THE BEST MAKEUP AT DOLLAR GENERAL In Every Category (Full Face Look)

[@patriciahayes1752]

I am 1000% behind an Emily&DG Believe collab!!!! You're the reason I know the good stuff is there!!!

[@Sashas-mom]

Meeeee toooo! I love it all for myself and my 16 y/o granddaughter. So happy Emily introduced me to Believe Beauty. ❤

[@countrychick-bx6wl]

Hello Emily! I just wanted to tell you that I just love your videos and they way you describe the products your using! I really love how your not above using drugstore, Dollar General, and more affordable products!! I know you love some high end products as well, but I do really like when youtubers give some love to affordable makeup/products as well!! Been watching you for over 2 years now and you are one of my favorites to watch on youtube!!! I only really like to watch a handful of people on KZbin so and I just love you and learn so much from you!! 😊❤️

[@carriemeadows3518]

Yes, I'd love to see DG get some Emily curated new products added to the Believe Beauty line. What's sad when I go there is how many products are constantly out of stock that I haven't yet tried, like blushes, cream lipsticks, and lip liners! I don't really love their eyeshadow formula. I know, I'm an outlier. I don't know what I'm doing but I've had 3 of their palettes and the colors always muddy together on me personally, even with eyeshadow primer. They do need to release at least one new collection per year, I think.

[@changeeyecolor3891]

This made me smile. Love it.

[@meganboyles8768]

YASSSS!

[@michelleparsons5667]

OMG yes please Believe Beauty collab with Emily 🙏🏻. I could listen to you talk about anything. You were the first person I ever watched on KZbin and you have remained the same sweet, genuine person that I started watching years ago. I remember you were doing the news when I started watching you. Beautiful look as always ❤.

[@changeeyecolor3891]

This is exactly the content searching...

[@carleibur27]

I just absolutey love your eye tutorials! It's very Bob Ross esque! Wonderful to watch a person passionate about what they do and explaining it in a informative yet entertaining way. You can see how much you truly love what you do. I don't even wear eyeshadow on a daily basis, I'm just mascara and go kinda gal. I still watch every video because they are just that good! Another great look Em 👌

[@sarahmccord7767]

Ohmygoodness! That is the BEST comparison I’ve heard! She’s like the female Bob Ross of makeup. 😮 (but with better hair and a gorgeous face) Em’s obvious love for makeup matches Bobs energy with his love of painting. 🖤

[@CraftsandGardening]

I seriously thought the same thing while watching her, especially the “this just screaming to be in the inner corner so we’ll let it” 😂

[@kimberlydavis4772]

OMG! I was just thinking that she does makeup like Bob Ross does paint! Happy little eyebrows! 😁

[@lyndacolvin642]

@@CraftsandGardening I thought the exact same thing. We have an LG TV that came with their own streaming and they have the Bob Ross channel. What a perfect combo channel that would be Em & Ross.

[@jmh-hu5tg]

I came to comment the same about Bob Ross! The soothing voice and the personification of the shadows, I love it!

[@rubysparkles3194]

I love that you feature a lot of drugstore/dollar store options, unlike many other makeup KZbinrs who are constantly buying new, expensive products many "everyday" folks can't afford. Many of us are moms on a budget and much of the new, mid- to high-end makeup is simply out of reach. I appreciate seeing you give some love and dignity to affordable makeup.

[@hannahaguilar435]

My sister's town, Goliad, Texas is very small and has only Dollar General so she's very thankful for your video. I send her your videos. I told her you are a real woman doing real reviews.

[@ToolsOfBeauty]

I hate it with a passion when Influencers fast forward any part of a makeup tutorial. I immediately click off when they do it! When EMILY NOEL DOES IT I'M STILL HERE GIRL YOU'VE GOT SOMETHING PLEASE DON'T EVER CHANGE!!!!

[@dlourdes4743]

Dollar General is so important for every city.... support them

[@jeaniewooten5894]

It is homecoming for our town too. I live across from the high school . I loved it. The parents and the kids were having a blast !!! The community deserves to have fun and enjoy life again. !!!

[@sarahratliff482]

If I didn't know I wouldn't believe this was a DG look. It's really pretty!

[@gracegodley8367]

Talk about flawless skin

[@carolinelennon5995]

Yes!! Part of why I was so excited to watch was because of how gorgeous she looks!!

[@changeeyecolor3891]

The design looks so cool...

[@vanessawatkins7482]

Emily Noel IS the Bob Ross of makeup!

[@courtlandtmartin6649]

YES to all of the Believe Beauty goodies. I like almost everything I’ve tried. The mascara in the purple tube is EXCELLENT, the foundation is my fav of all time, and the liquid liners have been pretty good in my experience!! I’m here for the Emily Noel X Believe Beauty collab! ❤

[@kerriekrafts]

Oh a full face of LA Colors would be so fun! I’ve heard really good things about their new concealer and I have a highlighter in the same packaging as that bronzer is in that you used and it’s STUNNING. It’s become one of my favorite highlighters and I have quite the highlighter drawer. Their browie wowie pencil and lipsticks are good too.

[@changeeyecolor3891]

I am motivated thank you.

[@candacewatson419]

Omg. NYC Sunny Bronzer!! I remember that one and some kind of pinky mosaic blush.

[@erisrolves4582]

My town didn’t even have a DG 😭 just a Casey’s and two bars. So refreshing to see a southern IL girl dominating the KZbin makeup game!

[@DianeCee0]

When you described your little town, my heart soared. I'd love to live in a small town like that someday. (Only if it wasn't that cold) I live on overcrowded Long Island. We have a dollar general, I've never gone in though.

[@michelleb3234]

Believe Beauty's foundation is my absolute favorite and is by far better than any of the high-end foundations I've tried

[@changeeyecolor3891]

Really informative...

[@darkeyedfran]

I LOVE seeing the kittens! Thank you for sharing them with us!

[@TheFlip_Side]

I have a huge DG by me, it has groceries and all. Then there is a mother one that is much smaller about 10-15 min away. I love my Believe Beauty Foundation. The staying power is pretty darn good. I have never tried anything from LA Color but will put the bronzer on my radar I think a lot of people just don’t realize they can buy good makeup at the DG. They can and it won’t break the bank. On another note…Emily, your friend David is absolutely a sweetheart. I reached out to him and I can’t wait to try the foundation. Thank you for recommending him!❤❤❤

[@debrabarycki8819]

I love this video! I’m a crossing guard and just got my corner changed starting Monday and guess what, my corner is right next to a Dollar General! There goes my paycheck! Lol

[@chtistin1]

The doe leg!! I literally laughed out loud!! You are so funny. I feel like I’m hanging out with a good friend every time I watch your videos 🥰🥰

[@lindsayjohnson1072]

The blushes would be amazing as eyeshadow as well

[@tonyamcguire4807]

Yes! Believe Beauty please colab with Emily! Lol We need more lip product colors!

[@shannonmaree4724]

Once again, beautiful look. Kittens are getting so big! ♥️

[@katblank8555]

Okay, it finally hit me. You could be a cheek model. No better ones around anywhere. You make any and all blushes look good! 😊

[@chiknlittle]

That eyeshadow look is beautiful!

[@KarrasSim]

I saw a review from Jenn Phelps who compared the Believe beauty foundation to Haus labs new foundation. Definitely a fav of mine as well!!!

[@emilynoel83]

it's so good!!

[@stitchwhich]

LA colors browie wowie has been my go to brow pencil for years and I like their lip glosses

[@ME-gr4kl]

Living out west, DG is harder to come by. However, thanks to Believe Beauty I always stop when I see one!

[@michelledillman6381]

Believe nail colors are awesome too! Stays on!

[@tisa6193]

Love the Believe Beauty Line! Tutorial very Bob Ross today❣️

[@krunchykari4648]

Those blush duos look amazing 🤩 planning a trip to DG soon!

[@pajamamama5965]

I have a Dollar General less than a mile away from me. I love shopping there! What a fun video idea. Thank you Emily!

[@emilynoel83]

Cool! Thanks for watching!!

[@jenmata]

I recently found a DG near me and bought a Believe Beauty cream blush in Dollface and it’s the sweetest baby pink shade, and the staying power is awesome!

[@Ryan_youtube24]

You are just the best. Been watching you since 2008

[@michelascheuerman7166]

YES to a collab between Emily Noel and Believe Beauty!!! You guys in the US are so lucky to have such a solid makeup brand in Believe Beauty! Everything looks and performs as drugstore and even high end! In Canada we have dollar stores that carry crap makeup lol. I avoid it and I have a lot already of my favorites. In fact, I need to declutter because there is too much and it is hard to chose what at getting ready time. There are items that are old and barely used, so it is hard to get rid if them, but I need to. Too bad we cannot recycle makeup, what a waste. Love you Emily, thank you for your beautiful and inspiring videos and I am in love with your kittens!!! Thank you!

[@donnalayne2395]

Don’t believe that reply to your comment it’s a scam if there isn’t a check mark ✅ beside Emily’s name it’s not her.

[@michelascheuerman7166]

@@donnalayne2395 Thank you, I think you are right!!!

[@jenniferkane5534]

New subscriber here. Happy to have found your channel! Everytime I turn around there is a new video posted and I am loving it!!! Stunning look!! Believe Beauty foundation is my holy grail!! I'm definitely a drugstore fan!

[@Heyheyrayeraye]

You absolutely nailed the selections in this video, Em! Believe Beauty definitely needs to work on their eyeliners, concealers and lashes. Everything else in their line can absolutely give anything high end some competition!! ❤️

[@changeeyecolor3891]

Awesome. Thanks...

[@carriekennedy5903]

Definitely don’t sleep on the Believe Beauty nails, skincare & spa/bath line. They’re located in those areas of the store & not with the Believe makeup. The makeup removers & moisturizers have great ingredients & very gentle. Believe definitely has amazing brushes too. The foundation brush is hands down my ultimate favorite & cleans beautifully.

[@reeelove4763]

Getting my Saturday started with my em!!!🎉❤❤❤❤❤❤

[@veggielovinaccountant]

Okay, how can you tell the kitties apart? They look the same to me? 😂💗🐈

[@tammiemartinez6485]

I'm sad. I don't have a DG in my state but if I did I would head straight there to pick up that eyeshadow palette. I'm shocked. I don't know how those shimmers blended out into what looked like mattes yet when you went to use the 2 as shimmers on the lid they appeared as shimmers. I have palettes that have satins in them that don't do that!! Those shades aren't ones I'd normally use but the look came out so beautiful and SOFT looking. Loved this video. I found and subbed to you 2 days ago. So glad I did... 😉

[@christymartin6889]

Every time I watch you, I think...wow, you have such a "pin-up" look to your face. Beautiful as always.

[@nancyadcock4899]

Love that foundation, everything looks beautiful. The lashes are super pretty also💕

[@CBS715]

I absolutely love your videos! Let’s normalize everyday makeup application and get away from all the PR and money making tactics just to reel people in! Go Emily!👏

[@tdwmsgolden]

Emily, this look turned out ABSOLUTELY BEAUTIFUL ON YOU!!! You have such a sweet and calming voice 😊

[@stephaniepfaff2807]

L.A Color makes a great eyebrow pencil.

[@mileahm5900]

You should do five below too! I always want to look for makeup there but I have no idea where to start

[@candicemorrison304]

Sometimes I feel like the Midwest is another country, all together! 🤔🤣 Kindergartners are aware it's homecoming weekend?!? Even as a Senior, I couldn't have told you when homecoming happened! 🤷 Also, (I'm from Boston) to find a DG would be a hunt! I'd probably have to go several towns away! 🙄 Does give me some FOMO though! 🤣🥰 But! For an Emily/DG Collab, I WOULD go search out a DG! For sure! 🥰😘 Sending so much love from Boston! 💙🤗💙

[@yasimartinez8435]

I love the Believe Beauty radiant primer, so pretty. Excellent video, thanks 😊❤

[@lisap5359]

La colors tubing mascara for the WIN!!! love it. I like it better than thrive! I also love the believe beauty foundation and their cream blush is the best I have tried.

[@rosechardonnay5351]

I love that you mentioned the NYC Sunny bronzer that used to be my holy grail! I'm pretty sure I knew about it from your channel back in the day!

[@ajg286]

Perfect timing! A cup of hot tea and DoGe recs ❤

[@emilynoel83]

cheers!!

[@ajg286]

@@emilynoel83 Any interest in doing an updated skincare routine video? Im focused on hydration more than ever as I’m in the late side of my 30s 🤟🏼

[@DenaeK]

Shout-out to Casey's Taco Pizza! 😂😂😂♥️♥️♥️ I live in the Midwest and am from here. I also grew up in a town that had one stop light and a Dollar General. Love this look! The Believe Beauty foundation is also one of my favorites! No one I know talks about it or even knows about it, it seems like! 🤯

[@rebeccamorris9820]

Lived in northwestern Illinois, on the Iowa border, for almost 20 years. Miss Casey's pizza!

[@DenaeK]

@@rebeccamorris9820 I live in Iowa. I have a couple of aunt's that are from Minnesota and currently live in Arizona. Every time they come back home, they always hit up Casey's for pizza and Taco John's. 😂♥️

[@rebeccamorris9820]

@@DenaeK Oh, I'd forgotten about Taco John's....yum!

[@DenaeK]

@@rebeccamorris9820 When I moved back to Iowa, I ate so much Taco John's, Casey's pizza (and their donuts). 😂😂😂

[@rebeccamorris9820]

@@DenaeK I miss Maid Rite too, and Whitey's ice cream. Sigh...

[@lilnikki3233]

The Believe Beauty cream blushes are amazing. We don’t have a dollar general in my state so I drive 4 hours a few times a year to stock up on their foundation, cream blushes, primer, setting spray and lip liners.

[@elaineestepp7352]

I love the Believe Beauty eyebrow gel in light brown. It is my go to! Have a great day!

[@wandacrowell6766]

I went to DG after this video and checked out Believe. I got a foundation, brow pencil and a lipstick. I like them all.

[@lauragalek]

I love how you say you're not trying to do anything 'advanced or difficult' but yet the looks you always create look so great. I would love to be able to do eye makeup like you do.

[@joanie5262]

Have a beautiful weekend!!

[@gailschaefer-guajardo6731]

My favorite video, loved it, love the look you created. Outstanding ❗❗❗My husband went to Walmart yesterday and bought me the Wet n Wild Hearts palette. I love it. I have a lot of the products you used today. Thanks Emily for all you do. Some of us are on a budget and you saved me so much already.🤎🧡💛🎃👍💯✔️💕❗

[@WendyandBradPitt]

I've watched a couple videos about how when influencers/content creators get a large audience, they start to lose their relatability. I don't get that at all with you. You have a large audience but you create content like a small channel. I want to say thank you for staying relatable.

[@buzzydeckert4743]

I love how you show us how different mark works and then we can make the wise choice of weather we would like it our not. I try not to buy things thinking I can just take it back. Most times I return when it’s broke our doesn’t work other wise I figure it was my choice to buy now I am stuck with it. Please do a full face of LA color been on the fence about them and agree the few things bought gave away.

[@vetgmacatmomfl2055]

I like it of their products even before I knew they were L.A. Girls Sister.

[@RoyaL0221]

I don’t know if you have one, but Popshelf is a DG concept store, and it is adorable. It’s a cuter, more “upscale” looking DG, but with the same great prices. I feel like you would love it, and of course they have Believe Beauty!

[@mariajones827]

You ALWAYS do your makeup so beautiful!!! Hope you have fun painting the kiddos faces!!!

[@sueconklin9175]

I cannot get over those lashes! I'm not a huge falsies girl but I may have to get those. And your eyeshadow is gorgeous as always.

[@Sue_WWeb24]

That nude eye palette is one of my favorite palettes ever! It’s so good, perfect every day palette. I need to check my lip stash for Fireberry, so pretty! Would LOVE to see a colab with BB!! You know we’d buy the whole line! 😍 Doesn’t seem like they’re putting any new products out, so it’s definitely time! Come on, BB!!

[@wendywilliams4042]

They closed our dg years ago. I'm dying to try believe beauty! I hear so much about it! Your makeup does not look like it came from a bargain store! It never does!💄❤️🎃🦇🌟💯

[@CelesteSeeker]

I also like DG Valetine's Day choclates by a company called Elmer's. They are so cheap! Lol! But I love them :-)

[@michellegray3781]

Love all DG and esp. the brightener. I keep that everywhere with me!

[@pawpal1637]

Awesome Fall look. Would love to see the kittens in action at the end of your videos

[@amandamoon9]

I love the L.A. Colors Show It Off Blush and Highlight pallet I got for like $4 at DG!!! It has the best subtle rose blush, a gorgeous highlight that doesn’t have sparkle just lovely shimmer and a light pink powder that is magical for brightening my inner eye.

[@larkfly9273]

Hi Emily, how is the palette bingo or grab something from a bag videos coming along? Your videos are always fun, but I miss something fun in that way, feel like I haven't seen that for ages :)

[@emilynoel83]

yes we need something like that again!! Thanks!

[@DMay-xs7mw]

Stunning simple fall looook.✔️

[@jenniferchristman4974]

Yessss!!!! Dollar general collab

[@ccgoodlin]

Loving Believe Beauty.. I live in South GA and my county of 40, 000 people has 11 DGs... we call them the Dollar Gentrals

[@karekausnicolli4890]

I am late to the party here. I flew from Detroit to Baltimore for a long girlfriend weekend. I love that you are addressing makeup options for those in smaller towns. I grew up in Metro Detroit but now live in a small, Mid-Michigan town with exactly the options you mention... needing to drive at least a half-hour to a bigger town for more variety. You are awesome, Em!!

[@Tracylyn42]

Omg I swear I just left a comment for you last week about this video. I’m so happy because I was just getting ready to head to DG. It’s my neighbor hood store. Yay Emily

[@connie121678]

Their pencil liners are incredible!!!! Those and Flower Beauty ones are my favorites! Definitely try them! I love the brown and the plum ones!

[@connie121678]

They are great in the water line too with no transfer!!!!

[@gingergirl8797]

Thank you for this video. We have a new DG in the closest town to me. They don't carry many Believe products, I was very sad. Really pretty look

[@TheFitTherapist]

Ahhh NYC Sunny brought back a memory I forgot I had

[@Ali-dd4hm]

Dear Emily, i love your Videos. Thank you for all this Info. I wish there would be a DG in Germany. All the best to you ❤️

[@Saquesha]

I love that you are always sharing tips in your videos. And I do love the Believe beauty products that I have tried, sadly my local stores are a disaster and have very little Believe products available. I would love to try the Believe beauty eyeshadow

[@hollykoerner309]

The word is definitely out on the primer! I went to 3 DGs and they were all out of the radiant primer. I will keep looking because really want to try it. Thanks Emily!

[@ClaraBarrerabeautyisageless55]

Good morning beautiful Emily 💜

[@jenniferhutchens5817]

Ran to DG and got the bronzer, primer and highlight trio... Gonna get the blush but my store was out! That L.A. Colors bronzer is bomb... The L.A. colors I remember my mother using when I was a child was just not good... But that bronzer is the best bronzer shade I've ever tried and it was so soft!

[@jenellynell7737]

I live in Australia and we definitely don’t have DG stores here. But I am still wanting to watch because it’s Em 😍💕💐

[@ivanavaskova9458]

I really love Believe beauty foundation and bronzer. I will expand trying more. Thank you Emily ❤️❤️❤️

[@DawnMGP58]

Hey there, Em!! How are you feeling? I am SO looking forward to the Emily Awards!! One of the highlights of the year!! 😉 I think a a Collab between you and Believe Beauty, would be awesome!! Do you hear that, Believe Beauty? Have a wonderful weekend, Emily!! ❤️

[@changeeyecolor3891]

I love fashion.

[@Amyntj]

LA colors has some nude lip glosses that are amazing too. The texture reminds me of the too faced peach gloss

[@CindyGallardoo]

I love in Southern California and there are no DG's but on my last road trip, I went to multiple DG's to buy your recommended Believe beauty products!

[@TANNAPAISELY]

I just ordered my ELF duo complexion brush because of you! I’m so excited to get it! 😍😊🎉🏆

[@micahwilliams7177]

My Dollar General always has Profusion gift sets at Christmas time.

[@cupiedoll9759]

I love the Believe Beauty foundation. That’s really a good one. Very impressed for the price.

[@claudiah8905]

Love the look, not living in the US but I would love to try believe beauty

[@kristinrevoir6096]

I LOVE Believe Beauty!! I live down the street from my local DG. we walk there all the time. I used to be able to find that lipstick every time I went in but ever since the 1st time you wore that shade, I haven't been able to find it :(

[@lindamarshall8614]

You are going to be surprised Em, I walked into my Dollar Tree and saw Believe Beauty there, I got that pretty pink powder blush, looks like Persona and Believe Beauty bronzer, they also had a Believe Beauty Skin Tint, and lip gloss. So needless to say I snagged 2 of each and got them for 1.25 a piece. I wear the blush everyday. Melts into my dry skin, soft for a powder. I really like some of the LA Color Eye Shadows, they had a Christmas 24 Pan on at DG and I hit pan and used some of the colors up. I mostly use LA Colors from Dollar Tree, 9 pans soft and pigmented, I get compliments, and that's in part thanks to you too!! So, Thanks!!

[@karensmith2719]

Love your Saturday morning videos! Believe beauty is a great brand, I love the foundation. Also that maybelline age rewind has been my HG for years! I always have one of those in my stash. Have a great weekend! 😍

[@annmcvey4347]

Love this look Emily! Always love watching you create your look!

[@pacoandellie]

Wow! what pretty makeup on a beautiful woman! Thank you for expanding on the Believe line at DG! I skipped over their makeup and just have the brushes. I'm heading to my DG this week!!! Thank You!!!

[@jamieferguson974]

Emily! I use the foundation every day with your needs pallet. I am on my second pallet and there is more pan than product! Especially the blush, powder and contour shade. That pallet is my go to every single day!

[@SaRo-r8j]

You are just so beautiful! Great review of Believe make up.