The 2024 BMW XM Label Is An Uncanny V8 Powered Hybrid Performance Machine

As the first-ever stand alone #BMWM performance vehicle in decades, the 2024 #BMWXM is a strange high-performance SUV. The #BMWXMLabel also happens to be the most-powerful production #BMW ever with the 4.4L twin-turbo V8 plus electric motor tuned to produce nearly 740 HP and allow up to 31 miles of EV range on a full charge courtesy of a nearly 30 kWh Li-On battery pack. While the #XMLabel may have a strange name and even stranger design, it packs a performance punch and certainly will tempt anyone with deep pockets looking for something different to drive.
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[@oligi2002]

Less than 3k potential subs left. Let's get Sofyan to 1m subs!

[@ajlee6933]

I work in sales at the largest BMW dealer in Texas. We received 6 XM’s for the entire year of 2023 and they all sold. What I can tell you is that the type of buyer was not your typical X5M buyer (which is usually someone coming from a smaller M model and needs an SUV). So I’m not sure why so many people keep comparing the two. You mentioned in the video that you don’t understand the comparison to the G Wagen, well those are the types of people who are buying XM’s. Nicely put, they aren’t car people.

[@37rmstrong]

Interesting, this is exactly what I thought. Value is up to what people are willing to pay. This seemed to me, to be, ... Dunno how to say it... Like a luxury bag or something. People spend 30K for them or more, because of perceived value. It's not targeting x5m buyers. Some used to think this was -ugly- unattractive but then Tesla showed what ugly really looks like.

[@ajlee6933]

@@37rmstrong correct. It’s all about image with the XM. The guy I sold one to never owned a BMW before. He traded two vehicles, a Trackhawk and GLE 63s. He never asked the typical M car buyer questions. His biggest concerns were how the exhaust sounds, all the lighting features.

[@z-ro34]

Great insight! Thanks for the added info. I’m usually curious when it comes to vehicles like this where I feel like “what’s the point?”

[@user-ii6ly2hm2r]

Huh bruh 💯💯💯💯

[@Santi17466]

Tax write off

[@Aschoolbusandsimulatorfan2219]

As the BMW guy, I will buy a 2024 BMW XM.

[@myemailiscool]

I saw and sat in one of these at an auto show last month and i was a lot more impressed than I expected to be. hate it or love it, it has serious presence. And the interior is top-level BMW quality. I wouldn't be mad at someone buying this.

[@volvo_3877]

Before people judge this car you have to see it in person first. It looks way better than in pictures

[@myemailiscool]

@@volvo_3877 Fully agree

[@dnice362]

X5M, period

[@tonyn3227]

$180k. You gotta be kidding me, insanity.

[@alex-mq8rm]

Try 192k for this model

[@andersonrodriguez8258]

200K+ after finance lol

[@eddieg6436]

……In L.A., $180,000 is often spent on a KITCHEN REMODEL! (my neighbor spent $300,000 on his kitchen remodel, his stove (alone) was $82,000.). Some places like L.A., Miami, and NY are simply on another level. 🤔😎🤷🏼‍♂️

[@tonyn3227]

@@eddieg6436 I guess if you have money to burn it inherited a lot. Why not.

[@baldheadedmonkeyboy2494]

thats for the Subscription to drive it. :]

[@malikmcintosh7797]

23:00 Dang That Launch Punches you back

[@douglaslbutler]

Actually, I saw one and didn’t know what it was. I took a few pictures of it, but that one was the base XM it seems. She’s a jaw dropper for sure. WOW!

[@ajlee6933]

I was lucky enough to spend a weekend driving one. Let’s just say if you’re an introvert, the XM definitely isn’t the vehicle for you 😂.

[@billavuitton7320]

Bro me too saw two the last two days had to jump straight to KZbin beautiful car huge on the parkway

[@chrism869]

I dont care what pepole say that its ugly,i disagree with them, it looks great,i love it

[@MrMiamiswaggz305]

I know it’s not the fastest but man. You have to drive the car for yourself, this is the heaviest fastest car I’ve ever been in. If you crash it’s going to be like a bomb man.

[@MauriceBln1]

Just subscribed. Great content and well made videos.

[@garensinaii]

your reviews > everyone else's

[@RayanMADAO]

the back seat is really cool

[@jonnyaesthetic]

Shoutout to your videographer! I would of never guessed he was using such a simple run and gun setup!! Great review as usual!

[@Pajaa37]

the BMW decal in the back is a reference to the original M1 sports car which had a similar one!

[@miguelvega7769]

Just wait until that Warranty goes out 😂😂I love my super reliable N52 2010 X5 xdrive30i easy to work on, super easy parts to find, and over 234k miles. It’s clear their target audience is rich folks

[@ChuongNguyen-up9fy]

Now I know what $191,895 dollars weight.....around 6200 lbs

[@jeremysantaana859]

My dream car 😍🔥

[@plvt0n1vm]

Absolutely love that green! 💚💚💚

[@riisecombat8187]

This is the ONLY bimmer I would ever buy, my wife HATES European cars, but this car changed her mind totally.

[@iglapsu88]

The hybrid functionality seems to make up for its shortcomings. It's pricey, but if you have the disposable income, why not?

[@keithrodes1591]

Love the front end on these!

[@nordlandak6853]

I was browsing my bmw dealer and seen this 189k suv. A hybrid v8. Nuts

[@hellkitty1014]

This thing is polarizing for sure. But 6200lbs!? This weighs about what my TRX does! Goodness...

[@snakeeyes9246]

That's heavier than a Rolls-Royce Cullinan if I'm not mistaken.

[@Thebusdriverandgamermorefan790]

Amazing job Sofyan.

[@tinhinnh]

I take it XM radio is standard?

[@pduffy83usa]

Finally a bmw v8 that sounds like its suppose to!!

[@nhtna4706]

Does it give / blow temp accurately , like 76 at 76 setting ?? Orrr it blows cold air like in 68-70’s??

[@mr.blanco6763]

Is it just me or these new hybrid big engine performance cars are so cool. I love them, it really feels futuristic

[@warrenber]

What I find strange is that based on all the negative online comments, I was expecting to get the hate out and about my city but it’s been the complete opposite. I’ve never owned a car that has attracted so much positive attention in the short month of ownership, and I’ve owned a lot of amazing cars.

[@ishmaelmccormick4678]

Ive seen one of these at night on a road with minimal light and it was one of the craziest looking things ive seen on the road.

[@zanusssidokazano1854]

what beautiful headlights, is this Citroen Picasso?

[@chrisgray4239]

Not my cup of green tea, BMW'S have a lot of plastic parts and become expensive after 5 years, the engineers at BMW know what's going on heh...

[@kovalm3]

My 2007 Volvo VNL SEMI, has the same patern on the interior as XMs ceiling liner.

[@android-ud2nf]

The styling works for me in this color. Kinda

[@XX-166]

CMONNN 3k more subscribers and Sofyans a millionaire!!!! LETS GIVE HIM THIS WELL DESERVED DISTINCTION!!!

[@golfbuddy1969]

I like green paint. I like red leather. I don’t like them on the same vehicle.

[@PresidentJackBauer]

250 miles on 18 gallons in a hybrid is ridiculous

[@goodshepherd6042]

Exactly 😂. It's useless

[@ajlee6933]

Umm, the hybrid system isn’t for fuel economy, it’s for performance.

[@chrism869]

It isn't for fuel economy

[@cigarjefe]

BMW is going pure Persian spec.

[@918DEATH]

Add a sunroof and that 32inch screen and im sold

[@shizzy_Snorlax]

I can barely afford the car I have but if I was shopping for a car this one would not be on the list because there is no Pano roof. If I am paying 6 figures for a SUV I want a pano roof.

[@preoksaha4504]

I don’t care, that’s the sexiest vehicle I’ve ever seen.

[@patrickhung1310]

This is how BMW should design their cars now a days. Unfortunately it takes nearly 200k to make it right.

[@femacampetiquettefordummie6979]

That rear end is hideous looking. Like they didn't completely finish the design process.

[@onterrioredmon5711]

That’s nice I’d buy that but in black though

[@erickadrianvf]

at 6,000+lbs, This smells like tax write off to me 😅

[@florinvid]

Xi, XM Label? Not iX, and XM Label Red?

[@ricatiman]

Here in Canada the XM starts at $246,344.20 and is available with 22" or 23" wheels. Winter wheels are the 22" ones at just over $10K a set of 4. Snow tires are extra...

[@HCDMbart]

Really insane prices for 22" wheels. My friend is using top chinese suv with 22" and got a winter Micheline one for 2300$ usd in Belarus. And i thought it was expensive lol

[@chaarleess]

BMW actually asked Citroen to use the "XM" name since Citroen was the first one to use it from 1989 to 2000

[@gmonk313]

Curious to how this stacks up to a Cayenne Turbo Hybrid, seems like a direct competitor

[@sexygreeneyez88]

What’s the difference between this and the IX. Because they look very similar

[@jeffs6090]

IX is a full bev and a bit smaller. This is a phev direct from the M division and meant for performance.

[@jason20910]

@@jeffs6090 All true, but the iX M60 has been shown to achieve a 0-60 time of 3.2 (BMW claims 3.6). So, off the line the iX M60 is just as fast. Though it does have a much lower top speed. The iX M60 has air suspension as well. And, I think the iX might have more interior storage space. But, I doubt many people cross shop between the two. I have an iX xDrive 50 and I love it. I could have almost bought two for the price of this XM label model. I did see an XM at the dealership and it definitely has nicer finishes and quite a presence.

[@eddyvanderstraeten2522]

I love the car

[@weirdshibainu]

I like how with every new BMW design, people rant and rave about how bad it is and it's the end of BMW...

[@marcos223ful]

Who in actual hell lease these?? Is it to look cute driving to the office or mall😂

[@Freddy_Confetti]

People with real money in their account

[@jr1885]

Bingo! I know you were joking but that’s actually the type of people who are interested in this vehicle. The don’t want to been seen in an X5 or X7. They want the most expensive BMW model to show off their wealth. No different than G Wagen buyers.

[@marcos223ful]

Dropped to 400 units from 700 in Q3...not a bright future. Dollars have to make sense.

[@ajlee6933]

@@marcos223fulI work for BMW. I’m not sure why some people think the XM was supposed to be a volume seller. It’s not, it’s a halo model and very expensive at that. Most dealers only received a few in stock. You’re just not going to go to your local BMW dealer and see XM’s lined up on the lot like an X5.

[@MUISHAGGY572]

People that like to waste money, with 191k I can easily buy a business in most countries.

[@aye3678]

Hideous car (exterior wise) BUT that green paint job is beautiful.

[@md8744]

Is there any dashcam is built in the car? We don't have to buy it 😅

[@dmitryschelkonogov9258]

Almost two hundred k for heavy suv, which will lose the value double after missing label “brand new”, but will stay with overpriced service.$$$

[@markuslc1888]

a face, a rear, an interior only a desperate mother can love...wtf has happened BMW? that frankenstein SUV might be delightful to drive, but the looks?! good looking BMWs looked like that after a crash.

[@truckercowboyed2638]

Ok in this green it looks like the pigs from angry birds

[@Jimmy-Chin]

Looks like a hippo

[@iangervasi]

Trunk space is smaller because the back seat is a lounge

[@aqilsuraji9610]

I love the "Sofa Back Seat" concept but it's sad that it's in that particular car

[@ernestlee3264]

if you cover just the grille area and look at the front it kind of looks like Nissan Rogue

[@Stan_sprinkle]

Review the X1 m35i

[@02DCorona]

Yes BMW give it standard air suspension.

[@jeffs6090]

I thought this higher trim package was called the Red Label, not just Label. Going on their site to build one, and it is just Label. That to me sounds really stupid. It should definitely be Red Label since the XM logo is in red, you can get the exterior trim in red, you can get red trimmed wheels, and the interior trim and seats only come with the red on them. Plus, for this much money, you still don't get ventilation for the rear seats. X5, X6, and X7 should all have that as an option, yet they don't. Also, BMW needs to add a digital rear view mirror to each of these.

[@andersonrodriguez8258]

Johnnie walker red label whiskey Thtd why

[@denziiey]

​@andersonrodriguez8258 that makes sense it's probably a trademark

[@andersonrodriguez8258]

@@denziiey definitely 💯

[@baldheadedmonkeyboy2494]

I got one of these it was $18.99 for the car and $180,000 for the subscription to drive it.

[@luis.capsalot8124]

Nice video, Sofyan !!! I love the green 💚 color, but I'm sorry this XM is pretty ugly to me. I would much rather have the X5M competition all day over the piggy 🐷 snout XM.

[@damieg82]

25:03 the legend's name is Hans Zimmer.... not Zimmerman 😱

[@vindevhunta4905]

Gle 63amg coupe RSQ8 URUS

[@ty.exit140]

This Would Make A Nice Transformer 😂

[@eastexotic]

It comes from the design school of "Money makes you more attractive."

[@pholtwg]

Love your reviews. BMW has lost their way again. Chris Bangle first took them down the Fugly car route and now they have amped it up. No longer have the exclusive differentiation like they use to as the "Utlimate Driving Machine". So many other choices now.

[@midengineZ06]

I totally agree BMW is trying its best to make the ugliest possible vehicles. BUT WHY???

[@GOD999MODE]

This is quite possibly the dumbest offering by BMW at a price point that makes no sense.

[@godofdun]

I've come around on the styling a bit, I still think it's a mix of confused and overdone but that's ok given the buyer it's going for.

[@richardswann4120]

That front end makes a Lexus almost tolerable.

[@sholaesq]

I would buy this truck but only if it had air suspension.

[@sceb]

I love in the Palm Springs area and have seen exactly two XMs. Both were hot on the throttle racing from stoplight to stoplight and acting like idiots. You do the math

[@jr1885]

The BMW XM is for the guy who wears Versace pajamas, and blinged out jewelry. Of course a lot of people wouldn’t relate to it 😂. Either way, I’m glad BMW built something totally different than the rest of their SUV lineup.

[@minigiant8998]

I wear vicuna socks and alligator Ts, and im getting this car in Boston green.

[@wfigueroa1]

To heavy, to expensive, and that front end styling, oh boy. I've only seen 3 in New York city in the last 4 months.

[@MercOne]

Their naming of this vehicle goes from bad to worse. Label Red was backwards to begin with, now it's just "Label"? Just stupid.

[@sanghoonlee5171]

The face only the Chinese could love

[@The_Stanman]

G-wagon is the exact competitor for this. Someone who wants to be "seen", but doesn't actually care if it's actually that good of a car. What's sad is that what the M halo car is chasing, rather than driving enthusiasts.

[@PsychicMedium4747]

180k hell no … that’s ridiculous. That’s Bentley territory …

[@eddieg6436]

…..My neighbor’s Bentayga cost $285,000. 🤔🤷🏼‍♂️

[@The_Stanman]

Makes me happy that these are selling so poorly. Dealers started advertising $20K+ discounts within the first month of them hitting showrooms.

[@ianlee5008]

X5x6m and GLE 63s and RSQ8 are all faster

[@lucasS0724]

Should be called a X6M 🤔

[@SevinthDaye]

These MF car companies kill me, why do they put the rear wiper in the position it’s in, they have a place to hide it but they don’t 191k & BMW still did this!!

[@Vonslik69]

I wish BMW would just build a functional purposeful, off road capable SUV with a least a rear locking diff that you can actually tackle the ruff stuff? I don't understand their logic with building just high performance vehicles that don't really do anything other than "go fast"? I know they had a real locking diff on the first generation X7's but they discontinued that feature? Build a stand alone real SUV/SAV that can go off the beaten path? Make it rugged and purposefully capable to climb, Wade thru water, crawl, and go anywhere? Tired of seeing senseless vehicles that are one dimensional? Thank God for the INEOS GRENADIER 🎉

[@eddieg6436]

This vehicle is for people in L.A., Miami, Hamptons NY, and Aspen. These people want something DIFFERENT from their neighbors. These people wear Gucci/ Louis Vuitton / Versace hoodies at age 50. ……what’s kind of funny, is that here in L.A., there are ALREADY a bunch of these in Malibu-Calabasas-Beverly Hills! (they’re ALREADY becoming common!!…….and the owners ALL ignore each other!!) 🤔🤷🏼‍♂️😂😎

[@Cttechexpress]

lol $191K, 14 mpg on premium and its still slower than my Rivian. Can we just stop with the antiquated engine technology?

[@faridgadimov5955]

My f150 lightning xlt 0-60 3.8sec 😂

[@GhostPrime21]

lmao this is the best m division came up with... while amg and audi sport got amg gt and r8

[@Shaqshaq_pov]

We’re gonna look back at This vehicle its going to get old and everybody’s going to ask. Why did they build it 🤦🏽‍♂️

[@Arid379]

Too bad its a money pit

[@777triathlete]

The folks calling the XM ugly are unsophisticated peasants. Let them drive their 2004 Honda Civics. hahahahhaa

[@user-hi1xc3pn1e]

Design department should be fired

[@Jason-vw1fv]

I love this car but the red accents are awful. That may be why they got rid of the ‘red’ label name. Not everyone loves red.

[@ajlee6933]

The red accents are still available as a no cost option, however it’s not standard like the press photos showed. My dealership is receiving one that was ordered by a customer, that’s arriving next year. Matte black with red accents.

[@shawnlawson9470]

I'd rather have Aston Martin DBX 707.....

[@anthonyc3453]

M does not stand for motor. M stands for Motorsport. 🤦🏽