The 2020 Genesis G90 Ultimate Is Its Own Kind Of Luxury

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Yes, the 2020 Genesis G90 sedan is priced much lower than BMW 7-Series, Lexus LS and Mercedes S Class. But a bargain price is still a poor value if it can’t fully satisfy owners. With fresh sheet metal and a bold new face, Genesis is looking to get noticed. Don’t need a badge to impress the herd? Available with twin turbo V6 or V8 power, the luxurious G90 Ultimate will satisfy those who are confident enough to buy on ability, not reputation. Oh, and there are Emmy Awards in this video...
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About Tom: Tom Voelk is an award-winning automotive contributor to The New York Times. His podcast was the first to win an Emmy Award (and he's won for photography, editing, producing and reporting). But really, all you need to know is in the videos. Watch a few and you'll subscribe.

[@jw6188]

I've never seen a harder flex than Tom and his Emmys

[@TheHelghast1138]

That flex was lit!! 😎😎😎

[@elliottmanning4116]

You think he even knows what "flex" means lol.

[@DrivenCarReviews]

@@elliottmanning4116 Of course I do. It's a Ford. My brother has one.

[@davids1816]

@@DrivenCarReviews Secondary flex: achieved :)

[@eriknephrongfr8847]

The Flex was strong within him.

[@DrivenCarReviews]

CORRECTION- I state that there are three interior color choices. There are four, black, beige blue and brown. And fun fact- if you go to the Genesis.com website to configure a G90, the backdrop is the 4 Seasons hotel in Seattle.

[@DrivenCarReviews]

@Coleen West Not really sure, it's a suburb east of Seattle. I was on a freelance shoot for Microsoft when I stumbled on the location and thought it was a great place for running footage. Hope I can find it again.

[@derickj1976]

8:16, you said that there's dual zone climate controls in the back seats which will make it quad zone. A fully equipped g90 only come with tri zone. 1 climate zone in the rear seats.

[@vroooom]

Genesis has been killing it lately. Love the look of that new G80!

[@edmaluf]

I agree. I hope they don't give up on the "car" segment, like Ford and GM.

[@swanblake]

Agree. The G80 is amazing looking.

[@mybro727]

edmaluf Ford gave up on cars. GM just introduced two brand new sedans to the Cadillac lineup. How is that giving up on cars?

[@jaredshelton4718]

@@mybro727 And? GM as a whole slashed most of their cars, mostly Chevy. Which is a good thing considering GM, along with Cadillac are all junk.

[@mybro727]

Jared Shelton So you gave your unwanted opinion on GM and their cars...And? Lmdao. Nobody asked or cares what you think about GM. No one was even talking to you. I personally don’t care what you think and I’m sure neither GM or Cadillac gives a damn what you think about them either so I’m confused as to why you’re writing me to give your opinion when I did not care to ask.

[@hr9592]

He is one of the best car reviewers. Have been following him for years and he is incredible

[@joelbosso1331]

The man has the Times on his resume. Not many automotive KZbinrs can say the same. Polished and balanced content for sure.

[@DarkRendition]

Why don't you marry him?

[@hr9592]

DarkRendition why don’t you go do something productive?

[@dr-ok3sn]

DarkRendition this is the dumbest comment ever🤦🏼‍♂️

[@rickb6083]

I'd forgotten about Mr. Voelk for a few years (haven't bought a car in a bit). He is still a fun and informative car reviewer. I hope he keeps it up for a long time to come.

[@JDelta87]

Your hard work is definitely reflected in the reviews, Tom. Thank you!

[@TheAdventureAuto]

I love the format of your reviews. Its just what we want to see and not 20 minutes of fiddling with the infotainment controls. You are as close to Brian Cooley as anybody I've seen, and thats a compliment. He left a void in the review world when he left. I love this new Genesis, it looks like nothing else on the road.

[@DrivenCarReviews]

Yup, Brian's a good guy. While I produce videos, I seldom watch others because so many producers waste time repeating the same thing and trying to figure things out on the fly. It's a waste of my time. I do all the fiddling before I shoot because I don't want to waste yours.

[@swanblake]

So impressed with the G90 and the upcoming G80. Elegant inside and out. It's like an affordable Bentley with an incredible warranty. I'm buying a Genesis very soon. Refreshingly different. It's a shame the antiquated State laws with the dealerships wouldn't allow Genesis to sell directly like Tesla. The good old boy system and paying the right politicians ensure an awful, in person dealership experience at Hyundai will always exist. It's a shame there can't be progress in that area

[@TheHelghast1138]

Sweet ride! I like the back seat better than the front seat lol. THAT EMMY AWARD FLEX THO 🏆🏆🏆😎😎😎🏁🏁🏁

[@dr-ok3sn]

what, WHAT? why do you have so many emmys!? what did I missed, especially after your channel is so underrated😱

[@curleypubes3672]

KZbin is not everything friend. You won't find cheap content like Doug demuro win emmys

[@dr-ok3sn]

Curley Pubes wow now I totally know more, thanks for your dumb and unnecessary comment🤦🏼‍♂️🙄

[@67tomcat]

The G90 and two MX-5's sounds like a good garage to me!

[@msticks3672]

I guess I'm their target market - 72 years old and retired. Actually I had a 2017 G90 5.0 AWD which I traded in on a 2020 G90 5.0 AWD. It took me months to get mine (ordered Jan 2020 - took delivery late May 2020) but of course there a pandemic disrupting the world. Anyway as to the wheels - did not like them in pictures but now that I've had it awhile I am getting to like them. But even if I didn't I would still love the rest of the car. I think the 2020 is actually quieter than my 2017 was. Anyway I am the proud owner of a 2020 G90 5.0 AWD Ultimate in Uyuni White with the Beige/Havana interior. Love it and plan to replace it only when they redesign the G90 in three or 4 years. Great cars that need some advertising,

[@eloufirjawad]

Wow! All these Emmys. No wonder why I love your reviews

[@calebwoods9358]

I'd buy this car with my imaginary money for the wheels alone. I think overall the car's styling is generally boring inside and out, but then those lattice-style wheels roll up outta of nowhere like a pair of 90s light up shoes. I love them so much 😍

[@ivanlowjones]

Scotty Kilmer: I have over 3 million subscribers Tom Voelk: Hold my Moscato.....and my Emmy(s).

[@Jorge_Magallon]

Great review. Your humbler than I, I would name drop and randomly include all those Emmies all the time. Bravo!

[@DrivenCarReviews]

I prefer to let the videos speak rather than Emmy brag. As we say in Seattle, all those awards and $5 will get you a cup of coffee at Starbucks.

[@eugenetadie9347]

Thx as always sir for a fine review. I wonder please will you ever be able to offer a review of the new 2020 C8 Corvette? I’d really appreciate your ‘take’. Regards and be well.

[@DrivenCarReviews]

It keeps getting longer and longer as the COVID-19 lockdown happens. No one is more sorry than me.

[@eugenetadie9347]

Driven Car Reviews Understood. Thx for all you do for us.

[@stevenwilhite4026]

I love the G90, and all the Genesis products for that matter. The Germans have taken tech to such a level that, as you point out, much of it won’t be used. The Mercedes tablet looks clunky & ungraceful. It’s insane! And who the hell needs a perfume dispenser in their car? BMW iDrive has too many sub menus. As far as Audi, I don’t like their styling direction (owned an ‘02 A4). I’m 55 and currently drive a Stinger Premium. Like the styling direction of Kia and Genesis. I get compliments on the Stinger frequently. Reliability is another plus for the South Koreans. Sometimes less is more. You did a great job reviewing the G90. I enjoyed it and look forward to more. Thanks!

[@belowaverageluke1369]

I don't know... not really feeling the rear.

[@californialove4316]

Look in the mirror

[@wowwhydopplhavemyid]

Very underrated channel. Love your quality videos. Smashing the subscribe button!!

[@Van-Hammer]

A collection of awards - you deserve it and hence the great quality of your videos! 👍😊 G90 will have to win some awards too...

[@PremierAutoMan86]

Yup, been following Driven since the early 00s, I remember when I got my first cell phone back in ‘01-02 Verizon “online” forget the name of it now haha had a car review section by none other than Tom.

[@vladsaghin7644]

Great video as always! But I disagree that it won't impress people. In fact I think that if this would drive by an S Class, people won't even look twice at the S-Class. For the dealer experience, Genesis does it right in Canada (and very differently from the US). It has some boutique stores in big malls just to showcase the cars and aren't there to sell them (kind of like Tesla did in the days). Everything else is done online. If you want a testdrive, they'll come to you, same if you want to buy one. If you need a servicing, they will come and pick it up for you and leave you a loaner, regardless of where you are (home or work) and regardless of the car you have so even the cheapest G70 will receive the same treatment. Oh and you also get a 5 year free maintenance, valet services, etc. Genesis buyers seem to be quite different from the others. They're in the know. They know they have excellent products in their hands and for prices you'd be a fool not to consider because you're a badge snob lol. You should check out the new G80 which finally showcases the brand's next gen unique design and has no ressemblance whatsoever with Hyundai

[@martinkleinman2522]

Great review as always and the awards are truly impressive. As for the vehicle: Looks like a nice car. But that grill...reminds me of back when Yamaha/Suzuki/Kawasaki first tried to design"cruiser bikes" and came up with stylistic miscues like the Virago...just inept attempts at going for the class leader at the time (Harley). This grill, and the wheels!, are just feh in my estimation.

[@GarikDuvall]

No lie, I didn't know ANYONE had that many Emmys LOL.

[@keanuneo-k2w]

Great video, Tom. Really enjoy your reviews.

[@bitkahuna]

hard to fathom you thought the audio was good but not best in class... i think it's spectacular. what do you consider best in class?

[@andybub45]

The only thing the German rivals have going for them now is brand loyalty. This is clearly the better value.

[@YEdwardP]

It's interesting to see because that's more or less what happened with Lexus when it was introduced to the American market. Toyota basically developed a sedan that was either on par or in some ways exceeded the German cars of the time while undercutting them in price. In time, Lexus began to increase its price as it established itself as a "true" rival to the German brands. I wonder if Hyundai is trying to follow the same strategy, down to introducing a luxury sedan. But I think Tom is right. Maybe in this market, it would have been better to lead with a luxury SUV. In time though, once they cultivate their brand image, I think they will also raise their prices, both to increase profit but also as Tom said, as part of the message that this is an exclusive brand.

[@dsugioaga]

Luxury cars are in general mostly about image and brand recognition. They have always offered terrible value. Even more so nowadays, since modern mainstream cars are getting better and better. Personally, if I needed a large, luxurious sedan, I would buy something like a Kia K900 which comes without all the high-rolling image crap.

[@04tsxpower]

You've never owned and definitely never driven

[@04tsxpower]

@@YEdwardP Toyota vs Hyundai huge difference but definitely agree with the progress and quiet infiltration.

[@04tsxpower]

@@dsugioaga l would be interested if your option wasn't based on price. K900 wouldn't make the cut I bet

[@johnholst]

This car is not for anyone looking at an upper tier German rival; ex BMWM760 or whatever. But anyone looking at the base Germans would be crazy to not at least take this for a spin. I did. And a comparable S Class is about 50K+ more than this. The Benz was great! But to me, not 50 grand better. The G90 is a sweet car!

[@kvoigt19]

Not a fan of the grill. To me, it looks like they put in a piece of expanded metal. If they varied the sizes of the openings and made it more interesting, it would help a lot. Love everything else about it.

[@michaelmeltzer5210]

I love the evil twin segments! Thanks Tom, you're doing an awesome job! Stay healthy, stay safe! Rock on brother.....

[@andrewkolb2527]

Excellent perspective, Tom.

[@blakecaliper5406]

2:20 nice

[@nubreaks2]

When did this video come out? We have several Genesis stores in Kentucky.

[@cadsux]

I'd say the Lincoln Continental Reserve or Black Trim AWD is another alternative. Those 30 way adjustable massaging seats are great, but I'll wager those G90's seats are too! Alas, no V8 in the Lincoln, which is odd.

[@DrivenCarReviews]

The Lincoln doesn't quite measure up to the Genesis IMHO but yeah, it could be thrown on the pile along with the Kia K900 I didn't mention. The new Lincolns, Aviator and Nautilus are quite nice though. Lovely interiors.

[@davidwolf226]

What a truly nice luxury vehicle, Tom! Thanks for this video.

[@HateTheIRS]

David Wolf you could get a cheap sedan with better fuel economy. Most average cars today are just as comfortable as this car in the video. I think it’s just overpriced. You could buy a diesel truck for less money than this gas sedan.

[@chicobear]

Really like Genesis's new design language. Can't wait of the G80 review!

[@rafeevans]

Tom you have a way with words and great delivery too. Have you found your true calling here or is there something grander out there for you?

[@DarkRendition]

He reminds me of PBS's car program. Great journalism.

[@Just-a-guy926]

I didn’t know you have a podcast. Another great review!

[@DrivenCarReviews]

It's just the video that I post here but I have to do it at a much lower bit rate because it's extremely expensive. Really, it's better here in 4K.

[@alexmobil7463]

Badge superiority doesn't mean anything to me and the qualities of this G90 are great but i would take the LS500 here just because its refinement seems to be some classes above just like its price and in this class i guess that s all it matters. By the way i do find your effort..extraordinary always!

[@DarkRendition]

There's more than enough room for a swinger's party and quiet enough to hear all of the noises.

[@sskumariyer]

the finest auto channel in youtube....if i may say so myself (-:

[@alanbaines3314]

Before you opened the trunk, based on the video vista at that moment, I thought you were going to load firewood into it....or something!

[@TranceFur]

Biiiiig Motorweek vibes here.

[@citibear57]

The G90's looks have certainly been improved, and I agree with you about that plastic piece in the center of the grille (which safety system is this for?). Couldn't they have done a better job with it? It looks so 'tacked on' (read: cheap). I am not a fan of the mammoth industrial-looking grille either. The openings are too large, and it has an overall low-rent look about it. Maybe it needs a gigantic Genesis wing logo mounted to it, or perhaps Swarovski crystals. It wouldn't look any worse. I hate to say that Lexus' giant grilles look better, but they do. And the wheels look like an attachment for a KitchenAid mixer to shred cheese or veggies. Okay, I quit.

[@regalgs51]

What car stereos would you say are best in class?

[@coldfeet1337]

Its*

[@quantum_entangled_tardigrade]

Thanks for the comparison with the previous model, Tom. I like the looks of the previous G60 a lot more. And, what's with this 'huge grille' trend? It's getting ridiculous. Kind of like fins on 1950's cars. Guess that would make the new Lexus RX the '59 Coupe DeVille of grilles :).

[@stevejoseph1664]

The Evil Twin and the Emmy were hilarious .

[@juliozapata2062]

Excellent fun video, you should put your twin brother in the trunk next time😉. $70k plus is heavy for a hyundai but if you don't care much for the brand. Thank you for keep making videos on this dark times.

[@andrewjacobson556]

I'd park the G90 with the V8 next to my Town Car!!!

[@dariuskila]

That G90 should be only ordered in the saddle leather interior. That’s the nicest interior setup.

[@199hf]

That is one beautiful neighborhood and a great looking car to match.

[@Gregphotogregd]

How about a story on the east coast defender, east coast defender company?

[@DrivenCarReviews]

I'm on the west coast

[@mikewatt3861]

Tom - how you managing to get cars for reviews these days? I notice all the reviewers here in the East are mostly doing “Virtual”

[@DrivenCarReviews]

Hmm, Page One and Drive Shop are still delivering them- carefully- and I take them out far from other humans to shoot the video. My wife drives these days.Oddly it takes a lot more time to do them these days. Lots of work. Since I generally don't read or watch other reviews (to keep my own opinion) I wasn't aware of this. How do you do a 'virtual" review? I'll have to look...

[@zehn916]

Yikes! Throw a pair of eyes on the windshield and you have a new Pixar Cars character.

[@regalgs51]

What car stereos have you tested that you would say are best in class?

[@drewyager4020]

I love it when you say you can have this and something else for the price of the Germans. Can you do G70 review soon? Thanks. Love those wheels

[@DrivenCarReviews]

Already did the 70- kzbin.info/www/bejne/p2WUipaIaJ2Gjrs

[@mts982]

I think its a cool car, i would get the awd v-8 version, but then if i did that, i would just go with an awd suv, even with a 6 cylinder.

[@BadDriversOfTheIllawarra]

You know the depreciation will be terrible but then again, even the Germans face that. I bet if this needed engine work it'd be 1/3 the price of the equivalent work on a German car though. Very nice looking vehicle, definitely a bargain comparatively.

[@stephenhendricks103]

Estimating the impact of depreciation should take into account the $$$ paid in the first place. Saving thousands and thousands of dollars in the initial purchase more than compensates for greater depreciation years down the road.

[@drewyager4020]

Well deserved awards

[@genesisg7022]

The thing that makes me laugh, is the complaints about the radar shield on the front grille. Yet ,no one complains about the radar shield on the front grille of the more expensive Mercedes Benz S class. Go figure!

[@DrivenCarReviews]

Because i think Mercedes integrated it better.

[@jloudy]

Those Emmys remind me of a story I heard about Shelley Winters that I hope is true. Late in her career she had to audition for a role for a casting director who had never heard of her. "Tell me about yourself," he said. She reached into her purse and pulled out an Oscar and plopped it on his desk. Then she pulled out her second Oscar and plopped it next to the first one. "Well, some people think I can act," she said.

[@bitkahuna]

I don't think you mentioned what the rear screens are good for. Also looks like you can't get the v8 without those stupid rear screens.

[@jerrywidner9755]

One thought; WOW, I do NOT want to EVER clean those wheels!!!! Geesh; wonderful car; only "complaint" would be the wheels and the "hidden" grill adaptive cruise "thingie"....I'm with you Tom...could be done better! As ALWAYS, You are the Man in Car Reviews!!! More Emmy's please.....

[@d1sturb3d119]

Get a brush... Wheel cleaning is just spray and agitate. Not hard.

[@jerrywidner9755]

@@d1sturb3d119 you obviously don't CLEAN like I do. YMMV. To each his own.

[@d1sturb3d119]

@@jerrywidner9755 Lol are you claying wheels now everytime you wash the car? I run a detailing business and have performed concourse levels of detailing on Supra's, E type Jags, various Ferrari's and more. Yeah you're right to each his own.

[@derickj1976]

I believe the genesis g90 come with tri zone climate control not 4 zone. Great Review as always btw😎👍

[@mess0965]

GV80 GV80 GV80!!! Will there be a GV90 or GV70?

[@Carfan678]

Mess 096 yes I keep seeing spy shots of the GV70 coming out

[@johnholst]

@@Carfan678 Correct! The GV70 will debut (scheduled) in October in Korea, and perhaps early '21 in the States.

[@andybub45]

Other than the wheels, its a very nice car!

[@bitkahuna]

filling the trunk with emmy awards? please.

[@K03sport]

Thanks Tom. I'm satisfying myse...er,wait, that doesn't sound good. Kinda wish I looked at the 6sp G70 closer before dropping coin on a WRX. Sure RWD vs AWD, ans WRX is enthusiest grade, but even top spec Subarus pale in comparison to bottom trim Genesis.

[@ascott2168]

Looks great ! If people would put their ego aside, this would sell a ton !!!

[@topgearalwaysrock]

Love the looks and that you can keep this car for 10 years with regular maintainance. Just be ready to keep this car for long as depreciation hurts.

[@ascott2168]

reuinlow883R pick the poison ! Depreciation with the G90 or depreciation AND ridiculous repairs with ANY of the three German brands !

[@treymarks4122]

That would be the Lexus LS.

[@skylerroxasmidoriyatardisp2882]

How about posting your old reviews and calling them reviews for the used car buyer? The Reviews from when the channel was called Drive car reviews?

[@paulm6481]

Man those wheels will take for ever to wash.

[@stephenhendricks103]

For the $$$ savings you can hire a teenager to wash them every day for a lifetime.

[@deet4895]

I say send the extra money and get a car that actually looks good.

[@JamaicanMeCrazy]

Your evil twin doesn't seem that bad

[@DrivenCarReviews]

He seems to be getting soft lately

[@CP-db4rm]

Aside from the front, the car looks 10 years old.

[@foam27]

I've had my Tesla model 3 for almost a year, seeing the interior of this car reminds me of my 2002 Lexus LS430, light years behind.

[@mikealanzo]

If not galaxy years....

[@marcob1729]

I haven't complained about a single grille, but I'm going to complain about this one: it's much too large, and it's awful

[@dsugioaga]

I agree but the grilles of many modern cars have been oversized and awful for a while now. It's a plague and patient 0 has been Audi, I think.

[@telliesmith9825]

It's different in a good way as looks go but my favorites in the segment remains the ct6 and the Lexus LS but genesis is not playing with the kid's

[@normt5463]

We chose the CT6E just for the 40+ miles on battery for around town driving.

[@jasonsmith1143]

with what's going on in planet earth I guess I am the only person can't spend $70k for a car.

[@DrivenCarReviews]

Few people can, or will. Most wealthy people I know own 5 year old Subarus or Hondas. Seriously.

[@93455Driver]

So much TP.......

[@georgeg.7124]

I know design is subjective but all that chrome? I think it looks terrible. Sure some will like it, though.

[@marekw.9816]

For me, the grille ruins the car. But I can't afford it so it's ok.

[@ronkol28]

the 1% will not buy that garbage-$9000 less. whats 9000...resale value will die that within a year at least. cheap is expensive.

[@charliewilson3528]

It's a nice car. But It's starting to lose some of its value for money at those price points. The bum and interior look nice. To bad about. The missing cool interior lighting. And I'm not so sure about putting all those resources in the rear. Americans typically don't drive there boss or parents in the rear that much. Just usually kids and dogs.

[@normt5463]

X2 dogs!

[@MillionMileDrive]

Think this would last a million miles? I haven't decided on a car for my channel yet but my current 2015 Genesis V8 is approaching 100,000 kms with no problems so far. I'm thinking a G90 V8 might be a good choice.

[@DrivenCarReviews]

My brother has one of those V8s in his Hyundai Genesis. He loves that car. Got a screaming deal on it back in the day too.

[@HateTheIRS]

Those RPM numbers are terrible, getting the full hp or torque at 6,000 RPM is ridiculous.

[@mellejobs7412]

I love it. I also believe those Emmys because I don't drive or have a car but I genuinely enjoy these reviews (for years!). They are entertaining and informative.

[@porfirioandrade9298]

"oh look that emmey is taking a nap" hahahahaha. Love it Tom Voelk

[@EKLion]

Tom, YOU are awesome! Your stuff is super professional and so informative. Love the humour and just your personality (even your leather jackets, which you dropped recently, grew on me... just kidding)! I am really dumbfound why there are not more subscribers to your channel. A LIKE from me and thank you sincerely for the first-class automotive info God bless!

[@tedneanderthal7373]

Please review the GV80 SUV and the new and beautiful 80 sedan as well (if possible). Thanks.

[@derekchisholm972]

Nice Volt at 9:05. And if any car reviewer gets to flaunt their Emmys, it’s this one.

[@ezbesh]

For the life of me, I can't understand why Tom doesn't have at least five times the number of subscribers. My favorite reviews with plenty of quality exterior and interior shots and good information.

[@jaredshelton4718]

He's annoying.

[@crimsonO9]

You are by far one of the best in the business. I love your lack of brand bias in your reviews! Keep them coming!!

[@paulm6481]

I take it over Germans and Lexus because of naturally aspirated engine. Still probably best to buy used or lease.

[@gsxellence]

How would you compare this to the new K900?

[@DrivenCarReviews]

I have not driven it so I can't

[@K03sport]

... Could be. One targets German lux brands and one targets Japanese. All depends on priorities.

[@williamdrijver4141]

Base model V6 with RWD seems by far the best value for money. Nearly the same amount of torque as the V8, but at a much lower rpm. Very attractive luxury comfort offering!

[@Guvb235]

It’s own????? Nooo

[@DrivenCarReviews]

Thanks. It was late, I'll blame it on auto check.