The best (and worst) 90s celebrity beer adverts

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In a new series, we use Brad's insane cultural knowledge and Jonny's discerning eye to pick apart beer marketing, advertising and documentary making. This week we're digging into the wild world of 90s stars who sold out to big beer corps... with varying success.
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Remember to drink responsibly(ish) and not be that guy...

[@pac4life88]

Little does Brad realize he DID grow up to be the people he wanted to be! You are a celebrity to me! 🤣

[@TheCraftBeerChannel]

OMG

[@bradevans2793]

aw-shucks ☺️

[@WWCLife]

Always use the R.U.M method when analysing adverts…. Is it Relevant? Is it Unexpected? Is it Memorable? The best have all 3.

[@TheCraftBeerChannel]

Well, only one would pass those criteria I think

[@davidellis6468]

Jonny has turned into everyone's partner who asks every question about a film at the wrong time. Comic genius and agree with everyone here that Brad is on fire with this stream off thought, more please!

[@seancar1988]

As far as this channel goes this is Brads magnum opus. Love it

[@kevinmurphy5717]

The Beatles shot their “Revolver” and Jean Luc-Godard rode the French New Wave so that the CBC could ascend to astonishing heights. Love to see the lads having a laugh, and have a look at what happens when Bradders does his homework and educates Jonny on Jeff Bridges’ Bridges!

[@richharper8159]

Ok, I was sceptical, but that was funny. So Brad, so brilliant. All that whilst drinking a Board Shorts.

[@sebastianspeke8832]

Daddy or chips has taken a disturbing new meaning. Thanks Brad.

[@drinktoome]

Quality stuff as always guys. We dont have many celebrities Down Under. But we do make the best bloody beer ads in the world. For your next video, this is unmissable: kzbin.info/www/bejne/fYqZpn2ifpKnZ5Y Honourable mention: kzbin.info/www/bejne/j4KZZaCAiZKSg6c kzbin.info/www/bejne/i4bdlIx6fd-hrs0

[@FL-ym6hm]

Brad, I get you. And that’s all that matters. 😂

[@setadriftonfishandchips]

You should react to the Wu-Tang St. Ides commercial.

[@MichaelAndersen_DK]

Brad is on FIRE!! Can't wait for your takes on the 200X ones - especially that one from Tuborg

[@danieltaylor3737]

When I was a poor student about 20+ years ago I was on a focus group for a Speights (terrible beer) advert campaign here in NZ. All I remember was the ad was terrible (like the beer) and I got $20 and a ton of free (terrible) beer to take home when I pretended I liked it. I imagine this is how all advertisement campaigns are run.

[@TheCraftBeerChannel]

I'd imagine it was very much the case back then. Probably a bit more formal and wider-research based these days

[@unklestu]

What about pub snack adverts from the 90s/00s? Like that scampy fries advert………

[@TheCraftBeerChannel]

Which one?! Very intrigued.

[@unklestu]

kzbin.info/www/bejne/g6uXiXyimbSVaKcsi=2DE89K85MjfMHQ9H Awful picture/sound quality. And it really has not aged well. At all.

[@Ferrybobbins]

Walked in to find my partner watching this. Brad has indeed successfully broadened the audience base.

[@TheCraftBeerChannel]

Hahaha he's gonna love this comment.

[@Ferrybobbins]

The official response was “I enjoyed this and look forward to their future reactions”. 🙈

[@bradevans2793]

@@TheCraftBeerChannelit’s true. I do ❤

[@RaskoOOO1]

Gents a suggestion! Why don't you make your own cheesy advert for Craft beer in general!!😮☝️👍🍺 #MakeItHappen

[@TheCraftBeerChannel]

We'll start a crowdfunder.

[@FatherEarth93]

Awh man, I can't remember the name of the character of this actress. Should we have a second take after we look it up? Nah, I'll just blabber and we will dub it in. These little things keep me watching.😂

[@TheCraftBeerChannel]

Blabber?! How rude! We procrastinated and obfuscated.

[@FatherEarth93]

How unfortunate of me to have misunderstood you fine gentlemen! My lip reading is a little rusty. I will be more considerate in the future.😃

[@russ1046]

If you talk TV beer ads I automatically think Paul Hogan. Er, or Hagar the Horrible. What can I say - the ads have got worse, but the beer has got better 😁

[@mrougelot]

Beer AND movies on the same upload? Brad must be counting the hours until this week's Friday 5pm podcast.

[@TheCraftBeerChannel]

I've got no idea what we're going to talk about given how much film stuff we covered here.

[@philcrowley]

This and packaging design are Brad's wheelhouse, and the man knows that which he speaks of. Ads and nice labels have sold more beer than any of Jonny's chit chat about Graham crackers, specialty malts, and yeast expressions :) That said, I do love both perspectives and I am glad to see they are both getting a run on my favorite beer channel. Some of those ads were truly appalling and Jonny added a necessary corrective to Brad's enthusiasms. In my view the Dude Lebowski cardie was worth every cent...

[@Scottishvine_hop]

Deeply enjoyed this. For all the really in-depth and informative beer content you guys produce, it doesn't hurt to have a bit more of this relaxed and low-key content. Feels like the other half of craft beer, once you've had several crispy boys you talk nonsense with your mates.

[@matthiasschmidt-stein8899]

5:16 if my Short google search is correct (don‘t wanna Go further down that paticular rabbit hole) the sabijiko Beer Brand dies Not exist outside of movie props

[@ronbarnes5354]

Pendleton still sells that sweater I believe it’s called the Original Westerley and is like $269. The only downside is you might start craving White Russians. 🤣

[@tonyclemens4213]

At one time beer commercials were about drinking beer to get the girl then they became I rather drink beer than get the girl.

[@TheCraftBeerChannel]

Ha it's true - and probably for the best.

[@Big-Harry]

Jeff Bridges is really cool so he can be forgiven for doing adverts for dreadful beer, BTW how did you know the Japanese man in the first advert was a businessman he's naked?

[@alexschofield4127]

The Éric Cantona Kronenbourg add should make the next cut 👌🏻😁

[@johnp8131]

A perfect match? Bad advert's for even worse beers.

[@fnyquist8779]

As a Scandinavian all i can say is that beer in the sauna is perfecion. Especially if you’re naked.

[@rustyshackelford312]

18:50 this looks like something out of always sunny in philadelphia.

[@bradevans2793]

Definitely. Spot on ! I could see mac practicing his combat moves in his duster in a similar montage to this 😂

[@zeveroarerules]

The stella isn't cut right so, what have they done...

[@kaveendravasuthevan7838]

Here's a question, what would a (crappy) 90s trappist monk beer ad look like haha? 🤣Love this new series, it feels like a Friday 5pm! How about reviewing beer ads sent by fans?

[@TheCraftBeerChannel]

Now THIS is a question. Will address it on the podcast this week.

[@jumpinallans]

When I come to London - let's stage a screening of Hard Target!

[@TheCraftBeerChannel]

Oh god I hope Brad doesn't' see this comment.

[@jumpinallans]

@@TheCraftBeerChannel Nothing makes me want to book my flights more!

[@bradevans2793]

Don’t hunt what you can’t kill ! I’m in

[@AceTeale]

That was a bit of fun on a rainy day in london, cheered me up no end hoping your going to do the old english beer adverts, that are so not PC......hahaha well done.....

[@TheCraftBeerChannel]

Plenty of fuel for the fire in that topic!

[@jameswestlake3525]

Cous, hard target.....

[@liamscott1905]

Is that a winterbock you’re drinking on the right?

[@TheCraftBeerChannel]

Sadly not, it was the Tegernseer Export Dunkel

[@kezchallacombe6684]

The Whitbread ones were epic. The John Smiths Yorkshire bitter were very funny. Courage best were clever.

[@pettermandt9200]

😅Its The Dude, and its referencing the coffeeshops of Amsterdam, (1st Bridges commersial).

[@KnobbyWobby]

Love that SJP had the Stella glass as if it was her cosmopolitan. Also the perfect Stella ™️ pour.

[@lcpholman]

8:42 - You obviously forgot, when conveying your recreation of the genesis of this advert, the part where they all go visit a cafe

[@Vinnie13]

Shame you didn't have Pete Brown react to the Stella ad too 😂

[@brianbraddock32]

The most effective celebrity advertisement for a beer was accidental, when Madonna said in an interview that her favourite ale was the landlord. The landlord replaced Timothy Taylors light mild as the main beer and made the mostly regional brewery more recognised nationally.

[@TheCraftBeerChannel]

I need to do some digging to see if we can truly correlate these things. I bloody hope so.

[@wraith_1171]

Zack from Big Bang Theory with Jennifer Aniston (Brian Thomas Smith)

[@TheCraftBeerChannel]

Wow. I don't think I know him from that, but good to know I might know him from somewhere.

[@daikidetbilisi]

Love this channel. But guys, reaction videos are lowest common denominator stuff. Maybe it’s because my 30s have crept up on me and Im becoming a annoyed at everything. As long as you don’t start “prank videos” next…

[@TheCraftBeerChannel]

Haha no intention of pranking. Wer're intending to take this series in a few directions that will add genuine critical analysis to beer marketing and advertising. Hope we can persuade you!

[@daikidetbilisi]

@@TheCraftBeerChannel happy to be proved wrong!

[@lcpholman]

Business man or cop?

[@marcelsteinbach9970]

omg! This is so funny :D

[@kezchallacombe6684]

UK beer ads of the 1970's are the best.

[@TheCraftBeerChannel]

What are your favs?! We're researching the 50s/60s/70s/80s for this!

[@jarvislives77]

Follow the bear

[@TheCraftBeerChannel]

Gotta be done at some point!

[@gavingillingham9882]

Well look, I'm sure Brad knows his stuff and this video will be wildly popular (just because it has the word "react" in the title), but I have to say as a long term fan of your enjoyable and informative work on the 'tube I found this to be neither enjoyable nor informative. Reaction vids really are the absolute dumbest content out there. What's lower than lowbrau? Cheers 🍻

[@TheCraftBeerChannel]

Sorry to hear that, but I can assure you there will be plenty of insight in the other episodes planned for this series. Not all of them will be based on bad adverts, but some of the most interesting bits of content made around beer.