The BCG model explained

[@vergyl9969]

Thank you. Solid 27 minutes and easy to understand. 🙏

[@marianaamir6582]

The best BCG explanation available on-line. Thank you very much!

[@PepijnSchoemakerWebinars]

Mariana Amir thank you!

[@faissalloussaief149]

You nailed it 🥇🥇🥇🥇🥇 you saved 4 years of marketing studies.

[@tiffanyderita5097]

I Always find your videos very helpful to better understand lectures at my university. Especially when you explain how to apply in practice what we study on books. Unfortunately the italian system education it's all about theory. Gret job!

[@forlatyan7352]

Thanks a lot. It's really helpful for my business.I have read so many BCG model introduction or explanation videos, but you are the best one. Thank again and keep going~

[@gradyedbert]

This is very well explained! Really helpful for students who do not understand or want to know deeper about the BCG Matrix.

[@maribelmayhua8397]

Thanks for highlighting the Market Share.

[@PepijnSchoemakerWebinars]

Relative marketshare that is... 😉

[@sebastianlechner6230]

That is massively helpful. I started using fancy bcg matrix, but what you are doing helps me to do it on my own.

[@agripasimz7272]

I hope this video helps me in tomorrows paper

[@katjkapsih]

The best explanation I've come across. Thank you very much!

[@pedramhosseini1200]

Best lecture I’ve ever seen.👍

[@KellyIRay-hy9ji]

Was very well explained to assist with my assignment for my MBH program.

[@bahgatmbt]

thank you for your webinar, that was informative and easy to understand as usual. keep it thatway

[@ColorBeatMind]

Pepijn always prepares me for my exams, thank you

[@mbajekweesther1588]

Very educating , I can now say I have learnt BCG model. I will share with my friends. Thanks

[@DennysD123]

Just excellent video! love the introspective perspective and overall assumptions

[@hassantimasehamad]

Thanks for the presentation

[@davehansel9715]

Great job explaining the BCG model and product categorization. I also highly recommend checking out Someka's BCG Matrix template, it's an excellent tool for implementing the BCG model in practice. Great work!

[@animartirosian7281]

I am a fan of yours. 😂❤️ Really thank you. Keep sharing the knowledge I lack.😭

[@jiveon007]

Fantastic presentation. Well done @Pepijn.

[@anujsingh-dd6cb]

Great work and i like the way you teach.

[@bilge95]

Thank you for preparing me todays exam, i was knowing something but you broden my horizons. Keep going :D

[@jamesbanda8832]

Thnx for the information, am working on the assignment required to describe opportunity/threat scenarios using BCG Matrix..

[@emma.nguyennnnn9690]

thank you so much for this wonderful video!

[@trangluu7570]

it's really helpful for me . thank you so much and I hope to see more videos from you

[@BigboiSmagla]

Thank you so much, well explained it will help me in my strategic marketing examination

[@PepijnSchoemakerWebinars]

Great. Good to hear!

[@mariokostoski149]

Thank you for your service sir!

[@sabasayed9297]

That was a really insightful video... Thank you for making studying easy.

[@muyash2429]

Great video. Fantastic explanation and clear example.

[@MiMi-zc9om]

I am studying Business Management in a really good university and it pains me to say that we are taught a lot of different models, we are told what they are for, what they do and why they are important but we are never told, step to step on how to apply them. Your video really helped me during my assignment so bless you for that!

[@GP-mw9nj]

Wonderful explanations. Will be very useful for my MBA exam

[@brandynavarijo8254]

Thank you.. You have actually explained it.

[@johnshepard4568]

Got my bachelor degree thanks to you .

[@PepijnSchoemakerWebinars]

That's what these video's are for! Congratulations! 👏

[@johnshepard4568]

@@PepijnSchoemakerWebinars I m studying for the master 1 finals , I dont know how to thank you. You're the best teacher I've never had :)

[@johnndungu2861]

You are just the best.

[@PepijnSchoemakerWebinars]

Make sure to spread the word and give that thumbs up! ;)

[@PepijnSchoemakerWebinars]

Thanks!

[@MrTahaderambakhsh]

It Was very helpful for me. Thank You!

[@taunaovai1719]

Great informative presentation - step by step. Enjoyed it.

[@Farzan.Samsudeen]

Thank you for your great service...

[@edilsonnhancale2969]

love it. awesome explanation. thank you

[@viktorlidstroem]

Thanks Pepijn Shoemaker! I was looking below for links to the revised BGC matrix and the GE matrix, but I guess I can browser search. Look forward to see more of your videos! Laters, Viktor

[@PepijnSchoemakerWebinars]

I don't have the 'revised' BCG but I do have the GE matrix explained! kzbin.info/www/bejne/moi6mGWahbiZnas

[@viktorlidstroem]

@@PepijnSchoemakerWebinars we still used it at GE in 2012. It's a quite great way to visualise current position and opportunities. It makes it really interesting when you use it and add e.g. investment (cost per market share unit retained/gained) and/or product/service development/innovation (scenario planning/calculations). Another overview well explained - Great work 😎👍

[@kawinjar]

The best explain.

[@Osuruktan_teyyare]

Amazing video! could you please make videos about competitor analysis and branch analysis (MESO analysis) too? I would really appreciate it! Thanks!

[@eminalkhasov2857]

Very good explanation! Thank You! Subscribed!

[@ajtedom5174]

hello, it's always a great pleasure to listened to your webinars. however you have promised me to make one on blue and red ocean strategies still then nothing pleas you have an easy way of simplifying things that I just want to hear it from you, have a nice day. it's TEDOM from Cameroon.

[@PepijnSchoemakerWebinars]

Thanks and you are right!

[@nadejdakopanova415]

Brilliant explanation! Thanks a lot!!!

[@sonujossyabraham]

Thank you so much for the lesson.

[@chidchanokrungmanee9924]

Thank You

[@borimapa]

Very intelligent and logical explanation. Please, I have a question. What textbooks and journals reference this method?

[@PepijnSchoemakerWebinars]

I use Dutch Books in this case... Sorry. But many textbooks cover it I guess.

[@Ppp3ac]

Can you please explain what depends on the size(diameter) of the circle in each quadrant? thx

[@PepijnSchoemakerWebinars]

The amount of turnover, profit or sales you make makes the size bigger or smaller. If you have (say) 4 business units and they all sell 100 together, then you calculate the percentage per business unit which each business unit is responsible for.

[@sirkof1]

You are awesome.The first time to learn and understand the BCG matrix through your lecture. My only problem is where you divided 16 by 17 and got 1 for the relative market share. Any explanation to that?

[@PepijnSchoemakerWebinars]

ALEX McCLEAN well Alex... That must be a fault in the completion... Very sharp of you! I hope you still get the explanation... :/

[@viktorlidstroem]

Well, it's more than 94 % accurate ;) Quite close to 1 😎👍

[@snehamukherjee3111]

Hi, if a brand wants to relaunch its previous product that is not in the market anymore, which matrix should we use in order to study the market ?

[@PepijnSchoemakerWebinars]

I have no idea. You don't necessary need a matrix to study a market. You can just analyse it and look for opportunies and threats.

[@MissMehdizade]

Thank you! was very helpfull.

[@udayapathiranage]

Thank you, this is very useful

[@MorrisFilmPhoto]

Thanks ⭐️⭐️⭐️⭐️⭐️

[@firdausmlisman6880]

thanks you very much..

[@chandrasekharmenon9453]

Good one

[@biswajitmandal1227]

want to have explanation regarding ansoff model

[@PepijnSchoemakerWebinars]

Biswajit Mandal I will make one soon!

[@hientantam1204]

thank you so much

[@jellevdbrink2901]

Bedankt voor de heldere uitleg, 1 vraag echter; waarom is het middenpunt (index) van de onderste as 1.0, en rechts 0,1 en links 10.0? Op deze manier maak je geen gelijke stappen vanaf het middenpunt naar elke kant toch? Want naar rechts is elke stap ong 0.1 en naar links 1.0

[@PepijnSchoemakerWebinars]

Nou, dat scheelt natuurlijk fracties. We noteren het uitgerekende RMA op die as. Maar zo is het model... Zo is het bedacht... En zoals gezegd, er zijn nogal wat bezwaren op dit model.

[@shawn.m.schmidt]

It was great until you broke out the spreadsheets. Where do you get the information to put into the spreadsheets?

[@PepijnSchoemakerWebinars]

I just made them up. As an example

[@shawn.m.schmidt]

As someone exploring these concepts as a novice, you went through that section way too fast. After watching a few videos on BCG I understand the "What and Why" nobody explains the "how". Yous started to here, but to me, it fell way short. Where are you getting the information for your spreadsheets, what did you include in them and why. Maybe this is an idea for another video tutorial. Thanks for the video yyou do explain the what and why very well.

[@eslamrayan3632]

If the market growth is about 28% and one of the products growth is about35% ... how to figure this??

[@shashu990]

Great

[@danielscherpenisse9849]

Hierin wordt gezegd dat het relatieve marktaandeel is: je eigen marktandeel delen door de marktleider, maar is het niet delen door de grootste concurrent?

[@PepijnSchoemakerWebinars]

De grootste concurrent ja. Dat is dan dus de marktleider... of is er een grotere?

[@danielscherpenisse9849]

@@PepijnSchoemakerWebinars Ik dacht dat het ging om de grootste concurrent gezien vanuit jezelf. Dus stel ik ben derde grootste speler is de op 1 na grootste speler mijn grootste concurrent. Maar dat klopt dus niet?

[@PepijnSchoemakerWebinars]

@@danielscherpenisse9849 de grootste concurrent binnen de pmc of sbu die je hebt gedefinieerd.

[@farnooshmomeni8349]

great

[@anemonee]

may i ask if i could use only 1 business unit?

[@PepijnSchoemakerWebinars]

If you plot PMC's within that BU; Yes. Why would you otherwise? Did you get the essention of this model?

[@jonyjony12345]

So ~ is cash cow a terminal goal ?

[@PepijnSchoemakerWebinars]

Well, as far as you can influence it, yes, I guess. But the PLC makes sure the product/SBU will eventually shifts from star to CC. But if you loose marketshare, you will become a dog. Due to the PLC effect.

[@jonyjony12345]

Pepijn Schoemaker wow thank you This is very helpful !

[@viktorlidstroem]

It could depend on what you want to do with the business/product/company - E.g. Time vs. Money invest for a certain growth/outcome ..and if you aim to merge, sell, buy, maximise short- or long-term outcome for shareholders or non-profit customers ..and if you put in aspects/dimensions such as "Blue/Red Ocean strategy," then you might see your "dog" or "cow" in a different light... why not make a "cog" or a "dow" :) Enjoy strategizing!

[@Zi_gemi8222]

Can you please share your excel calculations

[@PepijnSchoemakerWebinars]

No sorry. But you can do this. There are no complex calculations or formulas here

[@Zi_gemi8222]

@@PepijnSchoemakerWebinars ok got it

[@dariogaleh]

You changed average market share several times and kept the previous records! what?

[@Fintechackathon]

it is lecture tanks a lot

[@catherinebaron163]

blogs can have growth morethan 10%

[@PepijnSchoemakerWebinars]

Baron Catherine Blogs are no PMC's or SBU's. Plus, they don't have marketshare. What do you mean?

[@freespiritbibleclinic6062]

Your explanations are good but don't know why you've decided to change the x axis coordinates from right to left instead of from left to right. Using the number line it should go from left to right,(i.e. from (0)- low to (10) - high and not from( 0) -low to (-10)- high) which make no sense as -10 is lower than 0. So as not to confuse others who are not too mathematically inclined, why not just go exactly as the texts books or the Matrix originators which is BCG and stop customising it inaccurately. Nothing personal just my observation

[@PepijnSchoemakerWebinars]

Because we are calculating a relative marketshare there... If you have a marketshare of 15, and the biggest is 20, you would end up on the 0,75 on the axis. That's why.

[@eslamrayan3632]

If the market growth is about 28% and one of the products growth is about35% ... how to figure this??

[@PepijnSchoemakerWebinars]

Eslam Rayan Then you grow faster then the market which is very good!