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BMW have been making vehicles in one shape or another for 100 years. They’ve gone through many directions, but they’ve found their niche in creating sporty luxury cars. Yes, there have been the odd hiccup along the way, but it’s their relentless desire to be the best that has got them there - and I know from personal experience, I’ve worked for one of their many suppliers! For the customers this means a large range of dependable cars that keep getting better. So, just what were those bumps in the road to BMW's dominance, and how did they get to dominate the luxury market?
Steve Saxty's BMW design books: www.stevesaxty.com/
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