The Age of Surveillance Capitalism | Shoshana Zuboff | IAI

Human nature in the 21st century is under threat. Scholar and author, Shoshana Zuboff examines the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior.
#surveillancecapitalism #corporations #shoshanazuboff
Shoshana Zuboff is an American author and scholar. She is the author of the books In the Age of the Smart Machine: The Future of Work and Power and The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism, co-authored with James Maxmin.
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[@devonseamoor]

Shoshana, you're marvellous! I find myself returning to this lecture, where you're showing the skill of connecting, of relating on a human level and expressing your views so eloquently. There's acknowledgement of shared interest, with a comforting and nurturing openness between the audience and you. Thank you, for teaching a lesson that occurs on more than one level 🙏🌞

[@danich999]

'We think we are using social media but social media is using us.' Brilliant and catchy and largely true. A dilemma in relation to KZbin: Have we agreed to data processing or have we been mislead? Each platform provides a service, alternatives to each can and do exist. If you are here you probably already know about the threats to privacy and free will so help spread the message beyond the echo chamber. And thank this inspiring speaker and the people behind the event/upload for reigniting the fire and drive to defend our humanity.

[@analoguenerd9285]

Very alarming content. I have submitted a Mandarin language caption about 4 weeks ago. Could you please help to approve it, so more Mandarin speakers can reach out to this video? Thanks!

[@devonseamoor]

@AnalogueNerd. Great initiative! Are you familiar with ImTranslator? It's a great translation program, I find.

[@anonymoushuman8344]

Thank God for Shoshana Zuboff.

[@toddvanfleet8576]

Strong finish! She summed up the humanity of this issue beautifully.

[@modlsuper]

Where have you been long time Just now I know You truth 100% Very important video👍🏻

[@Rixoonify]

I got her book through Lawrence lessig's book " They dont represent us"

[@WeepingTree]

Excellent talk.

[@siarez]

Great talk

[@kevalan1042]

Some very good phrases: "surveillance dividend", "surveillance policy" (rather than privacy policy), "economy of scope"

[@vitoriavision]

more subtitles please! Portugues Brasil!!

[@muemamusyoka6970]

This is very important information to safe humanity from these digital capitalist.

[@BRM101]

Bless you Shoshone 🙏

[@possumface2425]

I am watching this on surveillance software but how can it use the jazz band in the background?

[@PaulSmith-pf2uq]

GOOGLE (in an email to everyone): "I know what you did last summer!"

[@robertmiller2761]

Google ads (Today 14/08/2020) told me they couldn't help me to target individuals directly but nevertheless guided me how to. Prepared to do business with malicious actors. Google.

[@quantumthinker3248]

Thanks from Italy. Spread the news

[@dachurchofeppie850]

Sweet double decker Yurt!

[@oldones59]

When Dr. Zuboff said that companies that take our money consider us as users, the first thought that popped into my head was dope fiends. This told me that spending money can be a habit, not a choice. That's scary and sad.

[@co1937]

Why didn't this catch on? Because Facebook & google has 5 lobbyist for every legislator in office. Legislators run for office not for the common good, rather to have open pocketbooks. Power & money.

[@pequodexpress]

Just as it is possible to be a deadbeat in the eyes of the credit card industry, it is possible to be so within surveillance capitalism. There is, however, a caveat. Though the wiley individual may profit due to diligence, practice, insight, and intelligence, people in general will be nudged, coerced, and swayed in the directions hospitable to the surveillance capitalists. And this will alter the landscape for all.

[@Lincoln_Bio]

A story of the only true innovation capitalism has to offer: innovating new ways to commodify existing resources/technology and exploit more people

[@iranoncarter8280]

Great

[@michelassante8313]

Compassion

[@explorewithCK]

around 18:20 onwards is very interesting + 26:27

[@dimatadore]

It's true, I don't feel at home in my own home. I watch what I say, what I do, constantly feeling watched, then I wonder why I'm so anxious and depressed. I type everything online in spite of what I know.

[@lovelyjubbly7456]

Might be time to unplug and live a pre-internet lifestyle (as much as possible).

[@dfme0075]

Lol you just seem like a neurotic paranoid, just like this lady.

[@redtaperecorder1]

Shoshana Zuboff is the Neil Postman of our time.

[@cvetannikolov2823]

Who listen thoroughly congratulations, for time spent

[@MegaJohnf1]

Dr. Zuboff, you are the best, and this is so important that everyone watch. Just look at the zombies walking around everywhere; branded and obese and bizarre, like soulless animals, some committing homicide over a pair of sneakers. People clearly not behaving in THEIR own best interests, but in the interests of the companies paying and being paid, to alter this behavior.

[@mdm...321]

The ruling classes are called... The more we allow... assessment and control... - there are some valid comments to this video, no doubt. However, what I witness over and over and over and over and over and over and over a over over over again, is that nobody, I speak that loudly; NOBODY of all these commenters is willing to take action on their comments. While I totally agree with you, Shoshana, but you can release a million of those videos and it will change - Nothing! Humanity is a sad creature. It's all about itself. Hence, it all will go the way They plan it. Humanity will end up in ghettoes as we have seen in some movies. And guess what? Humanity deserves it! Gosh, someone starts a third world war, please! I mean, an old school war like we know from WW 1 and 2 where we use bombs. And with a little luck it will bring back the apes.

[@mariosoler5350]

..i like this woman & her topics, they are g.o.o.d., namanste

[@keepcreationprocess]

She need to be heard to be able to transform us.

[@nura111ful]

i like the twitter logo on the screen

[@cvetannikolov2823]

Where is Asange now...

[@bg_x6558]

I appreciate her thinking but I also think warning is no solution. I’m expecting someone to shout out “opportunity” or “education”, sadly no one trace is heard even in the background of the sounds. Yes, we are USER to “Googles”, but google is no one person, the board members of Alphabet are also USER. Using parallel of aristocrats vs lower-class to draw the battle line is imprecise at best if not by intention. What is imperative now is to teach the mass how to keep up the pace with the roaring technology advance. Demystify it at first, differentiate the good and the bad, and the safe way to enjoy it. (Sounds like sex ed) As a data analyst I experienced first hand how much more people can understand the data with basic mathematical techniques (+ - * / %). Key point is to look data from different perspectives, the ones missed out from education. Quantitative literacy should be considered basic skill for future generations.

[@mdm...321]

What IS the solution then? What IS the opportunity? What is, ..."Education"? I have watched a thousand videos and Shoshana is the ONLY one who provides the solution. The solution is in the opportunity just as she educates us through that opportunity. You gotta think outside your indoctrinated field of education to understand the message.

[@devonseamoor]

@BG_X. There's little useful evidence for wanting others to jump into action. Don't excuse yourself by shouting at others what your ears need to hear, and your own nature should act upon. When not you, who? When not now, when?

[@lvinston]

Who is 'THEY' I know who they are but are you going to tell us?

[@mdm...321]

And that is why, Shoshana, with all due respect to your professionalism, I like to disagree with you in One point. In the beginning, at 08:33 into your video, you mentioned that: "...surveillance capitalists have been at this for twenty years, which is to say, only twenty years...: There I already disagreed with you. Then at around 23:30 into your video you confirmed my disagreement by saying: "... We have this vast asymmetries of knowledge, to the extend that has never existed before, ..." Wait, in only twenty years? Here is my point of disapproval. Yes, surveillance capitalism is young. Young but in what context? The fact that it is around only 20 years? Given the fact that we Are in the 21st century, the century of technology explosion, least not only because with the help of the internet, these 20 years aren't 20 years as we know from the past but perhaps more than a century and will shorten the time laps with every day passing. A year as we know it from the past isn't a year any longer when we consider technology evolution! Take the current moment as a best comparison. At the time I am writing this reply, today May 2nd, 2020, look at where we stand as in terms of surveillance capitalism! Governments use now available technology to control society. It forces society to accept technology to "SPY" on us, using drones and other devices to detect people who sneeze, etc. We already have no more privacy, we knew that, didn't we. Only, now we are deprived of our basic civil rights and must accept to be "Categorised". How long before we are - For Good - being tagged as a specific categorised species? Excuse me? I don't even want to imagine where we will be only a year from now. Perhaps even sooner. Hence, and to consolidate my disapproval with some of your statements, I like to stress; Our time, the time as we know it, love it, live it, the time of simply being "Human" has already run out. It is NOW, Today! That we need to take action against the control regimes that are aimed at us to literally - Wipe Us Out, as humans. There is now month, no week, no day, no hour to waste on taking that step or else, just forget about it. Prepare yourself mentally and socially to be placed into ghettoes. Some may laugh about me, I am just a simple me. A few will remember me, and a lot, will wish they'd have taken me more serious, ...in months to come. BTW, Shoshana, one of the best statements of yours was when you said: "...privacy policies are really, surveillance policies..." Spot on. I dis-continue to browse a site which forces me to accept their "Privacy" policy or else I can't continue. I welcome, however, the force these sites use so I can immediate make that decision. Think about, other sites don't force you but crawl into your privacy in the background because in their they state: By continuing using their site, you "Automatically" accept their privacy policy. On my site, I refuse to put up a privacy policy because I disapprove the sly approach of governments by forcing me to place a meaning privacy policy onto my website. I follow the rule of transparency and integrity. something neither government nor the big-shot business moguls even want to understand their meaning. So yes, screw the government and their deceiving practices they want to force onto people to "Accept".

[@devonseamoor]

@Norbert Harms. When I read your comment, I can't help feeling that 95% of it comes from being in your head entirely, and 5% is trying to touch the ground. When you're so keen on taking action, it seems that your hands need to touch the soil, and some more engagement with the people around you. It seems that you've got the nature of the eternal student, never taking part in life, while researching what life is about.

[@Rixoonify]

after her book, and many other books, articles, research on same topic, Still anybody here feel that if we mind our mind ...can anything drift us....As per my experience in over 35 years ...I, my wife and son still away from everything that turns us insane...eating, binging, listening, feeling and touching worst than any creature you can imagine... PEOPLE MIND YOUR MIND...WITHOUT US THEY ARE INSIGNIFICANT. In such case Author didn't even need to write this book and people if mind their mind, they even didnt need to attend this presentation....

[@johnwest3287]

The more we allow AI into our lives, the more we become subservient to corporate power and big governments.

[@johnwest3287]

@Cody Bryson my Google maps just sent me a email noting an app I can use to follow my everywhere abouts. Like it matters to me to look at my history trail of every where I have been? So I shut off all it's abilities to share with me, but I'm sure it's all being noted and saved some where in the cloud. Time to start shutting off my phone more than often.

[@scotthughes8672]

John sadly it's our phone. The t.v.....and even the car. A.I. is going to be everywhere. I guess the best thing to do is use any of those things to the lowest use possible. But also they have cameras almost every where.

[@kazuohatakeyama9540]

the dynamic change in technology leads to capitalism surveillance more close control.

[@danich999]

Yes and what would be better would be greater empathy. See Jeremy Rifkin's 'Empathic Civilization'.

[@jamespotts8197]

What would life look and feel and be like without the internet?

[@germyw]

Like it had been for millennia. We've only had it for the general public since the 90s.

[@cvetannikolov2823]

Wats rong to say. I'm in love with Shosha

[@DonVueltaMorales]

Start at 16:00 and play at 2.0 speed, if you want the info and not the classroom experience.

[@edswordable]

Look into thee abyss and thee abyss looks back

[@leonie_lyr]

passionate provocative speech, but sloppy. e.g. 13:10 the tech actually has changed, a lot. iot need data to be smarter (tho you can still choose the offline not-so-smart version thermostat

[@JUANIGNAC10]

She is just amazing. That was 2019... Now in 2021 I just hope Immunity "Green" Passports are never implemented or that would be the end of us.

[@crismi144]

THIS IS THE NEW REALITY IN ITALY...THE BEGINNING OF THE END.....

[@peterlauch6172]

It's so sad to see people mistake science and religion again.

[@andrewskrinar8579]

🦅🇺🇲

[@petervandenengel1208]

Do no evil?

[@petervandenengel1208]

Hence the questionmark they should have added :-)

[@HeresMyView]

@@petervandenengel1208, correct. Corporations mostly have compliance statements and objectives statements but that is only for window dressing. Not many practice what they say. Below they practise follow what I say, not what I do.

[@mauivu6307]

Maybe you're thinking of google's motto when they started: "Don't be evil". They never publicized the second part: "We hate competition."

[@petervandenengel1208]

@@mauivu6307 Maybe you are right. But massive organisation and quallity is key. Cannot do is the bottleneck. This time around though sharing in search possibillities and what statistics are researched would be vital/ but then you would first need to breakdown the secret agency code and the moneysystem around it. Which are both hilarious.

[@PaulSmith-pf2uq]

Another word for her list could be PROFIT.

[@dhgfffhcdujhv5643]

Ties in perfectly with crypto currency rises. Man oh man when this bubble blows up ...

[@co1937]

Edward Snowden was labelled a traitor for sharing this & other things.

[@murraycowie9234]

"democracy" What's that?

[@JeffersonMartinSynfluent]

Didn't people like David Ogilvy "nudge, coax, tune and herd" the consumers of the nineteen-fifties through their provocative advertisements and ad copy? Of course, the pace was much slower than our modern experience.

[@wandakowalski7063]

The huge difference is that you could turn off the TV when that ad came on; you could ignore the ads in magazines and newspapers and those companies could not get into your house to see what you were eating for dinner. Not so with security systems like Nest. The difference is that when you went to the library to get information out of an encyclopedia, it didn't record what you were reading and you knew your face wasn't being monitored by a camera. The only track you would leave about what you read is if you checked that book out of the library. That's the important difference. Now you have no choice and most frightening, all of it is done without your knowledge or permission. Facebook makes billions in profit, not because they have been offering the site for free: Zuckerberger is indecently rich because he's a salesman, selling the private lives of Facebook's users.

[@mdm...321]

@@wandakowalski7063 Love you. It's sad that people can't realise what's happening. I keep saying; Humanity deserves to extinct. After all, it may have some understanding of some, but it certainly isn't that smart at all as it claims to be. Or shall I say it is extremely smart in the way of ...uh, let's keep it at the former so some Smart people have something to go off at.

[@goodtohaveinajam8148]

People live down to their lowest stereotypes. We have been raised to be good little consumers, users, if you will; the give back is our slave wage job, to keep on the treadmill. To keep the machine oiled, with our tears. Six Dollars and twenty five cents an hour. Really? For how long? Waitresses making two dollars and fifteen cents an hour, Expecting those tips to make it up to the six twenty five, give us all a fucking break. Benefits? Savings? Even a sick day? None of that. Stop treating ANY human being like a slave, and maybe they will learn eventually not to behave as one, in return. Capitalism must be reigned in, tightly controlled and THERE is the give back, to the humans that make it possible.

[@herbatarumiankowa]

Democracy...what if 51% says 'all is fine and they don't mind'? ...

[@MegaJohnf1]

But how do you know they are saying it

[@herbatarumiankowa]

@@MegaJohnf1 and how does democracy express itself?

[@herbatarumiankowa]

@@MegaJohnf1 the point is ...what if the majority of decision makers or influencers are "for" or "against" and action is taken based on numbers, percentages instead of action being assessed against universal values, rules and commandments...am looking for answers myself...

[@herbatarumiankowa]

@@MegaJohnf1 and isn't democracy's major characteristics of "we all get what the majority wanted", where is the question "is it right, is it wrong, what is it?". Democracy wins because of 'the highest number' ... :)

[@GreenOrchid9]

Law parasite inequality gaslighting and weaponizing the human resources Feb 2020 education⏰📚 democracy is absorbing mutiny and dying in darkness and we are listening in silence📚🙄😨

[@tonyjunior3186]

Au revoir, Shoshana

[@gauchoparaguayo]

American people are getting sick and tired of big Capitalist Brother.

[@peterlauch6172]

That woman's clearly working class

[@keepcreationprocess]

Nooo, she is Nooottt.

[@nilamp860]

The bewildered epoxy fourthly behave because beard affectively plug save a wooden surfboard. skinny, delicious power

[@oldones59]

My one word-mistrust.

[@arielombura704]

It's like the only thing you can safely search is porn. I mean how would they sell that data? oh wait, dating sites

[@albinoviper2876]

but here is the thing she is happy that this next president is in and especially his cabinet are more than willing to use this so called "Surveillance Capitalism" and just straight up Gov. Surveillance against not just enemies across a boarder but here at home

[@CeleryTheVeggie]

At what point did she say that?

[@TheShootist]

she looks like Roseanne Roseannadanna. why would anyone go in public appearing thus?

[@toddvanfleet8576]

I think shes hot. So was Gilda.

[@doin_fine]

Apologists for capitalism would be very triggered by this talk.

[@doin_fine]

I don't think Shoshanna will ever appear on the Joe Rogan podcast lol.

[@johnkuthe1]

Sick, sad but TRUE! And this must be STOPPED! ASAP. :-(

[@charlesalan62]

Why would Goggle’s Algorithm recommended your lecture to me if it’s planning to control my life? Is Goggle a tease or are you? Think I’ll go chill awhile with my Mandolin while you all try and tell me how to live my life.

[@pitchamaikongchan6140]

@Woodworking Fangirl Thank you from Cambodia for calling this twit out :) ...

[@mdm...321]

Do you know how Google Algorithm works? Just hang in there, assumer expert, you'll get your answer. Actually no, you won't. Because you didn't understand the answer for you - is there, right in front of you. Yet, you still can't hear-see it.

[@kibbulz1]

Google knows that most people are sound asleep and won't do anything about this mass mental imprisonment. This lady is no twit. She's a Godsend

[@charlesalan62]

She’s a Gatekeeper.

[@antwortmir4451]

That is bull. We allow technology what we allow outsiders, and we don't give up control for a single moment. You might as well say the opposite. It is true that there are market fiddlers. In difficult times, however, the hunters become the hunted. I'm not going to go into the idiotic details of their paranoia marketing (apart from the fact that the analyst has already intervened in my mindset and I've already become a victim of surveillance and manipulation). Judging by what she says, she doesn't make a particularly intelligent impression, I would say that the opposite of intelligence is shown here. The presentation stinks enormously. The interpretation of data is not the data. Appearances are facts, but not the whole story takes place on the surfaces of the faces. Put on your hat, wear a mask and just use spray ointment. F. Y. A dangerous spelling mistake corrector? Oh my god! you’re pregnant? They (already) sell you laxatives before you’ve consumed too much chocolate! . . . While you’re having a great time!

[@louislemar796]

This argument is ridiculous. As usual the speaker fails to define her terms and succumbs to multiple logical fallacies. For example she refers to the concept of "surveillance capitalism" without defining what capitalism even is - at least according to her. In order to have clear and precise thinking on any given topic we need clear and precise context which means clear and precise definitions and examples. Capitalism is a social system - it is the social system in which individual rights (including property rights) are protected by Government, and in which *all* property is privately owned, and therefore we can say that it is the exact opposite of socialism. That is a controversial definition of capitalism but it is one with which i agree with. But hey, that is something more than what you got from Zuboff. Now onto her one of her key logical fallacies. She equates economic power with political power, but it is important to bear in mind that these are two complete different types of power. In a free market i.e. under capitalism, economic power is accrued by voluntarily means. A baker bakes a cake and sells it to his customer who voluntarily trades his money for the cake because he wants the cake more than his cash. Economic power is the result of win-win transactions. In a free market someone can only gain large amounts of economic power by the continual production of goods and services which we all value. Now contrast this with political power which is what our MPs have. Political power is the power to control people. It is the power to force and coerce through regulation and legislation. It is the power to create laws and then enforce those laws with a police force and military. It makes no difference whether you disagree with the law/regulation, if you violate it, however irrational the law might be you will be taken off to prison against your will. Business has no power, *NO* POWER, to force you to use their service or buy their product. It cannot coerce you to do something that you do not want to do. Only the State has that power. Therefore, the threat to liberty can only emanate from Government/Parliament. Wealthy Individuals can "buy off" politicians but that is because politicians allow themselves to be bought off; they hold the power to force and coerce and they are responsible for how it is used. If you are concerned about liberty what you want is better protection of the individual from the state i.e. you want individual rights objectively defined, protected and enforced by Government. Not only do you want protection from your neighbour, but most importantly you want protection from the institution that can compel you to sit in a prison cell.

[@johnsmythe7940]

Sometimes hard logic succumbs to the effects of illogical actions.

[@kevalan1042]

The main takeaway is that certain entities (at the moment, a few huge businesses) are accumulating a LOT of data and knowledge about us. You say that business has "no power to force you to use their service or buy their product", yet this data _can_ be used precisely to get us to to buy products or services. Not using force, but insidious means which are barely even visible to us. Also, it is interesting that you believe the economic and political spheres are largely independent. They haven't been for a long time (probably ever), lobby groups have a huge influence over what decisions get taken. And specifically concerning digital giants, have you heard of the "Cambridge Analytica" scandal? If not I suggest you research it -- this is basically targeted political advertising at best, and at worst it is information warfare. In short, there are many ways in which economic power can translate into political power, and the newer ways are more obscure and more powerful than their predecessors.

[@HeresMyView]

@@kevalan1042, spot on. Economic power is far from independent of political power. In US, the campaign fund has passed $1 billion! These political "donations" from large corporations are used to buy favourable legislations. Americans do not have representation. Their votes have no real tangible effect. Covert Surveillance Capitalism are used to manipulate, control, brainwash and condition the population to drive political objectives and economic objectives. So, the political structure determines the economic structure. They are not independent. Mega corporations like Google, FB, Amazon. Microsoft, mega banks, etc dictate how voters vote and react by using advanced techology, AI and big data surplus to manipulate predictive behavior. They even used it in Jury Consulting to select jury panels to return the desired verdict. That's why all companies found guilty paid the fines WITHOUT admission of wrongdoing. No jail punishment for criminal violations. They always get off scottfree. Not to mention unfair, misleading, abusive and fradulent business practices. Example, credit cards interest rates are regulated by usury laws. Today, it changed. Credit cards int rates are out of control, as high as 25 - 30% APR. Transfer bal @ zero percent offered for 12 months but they mail the offer 2 months after ( bal of 10 mos offer left). Then it takes about 60 days to post the transfer bal (bal of 8 mons left for zero int). When the offer states it end in Nov, it misleads the user. The zero rate actually ends Oct 31, NOT Nov! When the bal transfer check expires on, say 6/30, the credit card company can delay the posting after 6/30. That will be at a regular rate of 25%! Why? It can be abused when you use the check less than 60 days required to post the transaction. All the company has do is to delay the posting after 6/30 (expiration date) since you use the ck less than 60 days (takes 60 days to post). That's passive fraud perpetrated by cr card company. Lastly, they sent the statement after the zero int rate expired at the end of the term, causing the new rate @25% to be chged. Other examples include small print disclaimer, disclosure, "free" with asterisk, etc. And, huge penalty for late pymt. I specialized in business anti-fraud for over 20 yrs, have used data mining to identify frauds and abuses using predictive analytics, patterns, trends, and tendercies. They use Surveillance Capitalism to undermine your freedom and privacy in very subtle ways undetected.

[@toddvanfleet8576]

@@HeresMyView Well done. Much of the financial manipulations you discuss, we have Candidate Joe Biden to thank for.

[@HeresMyView]

@@toddvanfleet8576, yes I agree. Why do you think there are so many Americans still support Biden? A career politician for > 40 yrs and become filthy rich on a goverment salary paycheck. The math does not match his financial assets. And, his son laughing all the way to the bank. 😆😆