The Company Destroying Hollywood

[@UpperEchelon]

My AG1 Link ▸ www.athleticgreens.com/upperechelon to get a 1 year supply of immune-supporting Vitamin D3K2 & 5 travel packs FREE with your first purchase.

[@2st_duallist]

Brevard County Commission Meeting 4th April 2023 ISS scam

[@ConspiracyPundit]

Watch the full 24 minutes for the algorithm, then comment for the algorithm lol. How about doing things the old fashioned way, by stating your conclusion first then go on to explain how you got to it? That way people have the choice to bail, rather than metaphorically prick tease them. Let us get all science paper and start with your abstract. Addemdum, ALL plants are toxic to humans, you might want to try and debunk that statement and then make a video once you realize they actually are.

[@mirusbhergh]

Now THAT was an advertisement that I can get behind!

[@IPlayVideoGamesAndNothingElse]

You should contact Tim pool about this

[@xbzq]

I may need nutrients but I don't need AG1. As a matter of fact, because they sponsor your videos, I intend to never consume any AG1. Also, the fact that you say such ridiculous nonsense like me needing that crap tells me a lot about you, far too much to include in this comment. Thumbs down on the video because of that.

[@whatever3912-h7e]

Well, so now we know who's data they used to release Morbius to cinemas again. Truly, that's one of data gathering procedures of all time

[@evanthesquirrel]

"We were all busy that weekend. Can you release it again?"

[@beefchowmein]

It's Morbin time! 👍

[@desperado3236]

I heard they even added 'its morbin time' in the re-release as something morbius says. It would be funny if it wasnt so sad.

[@DustySiren]

@@desperado3236 did they actually

[@desperado3236]

@@DustySiren Its what i heard. Havent seen re-release though.

[@aidanwow1593]

I think you would be shocked at how many "analytics" firms are literal yes-men for the companies that hire them. The buyer basically tells them to come up with a number and the "analytics" firm finds a way to make that number possible. This is designed to reel in more investors who replace customers in how the company makes money. If you are thinking "that sounds like a Ponzi Scheme," you would be correct. They are playing the same game Bernie Madoff played except they have a tangible product at the end of the day to cover it up.

[@matthewbowen5841]

This is just an evolution of the business consultancy model. Where a business pays another business a ton of money to spout some corporate-y new age nonsense (i.e. making deposits into your emotional bank, synergy, etc.). It's paying large money to feel good, offload liability, and then trusting the people you're paying money to "improve" things to tell you impartially(!) that they've improved. It's all snake oil.

[@Relkond]

“Parrot what we say back to us”, eh?

[@wumi2419]

@@matthewbowen5841 consultants are also a very good way to "redistribute" budget openly

[@MrDMIDOV]

And all the VCs, institutions, etc are more than happy to eat up all the bullshit because they can just turn around and sell it to the next sucker, usually retail investors or publicly subscribable funds.

[@ericbright1742]

There are 3 types of falsehoods: Lies, Damned Lies, and Statistics.

[@Adrak-Hiano]

Definitely not clickbait. Their influence is disastrous in so many aspects.

[@PM-xc8oo]

This at least confirms my thoughts that the best way to deal with crap like Velma and basically everything else coming out of modern mass media companies is to just ignore it and let it die in obscurity. I definitely don't hate watch things and I've stopped even engaging with channels that are critical of this type of media but still end up talking it up (albeit negatively).

[@boobah5643]

So, because companies are using a self-destructive algorithm to greenlight projects, we're not allowed to be critical of stuff? Fuck that noise. So the idiots are paying Parrot to burn down their companies. Sucks to be them, but idiocy is its own reward.

[@johnl6569]

Absolutely! It's like a narcissistic girlfriend. Just ignore it completely

[@MoreEvilThanYahweh]

And if you absolutely must "hate" watch or play something, do it via the high seas.

[@bannedmann4469]

I never hate watch things, but it seems like you can't even engage on social media either.

[@jht3fougifh393]

​@@johnl6569 Yikes man, hope you mean "ex", otherwise you're just as bad.

[@airfoilsinmotion4777]

Yes, this makes total sense. For years my wife and I have been saying “who’s watching this crap?” The acting is poor, the writing is worse and good luck if you’re hoping for character development. Unfortunately, it’s not just the entertainment industry. Thank you UE for this content. Bleeding edge is no longer just a phrase 😢

[@dreyga2]

Stupid people who don't realize it's propaganda. They can use them to lie about their numbers and keep making this. It's not incompetence, greed or other usual reasons, it's part of the plan.

[@marasmorgean5813]

No it doenst make sense, lol 🤣 All they do is providing data about your product nothing else...

[@aitoluxd]

​@@marasmorgean5813 the feel good "hormone"

[@wavion2]

I don't understand why a streaming service would even need a 3rd party service like this. They have the actual data how how many people watch which shows and for how long. Those are the only metrics that matter.

[@Always.Smarter]

they don't get those analytics until they have already spent millions creating and releasing the show. it's a lot more useful to get the data before you decide where to invest your money.

[@Jitterzz]

@@Always.Smarter The problem is they’re botched analytics. Half the time when these companies are buying up sites, they find out that the sites were paying to artificially inflate their numbers. I wouldn’t be surprised if content creators or streamers do it with their sub counts. It’s sad, but it seems like we can’t really trust a lot of numbers these days with how much they’re manipulated. He goes into that at 14:20

[@RyTrapp0]

@@Always.Smarter This isn't predictive data though, this is still just after the fact analysis. No one was talking about 'Velma' before they made 'Velma' obviously. Predictive data couldn't be an excuse anyway, you don't conclude that an IP is a success because predictive data says it should be, you still have to do post-release analysis to, well, actually see if it was a success. I mean, you can reference the data from other shows already out of course, but you could do that with traditional industry metrics too. The difference is that Hollywood(or a significant portion of it) has begun using Parrot's metrics in place of traditional industry metrics - and apparently without comparing & contrasting with other metrics. Like the ones that actually relate to how they make money(unlike random internet commentary), views & watch time, possibly subscriptions(kinda tough to use without being able to relate a sub directly to a specific IP. Huge hype machine shows, sure. A 'Velma'? No idea), etc.

[@simonacerton3478]

Because media is about programming an ideology not entertainment. Any company that can show a verifiable metric that backs the desired outcome is going to more popular than more people are watching paint dry . The only metric that can trump this is cancellations

[@ChristopherGoggans]

​@@honaleri these analytics let the woke companies and people generate the metrics to "show" how the woke crap is "so popular" when it's really not. That's at least part of the reason, Parrot and other similar companies function as a means of laundering woke BS to justify their decisions.

[@rutessian]

I watched more Velma critique than the length of show itself. I didn't watch Velma, not even the trailer. Good or great shows attract much less buzz than bad ones that distort some existing story, but are watched multiple times long after their run is done.

[@MyaB1986]

Yep the best show I've seen last few years is Succession and it doesn't have as nearly as much coverage as velma or rings of power. Very few small creators talk about it. Another really good show I've seen almost a decade ago is The Knick and almost no one has heard about it and not a single creator is talking about it.

[@Superabound2]

​@@MyaB1986 Succession is the worst show on television

[@GamersHolyArmy]

So basically Parrot incentivizes virality over viewership and doesn't make distinctions between good and bad publicity.

[@Daishi18]

Yup, just like a Parrot would do... It just reacts to what someone else says, without reflecting of the nature of it.

[@HellsJerome87]

We could argue it FAVORS bad publicity because the human brain is prone to negativity bias : people talk MORE about their negative experiences.

[@keungwan5901]

there is no bad publicity, tell that to Bud Light

[@shadowelite102]

Yeah because what else could you do if everyone in the industry is creatively bankrupt? As long as it gets attention that's the value, good publicity doesn't matter, any publicity matters.

[@toketsupuurin]

Parrot is embodying the philosophy of there's no such thing as bad attention. Calling it demand is incorrect. They should have labeled it "attention".

[@1gengabe]

The issue with online analysis is that it ignores everyone who isn’t online for unhealthy amounts of time.

[@TheMhannah100]

They must be doing a bad job, 90% + of what i see, cable or streaming is garbage.

[@volvo09]

Yep. It was so easy to get rid of my TV and not even feel the need to get Netflix or something...

[@SCRKT007]

That's what you get when you mix both corruption and laziness on your production ethic. The world won't care, though. There will always be a better and more thought out product to engage with.

[@daviddavidson2357]

Yes. But that garbage gets the people making it a better ESG score meaning more subsidies and better media coverage.

[@boobah5643]

Sturgeon's Law: 90% of everything is crap.

[@cjthebeesknees]

Don’t insult garbage like that, this 90% is nearly insufferable.

[@MayanFrighter100000]

I do agree, corporates are killing entertainment. Their is a reason why Anime and Korean shows are out competing us and other western shows, they forces what people want to what, not push what people think they need.

[@ItsjustTNT123]

*there

[@caster269]

You’d think the monumental growth of franchises like John Wick or Creed in recent years, while Marvel and Disney are constantly declining from their height, would make the investors and business side of the industry realize their strategy isn’t working…

[@MayanFrighter100000]

@@caster269 Marvel a good franchise, you must be joking. The MCU is trash and the biggest cause of the decline of Entertainment in the west. Protectable plots, villains who are more heroic then the heroes, everything being turn into a joke, and don’t get me started on how unlikable the heroes are. The MCU was the biggest cause of the decline of western entertainment

[@Fantastic_Mr_Fox]

@@MayanFrighter100000 Yeah he said marvel was consantly declining...

[@MayanFrighter100000]

@@caster269 sorry, mentioning Marvel trigger me

[@ElasticGiraffe]

I guess nobody at Parrot Analytics ever took an econ 101 course to learn what "demand" means.

[@Aereto]

I don't think people in that company have Economics credentials either

[@houseofhas9355]

They don't even need a econ degree having employee. They just need to read KZbin and reddit comment sections. That's free. Remember the 10min episode streaming platform. Umie or something like that. 😂😂

[@keungwan5901]

They seem to be conflating engagement and demand, in error. Twitter works well, but not only with, rage baiting. Hollywood is free to waste money on more garbage shows like Velma, that also sets fire to their reputation. Personally if I were a media company, I would sue them for false advertising.

[@ian_b]

Ah, that's the "old" way of thinking...

[@tommyfishhouse8050]

Controversial youtuber Razorfist said it best. The best way to beat these people isn't your hatred, your criticism or your attention. It's your apathy. Don't even acknowledge their existence.

[@Hebdomad7]

Correct. Don't feed the trolls. They feed off attention good or bad.

[@RokushoTheRavager]

​@@Hebdomad7 So many people can't resist putting trolls, simps, fanboys, etc. In their places so you really have enlighten/educate the masses if you want them to stop feeding into this cancerous cycle, and lemme just say, good luck with that.

[@tommyfishhouse8050]

@@RokushoTheRavager any reformation or revolution is ultimately spearheaded by the underclass and the dissatisfied under the elite, whether that be corporate elite or political elite. It’s not a matter of if we can reach them. It’s a matter of we have to reach them.

[@samurailv1]

Tell that to all those fucking youtubers drooling for that clickbait

[@Sorain1]

And for the saddest reason possible, because they are using garbage inputs to determine what to do. Garbage in, Garbage out.

[@MechanicalRabbits]

I love this channel. You always expose subjects and issues that I don't see talked about anywhere else, despite being things that are clearly having a massive impact in the world around us and how it operates.

[@Lord_Mad_Dog]

this is like the dystopian version of the producers

[@quietspark8703]

Parrot is most likely working for ad corps on the DL to generate the potential for clicks through the artificial generation of controversy. This controversy is then vented by users through numerous social media sites and a large number of entertainment sites all of which hold the potential for ad revenue. When Parrot is talking about "demand" they are not referring to the content itself but a demand for drama surrounding it, the more drama the more potential clicks for numerous sites. At this point demand for quality content is an irrelevant and archaic statistic because viewer numbers only mattered when we also had to sit through commercials during those shows, hence the disregard for the old Nielsen system.

[@Stalker6622]

🤔 some of these smell like government

[@Psychomon]

I did not expect to see some random website I used as a source in one of my videos to express the popularity of the anime I was talking about to be covered in an Upper Echelon video. Didn't realize how big the company was and I never heard of it before in my life. I just assumed it was some sort of automated system that used API's to gauge consumer interest in different media and not some sort of major tool used in the industry. Now that I know more about it's inner workings I'll probably not use it again since the data appears to be misleading at best. Great video!

[@Optable]

This is incredible. I've been in digital advertising for a decade, finding my place these days at a company that only works with socially responsible clients, and i've never even heard of Parrot Analytics outside of various articles. No wonder garbage sludge gets regurgitated everywhere you go. Christ this is such a problem.

[@andycopeland7051]

Man this is a great discussion. You started bringing up this kind of stuff a long time ago and I found it hard to imagine that fake internet activity would be a real problem because I didn't think much could be gained by "spinning up" (love your term) bot networks. Since then you've brought out example after example of how much someone can benefit by doing this from the level of an individual all the way up to a corner of an entire industry. Keep it up man. Hope someday you release a video instructing us on ways to spot bots on the net

[@Hemestal]

This is why I told people and i'll keep telling them the same thing, not engaging is the best possible route against these corporate leeches. They don't give a crap if you leave a thumbs down or a bad review, if you click on it to hate watch or leave a comment in a youtube trailer you are interacting and for these companies, that's a win. Dont click on it, dont review it, don't leave a thumbs down, nothing.

[@TheMastaRob]

Remember Tim Pool talking about his time with Vice - saying how they and many other media companies at the time changed direction, because of advisory companies that told them to focus on identity politics, woke stuff etc. Seems to me that if you want to move an industry, these are the companies you need to control. Anyway, fascinating video - UE hitting out the park, AGAIN, so impressed....

[@jefferysterner]

"up is down, happy is sad, terrible is popular", hmm, where have I heard this concept before sigh

[@Greenhead24]

Doesn’t it feel good to be 1 person that has more common sense on what is good to watch than a giant company like Parrot analytics? Pat yourself on the back if you are that 1 person

[@user-rn3rn6nl3h]

It's not just for entertainment, it's manipulation

[@Homiloko2]

Do you really think they don't know they're wrong? They're pushing an agenda.

[@b3ntl33]

Parrot Analytics: A company that is based on an animal colloquially known to just regurgitate what it hears back to others.

[@maskeddog2077]

It's not an issue of common sense. They know they are lying, they are ideologues with an axe to grind.

[@neil_mch]

I like what I like. I remember being part of the two line experiment where everyone else says the shorter line is longer. My reaction too it was : There are 3 possible reasons for this: 1: I'm insane, which I know not to be true. 2: Everyone else here is insane, which is even more unlikely. 3: Everyone else here is lying, making this a test. The lecturer got angry at me for 'my arrogance' merely because I believed my own eyes.

[@theoperator3712]

If you drop the presumption that the intention of the "demand" metric is to increase the profitability of media, then I think this makes a lot more sense. This really does seem more like a metric that can be used to track just how much attention something is getting. Which, if your goal was to fan the flames of a culture war, tribalism, and division, would make it an incredibly helpful metric to have.

[@raichuraichu7632]

This is a great comment. Good point 👍💯💯

[@NXTangl]

I suspect a lot of producers probably just want to get talked about, in which case this metric is perfect. And none of these bots come even close to answering the question of whether a show is good. It doesn't help that the culture war posturing makes it harder to judge media accurately. Demographics who are starved for rep will watch even bad shows with rep out of desperation. On the other hand, discourse about woke reboots obscures legitimate criticism because half the commenters are just right-wing trolls who hate minorities getting a bigger role in their childhood memories or just blame "woke" for anything bad that happens.

[@Sorain1]

Holy feth. This is literally a measure of exposure, and nothing else. Propaganda lives or dies on mass, repeated, omnipresent and overwhelming exposure. Of shouting louder than any dissenting voice, or silencing them until the only message is the propagandists. This company has the best metric for that. No wonder Hollywoke lives and dies by this analysis, we know they don't want money, they want to push The Message. Here comes a company that packages Exposure as if it means profits, making it easier to sell investors on the lie that your making a product for profit.

[@MadsterV]

ESG tailored for narcissists

[@Superabound2]

​@@NXTangl you sound gay

[@Elysium137]

This explains why I have had no desire to watch anything coming out of hollywood in the past 5 years.

[@jb_makesgames2264]

Great and very scary video - that said the studios must be finding a disconnect between Perot's demand numbers and Nielson's viewership numbers -in that high demand numbers aren't translating into high viewership. Maybe Perot and Sweet Baby Inc. should join forces!

[@drankydrank1]

It's hard to believe a company like this wouldn't factor in the fact that negative opinions are generally louder.

[@OmegaZyion]

Negative press is still press. Take Hogwarts Legacy for example. It got a full reaming of negative press from both journalists and activists on social media who were borderline committing hate crimes against anyone who even said they wanted to play it. The reward for their actions was that they made the game so well known that it sold well beyond expectations. I think it's still stupid to judge popularity that way though. It's like driving on a dark highway and night and you see a bright light coming right at you. You can't tell if what's coming is a moped or semi-truck and have no clue on which direction to go to avoid a collision.

[@maxhay9098]

​​@@OmegaZyion While Hogwarts Legacy is a good example of bad press working in favor of a product, that was also a case more tied to controversy within the franchise, not the quality of Hogwarts Legacy itself. Most of the negative press around Hollywood right now is that the products themselves are bland, offensive, and ugly; the shows being made aren't worth watching, and the product itself is a failure. The Bad Press in this instance is criticism, not ostracism. When OP said "Bad Opinions are louder," he means that people are more likely to comment on something if they had a negative experience with it; nobody is clamoring to claim that free Whopper if you got your food fine, but when you sit in the drive through for 30 minutes as the only car and they STILL messed up your order, you're clinging to that receipt like a winning lottery ticket until you can dump a scathing review on every staff member whose name tag you saw there, free Whopper be damned. And since BK is at least a decent company, if a bunch of those start coming in, they're gonna investigate that franchisee and fix that location, because it drags down the industry. Meanwhile Hollywood is talking to a company with the computing power of its mascot and mastering navel gazing, so all these "my Velma had no Scooby on it and also tastes like it's been under the grill for a month," and "My Batgirl was served cold AND burnt" comments that SHOULD be getting some bigwig yelling at people are just falling on a parrots ears... Auricles? I'm not sure if an auditory organ without external structure is still an ear, but that's another topic entirely. UPDATE: googled it. It's still an ear, but it doesn't have the pinnae, which is the fancy name for all the outer crap.

[@_holy__ghost]

@@OmegaZyion i think it is important to mention that, when all is said and done, hogwarts legacy is actually a pretty good game. if it came out like cyberpunk 2077 did, i feel like this timeline would play out VERY differently

[@OmegaZyion]

@@_holy__ghost Well, Cyberpunk 2077 still made CDPR a profit even when you take into account all the returns and lawsuits they had to settle after its botched release. So much so that a sequel sometime in the future isn't off the table for the franchise. So I'm not so sure about that.

[@Tineard]

Finally, someone actually researching into how those big media corporations operate instead of endlessly complaining about the shit they are doing, and yet still watching zealously every single new show, seemingly out of masochism.

[@ShrimpOfDeath]

Seems reasonable. If I was an executive at a streaming service, I'd make sure to keep subscribing to Parrot and making crap. I can justify greenlighting any annoying show by showing their figures to prove high demand. EZ bonuses, EZ life.

[@user-rn3rn6nl3h]

It's about manipulating the population not entertaining them

[@ravensblade]

The best part is if show is especially bad that nobody talks about it, you can just scrap 2000$ from your pocket to create bot demand and still announce success. Of course you fund both positive and negative bots, since it would look better with engagement. Personally i think that what happened with Ms Marvel for example, there wasn't even enough negativity since almost no one cared.

[@RyTrapp0]

@@ravensblade I can't wait for all the scandals about studios employing bot farms with every single new release, doubt it's going to be too long before the first story breaks

[@Adrak-Hiano]

But would you be proud of what you do?

[@OmegaZyion]

At least until the venture capital runs out. You can say your show is super popular, but if you don't have the dough to back that up, investors start giving you the stink eye.

[@Evanz111]

I loved the very grounded and real sponsorship segment, no nonsense

[@MalganisLefay]

this somewhat reminds me of when i stuck my nose in User Experience in a UI course. what i expected was some... solid statistical analysis. What i got was at best a waste of time and at worse a dilution of (incomplete) statistics and data with peoples biases.... no wonder everything gets more and more crappy...

[@glorioustigereye]

Imagine the bot becoming sentient and realizing it's whole existence is to hate a show no one cares about anymore.

[@schmittydAU]

This is something that the FCC and other governing bodies should be looking into. Companies like Parrot Analytics should be investigated for the egregiously false reporting to their clients.

[@cco53587]

If I was an investor or producer in the industry, I would seriously consider a lawsuit with this kind of information. This reeks in every way of deliberately misleading potential investors. By getting the press on board with this obviously flawed methodology, they are engineering headlines that sound good on investor day but do not stand up to scrutiny.

[@zxyatiywariii8]

I'm seriously waiting for shareholders of Disney and other companies, who lost money due to these deceptive analytics, to sue. If I were a shareholder, I'd be very angry.

[@21palica]

Great video, UE. As always! Disparu is one of the most promising young KZbinrs. He has a great critical mind, and uses genuinely funny references and spot on comparisons in his videos. May you both see nothing but successful on this (or any new) platform, for many years to come. You deserve it.

[@dustinbaugh601]

so what you are saying is that in order to combat this we need to collectively exploit it with our own army of bots targeting the things we like in order to eventually enjoy the things we like again.

[@ahhbeejams4338]

Pretty much. It's the era of botfarm wars.

[@ahhbeejams4338]

>Click on a video of theirs on their KZbin channel >"What is demand and why does it matter?" >Comments disabled

[@mythicalskeleton1546]

This is the main reason i hate streaming services constantly canceling anything that wont get their highest viewers on their most popular show day 1 meanwhile trying to push series that you are supposed to "watch at your own pace"

[@josephmassaro]

Interestingly, Parrot Analytics has also been partnering with movie studios such as Lion's Gate and doing studies with universities such as the University of Chicago. It's not just TV.

[@Dan-mc7xg]

This explains why Velma got a second season.

[@godrilla5549]

And yet bobobo is off air.

[@Doomwolf82002]

@@godrilla5549 If you mean the anime, well that's due to Japanese parents getting offended because it heavily made fun of Japan's culture and demanded in droves it's cancelation. (no joke)

[@godrilla5549]

@@Doomwolf82002 the Japanese are dead to me now

[@RyTrapp0]

@@Doomwolf82002 That does sound like a pretty damn Japan thing to happen lol

[@MottIrregular]

I wouldn't be surprised to find it was contracted as two seasons, following the recently popular "mid season finale" design.

[@Wolvenstryfe]

I mean just how many woke reboots of formerly popular 30 to 40 year old properties can anyone take? Hollywood isn't burning, it's burnt.

[@elinfini]

It's long overdue for its ashes to be scattered to the winds.

[@SnipyShino]

Hollywood is shifting direction, the next decade will be a hellscape of movies and shows based on game franchises

[@SnipyShino]

And while it may not be worth much, Parrot Analytics thinks so too

[@SquidShield]

Their creative bankruptcy is thankfully leading to financial bankruptcy.

[@ahhbeejams4338]

​@@SnipyShino Real. It's already underway. Anything that had any value (and even those that didn't) will be wrung out and put out to pasture by the time that this is done.

[@Trollificusv2]

Great work. Turns out this works pretty much as I figured, from the counter-intuitive (read "false") content that was always found wherever Parrot Analytics was quoted as a source. Good work digging out the specifics.

[@RaycrowX]

Nice work and cool to see the Disparu shoutout! I remember watching his video on Parrot and am subbed to you both!

[@grinningtiki220]

We should all start talking about how great ALF the tv show is to boost it up.

[@boobah5643]

So we can get a modern re-imagining of ALF? Is the point to aim them at something that nobody actually cares about?

[@liwojenkins]

I can't wait for ALF to lecture me on race relations and tear into my culture because on his planet there is no distinction between men and women and us primitives need to step it up. I also can't wait for ALF to let me know how much capitalism is the devil and how communism will save us all. It may also be nice to hear a space alien perspective on policing, gun control and mental health. It'll be great.

[@dycedargselderbrother5353]

Just wait until the type of people who get upset over everything find out ALF eats cats.

[@WillHal1000]

They'd just turn ALF into a gaylien.

[@kylemarullo9552]

For some reason this kinda reminds me of a situation during WW2, mainly because they're looking at the analytics soo wrong. The US were analyzing planes that were coming back from fighting to try to add armor, but they ended up armoring up the wrong spots due to the survivorship bias. This lead to more planes being destroyed until they realized it.

[@boobah5643]

To clarify: their first attempts involved armoring the spots where survivors had holes, not realizing that that meant that holes there on surviving planes meant _those_ holes weren't fatal. Instead they started putting armor on the spots where none of the survivors had holes, reasoning that any planes with holes there had crashed rather than returned to base.

[@doublepipe.]

Ah, another typical UEG video. Whenever you show up in my feed I never know whether to watch it because I know I will start hating something or someone with a passion after I've finished it. And as always I don't regret clicking on it. Great content as usual. If only Hollywood would make such high quality productions.

[@Shannon_Vlogs]

I love the end of this video. You’re the best for showing us how this is done- it’s kind of fascinating

[@Thee_Sinner]

Having listened to this in the background with no more than 50% attention, it seems almost like the ranking they give off is mostly about the total volume of social network mentions. With that, I feel like it might be possible to find a link between this company and advertisers that want more traffic on their sites.

[@RascalCatify]

Man AG1 has been blowing up as a sponsor for a lot of channels I follow. That being said, knowing how you are with your advertisers this is the first time I thought about giving it a try!!

[@TheSuperappelflap]

Just buy some multivitamin pills at your local supermarket and spend the rest of your money on anything else.

[@MSpotatoes]

The name says it all. Just listen to what's being parroted on twitter and boom, a bad show is suddenly good. They must have seen all the Rey hate and told Disney there was a lot of social media interaction for this character and that's why she's back.

[@stevoblevo]

Does no one realize this is the point of the metric and the point of Hollywood? They are measuring the impact of their propaganda. With that frame the metric is pure gold.

[@findiwindles]

"I can feel my brain cells rubbing against each other, like teenagers in a club. All seven of them." ha ha ha, now that's marketting. That aside, the content of that little segment was very nicely targetted to your audience. Well done.

[@MakeABitExtra]

Dude it's amazing how deep deep your research goes on all of your videos. It's among how you have the time. Thanks again 👏👏

[@BaltoOfficial]

Two optimistic notes: 1. Ultimately money is what drives Hollywood, so if the shows have poor viewership, one hopes Hollywood will drop them and similar themes regardless of what Parrot analytics says 2. The solution appears very simple: count social media engagement but then weight it (-1 to 1) depending on sentiment, where negative social media engagement will decrease 'demand'. It seems in Parrot Analytics' best interest to implement this

[@eccentricthinker142]

I just don't get it, if bad data is being used, and cash returns say it's bad data, then won't people stop using the data broker because they're feeding bad info?

[@ravensblade]

@@eccentricthinker142 No. Because some people signed a deal. And saying the deal is bad would put them in bad light. Many times i seen bosses of companies continue bad deals because they don't want to admit a mistake.

[@ResidentWeevil2077]

@@ravensblade ultimately it's pride that is the downfall of Western society, something unsurprising.

[@eccentricthinker142]

@@ravensblade ...At this point, I'd say pride cometh before the fall. But at this scale, I don't think we'd be free of the blast radius.

[@MadsterV]

the funding could be coming from somewhere else...

[@willychefmdogo718]

Glad you watched Disparu among the vest funny rising commentary channels 😊

[@alexfischer9493]

Excellently done, this explains so much. Why do they keep putting out garbage

[@thesimplicitylifestyle]

Amazing reporting! Thank you so much!

[@amrus3550]

I feel it's not just blind metrics, but rather a careful selection of criteria that is aimed at producing data that serves an agenda.

[@dreyga2]

woke agenda, yea. The data is irrelevant.

[@ericsturtevant9873]

Great vid and very informative!!! I clicked “subscribe” and love in depth reporting like this,…great job, thanks and keep em’ coming!!!

[@TheLizardKing752]

I'm not sure, if you look at ROP or Velma, they were terrible shows but there was a huge amount of backlash happening online when they were airing, and especially after the season wrapped. KZbinrs dropped their full-season reviews for ROP after the last episode. I'm sure that bots were helping drive a good portion of it, but legit people were loving talking about how bad they were, and I think it all drives Parrot's engagement metrics. It doesn't seem like Parrot distinguishes between negative and positive engagement.

[@urip_zukoharjo]

Also don't forget hate-watching

[@NXTangl]

​@@urip_zukoharjo A basic Reddit upvote/downvote system would be better analytics.

[@JBBrickman]

So your telling me that when I watched like 50 video essay about how bad Velma was, yet I never gave HBO Max a dime or a view, …that made the company think that it was successful, lol

[@madmanga64]

Twitter is the perfect target for this because of the character limit, I saw Disney roll this out for the Marvels trailer

[@doggonemess1]

14:00 "Creative Participation" is more important than ACTUAL CONSUMPTION. Brilliant. Actually consuming the content is what makes money, not participation.

[@OcteractSG]

Gotta love how Parrot Analytics is weighing so heavily the what mindless social media bots parrot for their operators.

[@observer4916]

was expecting blackrock

[@ResidentWeevil2077]

I mean they're objectively evil in their own right, but Parrot Analytics is destroying Western entertainment through sheer propaganda and manipulation.

[@CarlosXPhone]

Was expecting Disney. 😅

[@jamesritter1113]

I bet Blackrock is connected to parrot

[@grattansargent1148]

Funny enough I had heard of Perot Analytics. WDW Pro mentioned it while talking about a Disney show. He did in fact keep saying over and over that it was a terrible metric used to basically gaslight people into thinking a show was performing in both the business and consumer side of any pop culture discourse.

[@Jodah175]

almost all the youtubers i watch are suddenly sponsored by AG1... makes me extremely suspicious of them.

[@Fantastic_Mr_Fox]

I think apart from echelon there's... none of them, for me. But yeah sponsors aren't something I trust right off the bat. But it can be a good way to show off a cool company too, like if I'm interested I would look into them for sure, and find out wether or not they were for real.

[@chrisregimbal2073]

Fascinating stuff, nice work. The media landscape makes much more sense now

[@n00bnetrum]

0:30 that globohomo "art" in the animation. I can already tell where this is going

[@Alfenium]

Can't stand that one and Calarts. They send the same message also interestingly enough.

[@Hamiltron_]

I’m boosting engagement…. But intentionally and due to authentic enthusiasm for this video and its’ content 😅

[@neondystopian]

Combined with everything else that is happening, I feel like there is a combined effort to dismantle our culture.

[@LethalBubbles]

this channel is great A+ you are one of very few people I've seen even talk about this nightmare scenario of how game-able this data is in the age of machine learning. data science vs data science.

[@0Defensor0]

So... theoretically if some people would spend let's say 100 dollars on twitter bots, we could generate the "demand" necessary to make Netflix continue the Dark Crystal series?

[@TheSuperappelflap]

yes, you could crowdfund it too

[@redmist2195]

Good on you for acknowledging Disparus video on them. You are absolutely correct. their methodology is very suspect.

[@richman1661]

ESG scores are killing everything

[@CarlosXPhone]

Yep.

[@TheEnmineer]

It's not ESG here tho, this is literally just the same lazy method of gauging popularity that KZbin used to use for comments on videos before Boogie2988 got a non-stop stream of fat-shame and they stepped in and only used replies and net thumbs-up's. Imagine being so lost in the culture war that you can't see what's right in front of you.

[@the-shut-in-yt-watcher]

Clearly explained, simple to understand within a short amount of time. Great video man!

[@ToRecallE]

IF a company tell you, "they are the only one with answers", just RUN away and never look back...

[@RealWildWitch]

Disparo is bloody amazing! Thank you for promoting him!

[@CaspianNomad]

This is why I stopped following and watching anything Star Wars related even if it's ripping on Disney or even if it's non canon because I've been well aware of how their metrics work for a while. Any attention is good attention in their bubble.

[@kingofpoptarts99]

The way you do sponsorship ads is so respectable 😂

[@nhlcbj]

All I can hear in my head is Arthur Morgan saying “it all makes sense now.”

[@skatr62]

"I can feel my brain cells rubbing against each other like teenagers in a club." That might be the best damn marketing I've ever heard lmfao

[@Bobba_raekus]

Never forget that it's ALWAYS the people who have completely lost touch with reality to tell you to go, "touch grass" and the like.

[@mycroft3322]

I think the way you broke down the problem with Parrot Analytics is excellent.

[@Oblivius33]

I kinda hope that the implementation of these AI devalues social media to the point that no one bothers with those damn sites.

[@TheSuperappelflap]

I hope it pushes legislators to ban it outright. Whole generations of children have grown up socially inept and unable to interact with people in real life because of american corporations monetizing their personality disorders.

[@ellenripley4837]

This is why when we don't like something it's better to ignore the piece of media. Engagement makes money. That includes mentions.

[@TheSuperappelflap]

Except it doesnt actually make money.

[@metronome8471]

On the new show, the toaster-looking evil robots remain, and the Cyloncaust is repeated, but now some of the Cylons look human; some even look like supermodels

[@MrCurbinator]

Maybe its because its my lack of familiarity with the original or the fact that it was done with real heart using alot of timeless themes in conjunction with issues at the time, but I feel like that was one of the only show to successfully pull off alot of the choices that today would be considered woke cringe.

[@TheSuperappelflap]

@@MrCurbinator like what? gender swapping starbuck? nobody made a fuss about that because 1. katie sackhoff is amazing, 2. it wasnt done to death yet, and 3. they didnt make gender swapping characters the main marketing message for the show to push muh diversity. if a show like rings of power didnt make diversity the main marketing push, nobody wouldve cared about some black elves or dwarves.

[@MrCurbinator]

@@TheSuperappelflap that’d be the big one, yeah. I agree with most of your points. I don’t know about the last bit though. Back in BSG’s day we still had an issue with white washing culturally tethered characters. People weren’t’ thrilled with it generally, and we know it played a part in the LOTR trilogy’s casting. RoP’s casting decisions are so tied to the rest of the ideology driving that script that its hard to suss that out.

[@videogamer3999]

Great research.

[@JodyBruchon]

Hey UE, are you getting a Senal SCM-660 anytime soon? Pairs nicely with a Pyle Pro PAD microphone interface mini-mixer and the pair will run you about $120 total.

[@jayraybro6284]

I was wondering in the beginning if what he was describing would explain "velma" and then when he confirmed that notion I could not help but think "they finally found a way to punish us for shitposting".

[@TheSuperappelflap]

the only people theyre punishing is themselves because all this accomplishes is that they keep spending money on shows that lose money

[@jayraybro6284]

@@TheSuperappelflap well yes, but what I said was funnier.

[@One_Who_Naps]

My favorite part of this video is towards the end, use that poison against them. Lol I love it.

[@SnipyShino]

Thank you, glad to know it was worth it 😂

[@Keyh]

This is akin to "Well, my shop isn't selling anything, but it's being talked about online more than Walmart so it is in more demand!"

[@fray989]

Engagement matters most to companies because more engagement means more eyeballs to view ads online. Advertising runs the internet, so the quality of the show/movie doesn't matter. If it creates a buzz and gets people to open Twitter and post something about it, thats an opportunity to serve an ad. Thats literally all that matters here. Not surprising at all. Movies and shows are just becoming a very expensive way to generate buzz online. Thats all they are now, nothing is related to the actual quality.

[@cetriyasArtnComicsChannel]

I was wondering how they were going to make their money. If. The property itself? Doesn't? Do much of anything. But if this is mostly for producing an advertisement spin. I get it. And the icing on top is if one of these shows actually get popular.

[@boobah5643]

How does that make money for the people making the shows, though. Different people make money on the advertising. Now, it's possible that Parrot's true customers are advertisers... but that doesn't explain why the executives of the media companies are using their metrics.

[@Cimlite]

We're living in the world of Idiocracy.

[@Wordsman]

"any publicity is good publicity." sounds like parrot took this idea and made it a business model. EDIT: finished the vid now, you said exactly that. at some point AI programs will need serious security measures implemented in order to prevent total societal collapse. for now, leaving the internet and finding a way to do things in person will be the most consistent and beneficial method of gaining information.

[@TheSuperappelflap]

pretty soon the AIs will be better at finding security exploits than people are at making security measures. there are no brakes on this train.

[@zachariasx_]

Love your work mate

[@KingdomKillaz117]

Fuck, this is too dystopian

[@Fauxmadd]

South Park had an episode just about this, named Rehash. It was more about engagement than what the people wanted to watch.

[@houseofhas9355]

I'm gonna watch that episode lol😂😂

[@cutflow2]

“Hoeflation: Today’s men must work 5 times harder than their grandfathers for women that are 50 times worse than their grandmothers.

[@cutflow2]

Learn the truth about women by following these KZbinrs 1. Living life of abundance 2. It’s complicated channel 3. Better bachelor 4. Tribe of men 5. MJ getright 6. Tribe cast 7. Blk Filipino tv 8. Anthony spade reactions 9. The manosphere highlights daily 10. Replicantphish 11. The tribe report 12. Darius m 13. Oshay duke Jackson

[@volvo09]

Or how about not falling for a money chaser.

[@chrisw1555]

Taylor the Fiend is a good channel too