The Alex Hormozi Guide to Haters [REVEALED]

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If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@_skyeline]

the ONLY business/entrepeneur that gives us no bs talk on business and marketing. Good going Hormozi

[@ARCHILOURD]

u got more likes than the video itself😂

[@TThedoctor8287]

This was way bigger than just business

[@AbimanyuSanthalingam]

He is honest.🎉

[@_skyeline]

Didn't expect to get that many likes lmaoo​@@ARCHILOURD

[@nonefvnfvnjnjnjevjenjvonej3384]

the only problem is that his claims of being worth $100 million are just that though: claims. there is actually zero verifiable proof of any of this.

[@chacehy]

A great arabic saying says :” the rocks aren’t thrown on empty trees, but at full ones to get the fruits.”

[@nonefvnfvnjnjnjevjenjvonej3384]

the only problem is that his claims of being worth $100 million are just that though: claims. there is actually zero verifiable proof of any of this.

[@chefsorrell9326]

Oooo that’s deep 👍

[@justjumari]

@@nonefvnfvnjnjnjevjenjvonej3384you are down tremendous lol look up the LLC name of all the business he has claimed he’s owned and you can see their yearly revenue publicly. He is very much worth 100 million

[@abzy3k1]

​@@nonefvnfvnjnjnjevjenjvonej3384 he's worth more you plonker

[@P-CRUZ]

Ooooooo, nice

[@durandondemand]

Great insights Alex. Haters can give be the fuel for your success! I remember starting a print-media business in '08 when they said print was dead, that I was unrealistic, blah blah blah. I took that business to 9-figures, billions in sales revenue and have made many millionaires in the process. Thanks for kicking ass and taking names Alex. We need more giants like you in the world. Keep keeping on!!

[@nico-torres-s]

🔥🔥🔥

[@durandondemand]

@@nico-torres-s Slay Dragons Nico!

[@kaneezfatima9443]

Wow! That’s insane!

[@saulhpalmer]

Nice! 🔱

[@nonefvnfvnjnjnjevjenjvonej3384]

the only problem is that his claims of being worth $100 million are just that though: claims. there is actually zero verifiable proof of any of this.

[@HighLifeWorkout]

The haters KILLED Abraham Lincoln, Martin Luther King and Jesus. So none of us can expect the haters not to come after us. No one gets unanimous of his praise. 🙏🏾

[@durandondemand]

Very true King Keto. Very true!

[@tunadoomshitpost]

yo brandon

[@diegovillarreal933]

Messi

[@Domjackson747]

Got the legend in the comments

[@SomeCallMeTato]

Your 4 minute ab workout kills

[@aboycalledjohn]

I am sorry that you had to go through the process of learning these things Alex. Thanks for teaching us. Please keep up the great work.

[@InternetAnarchist]

This is an incredible video.

[@InternetAnarchist]

still coming back to this video

[@InternetAnarchist]

still coming back

[@Notary2NotaryUSA]

I am currently going on an Alex Homorzi content binge. Studying each of his videos and taking notes and applying action after each video. He truly is amazing and brilliant. I already have both books and have read them over and over. Great content!

[@WESimmonsII]

"Expect the hate." -Liela Hormozi That's helped me more than any advice I've ever heard on the topic.

[@LucasAres]

I needed this video 3 years ago. I've been in a dark place, now it all makes sense.

[@JUST-IN..MOBILEPODCAST]

IN THE DARK THERES LIGHT

[@LucasAres]

@AIexHorrmozi. I'm doing that, working more, putting an absurd amount of effort to make things happen. "Even losers can still win". ❤

[@FitLadyJoy]

I needed this. I’ve been a content creator working for myself full time since 2019. It’s been a struggle since, 2020 with haters, especially ones turning friends and mentors against me.

[@VikingSamurai]

I get a ton of haters now who make up all kinds of nonsense about me lol.. glad to hear how others are dealing with this!

[@thorsvenson3530]

Alex, great stuff. One comment: The world forgives liars. Many even make careers out of it.

[@joshuamaserow]

I love how methodical and scientific you are and that you create standard operating procedures or frameworks for yourself. We can't always re-analyze *everything* constantly, so by creating these patterns that we can replay we know that we can rapidly execute on autopilot in ways that are generally highly effective while our focus is on a new unsolved challenge. I do the same thing. Your videos and what you do is inspiring.

[@banerjeehome5913]

I have my own rule: Learn to take hate, analyse it logically and rationally, filter out all the abuse/nonsense, figure out if there's something being communicated that you need to learn from and better yourself, learn it if there is and move on with your life a better person. Don't ever let abusive words hide a truth you need to hear. Don't ever let nonsense get to your head or heart either.

[@10MinuteTrading]

Starting to finally get thousands of views on all my KZbin videos and this is exactly what I needed. Thank you Alex!

[@ayoolatoye9812]

It’s ridiculous how happy I get whenever I see a new Alex Hormozi video 🎉

[@Denmosocial]

This actually the best video ever. Thank you Alex

[@Panda-Clause]

This is GOLD. Thank you Alex. This was much needed.

[@somratdutta]

As a creator, this is so valuable. Dealing with hate won't be same ever!

[@ChrisHunterSavesTheDay]

HERE YOU GO... 00:00 - Dealing with Hate and Criticism 00:53 - The Power of Ignoring and Advertising 01:35 - Eminem and Winning the Rap Battle 02:27 - Strategies for Dealing with Conflict 03:16 - Nate's Perfect PR Handling 04:02 - The Power of Ignoring Hate 04:47 - Dealing with Negative Comments 05:39 - Dealing with Accusations of Dishonesty 06:30 - The Impact of Attacks on Content Creators 07:26 - Embracing Individual Freedom 08:10 - Responding to hate with humor 08:56 - The Power of Associations 09:41 - The Power of Platform and Combatting Hate 10:29 - Responding to Haters 11:21 - The Power of Compliments 12:13 - Lean into it or ignore it 12:57 - The Power of Value 13:51 - The Elegant Response to Accusations 14:49 - Using Humor to Handle Insults 15:47 - The Law of Large Numbers and Social Media 16:52 - The Perception of Hatred and Cancel Culture 17:46 - The Power of Providing Value and Overcoming Negativity 18:38 - Dealing with Attacks and Criticism 19:18 - The Advantage of Cheat Codes

[@LawrenceAugust_]

AI FTW

[@ChrisHunterSavesTheDay]

@@LawrenceAugust_ YUP!

[@ThinkMediaTV]

Humor > Hate Great video. Clear. Practical. Always appreciate how you use frameworks and visuals to teach. Appreciate you Alex. Thanks for elevating all of us. 🙏🏻💯

[@FITMAW]

Alex I've used your stuff to really help me grow my fitness business in the Caribbean. Keep up the good work don't worry about the haters. We love you here in the Caribbean

[@Toofast69]

You will never meet a hater doing better than you. -David goggins

[@ralpharances]

Sir Alex Hormozi, your genuine advice definitely earned my RESPECT AND A SUBSCRIPTION! You have no idea how much I needed this right now. I am currently at the lowest point of my life. You provide valuable and meaningful content for others. Truly, you are one of the rare KZbinrs that are authentic when helping others and who actually care for their followers. No bullshit, just PURE VALUE. Thank you very much. I wish you more success in your business and in your life overall. MORE POWER TO YOU!

[@LesterDiaz]

So much true in that first statement, putting yourself online open the floodgates to haters, no matter what you do. I learned to ignored, my go to strategy.

[@arigutman]

Always gotta love the haters, may they fuel us all to just continue on winning...

[@getfinfab]

Brilliant advice as always especially humour and self deprecation is the only way to beat hate I needed to hear this I kept doing me but moved channels into Academia and off all social channels It’s been great but my impact has been diluted Time to change that Thanks @Alex

[@AyushKhadotra]

Man, your every video is a GEM 💎. Inspires me a lot.

[@Alphadom1c]

Dude I needed this a lot. I got a massive hate wave recently and the crap and lies people were saying were horrid. I came out on the other side fine but this will help for next time cause I won’t engage and discredit them anymore I’ll just ignore and get bigger.

[@OptimialSounds]

Thank you sir, you provide value with every video you post.

[@frankvanbussel4226]

my man you are probably a father figure to many, encouraging people to clean up their own mess, im supprised to hear you are hated on

[@pandalife1313]

There is always going to be haters everywhere, and the most effective thing is just to ignore them. Anyway great content Alex, I have learnt a lot from your contents.

[@ZiadMagdy-bt3qn]

Going through this exact thing, that helped very much, I will keep going and ignore the hate

[@MikeBarron1]

Amazing content bro! The realest of em all! droppin' no BS knowledge on business and marketing, straight up 🔥🔥

[@relaxationinspirationmotiv7759]

I know it wasn't the point of your video but your beard is gorgeous! Every time I watch you I'm amazed by it, your body and your great advice. I'm glad you don't get the haters get you down. Please keep posting your content Alex!

[@melissamendoza2842]

This channel deserves at least 10 mil subs ❤

[@10alexperkins]

Great advice for dealing with all those people against you. Thank you. Love the 3 options.

[@awildbecoming]

“You have to consent to being cancelled.” I heard this from Awaken with JP and heard it again here in so many words. Thanks for the reminder Alex 😊

[@omidfilms]

Great advice!

[@DrBrianKeating]

Nice. Small typo at 17m: 500/1000000 is 0.05%, not 0.5%. Which only makes your point stronger

[@EliteHealersSportsMassage]

Word. Good ish Alex. Thanks for making this video. The tips are worth it.

[@SolvingTheMoneyProblem]

Haters are confused admirers.

[@rigelmk]

This is great! In my mind, I applied all 3 frames to a recent sort of online conflict and tried to see how I could have done things differently. And get a different result.

[@Salito.Official]

You will never find someone hating on you that is doing better than you in life. It’s always the ones trying to drag you down to their level 👌🏽

[@Leo-cs3wq]

I love how you Alex really live by on the book "How to win friends and influence people" by Dale Carnegie. Been studying the hell of the book and implemented the lessons in real life but you implement on the content aswell.

[@healingwithgabe]

I appreciate how much effort your content team makes but I personally find the editing overdoes it. It would be easier to pay attention to you when you are authentically just speaking. Great video regardless.

[@thelifewithnate]

Ah, I wonder can this be classified as retention editing? There's been a shift from that to other forms of editing on KZbin.

[@ksurfer72]

I actually love the editing.

[@ghost9-9ghost]

Hormozi isn't authentic or intelligent or substantive enuf to do that....he needs the production and the editing.

[@seankeagan]

​@@ghost9-9ghostyou are very funny

[@thehorizonchaser]

Found the hater ​@@ghost9-9ghost

[@soscreativity]

Fascinating insights! Looking forward to learning more about handling haters from Alex Hormozi's perspective.

[@zacharymonaco253]

This video is amazing bro, thank you so much for blessing us for this framework

[@BobbyKDesigns]

Great video! ❤ I love the different ways to handle haters.

[@rockglen57]

Thank you! I’m 66 and still learning.

[@Norfarell]

Thanks mate. This is exactly what I needed right now. You are a life saver :)

[@stanpygott7391]

I have almost 100 5-star reviews. I got 1 less than stellar piece of feedback and it wrecked my week. I should have focused on my positives instead of obsessing over the 1. Thank you Alex

[@xerisz7163]

If I can make your week better, here is 1 Like to your comment

[@krischy1]

thanks, as a chronical hater it was very informative how you guys think. Time to step up my game

[@hotkeyafl]

Alex has like 99% praise and makes a hater video. Most people confuse getting criticism and not being liked with people just hating on them. There is a difference.

[@XxADxX48]

I don’t care about haters because they are most likely sitting on the couch watching netflix and eating McDonalds

[@mullahnesha2240]

Mind blowing, you're the greatest teacher i have ever had a chance to learn from, so thanks man, [Ethiopia]

[@nonefvnfvnjnjnjevjenjvonej3384]

thats why africa remains poor

[@TheCherelynnShow]

Thank you for the training Alex!

[@luizalouyoga]

Boy, you give REAL GOOD advice! Thank you! (And Leila is amazing!)

[@squatfreak1184]

Great advice and a great breakdown of the thought process behind it.

[@javiasilis]

Wait. It surprises me that people even say that. Thanks for the inspiration 🙌

[@GameCast222]

this guy is the best guy on earth he will make you great

[@PGproductionsHD]

A bit too much no?

[@austinjrb]

You'll make YOU great, but Alex will certainly help you get there 😉🫶🏾💯

[@brentsyoutube]

Glaaazzzeee

[@ghost9-9ghost]

He took steroids and opened some.gym businesses.... How exactly is that "great"?

[@CheteKay]

Nice one Alex, always leaving us inspired to take action

[@ajarofjam8026]

Thank You King, Needed this 🙏

[@CraftingModernMen]

I love you, Alex! I owe you more than you could even imagine, but NO ONE is definitely two words. Hope you got the satire. 😂 Keep killing it, my guy!

[@stevenkpemberton]

Thank you for making this video. I have been dealing with a nightmare client and this is gonna help me be able to address them.

[@thelifewithnate]

Hope you get it resolved, mate! From the looks of it, you're into the business world as well!

[@stevenkpemberton]

Thank you! Yes I have been in business for the last 4 years and this is BY FAR my worst client 😂

[@mush9272]

You don't know how much I NEEDED this on this exact date. Thanks man,this guy is like the older wiser brother that I never had. Appreciate you G💪🏻.

[@NadaSurferTube]

Yes. Thank you. If a hater tries to hand you a bag of 💩 and you don't accept it from them, who is left holding the bag of💩?

[@Adebowale-ix1ww]

Brooo😂😂

[@lathakarthigaa]

Wow! Wow! Wow! Alex even created a framework to react to haters :D Thanks Alex. I love the pie chart, Alex.

[@andrejthechef]

That's awesome, positivity and negativity online is just public discord. I love it, and appreciate it

[@s.omarfarooque1486]

Next : We want the Hormozi Humour Playbook.

[@thelifewithnate]

We're completely not even in the same landmass when it comes to entrepreneurship, but I just wanted to share the same type of feeling for any small-time creator such as myself. I've been labelled a communist or traitor to the U.S. through my other creative project that just focuses on international embassy and cultural events in the DC area, lol. The irony is that the haters get value from which events they see on my newsletter. The moral of the story is this: you don't have to be as big as Hormozi to get haters, as soon as you see some degree of success, you will get haters.

[@cezar.i.b]

This whole video is a GIANT "F You Haters, I'm better than you". I see what you did there Alex

[@LinhPodetti]

Alex has a methodology to everything 😂 love how his brain works. Systemic & Strategic

[@s.omarfarooque1486]

This video is crazy underrated.

[@WellnessGardenToolShed]

Love your approach to business all around. 😊

[@nickmark8074]

Love the content as always, Alex. A little feedback from me personally would be to dial down the attention grabbing animations by a notch or 2. I love quality editing, but I am here for your content, the editing should just compliment that instead of draw my attention. Many of your videos from last year and the year before were spot on for me. Might just be me though.

[@tyleredwards3177]

Another great video. Thank you Alex

[@ZacharyDeanWright]

You guys are doing crazy stuff with the music lol. Keep it going. It was a tiny bit distracting around 16-17 minutes but still cool.

[@AI-Bel-Araby]

Please post more business content, more frequently i need you right now Alex❤

[@Chefswithoutrestaurants]

I saw someone on Threads hating on the new Noah Kagan book. They quote-posted about it. I hadn’t even heard about it. It actually lead me to checking it out and buying the book 🤷🏼‍♂️

[@BrianRazzano]

More top notch wisdom. Thank you! 💪

[@shihengyifans]

YOU HAVE ALL QUALITIES THAT AN INTELLIGENT PERSON WANTS. ITS OBVIOUS WHAT IQ HATERS HAVE. ❤

[@llmmm123]

It's also great when you can take what haters say as self criticism in order to improve ourselves. Sometimes haters help, no one is perfect.

[@TheGrindIsReal2023]

Ive seen 3 iterations if the thumbnail. Nice split test ! 😊

[@Domjackson747]

I know in one day

[@lukeclaydon6670]

I love your stuff. Your mindset stuff is great up there with Peter Crone. Bryan Johnson. Mark manson. Love it.

[@PowerCellReactor]

I busted out laughing the moment I see the sliver pie chart. The shift in music for it was genius. 😂

[@nawanggyatso3258]

I been learning from your tutorials n podcasts .for a week now..and you really inspired me in lot..and it completely changed my life ..thnq very much..

[@ShaunLeeSC]

I was reading hate comments on my channel yestarday, then today, I see the video. Perfect timing❤

[@uldissam]

Thanks, Alex for this video. The fear of haters stopped me from stepping into the next level. Now, I know that whatever haters are saying it is free traffic towards my online business! Thanks again Alex for the great video and all the best wishes for your journey 😀

[@nakulchandak8795]

Thank for your help, it will help me lots in my life.

[@alexknaus4511]

A Stand up comedian said he dealt with hacklers by always saying "thank you" the continued forward. I saw him do this and it was so powerful. the other side just stopped and he went forward. -

[@nicolasscafetto11]

I needed this. THANK YOU

[@AI-Bel-Araby]

100m dollar Haters

[@resa574]

Much more effective to ignore someone instead of hating. Indirectly supporting them much more than a follower can

[@omanimedia]

@@resa574 I think you have actually learned the lesson that alex taught us today. Great!

[@johnmbevo7490]

Made me laugh😂😂..haha

[@nonefvnfvnjnjnjevjenjvonej3384]

the only problem is that his claims of being worth $100 million are just that though: claims. there is actually zero verifiable proof of any of this.

[@djjiang3718]

I love this! Thank you Alex！

[@_reidolson]

thank you alex, I needed this.

[@GavinROfficial]

Love that, god gave you the power to ignore ❤

[@Pcoxproductions]

This is big because one of the biggest obstacles is starting “haters”

[@vasypetric]

This is deep , it touched me to my bones 🦴

[@jekytck]

Can we just agree that Alex at this point is a painter and a great artist at that lol

[@thelifewithnate]

If you've read his books, he is indeed a genius at painting in a simplistic manner lol. But you don't need to be Picasso if you got leverage!

[@JeffTheEntrepreneur]

9:58 - great advice. Belive that was about my uncle