No Drama. | Switzerland Tourism

Switzerland Tourism's new ambassador Roger Federer features in the organisation's latest film. He's joined by legendary actor and Oscar winner Robert De Niro. In the short film, De Niro turns down an invitation by Federer to be part of a movie about Switzerland. He thinks, the destination is pure, impressive and utterly beautiful - but there is no drama in Switzerland, something De Niro focuses his acting upon. The film can be seen online worldwide.
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Switzerland. www.MySwitzerland.com/Roger

[@mariusbancila]

Now Roger needs to call Tom Hanks. We want to see that video too.

[@djdogg70]

Tom is not available. He is promoting Greece... :)

[@15Stratos]

@@djdogg70 😂

[@soham9821]

Tom is dead!

[@mayankmodi9289]

Yessss

[@brandonlanois1734]

Who?

[@camp132]

Roger: “I relaxing in the Swiss Alps” Robert: “Good for You”

[@miraclealigner]

For the first time in history, Switzerland isn't neutral about something. Marketing.

[@aaby4204]

They've never been Neutral even though they have said they are. Follow the money and you'll know rich you can get from the neutral stand. You're either All In or out. "Man is Not an Island" and Switzerland isn't either

[@Go1239w]

Ain’t they neutral and keep Switzerland as only Switzerland , we don’t ever care if you come to visit cause we are amicable people TO EACH OTHER. It’s a lovely country ! Genuinely ! I would recommend a visit of 5 days max

[@King-is3td]

Yoooo😹😹💔

[@aaby4204]

@@King-is3td Hello, for clarification purposes, it's in reference to the govt only.

[@aaby4204]

@@King-is3td 💖💓❤💖💙💛💛💛🌟🌟🌟🌟😥

[@Davidfleitasuarez]

There's no drama, but De Niro's boxer shorts are hilarious. 🤣

[@roniquebreauxjordan1302]

He forgot it was a Zoom call😂😂😂😂

[@Emanuele-by6md]

@@roniquebreauxjordan1302 0p

[@eddietasker9110]

This is the only ad I've genuinely enjoyed. Way to go Switzerland

[@alessiobellinon]

This and Volvo's ad with Jan Claude Van Damme 👌🏻

[@its_matt_long]

When Switzerland Tourism are comfortable saying "Fuck You" in a commercial 👌 legends

[@zxcvzxcvzxvzcvzxcv]

it wasn't the Swiss guy who said it! :)

[@marcowinzeler3943]

I was shocked...!! 😲

[@pedro8991]

He is Robert de Niro. It's no curse when you said it with style 😂

[@barbieblue3336]

POTTYMOUTHS 👹👹👹👹👹

[@barbieblue3336]

@@pedro8991 pottymouth

[@justalexhimself]

The story line is actually so original here. Great to see something different not just a typical montage of cool shots! the team who worked on this video did a great job :)

[@stzh188]

Thank you :)

[@iain075]

@@stzh188 Yep - really well done with this

[@roniquebreauxjordan1302]

22 million views!

[@ulrichdannenbaum4472]

@@roniquebreauxjordan1302 time is running fast ... now they are going towards 40 million !!!!

[@yundamayantionindonesiatou9545]

@@iain075 love watching this v-clip.

[@hagridsdisappointingson769]

Honestly this is one of the best travel ads I've ever seen.

[@kristiannelson1851]

0:16 - "Yeah it's good...good...good for you." 🤣 Classic Deniro!

[@johnsiddles5027]

Did you see the bits with the sunset?

[@cbpriv]

I was in Bern. There was drama as a 20 year old was steeling a bag from an 92 year old lady in the mall. Then 2 minutes later he came back, and gave it back to her because he felt guilty. Switzerland, when even the bad guys are good. pretty amazing. Anyways I am sure this commercial is for the Americans, all of us in europe knows that switzerland looks stunning :)

[@pear7777]

This is so spot on, Switzerland is perfect, whenever we go there we say, "everything is fake, fake grass, fake lakes, fake woods... " On top of that, as mentioned.. No Drama. God lives there.

[@triumphator666]

And the oscar for the best advertising is going to...Schweiz Tourismus👌

[@clairefantaccini]

Absolutely

[@Jo3Black78]

👍👍👍

[@SloMo2723]

Just spent a few weeks in Switzerland last month with my wife. The ad is right, There is no drama! Just the most beautiful country I've ever seen. Great food and super friendly people. What's not to like? All the best

[@lesliea.6440]

They need to live there to feel the drama.

[@anjas.2236]

I loved the moment when Roger took the tennis racket and destroyed something in the room. It was quite elegant & subtle, that's Federer 😎

[@macareuxmoine]

Fantastic production! Two ledgends not taking themselves and each other seriously... GOAT

[@emptylunchbox7026]

As an Asian living in the Alpine region, I can only say that this ad is good but the real mother natural is even more astonishing and breathtaking . See you all after the pandemic.

[@racheallange2056]

I was born and raised in Kentucky USA....My husband is Bavarian...I did not travel so much as a child...To see the Alps was something a dared not dream of..But now I have seen them...words can not describe my feeling ..The most beautiful breathtaking landscape I have ever seen...I am a rockhound...I collect crystals and fossils,. I love their beauty and age it is history of the Earth we live on..

[@emptylunchbox7026]

@@racheallange2056 yeah~ I can totally feel you. I still remember how thrilled I was when I first saw the Alp standing in front of me. Although I am still touched and amazed by the Mother Nature, the first time experience will last forever. There are so many things to discover in the Alps. Since you are a rock hound , Rocky Mountain should also be a great place for you ?! There are a lot to discover in the US too. I personally like US a lot too. 😊

[@racheallange2056]

@@emptylunchbox7026 seems yt cut off my comment....Yet again....I never seen the Rocky mountains in real life So the Alps are my love.I have found fossils in them cool thing the same fossils as in Kentucky, but here in Bavaria it is very rare even a young dinosaur fossil has been found...I think that is very interesting... .

[@racheallange2056]

@@AbuTuraab302 Still living in Bavaria, but I just spent 3 months in Side,Turkey...Loved it so much. Kind people .awesome food ..and to see the Mediterranean Sea was a dream of mine. I was in awe the water was so clear and beautiful!

[@racheallange2056]

@@AbuTuraab302 Turkey is forever in my heart....I love Turkey!

[@spickie31]

Fantastic video. Roger and Robert in one video. Two hero’s in their own field.

[@allyourcode]

I recently got back from a trip to Switzerland. The land of no drama seems about right. "It's too perfect" is a joke that Swiss people seem to agree with. One thing missing from this ad: lakes! They're everywhere, and they're are gorgeous. Lakes + mountains + cute towns = beauty overload. If you don't like this place, don't go anywhere near me.

[@GennaroCannavacciuolo_actor]

Great commercial! I do LOVE Switzerland, the most beautiful country of ever where I would love to stay soon or late... I even took the Swiss citizenship, proudly! Fantastic Federer, great person, as well as Robert !

[@matteoromenghi]

Lugano, Canton Ticino, Switzerland, heavenly place. I love it!

[@janougrolleau-mathez2868]

Excellente idée. Parfait vive la Suisse et Suisse Tourisme. Beau reportage

[@MySwitzerland]

Merci beaucoup pour ton soutien :)

[@francoisepilliod9308]

La Suisse est un pays magnifique. Ces images sont superbes, il manque bien des choses formidables à voir et à faire.

[@Hector_Malot]

La Suisse oui, pas les Suisses.

[@SuperNashum]

“May be call Hanks”😂👍

[@ScreeAT]

Who?

[@rashidlatifnizami1788]

Who??

[@lemonspica]

yeah, call one of the biggest pee do's in hollywood, after deniro himself. no thanks, switzerland

[@lithiumwaste8235]

"... maybe, call Hanks" - "... who?" 🤣 THIS is Drama ... 😉

[@allaboutlife2837]

Tom Hanks is one of the most recognized celebrity in the world

[@LE8271]

@@allaboutlife2837 holly molly, was not aware of

[@marjanp4784]

@@allaboutlife2837 seriously bro? 😂🤣

[@lalalostyou7546]

@@allaboutlife2837 nvr heard that name before

[@allaboutlife2837]

@@lalalostyou7546seriously, where are you from?

[@DrChorske]

Now I need to see the sequel with Hanks

[@DanielinLaTuna]

"...Call Hanks." "Who?" Yer slayin me...🤣😂😄😆

[@rachelfranckiewicz51]

I just love this advert and if I coulf afford it I’d go have a holiday in Switzerland. I hope many people will.

[@MySwitzerland]

Thank you for your support, we would be happy to welcome you in Switzerland someday :)

[@ismeneedecaste3592]

This was great!!! Now I want Hanks to do a follow up !!! LOL

[@levcel3328]

Haha that would be funny!!

[@marcowinzeler3943]

Would be cool if all say no 😄

[@ulrichdannenbaum4472]

would cost to much green ....

[@Marny5580]

@@ulrichdannenbaum4472 No one cares how much it will cost the public - it always comes down to the Public paying. The rich get richer, folks, per usual.

[@leontxyee]

We have had enough dramas already. 🇨🇭would be the perfect vacation destination.

[@LAjudge09]

That was fun to watch... Roger actually looks really comfortable and confident in this commercial.

[@deysicabanillas5698]

I don't want dramas in life plese Roger take me with you.

[@krafthund]

The funny part is that it's true. I lived in Zurich for 3 years. I hugely appreciated the sense of safety, organization and cleanliness. But that comes with a price. Impossible to make true friends (except for party buddies), impossibile to see or feel emotions in those people. Everything is perfect, but few people are happy. I moved out, back to the World.

[@evanshid6456]

Like in Canada, or northern countries, people tend to live in closed circles after their 25 years old.

[@EnesKaraboga]

Yeah, you gotta go to a country with beautiful beaches crawling with mafia, street hoods, beggars, waitresses making 4 dollars a day, no human rights, eating 10 dollar dinners and thinking you are a lord or something. That's the real happines and fun lol

[@headych6317]

As a pure Swiss guy, I can tell you that Zurich is everything except a good representation of what Switzerland is 😉

[@Tex5bal]

Sacré Bob ! J'adore comme il se caricature lui-même 😄

[@marjanp4784]

Why is it only 1:31 minute long??? I want a 1:31 hour long movie of them together 🤪 it will be a blockbuster... and of course Tom hanks could join them....😁

[@lonewalkerproductions]

Now this is a god tier ad, loved it and happy to see Bob!

[@pl7093]

Noone can beat this campaign!!! So original

[@johnmurphy7674]

The GOAT and the GOAT have spoken. Go to Switzerland!

[@janetdekretser7214]

Flippin' brilliant concept and execution. Can't wait for Part 2!

[@ijereebere8608]

Lovely...Swiss for you, without much drama.Nature at its best.

[@morgandavid3973]

Wow what a beautiful smile on your beautiful face,oh my goodness,you look like an angel . how are you doing today?

[@marcocrimi2233]

Switzerland is a paradise 🇨🇭❤️

[@luisa9501]

But sooooo boring!

[@roselyneboudier5911]

Ouah Roger,un superbe ambassadeur de la merveilleuse Suisse !!

[@nicky.keller]

This is genius.

[@jiba007]

Awesome! Well done! Am excited about part, two with Hanks 😀

[@jacopog.marchi348]

Spectacular 😁 ! Now the challenge is Roger sending the mood_clip to Hanks !!! 🤩🙌🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻

[@samanthaventura1535]

Le bon marché est toujours trop cher... Vous avez mis les moyens et vous avez bien fait! Cette pub est très bien réalisée et avec deux personnes vraiment appréciées de toutes et tous... Cette pub va faire le tour du Monde :) BRAVO!

[@caterinasavoia615]

A Masterpiece in 1 minute and 31 seconds

[@EwaSara]

I can go skiing with you Roger! 😊⛷️🎿👍

[@ReginaldVandeVelde]

Now this is an ad that sticks! Well played ✨

[@Aman-nk5uq]

Greatest actor and tennis player of all time🎉🎉

[@luisibanez7622]

I can give you the drama... Is when De Niro receives the receipt at the end...

[@sn5101]

NYC is not actually cheap though :D

[@sn5101]

Rent is one of the biggest expenses and my experience is that Manhattan is much higher than say Zurich. As far as skiing goes -if you compare like for like - checking a resort like aspen has much higher prices than LAAX / Verbier, etc. All in all my point is, both are up there and quite expensive. Which is more than the other... you can cherry-pick to make your case. :)

[@tottiubi]

ROGER master of the playing field master of the small screen !!!

[@connie628]

I've lived in Switzerland twice for a few years each time, I even speak swiss german. This is clever marketing and very entertaining. I certainly hope it jumpstarts Swiss tourism because it has definitely taken a hit, just like everywhere else. For potential travellers, speaking from years of living as a local I didn't find Switzerland any more expensive than any other major city I've visited/lived in. In fact, in many ways I found it less expensive. Yes, that's right, contrary to what the general populous might assume. Getting back to the video, I've never been a big tennis fan and Roger Federer has been a name that I recognize but couldn't really place a face on. I could've walked into him without a second thought. This campaign is going to do a lot of good for Roger's brand, and hopefully his country will benefit from that too.

[@agustinranieri]

Todavía llegué muy temprano para los comentarios argentinos, me hago un mate y vuelvo

[@Scharlarntz]

Yo tmb jajaja

[@Elso_The_Argie]

Somos tres

[@FacuA0]

Cuatro

[@chateauchillon]

Wow! Awesome... Welcome to Switzerland and to Chillon Castle in Montreux / Veytaux ;)

[@user-lg3gy5xr9g]

Switzerland has to be the most gorgeous country I've seen in my life...hands down

[@EmergingEcho]

Absolutely breathtaking landscapes, especially the lakes. Greetings from Bulgaria

[@andreasroth6687]

Great campaign - good work, ST!

[@stuffmadethen]

This is just brilliant!

[@adobotravels]

When I see Roger, I click Great athlete and motivation to the younger ones

[@MySwitzerland]

💪 🇨🇭 🤩

[@flaviofoglietta]

Thank you Switzerland, after you won France in Euro I really want to visit you!

[@ElisaChisanaHoshi]

Ok, this is EPIC! ❤️

[@mayolpilu9177]

Buenisimo!!!Excelente!!Felicitaciones por tener tan bello País!!!! Mabel de Argentina.

[@Scharlarntz]

Vos también viniste por lo que dijo Frederic? jajaja

[@mayolpilu9177]

Sí,me aconsejaron ver el video y de lo bueno tenemos que aprender siempre!!!. Podria copiar la Educación que tiene El Embajador y la inteligencia para responder a dichos muy desagradables por parte de una Funcionaria Pública. Que por otra parte se van sumando a la cadena de desaciertos que vienen cometiendo.

[@JBaxter-pi8oj]

I love these ads! Great humour, great vistas and lots of fun. Switzerland really does seem perfect!

[@MySwitzerland]

It is a pretty country! 🤩

[@jackieslaughter9793]

Totally awesome! So proud to be part of Swiss Tourism at award-winning luxury ski company Leo Trippi.

[@davi.poiani]

Two Legends!

[@victorsole5451]

Best advert ever! I love it!!

[@lotus630]

best acting I've ever seen Roger done in a commercial

[@simaobonvalot9141]

Perfect enough for me, I love it ! Wish I could live there.

[@hsgrn26]

Come to Turkey for drama 😀 It's like a survivor vacation.

[@raywellx1008]

Not for tourist :) They have €$ 🙃

[@brcl635]

I went to antalya turkey four years ago. It was a cheap holiday but i didn’t like. There are many dramas, abusive men, imposters and many more. I don’t recommend you to have a holiday in turkey. If you want sun, sea and relaxing holiday you can go to italy, spain or greece but they are more expensive than turkey.

[@raywellx1008]

@@brcl635 Dude we live in Turkey 🤔😂

[@brcl635]

This is the best tourism advertising film i’ve ever seen. 😍

[@MySwitzerland]

🥰😍

[@cyrildewaha]

@@MySwitzerland What's the song of the beginning please?😍🙏🏻

[@vincentthakur7158]

Brilliant! Both are genius. Now I would love to be there.

[@wisemanspoke]

...& the background the music is just fine 🙌

[@ketomountain2759]

Hopp Schweiz 🇨🇭🇨🇭🇨🇭🇨🇭🇨🇭 love it 😊

[@TheWhoDr]

Great clip.

[@santoshpatnaik1988]

De Niro to Roger: You talkin to me?

[@Lamla-Michael]

Thank you, MySwitzerland!

[@dbreardon]

De Niro: "Maybe call Hanks" Federer: "Who?" ....LOL! Fantastic!

[@hamrite]

Someone please persuade Hanks before Roger ends with Bieber !!!

[@GrowingUpWithoutBorders]

No!!! We want Bieber!! 🤣🤣🤣

[@buckethead133]

@@GrowingUpWithoutBorders 🤮🤮 would rather have beavers. 🦫

[@drewscreen]

@@buckethead133 or marmots!

[@MartinGysler]

Excellent! Congrats for this great mission!

[@pianoman1973]

Cool !! Love them both :)

[@argentinevol6720]

The Argentine Minister of Security agrees with Robert De Niro…

[@FacuA0]

First comment i saw in this video about Argentina... and i agree.

[@TIG5574]

I think this is the first commercial I seen with an F bomb in it! 😂

[@King-is3td]

No cap

[@Kronig-zermattch]

We would like to warmly welcome „Willkommu“ you to Zermatt! without drama but with many lasting impressions!

[@Cynim]

On s’est offerts De Niro ET Roger ensemble pour promouvoir notre pays?! La claaaaasse!!

[@maurabecchi2080]

Why not? It’s a good idea 💡!!

[@maurabecchi2080]

We need tourists to come after empty cities and beautiful villages which can be discovered while walking up in the mountains through specially clean ways!!

[@samuelesalaman]

how many seven figures of $ did your country give away on one shot for this . anyhows is gr8 tho'!

[@MrAndreCoutinho]

Awesome!

[@axrt]

If Robert won't... I volunteer as tribute!

[@yvonnehsu16]

Love Bob, Love Roger!!! Fantastic!!! Always admire the this series of ad campaign. It's just amazing! Surpass all the other tourism ads!

[@MySwitzerland]

Thank you! 🤩

[@hannahcalpe5992]

give this man an oscar

[@marcsiaz5227]

Amazing switzerland !!!

[@Lexx1976]

Dear Myswitzerland, I've spent my honeymoon in Interlaken. Now, after 19 years, I'm still married to that same woman. All because of you, Switzerland. Thank you so much. Im Sommer scheint Sonne, im Winter da schneit's. In der Schweiz 🇨🇭. Kind regards, Alex & Tanja

[@sbkmarkel]

THE BEST tourism video EVER! 👏 👏 👏

[@morphi]

Genius. Love it!

[@mairaaragon11]

Thank you Roger for remind me that Switzerland is my dream country!❤

[@specops47]

And where are you from?

[@mairaaragon11]

@@specops47 I'm from Argentina

[@dublinZH]

@@mairaaragon11 I would love to visit Argentina sometime! Greetings from Switzerland

[@mairaaragon11]

@@dublinZH you are welcome anytime!

[@johnsiddles5027]

First time I’ve shared an advert!

[@syyyyyyy11]

İneklerin asilari tam ben ikna oldum

[@yunuscakmak3600]

Hahahahahhahaha lol :) enjoy cows are vaccinated.

[@designpuli]

Came here from "The Daily Show with Trevor Noah." This is a cool ad indeed!

[@alexanderdewispelaere4104]

Great idea. Great production. Great acting. Just perfect. (And probably a Cannes Lions Gold?)

[@youandmeflying8607]

Waiting for the second part 😍

[@maryjbelle]

The only commercial I literally love to watch. I’m sure Tom Hanks can hold his own though 😆

[@Marny5580]

LOL - how fun! Roger, you ARE the best! Blessed wife and children, for sure!! TY for all you are!