The Best X Strategies for Executing BOFU Content

[@স.ইসলাম]

Sir, your videos are informative as always which I found helpful. But I'm facing confusing thoughts about Google's recent update as to what to do with FAQ's. Since this video is about BoFu content strategies, so I'd like to ask you a question to clear it up. Let's consider two questions: 1. Is (item) worth buying? 2. What about the price ion comparison with (items)? Does it make more relevant or high quality content to add an FAQ's? Should I add the answers to relevant FAQ's to the review type blog having the same intent (between the two above question) as an FAQ section on the same page? Or, should I cover all them up in an info article? Looking forward to getting your answer.

[@aperturewells]

Ross you mentioned the shoes example and explained why it wouldn't be worth it to create Best X content. In this case, what type of content would be worth investing that would have a better ROI? Any specific frameworks for lower-ticket e-commerce, in general?

[@rosshudgens1162]

In e-commerce, links matter more than B2B so the value content has to generate authority that can in turn power product pages is more significant than B2B. So, the blended value there can be higher on average. If the ecom product has a high LTV, these type of pages can still have value but if you're just selling $50 shoes and the search volume is only 200/mo, it's probably not super valuable for you. So in short, in ecom there tends to be more brand awareness plays that can make sense, as well as a need to blend the value you get from content towards not just the conversion. That said you are more likely to generate more direct conversions given lower price points as well, so all in all, count the value of the direct conversions but also give yourself credit for link value and brand awareness value for long-term benefit. :) Hope that helps!

[@aperturewells]

@@rosshudgens1162 That makes a lot of sense - I can definitely see content marketing helping to build the authority needed to outrank other companys' product pages. Thanks for the response!