The Best Graphic Design Job in 2023 - Why Becoming a Packaging Designer is a Smart Choice

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Love it or hate it, packaging is everywhere. When you think about it, packaging design is a crucial element of product marketing. Companies have to draw attention to products when people walk down the aisle of a store, or even when purchasing online. Packaging is key to that part of the sales process.
As a graphic designer, there are many specializations to choose from, logo and brand identity, web design, UX/UI, print design, event design, experience design, presentation design, motion design, the list goes on.
One specialization that’s gained significant popularity in recent years is packaging design. That’s because it offers a really wide range of opportunities for creativity, earning potential, professional fulfillment and career security. In this video I share how graphic designers can make as much as $180k/yr, or more specializing in packaging design.
#packagingdesign #pacdora #graphicdesign #careeradvice
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This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses.
Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

[@briannaslifetime]

Thats crazy, I just started doing packaging design and its the most money I've made ever doing graphic design. Great video!

[@PhilipVanDusen]

Briannas, thanks for sharing your story. I’ve led packaging teams for years working with some of the biggest brands in the world and what you are experiencing is the truth, and why I decided to make this video! Congratulations!

[@Myxlpltx]

Happy for you! Hope this continues to be lucrative for you.

[@Lyubovstrauss]

Brianna, please share your portfolio.

[@brunoescoto9630]

@@PhilipVanDusen hey! could you make a video on how to get clients in packaging? i've always struggled to get clients :(

[@KJFirestarterFilms]

Your 100% right! I use to design packaging for the remote control toy industry. It was truly rewarding and gave me space to be extremely creative! Great work!

[@Joannaduvall]

Hi Philip, i've started pkg design for a year now. It's heavy dutty products. I love it!! Thanks for the video 😊

[@emilia4963]

Thank you for the video Philip! Recently i've been thinking about what to do after school and this video made me interested in becoming a packaging designer! What would I have to study in college in order to get this job?

[@MaoGenesiss]

I think I need this video to have more confident on my career. 🙌

[@creativesaadi]

amazing, will definitely look in to specialiazing in to Packaging design

[@PhilipVanDusen]

Please do! It's a smart move.

[@Lyubovstrauss]

How did I become a packaging designer? I am a senior graphic designer in print and digital. I have a passion for packaging design but have never tried it. What software will I be using as a packaging designer? Please share your story. I dream of becoming a packaging designer because I'm also an artist and photographer. Packaging design is the brain of the brand. I buy products in the store based on beautiful packaging design. I love art, typography, and colors. Philip, thank you for your video. You open my eyes to another new opportunity to use my design skills. I have been for 15 years in design. I have done magazine design that I love the most. Branding and website design is not allowing me to apply my artistic vision. Packaging designer, you have to be an artist. Illustrator was my design tool for many years.

[@GT-legendary]

i worked in a couple of signs making and package design studio for a few years and honestly man, it's the standard illustrator and photoshop my first package design job we used Corel though but every other jobs were illustrator + photoshop. as far as software went. you have the experience on the design front already so the transition won't be rough especially coming from Print

[@motionmuse5684]

Lol I thought you said Video was it, maybe I'll combine the two! ❤ Packaging design and then video content to go with it :)

[@user-mp6tm9dg7e]

Hello Philip. I am the head of Designmate Inc., one of the largest package design firms in Japan. I was glad that your video justified my business. I have one question. In Japan, food manufacturers tend to pay more for packaging design than cosmetics and pharmaceuticals, how about your country?

[@yaoifeng2526]

Thanks for this very informative and inspiring video! I'm thinking of going for a degree programme in the university. Do you think it's better to go for a packaging design degree or a graphic design degree? Kinda confused though.

[@jarmelo2006]

Okay. Let's go!!!✌🏽❤️😎

[@PhilipVanDusen]

🚀😃

[@kodihewa1948]

Your videos very helpful for us.

[@PhilipVanDusen]

Hey KODI HEWA! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Keep tuning in!

[@Lyubovstrauss]

yes

[@ThuAnh-uy4gk]

Thank you for the video Philip! I’m a graphic designer from Vietnam looking for opportunities in packaging design. What makes me wanna be a packaging designer is I love working with the materials and see the difference between variation versions of one design printed on different materials. Anyway I have some questions, can we work as a remote packaging designer? Or it would be better working on-site? Because I am looking for job opportunities worldwide, but this job also needs printing and testing on many materials and surface… Or the printing is not under designer’s scop of work and we still able to work remotely? Thank you in advance

[@iliana.m]

Coming from architecture, I always loved packaging design so much!! I also did my thesis on it back then and I had also combined it with themed design! I didn't focus on the graphic part a lot of course beside the basics since it wasn't my field of studies and the direct object of the thesis but packaging as a form and unboxing experience etc had to do a whole lot with architecture apparently!! It's been a few years since then but it seems I still really like packaging and themed design in general.... I now want to study graphic design too to actually be able to design the full thing! Maybe I can be an in house designer after that for our own product brand that we do run already. 🤔 Do you think someone that had previous studies in architecture maybe have an advantage when starting out studying graphic design? Compared to someone who just starts out? 🤔

[@PhilipVanDusen]

Anyone pivoting from one creative field (architecture included) has an advantage over someone coming in 'cold'. I think you did a great job of articulating your thought process and rationale for your shift. It makes total sense to me - and I wish you all the best in your new direction!

[@iliana.m]

@@PhilipVanDusen Thank you so much for your very thoughtful message!! 🙏 Please keep up the good work!! I think your content is very on point and that you choose very cleverly where to focus on for the topics you discuss! ☺️

[@alexm2143]

Packaging is also very hard to break into especially without some sort of formal design degree.

[@DogwoodMountainMama]

I love packaging design. I’ve been doing it for 10 years and I love seeing my stuff in store shelves

[@PhilipVanDusen]

Me too, it’s always been one of my fav things. When I was in fashion, seeing people in Japan, or in Europe walking down the street with your design you did in NYC on their chest on a T-shirt is pretty cool, too.

[@DogwoodMountainMama]

@@PhilipVanDusen my 5 year old found a bunch of sticker books I designed when I worked for a crafting company and started using them for her own crafts. Her mind was completely blown when I told her I designed them. The next day we were at Michaels and she saw my sticker books and couldn’t wait to tell whoever would listen that her mommy made that.

[@PhilipVanDusen]

@@DogwoodMountainMama So cool! I'm sure she was mega impressed!

[@DogwoodMountainMama]

@@PhilipVanDusen she’s 5 so she’s still more impressed by Barbies. I wonder if Mattel is hiring packaging designers right now? 🤔

[@sayak.chhetri]

Great❤❤

[@PhilipVanDusen]

Thanks Sayak Chhetri!

[@imagicarolina]

Thank you.

[@PhilipVanDusen]

You're welcome!

[@juicemango2]

What discipline leads to package design -I have to choose a major ie Advertising OR Corporate

[@estelaagudelo9409]

Hi Philip. I have a question. A packaging designer also has to make structural plans for the packaging? Thank you for this video. I love it!

[@PhilipVanDusen]

No they don't. Creating dielines and structural designs for packaging are generally NOT a requirement. GD's who do packaging usually just execute the 2D aspects.

[@JoeGator23]

I've always known this... point-of-sale is good, too.

[@PhilipVanDusen]

Hey JoeGator23! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Keep tuning in!

[@wajahatnet]

Amazing Video Sir 😎👍👍 I belong to the 1% Who likes Package Designing 😂lolz. I always enjoy watching Package designs and the package shapes very much.

[@PhilipVanDusen]

You and me both! I find it a very challenging, but exciting medium.

[@wajahatnet]

@@PhilipVanDusen cool 😎👍👍

[@Lyubovstrauss]

What software do I need to know to become a packaging designer from a senior graphic designer?

[@gownat]

Adobe illustrator

[@SteveAveriss]

Esko ArtiosCad with Illustrator Deskpack add on is what I use....I am able to create pretty much any style of packaging with these tools from die lines to realistic 3D renders.

[@GraphicMill]

Have you done any videos on the onslaught of AI ? I’ve been looking and quite excited about it.

[@PhilipVanDusen]

I've done a couple shorts. But I am due to do a video on AI, right? Good idea.

[@mzr457]

Graphic design is a terrible career choice. The problem is that it is too subjective and complicated. The Creative Director can basically make up any excuse or reason not to hire you including you use the wrong colors, they don't like your style or even if you are better than they are. It's also oversaturated and undervalued. Basically there are literally an infinite amount of styles, software programs, industries, deliverables and skillsets in the field. What this means is that when you apply to a job, the odds of you getting hired are basically 0. And if you do happen to be a good "match" there will likely be thousands of other designers you're competing with. And now with AI everything is just getting worse.