The 2024 Ford Ranger Raptor: Is This The Ultimate Raptor?!

The first thing you need to know about the new Ranger Raptor is that it's SIGNIFICANTLY less expensive than any Raptor that's come before. In fact, you could buy a Ranger Raptor AND a regular Ranger for the price of a Bronco Raptor. Sure, the Ranger is a different sort of Baja running pickup, but even if you want to spend more on your next off-road truck, selecting a Ranger Raptor as your base platform will leave you a ton of cash for other mods. On top of that the Raptor is the most powerful truck in the segment, one of only two that can carry 4x sheet goods between the wheel wells and it has a huge LCD in the dash. If you care about that sort of thing. Front and rear lockers are standard of course, as is Ford's complete suite of off-roading tech. The only thing not standard? The inevitable dealer markup...
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#RangerRaptor #Raptor #FordRaptor #ranger
00:00 Introduction
00:38 Exterior
06:12 Powertrain
07:45 Interior
16:22 Off Road
20:48 On Road
23:39 In Conclusion

[@erickisel8668]

@Auto Buyers Guide | Alex on Autos: I watched a half dozen reviews on the Ranger Raptor today and this was the best one! You also happened to be driving the best looking truck; Hot Pepper Red with the decal delete. You brought up a lot of great points, especially the rear suspension and how it would be a good daily driver. I would love to have one of these!

[@AAutoBuyersGuide]

Thanks for watching! -Travis

[@rightlanehog3151]

Alex and Travis, Ford is on the cutting edge of 400 hp mid-size pickups . Let' see how they do in the middle of that market.

[@AAutoBuyersGuide]

I'm curious to see sales totals. -Travis

[@paul8699]

I like the speed control idea. My ankles get tired controlling the brake when it's so bumpy.

[@AAutoBuyersGuide]

It's not a feature for everyone but if you're paying the money you get the goodies. -Travis

[@TacoRob72]

Missing a big hat with that coat lol

[@AAutoBuyersGuide]

Too windy. -Travis

[@guerro327]

We need to stop normalizing the practice of fleecing truck buyers by saying, "Inevitable dealer markup" It is insulting and one of the main reasons why dealerships are so hated.

[@AAutoBuyersGuide]

We're not "pro markup". -Travis

[@guerro327]

@@AAutoBuyersGuide I wasn't implying you are,.

[@craig7350]

Would you rather the MSRP was just jacked up from the factory then?

[@powrich12]

A Ranger ST would be interesting

[@kevs2good133]

V8 ranger

[@AAutoBuyersGuide]

Very! -Travis

[@Thebusdriverandgamermorefan790]

Amazing review Alex & this is my daily truck.

[@AAutoBuyersGuide]

It would make a very comfortable daily driver, just not great on fuel efficiency. -Travis

[@Ranwei1982]

Which Ford dealerships don't charge markups in the US? Let's all order from those dealerships. $5000 would pay for gas, food, hotels and other expanses to travel from Texas back to California.

[@AAutoBuyersGuide]

True enough, and you'd get an experience out of it. -Travis

[@joecharmley]

It looks great for the money it’s the best high end mid size truck you can get . Only zonk no air vents in the back

[@kadimsilahtar]

The Euro and the Assuie versions get them, very strange...

[@AAutoBuyersGuide]

I wouldn't be surprised if their research showed the mid size trucks are not often carrying families and that duty is mainly part of shoppers full size truck requirements. -Travis

[@joecharmley]

@@AAutoBuyersGuidethat may be some truth to that

[@justabrokeredneck]

it’s almost like they removed enough features to keep it from hurting the f150

[@jdfleetguy28]

Great Ranger video's guys. I bought / locked in / put a deposit on a Ranger Raptor yesterday, mine was built 02/23/24. ETA mid late April. I saw the video of the Lariat model you made the other day and was already trying to figure out something to make the whole taillight light up. Very happy to see today's video that shows my Raptor taillight does fully illuminate. That whole half dead taillight on that Lariat is really a very strange design or just simply some sort of cheap cost cutting BS.

[@AAutoBuyersGuide]

Congrats on your Raptor, so glad you're getting a Ranger with fully illuminating tail lights! -Travis

[@kadimsilahtar]

Congrats. You wont be disappointed, pretty sure about it.

[@shanehegwood7139]

How did you just order one and already have a build date and delivery date yet I ordered one 9 months ago and nothing except emails from Ford saying “don’t have a build date yet just keeping in touch”?

[@jdfleetguy28]

@@shanehegwood7139 I fought the same BS when I was trying to order a Bronco from 2021-2023 when I gave up on the order business and simply went online turned-on alerts for models that met my spec and eventually one turned up for sale that I was willing to buy and ship halfway across the country. This time I skipped the first headache and simply went with my plan B from the start and found 4 for sale that day, granted they are not on the lot yet, but were built and were in the shipping phase. Some were asking too much of a markup and I ended up buying one that was within 4 hour driving distance and we worked out a deal of 2K over. Heard today its ETA window moved up to March 30 to April 5th. So yes, it is a unit that is technically still on order, only it was ordered for dealer stock and not special ordered for me. Only option it had that I did not want was the camo sticker package which I will be removing when I get it home. With the Bronco order fiasco, the Bronco I ended up buying, I paid 2K over, but by the time my local dealer was able to finally get the allocation needed to enter my order, the prices had gone up another 4K. So, in the end I ended up about 1000-1500 under sticker on what would have eventually been my ordered Bronco. Besides even if I did pay a little too much, I am not very patient, so it was worth it to me to hopefully not have months and months of frustrations with the whole process.

[@chrismathews9402]

How much was the final price ?

[@ysgood]

Hi Alex, which one is more comfortable on road F150 raptor or ranger raptor?

[@casper24ism]

I must say you are the very best reviewer i have ever seen.your very good at this.

[@MrDashpilot]

Yeah one of our dealers in Birmingham has one on order and already has it marked up $5000.

[@Matty23134]

Sound Ford in Seattle has one they’ve marked up for $20k over MSRP

[@AAutoBuyersGuide]

It'll keep happening if people keep paying it. -Travis

[@jdfleetguy28]

@@Matty23134 I was shopping for one the past few days. Found a few for sale most common markup I saw as 5k, the highest was 20K over, had one come back at 15K over. The I locked in was asking 5K over, we agreed or settled on $2500 over. Keeping in mind had I done that with my Bronco in 2021 I would own my 2023 for 6K less, since there will be price increases that will likely cover that 2500 extra, I paid coming very soon. This is a very high optioned truck for the money in today's market.

[@francis105G]

Hope No One pays and it becomes a 5000 pound paperweight in the showroom....Excessive Greed combined with dumb people paying is always a horrible combination for the rest of us. People will NEVER get that markup money back.

[@michaelweston9048]

Can’t afford it without the markups anyway😂😂😂

[@byronclark7732]

Very nice truck!

[@MegaRetr]

Nice Raptor

[@AAutoBuyersGuide]

Thanks. -Travis

[@kevs2good133]

We need a Ranger GT with the 5.0 😎

[@PeakDecline]

Now the real question... how will the suspension tuning hold up when I put on a steel bumper with winch and then a bed cap and roof top tent.

[@ROC805]

I have a Ranger Raptor here in Australia... I have a steel bumper and winch..because of the suspension type I had to replace the front springs to stop the 2 inches it dropped... King springs have off the shelf springs to fix it.

[@jsfbay1]

Alex or Travis, since there are hard controls for the HVAC, is there a way to "dismiss" the area at the bottom of the touch screen so there is more room on the display for Apple CarPlay and camera views for parking?

[@AAutoBuyersGuide]

No, those seemed to be fixed to that location unfortunately. -Travis

[@TheKingkingg]

Awesome

[@Hybris51129]

Really wish Ford would let lower trims get the 3.0l EB motor.

[@AAutoBuyersGuide]

Understandable but not going to happen. -Travis

[@chibbyylol]

Wonder if they should've went more into the dinosaur theme with the F150 being the 'raptor', ranger 'velociraptor' and have the bronco be the triceratops or something lol

[@dpcoffey]

google f150 velociraptor.... it's a beast

[@AAutoBuyersGuide]

Might be too complicated. -Travis

[@bruddahmanmatt]

The Braptor was originally rumored to be called “Warthog”. Ford even trademarked the name before making a last minute decision to fold it into the Raptor family since the Raptor nameplate is so widely known.

[@zivkourosevic3940]

Love this truck. Will wait for Ford to get any bugs worked out and dealer greed to subside a bit before purchase however.

[@LukeO-1234]

I really want you guys to get your hands on a 2.7 model.

[@Matty23134]

2.7 isn’t coming out until sometime this summer

[@AAutoBuyersGuide]

We do too. -Travis

[@Jamesthor]

Well, we are almost 4 months into 2024 and I have yet to see one of these trucks nor am I paying a markup for one. Which leaves me no choice, but to look at jeeps, forerunners and Broncos. Leaning towards jeep or Toyota since I can’t find a bronco without a Sasquatch kit locally

[@KNRS927]

Jeeps, 4Runners, and Broncos are markup city too. I’m curious where you can find any one of those without serious markups, as they’re marked up highly where I’m at.

[@shinhochulp]

@@KNRS927Jeep has been blowing out Gladiators for a few months now. I’m not sure what the current supply is, but you could (can?) get a really good deal on one. The big drawback for this Raptor for me is the dash. I do not like that big head unit with the controls all integrated in it. I’d rather have separate physical buttons like the Jeep. Pass, for me.

[@sociopathmercenary]

I think you have to be willing to travel a bit. I'm in Ohio and there are 20 raptors within 100 miles of me. I don't see a markup on any of them

[@AAutoBuyersGuide]

They're on their way but do what you gotta do. -Travis

[@miked1313]

@@sociopathmercenary where in Ohio? Currently looking for one but I’m very far away. 0 around here.

[@ap-1994]

Why no swaybar disconnect like the bronco?

[@AAutoBuyersGuide]

Different Raptor for a different application. This doesn't have the same rock crawling focus as the Bronco. -Travis

[@sandman6298]

Why’s the bronco raptor 35-40 k more expensive than the ranger raptor? Same power train less 37” tires and what else?

[@AAutoBuyersGuide]

Great question. -Travis

[@jimsomerville3924]

It's neat. I'd rather have an XL and a dirt bike though.

[@AAutoBuyersGuide]

Not a bad way to go. -Travis

[@9663mu]

This truck is 60k. The AEV GM twins are now up to 67k. So I can easily see Ranger Raptor R with 37s and more guts

[@AAutoBuyersGuide]

I'm not so sure that's the route they're going with this one. -Travis

[@jsfbay1]

Alex &/or Travis - I heard a story about how a manufacturer controlled (controls) dealer markup. The story is that Subaru corporate made dealers sign an agreement to not mark up the WRX. If they didn't sign, they got worse allotment (on the WRX and possibly other models too - something like that.) Why don't other brands do this? Why couldn't Ford just tell its dealers that if they want Ranger Raptor's, they have to sell at MSRP?

[@drive-channel1834]

That's a good idea Do we need the govt to step in as well?

[@rblbatb]

I miss the days when this would have been 45-50k.

[@jdfleetguy28]

When I was in high school you could buy Ford Rangers for 8995.00 . That was late 80s early 90s. Much different vehicle compared to the Ranger Raptor of today. Todays Ranger is near the size of the 80s and 90s F150.

[@brianaustin1328]

While the Raptor is a cool edition, its main purpose is to sell Rangers, not Ranger Raptors.

[@AAutoBuyersGuide]

True enough but it's still a very competitive option on it's own. -Travis

[@billseiler4952]

More like dealership markups that will sway people in the regular ranger or another brand

[@chrismarbrey9678]

The new Tacoma has a ten speed transmission. You said you didn't find that at all in the competition, but you do.

[@chrismarbrey9678]

That's my bad I was thinking of the tundra

[@jimgilliat3240]

No dealer markup, but the dealer here in Houston told me up to a two year wait for the Raptor. I ordered one, so it will be interesting to see what unfolds

[@AAutoBuyersGuide]

That's probably at their store based on allocation, I suspect you could get one sooner from another dealer. -Travis

[@Axsel85]

The lowest markup that I was able to find so far was 2500, might want to wait a bit

[@AAutoBuyersGuide]

$2,500 isn't bas as far as markups on a $55,xxx truck go. -Travis

[@marklihsu]

Id pay $2,500. Chances are next year's model will be $2,500 more. Ford increases prices every few months so by next year it will be $2500 more. Especially after seeing Toyota price way above them for a lesser truck.

[@francis105G]

Wait until Dealers are discounting in another year

[@markweber5278]

If the dealer is charging a markup don't buy it.

[@TalismanPHX]

Dealer markup on the Ranger Raptor estimate is $5k

[@EveryPriceGougingStealership]

preordering these for a few folks for the first ones easy for 100k. Got a problem? No STICKER PRICE PEASANTS here. Only the MARK UP MASTER race will enjoy it.

[@AAutoBuyersGuide]

Possibly. -Travis

[@ovargas62]

Here in Costa Rica the price is $91,000 USD for a 2024 Ranger Raptor with the 2.0L diesel engine. For some reason we won't be getting the gasoline version.

[@ovargas62]

Forgot to mention - we don't get the gasoline engine but we do get rear air vents.

[@AAutoBuyersGuide]

And we won't get the diesel in the US but the lack of rear air vents is more disappointing. -Travis

[@Shadow-lq7rx]

this or a zr2?

[@stephenwierzbicki4463]

Alex, I'm gonna say 5k😊

[@AAutoBuyersGuide]

Probably a good guess. -Travis

[@kenh3015]

What's up with the coat? I couldn't get past that..

[@garykarczewski6678]

Sunroof?

[@Sean-km7ht]

I feel like using the Ranger name for this is disingenuous given just how different it is from all the other ranger trims ... unique frame, powertrain, suspension, seats, dash ... Aside from the truckbed and media console, it seems to be almost a completely different vehicle

[@patrickmckowen2999]

Want one but just isn't in in the budget 👍

[@arthurs7882]

Something about that trench coat is oddly noir/parodical

[@yo.adrian]

Can the Raptor sticker be larger so it can fit the entire truck bed? Maybe add more Rs at the beginning and end to make it a RAPTORRRRRRR. In serious, I bet some people will add that front Ford logo to their regular Ranger trucks like how I see some regular F150s with the F150 Raptor front Ford logo.

[@AAutoBuyersGuide]

They absolutely will. -Travis

[@mojorisin7317]

Finally the Ranger Raptor for the YOLO folk with deep pockets or differently arranged priorities. Although this is a great vehicle I still question the difference between this and the F-150 Tremor or a used low mileage Raptor. So yes a used vehicle is always a better financial decision, the question still remains, Why buy one of these, especially new for this price with little options considering? I mean the hood doesn't even have hood struts and rear passenger vents, definitely cost cutting measures that aren't warranted for the asking price. So yes there are buyers, I'll argue obtuse ones, but anyways, just how many buyers will there be for the Raptor? I'm sure Ford didn't introduce these just to sell a low amount, but maybe they did..

[@AAutoBuyersGuide]

I'd take this over an F-150 Raptor. -Travis

[@mojorisin7317]

@@AAutoBuyersGuide Travis if you must buy one then please don't be an obtuse buyer and wait till these are at a better price or get a used one after a year or two and let someone else pay the depreciation. But hey it's your money so do what you want. Thanks for the response back ✌🏽❤️

[@ivgot1]

Hmm, my Raptor has both 10 way electric pkus heated seats, plus rear aircon vents,console and under fronts seats. But no Damn sliding rear window

[@seagullsbtn]

Far better looking than the Bronco Raptor that is ruined by mongo wheel arches

[@julianricardodiaz]

Is this the same alex on autos channel?

[@AAutoBuyersGuide]

Well, it's Alex+, hence the name change to Auto Buyers Guide. -Travis

[@turner02]

trench coat?

[@AAutoBuyersGuide]

It was sleeting the day before, check out the Ranger video and you'll see why...

[@francis105G]

I had to wait out all dealer markups during pandemic...I can Wait some more if Dealers markup this vehicle. GREEDY bastards!

[@justabrokeredneck]

no sunroof kills it for me :( i was gonna goto the dealership today and buy one but no sunroof, like come on ford

[@CrazyWeeMonkey]

"fastest midsized truck in america" Rivian R1T?

[@AAutoBuyersGuide]

The Rivian really floats between mid size and full size. -Travis

[@CrazyWeeMonkey]

@@AAutoBuyersGuide It's dimensionally about the same as the new Tacoma though.

[@Raven00714]

Your comparing the Ranger Raptor too the Jeep lol not even close I'm day 2 with my 2024 Ranger Raptor and don't even see how you could possibly compare it to anything other then another Raptor It's definitely next level from everything else I only had a 5k over MSRP but ordered it last May and was the only way to get the dealer too order it All other dealers told me they would look into it so I've owned a 2019 xlt Ranger 2020 lxt Ranger and now to the collection the new 2024 Ranger Raptor Nothing Compares Nothing other than another Raptor period!!!

[@PolyGerman43]

And it's Aussie developed and designed .

[@jamesonpace726]

Man, that interior just screams cost-cutting....

[@AAutoBuyersGuide]

You can find the cost cutting but I'm not sure it screams it. -Travis

[@darek816]

Don't buy. Find another dealer that won't charge markup. Don't be stupid.

[@AAutoBuyersGuide]

The best way to avoid markup is to not buy from a dealer marking it up. -Travis

[@680ecks]

They could have made this the new ranger . the cost of stamping the fender ,zero . the rear suspension what a couple hundred $ and the decent taillights i put led on my f150 for $150. Just change the engines and interior they could have made them all the same body and they would kill sales . instead they have to milk everyone for every dollar and make "special models" . i dont think there is much call for a small work truck you can just get a f150 .

[@AAutoBuyersGuide]

People pay for special. -Travis

[@joebrito2066]

These things cost a fortune. I can see a Ford dealership asking 100k for one of these.

[@marklihsu]

I’ve seen msrp up to $15k

[@joebrito2066]

@@marklihsu there was a Bronco Raptor at a Ford Leadership here in Tampa that had 30k of markup.

[@damilolaakanni]

At $100k you might as well look for the F-150 Raptor R with the supercharged V8 and hope that the price isn't marked up by another $100k.

[@Matty23134]

Most expensive I’ve seen was $75k with a $20k markup from a dealer in Seattle

[@AAutoBuyersGuide]

I suppose they can ask whatever they would like but I can't imagine paying anything like that for this truck. -Travis

[@alginbinato8083]

hey alex only one thing i noticed....you loose weight

[@AAutoBuyersGuide]

You only noticed one thing in the video? -Travis

[@JDMHero47]

What the... is it really a "full-time 4wd" if you get a 2H mode?? That's not how toyota's system works... at all... They shouldn't use that marketing language if they're not actually giving you the real deal

[@042452]

I do not pay markup….

[@2151abell]

well, obviously, Dealers are going to try and Suck every dollar out of you they can because thats just what they do, but....hopefully, The Raptor will remain affordable for most.

[@abdallahzalabya7711]

Can i win this car🤔

[@AAutoBuyersGuide]

Not from us. -Travis

[@ChasVS391]

They are up to $75,000 here in Tampa, Florida!

[@sleepe8050]

DO NOT BUY MARK UPS !!!!!!!

[@AAutoBuyersGuide]

Preach! -Travis

[@Raven00714]

Try getting one without the markups lol When mine rolled off the truck there was 3 other people in line asking the dealer if it was for sale What do you think the odds were if I would have walked out of the deal? lol

[@jimmykhokhar9092]

Dealer Markup about $10k easily...cuz greed is what they are...

[@AAutoBuyersGuide]

Quite possibly. -Travis

[@icecmu]

Worst coat worn in KZbin

[@naveenthemachine]

If a car excels in so many ways and it’s a bada$$ car then it’s okay to pay markups. Paying markups on a car that doesn’t transcend the segment or excel over the competition in any way is absurd

[@ALMX5DP]

Excelling is subjective.

[@naveenthemachine]

@@ALMX5DP subjective how? If a car objectively excels in so many ways it’s not subjective. It’s a fact

[@ALMX5DP]

@@naveenthemachineby the very definition of the term…

[@danielrn133]

@@ALMX5DP Saying something excels without objective criteria is meaningless. If it is subjective then the word means nothing. Using the word "excels" requires objective criteria. It is the opposite of subjective.

[@naveenthemachine]

@@danielrn133 if a car objectively excels in so many ways it’s a fact

[@fabulousoffroaddesigns5080]

STOP promoting and normalizing dealer theft!

[@AAutoBuyersGuide]

I don't think mentioning it is promoting it, we're not at all "pro markup". -Travis

[@fabulousoffroaddesigns5080]

​@@AAutoBuyersGuidewatch back your video. You say it like it is totally acceptable. In Canada we have laws against this. Most of the G-7 does as well. Yet in the United States it is okay to steal from a customer if you can fake scarcity. This is a major factor causing inflation, yet you act like it is kind of laughable, and certainly expected.

[@AAutoBuyersGuide]

Re watch the video, we never said it was acceptable, it’s just a fact of trying to buy one. New car buyers are the only ones that can control this. Also, in Canada over MSRP pricing is legal, it’s just less common. Reference: “There is no provincial prohibition in Canada on [dealerships] selling vehicles for more than MSRP,” said George Iny, Director of the Automobile Protection Association, an automotive consumer advocacy group based in Toronto. Even in provinces with all-in pricing, dealers are generally free to inflate prices above the MSRP - as long as they don’t charge the consumer more than they themselves have advertised, Meador said.

[@fabulousoffroaddesigns5080]

​@AAutoBuyersGuide well George is wrong! Under the Canadian Federal Competition Act, stores can’t sell a product at a price that’s higher than the advertised price. The only exception to this law is real estate. Cars are not real estate. I never said, that you said, that it was okay. I implied, that you implied it is okay by the nonchalant way you spoke about it. Just stop talking about it. It shouldn't happen ever, and customers should not buy from companies who do it. I hope the US puts in a similar law prohibiting it.

[@yourmommashouse]

Wth are you wearing sir? Do you plan on flashing us or you gonna ride around with candy in the glovebox?

[@valiantone395]

Trench coat Mafia 😆😆😆

[@AAutoBuyersGuide]

Good news bad news; no flashing but also no candy. -Travis

[@OshoLee]

No word about the suspension???????????????????????

[@AAutoBuyersGuide]

There was some word; it's good. -Travis

[@katmanjenks1961]

[@ManchurianCounterweight]

Trucks are so stupid. Emotional support vehicles.

[@aarsenalfan]

15-25K markup, which means I'll NEVER get one. 🤷🥱

[@AAutoBuyersGuide]

Markups won't last forever, especially when there's more inventory available. -Travis