The death of the high street | Jonathan Jeeves | TEDxHull

Jonathan has seen first-hand the potential of creative originality to sustain small businesses in the face of dramatic shifts in the economic and consumer landscapes. Though it may seem we're witnessing the final days of the retail High Street, Jonathan's talk explores the idea that what we are experiencing is not its death. But its transition into a new future life. Jonathan Jeeves is a film-maker and Head of Creative Production at Sizzl, a Marketing & Advertising Agency. He has produced over 2000 videos for businesses across the country, and has worked at all levels of management in both small and large organisations - giving him a unique sense of what it’s really like to operate and grow a successful business. Jonathan is particularly fascinated by how organisations can engage and inspire the general public through creative marketing solutions, especially through the power of visual media. He has often focused on helping small businesses to find a unique voice and stand out from the crowd, and he has seen first-hand the potential of creative originality to sustain small businesses in the face of dramatic shifts in the economic and consumer landscapes. Though it may seem we’re witnessing the final days of the retail high street, Jonathan’s experience has taught him that what we are experiencing is not its death - rather, its transition. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx