The Best Direct Advertising in the World 2016

D&AD Pencil Winning Direct 2016
We caught up with our Direct Jury at D&AD Judging 2016 to ask what makes great Direct, how to get your work noticed and if there were any pieces of Direct Pencil winning work that really stood out. All these questions and more are answered by members of our panel.
Watch the film, then enter your own work into D&AD Professional Awards 2017: ow.ly/jgtv305OtIC
Gabriela Lungu - Creative Partner, TBWA\London
Nicky Bullard - Chairman & Chief Creative Officer, MRM Meteorite
Stefanie Digianvincenzo - Creative Director, AKQA
Inspired by Direct
Work Featured:
ow.ly/f2hm303aKOy
Van Gogh BnB
Yellow Pencil / Direct / Direct Response/Ambient / 2016
Agency Leo Burnett Chicago
Client Art Institute of Chicago
ow.ly/9rt9303aKQ5
The Tribal Rapport Field Guide
Wood Pencil / Direct / Direct Mail / 2016
Agency Impact BBDO
Client Mercedes-Benz
ow.ly/8Hq7303aKYx
McWhopper
Yellow Pencil / Direct / Direct Integrated Campaigns / 2016
Agency Y&R New Zealand and DAVID The Agency Miami
Client Burger King Corporation
ow.ly/Kz8F303aL0r
Nando's Peri Book
Wood Pencil / Direct / Direct Mail / 2016
Agency Mullen Lowe (Cross Colours)
Client Cezarina Jardim
ow.ly/jCMn303aL22
Fargo Woollens
Graphite Pencil / Direct / Direct Acquisition & Retention / 2016
Agency DDB Group New Zealand
Client Sky TV
ow.ly/EB7J303aL35
The Freshest Orange Juice Brand
Wood Pencil / Direct / Direct Product & Service / 2016
Agency Marcel
Client Intermarché
ow.ly/1tbX303aL40
THE HIV+ ISSUE
Yellow Pencil / Direct / Direct Mail / 2016
Agency Saatchi & Saatchi Switzerland
Client Vangardist Magazine
ow.ly/w4re303aL56
Priceless Traps
Graphite Pencil / Direct / Direct Innovation / 2016
Agency Geometry Global Bogotá
Client Ministry of Environment and sustainability

[@benjcomau]

Whether the design is beautiful or not, it's a disrespect to use human blood, our lifeblood, to produce a disposable design object. There is no glory in that piece of work.

[@1995yuda]

Yeah, that was creative no doubt about it but the response of the prospects clearly indicates this is too far out there. A good direct response marketer never lets his own creativity be in the way of the product and the response he wants to tap in his prospect.