy as simple as a swimsuit looks. Found your KZbin on Saturday and this was the first video I saw. I will surely be listening to your other videos.

[@RealSocialProof]

Thank you so much for watching! I appreciate it a lot.

[@stylzgohardvip]

GREAT INTERVIEW !!!! ❤❤❤MAN YALL ARE 🔥 FIREEEEE I NEEDED THIS !! SERIOUSLY !!!!!

[@RealSocialProof]

Thank you so much! We appreciate you! 💯