The Art of Distinction: Hibiki (Episode 2)

Our Hibiki bottle is a 24-sided polygon, designed to match the traditional 24 solar terms in the Japanese calendar, and our labels come from handmade washi paper. Hear from Akiko, a creative director at Suntory Communications Ltd., as she connects the Hibiki bottle to traditional Japanese elements and our lives. “The Art of Distinction” takes you inside Suntory’s design department and explores how some of the company’s most iconic bottle designs were conceived. ➤ Subscribe to our Channel: bit.ly/3fq10Iw. See more in this series here: bit.ly/2V8j9DB
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