The disappointing trend of product reformulations

Welcome! Anyone else tired of product reformulations? Today we're looking at the real reason behind the recent trend of popular products being reformulated...

[@WholeElise]

*Correction!* The conditioner formulas should say 90% not 80% for Water. Sorry about that guys I should have caught that in the edit - I must be a little rusty 😊

[@feli-moore]

I was actually wondering cos with 80% the batch sum was 90% instead of 100%

[@ms.lovely2771]

It is fine 🙂

[@lynnbertha0922]

Really love your videos❤

[@lynnbertha0922]

Could you make a lotion that can remove acrochordon please?

[@BelleStarrCo]

Thank you so much for your content. I just started making my own product at home based on some of your videos. Do you take requests for copycat recipes? The company I’ve been buying hair products from has paused production (no time limit 😢) and I wanted to try to make the shampoo, deep conditioner and hair cream at home. I will say the product ingredients are really good and my hair has been very healthy over the past 3 years. If you are open to it let me know and I can share a picture of the product labels with ingredients. Please please say yes 😊

[@princess199799]

Companies are "reformulating" products because they are cheapening the products to maximize products. Food companies are doing it.

[@WholeElise]

It's probably happening in a lot of industries - thanks for watching!

[@Jessicaakathesoaplady]

So true I have 1st hand experience being in this industry

[@naturalgirldiy]

Very true.

[@Portfelio]

I feel like you made this post before watching the vid cause that's the first thing she says will not be covered in this vid.

[@Jessicaakathesoaplady]

I agree as a cosmetic formulator. This is true. Major brands love to cut costs. I was working with a major brand that stocked my products and they asked me to reformulate it to cut cost but instead, I cut ties with them and decided to stay true to what I found it my brand on.

[@xhottestpink]

I knew i wasnt losing my mind! From hair products to lipsticks not staying as long, color adjustment on the shades, maybe even from the ingredients. This makes too much sense

[@cetriyasArtnComicsChannel]

the fact that they don't just launch a new product, label that its be reforumlated or change the label colors/ designs tells me they're hoping we just wont notice and that more often than not, we know its for the worse not the better. its not all things made for all people

[@WholeElise]

You can't fool a loyal customer! LOL. Thanks so much for watching and what incredible art! 😊

[@titi7178]

Elise you are back!!!! Im so so happy. I just wanted to let you know that I only use your Face cream and body lotions as my only products . They formulations are amazing. Thank you

[@TheGoldenpk]

I stopped using Shea moisture years ago. Their products were reformulated to cater to "white hair" and it worked like trash in my hair. At the time i was so upset because that brand was so good for our hair. Now there's so many to choose from, as well as the knowledge of how to make my own! Thank God

[@rustyc8009]

So glad you are back love your videos, you have really encouraged me to make some of my own products which I now do and I love making and using them ❤ sending love your way ❤ x

[@BigHenFor]

Shea Moisture is a brand that went down this route, and there was some customers who were alienated as you say. Rather than extend the brand to incorporate new formulas for the new market segments they wished to attract, they reformulated their existing products instead, which alienated some in their existing customer Base. They did so because of the additional marketing and production costs in creating new targeted products. Brand extension - where new product lines are added to an existing and estalished brand - are inherently more expensive and more risky. From the beginning Shea Moisture, beyond the name, took the approach to make the packaging demographically neutral. Other than being initially launched in outlets used by the Black Community, the packaging and advertising did wear its heart on its sleeve. It would not have looked out of place in a supermarket in a non-ethnic haircare aisle. So perhaps, this was the plan all along. But as the original customer base was one less well catered for in this market, they did not take well to the reformulation. And it's understandable why they were upset, because these customers can't easily substitute a product that no. Longer works as well as it did. This why your work here on YT is a blessing, and any knowledge you can share with us, will help us to better care for our own needs.

[@Kayrenice_Naturals]

It was so frustrating when they denied changing their formula as if we don't read

[@tialynn1111]

Wow you’re back! Me and my mom and we all were so worried!❤❤❤

[@WholeElise]

Aww please give a massive thank you to you and your mum from me!

[@tialynn1111]

@@WholeElise❤

[@kgalaletsoncube7507]

😭😭😭 it's good to see that you're back ❤

[@WholeElise]

Awww thanks for waiting!!! Honestly, reading your comments is so encouraging! 😊

[@tzk121]

Very informative and intelligent video. Hopefully the folks making these "subtle" changes to the products see this. And yes, they do hope we won't notice these changes but that goes to show that they really don't know their product and why it is beloved by its original customers. Also, with them changing a product so late in the game it most likely will not pick up the new customer base they are hoping for since they already know that product didn't originally work for them and wouldn't want to pay that much money to try it again. I definitely will not be buying Shea Moisture Smoothie again because it no longer works for me and was a waste of money sadly. I had been using it for years.

[@majestadnegra8247]

I guess they never think their customers who have been there since the beginning wouldn't notice. I respect Pattern by Tracee Ellis Ross. She chose to raise her prices $4-5, maybe more, because of the rising costs to make her products. She and her company were very open about the price hike and why. I would much rather pay a few dollars more for a good product rather than buy the watered down version to keep the price stable.

[@abenaandafiaplayhouse1399]

Heyyyy. I have subscribed to your channel for about a year. This is the first time getting a notification of u posting. So happy to see u.

[@WholeElise]

Haha- yeah it's been about a year since my last video 😅 But thanks for subbing!

[@josephinesishumba4344]

Yah me too although months for me maybe 6

[@cindyteteh2022]

We missed you @WholeElise omg Thank God you’re well. Can’t wait for more videos.

[@cynthiaprice3971]

Welcome back! I have learned so much from you! I love making my own products. You're right it seems like just when you get a product you like, they change it! Look forward to seeing more of your videos soon.😊

[@WholeElise]

I can be so frustrating! Thanks for watching!

[@freeme3822]

Wellcome back my dear. We missed you.. Love from Greece..

[@WholeElise]

Thanks for the warm welcome! 😊

[@RabielleParfait]

So informative! Thank you for this video!😮😍 Because I always had the feeling some tiny tweaks in product formulations are the ones responsible for why my hair acts the way it acts. Especially finding good conditioners & leave-ins was always a task, because many formulations don’t contain enough ingredients that cling or add grip to my hair. Oftentimes they would just stick on my hair with a white film and won’t add anything to my curl pattern. I’ve been learning so much about formulating my own beauty products at home, and your videos have been helping a lot! I’m glad you’re back!

[@tassiegirl1991]

Welcome back and i think congratulations a beautiful item on your finger.

[@PrettyLipsCo]

Yep I saw that too.❤

[@jessselene]

Yes! They completely ruined Cetaphil lotion formula for sensitive skin. The quality is not the same anymore.

[@pamlambert7181]

Really nice to see you back. You were missed

[@WholeElise]

Aww really appreciate your support! 😊

[@belubelusha5387]

Welcome back glad to see you it's been almost a year.

[@WholeElise]

Aww thanks for sticking around! 😊

[@miap.5622]

Thank you!! You have been such an inspiration!! Your simple formulas have been a starting point for a lot of my formulations! I’m so glad to see this video! Please do a part 2 that goes into more detail if you are able to! ❤❤❤❤

[@Kayrenice_Naturals]

So happy to see you posting again! I love your videos 🙌🏾 I remember when I discovered shea moisture in 2013, their products became my holy grail! And then they changed their formula 😒 I'm so happy to be able to formulate my own hair products now

[@donnahayes7375]

You are so correct on the disappointment of reformulations. I have thick curly hair and have been constantly disappointed in products I once loved. I always come back to the products you've formulated and tweaked them ever so slightly with an oil, butter, or fragrance. Never touching the bottom line. So happy you're back. You have no idea.

[@StarlightKii]

I heard "wider audience" as "whiter audience" at first until my brain fully processed what you said lmaooo.

[@leonagabriel5933]

I'm so relieved you are back. I was worried for a while with all sorts of things going through my mind. Welcome back sistah❤❤

[@kathleenmcintosh7244]

Welcome back I haven’t seen u in ages, I enjoy ur professionalism and manner in the way u formulate your products, ur my go to product maker. Hope to see u more often.

[@jbullock1407]

Glad to see you back. I love your inspirational videos.

[@WholeElise]

Thank you!

[@TACOinFLORIDA002]

Omg you're back! Yayyyyyyyy! Hope you're doing well! ❤

[@WholeElise]

I am and I hope you are too! Thank so much 😊

[@TACOinFLORIDA002]

@@WholeElise I am as well, thank you! Look forward to seeing more from you in the new year! ♥

[@mrsfreddatraore]

I am so happy to see you back. I hope you are ok. God Bless

[@WholeElise]

I'm great, thanks so much hun!

[@y.s.2330]

🎉😊❤ I've been waiting for this day! So Happy youre posting again!!!

[@WholeElise]

Aww thanks so much for the support!

[@vee.caprie]

I’ve missed your videos!! So informative!!! Love that you share your knowledge!

[@Sexytrinireds]

Omg, so happy to see you back 💕

[@WholeElise]

Thank you!

[@dosomething21]

You’re back!!! Happy to have you, missed your content

[@victorybeginsinthegarden]

Whenever a company is brought out they reformulate to make it cheaper to produce

[@WholeElise]

It's so sad when that happens! Thanks for watching 😊

[@happyone4255]

We have missed you, I’m glad ur back💕💕

[@anitakrupula2217]

So happy to see you back. My favorite recipes have come from you. And I love your voice so listening to your videos are much more enjoyable

[@WholeElise]

Thank you so much!

[@jadrankakraus1600]

Jupi jupi bas se veselim sto ste se vratili da nam uljepsavate svakim videom.Zelim vam mnogo lijepih i poucnih videa.Obozavam vase formule .Sretna Nova godina.❤❤

[@gabrielatasior3751]

I'm so happy to have you back. I love your videos and I hope I will learn more out of your videos . Thxx !!😍

[@The_Vhibe]

YOURE BACK!!!

[@WholeElise]

I'm back! lol

[@iyersforreal]

You are back ❤❤❤❤

[@WholeElise]

I am indeed! 😊

[@Cuteglamshopper]

Elise just gave us a dissertation to these companies. ❤❤❤ You are a great educator. I learn so much.

[@ashleighbingham7032]

Welcome back! 🌷

[@WholeElise]

Thank you!

[@Vicki6123]

Happy to see you back!!! Great video!

[@terihiggins263]

Welcome back!😃 so happy your feeling better!❤

[@WholeElise]

Thank you!

[@naturalgirldiy]

Missed your videos. So good to see you back.

[@candymakabimozagba7513]

Just today I was wondering what happened to you and there you are I m glad that you still around and well ❤

[@Patricia-ll8fm]

Aah! Welcome back. I did wonder what had happened to you. Glad to see you’re still formulating. Is that a shiny engagement ring I see? 😍Congratulations! 👏🏾

[@beatrizesparza5804]

I am so happy that you are back!!! ❤

[@ALB2574]

Awww I see the ring💍!!! So that's where you've been, wrapped in and saturated by love😊!!! Congrats. I have followed you for years, so slowing down for personal reasons is a good thing, but it is nice to see you again. Blessings 🙂

[@oceanbaby4521]

Hello, Im so glad that you are back. Yes I would love for you to go deeper about the regulations. Should I chjose to start my own skincare line I would never want to go mainstream. I would rather keep it small and private. Great in depth video. Merry Christmas 🎅🏾 🎄 ❤️

[@raghdamahmoud3696]

I was thinking about you and now I'm so happy to be here again 💙

[@patriciatchuegno3235]

we missed you. Happy that you're back. please for a formulation for heat protection

[@leshonrevels9486]

Sooooooooo glad you are back. ❤❤❤ This was absolutely informative and I’m looking forward to more.

[@WholeElise]

Yay! Thank you!

[@jean-marcsuntah3301]

I'm so happy you're back yay! Loving the new direction ❤❤❤

[@feli-moore]

Welcome back Elise. Have been worried about you. Glad you're ok

[@WholeElise]

Thanks so much, I'm great hun. Hope you're doing well too 😊

[@feli-moore]

@@WholeElise yeah I'm doing great thanks a bunch

[@ains1003]

Yay you're back! I only found your channel recently and thought I had reached the end of your content. So happy to see new videos from you! I would love to know, how do you know these things?! Do you have a background in chemistry or is it just something you're interested in?

[@lizzymbanzoulou8323]

Welcome back 🎉

[@WholeElise]

Aww thanks for the warm welcome!

[@tomgalli1188]

Jergens is a company that reformulates too often. I tend to like their lotions, especially the original scent. They're constantly playing with their offerings, adding and dropping things, which is fine. But they also reformulate their classics every few years, which isn't.

[@tanyalullier8004]

Welcome back , it’s been a lot while 😂😂😂

[@WholeElise]

Way too long, I think i broke my record 😂

[@tanyalullier8004]

@@WholeElise as long as you're in good health and back ♥️

[@rosiejackson8943]

Yay you're back please stay don't leave use your the best

[@WholeElise]

Aww thank you!

[@rochjannewardle1304]

Welcome back..... 🎉 🥰

[@WholeElise]

Thank you!!! 😊

[@Vhicktoriea]

You are back ! I’m glad

[@start-upresources8960]

Welcome back darling ❤ have learnt a lot from you. I own a cosmetics brand now because of your teachings

[@junalucas-saturne1758]

welcome back!

[@WholeElise]

Thank you!

[@HeyQuinton]

Good to see you back. Hope you do a hand soap 2024 refresh!

[@swiftswift2911]

Welcome back! Glad to see you :)

[@hannahbaloyi1126]

She’s back!🥺❤️

[@keyamoore8031]

I know right the product work's and then it doesn't. Thank You for addressing this topic. Yes please go deeper on it. ❤🙏 Welcome back

[@WholeElise]

Thanks for the warm welcome! 😊

[@maryamzafar1460]

Wao you are back after soooooo long

[@maryamzafar1460]

I am so happy to see you again

[@WholeElise]

It's good to be back! Thanks for watching 😊

[@amanic9986]

You’re so right we mostly see this in black owned brands who want to appeal to white audiences which is why i’m looking to make my own. You want to pander to the very people who alienated you which is why you needed to make your own products to begin with. It’s silly! Can you give us your haircare regimen? Formulas or just a vid on products/ technique. Thank you!!

[@adenikefavoured]

Hey Elise, thanks for all these videos, they are awesome! Could you do a "conditioning" black soap formulation?

[@IceSentualElements]

Yayyyyy...welcome back Elise, you've been missed!!!!

[@jenniferwilliams9824]

You are so right dtge disappointment is so dispearing!!!, its awful. Hey great to see you back❤

[@WholeElise]

It really hurts when you have to replace a favourite! Thanks so much for watching hun!

[@KinkyChickNoLye]

Welcome back!!!

[@WholeElise]

Thanks hun!

[@NaturalMackie]

This is a good week. Thank you! 🙏🏾

[@teeteenailedit]

i love your channel so much. thank you for sharing your knowledge!!

[@gustavokendy6841]

Kisses from Brazil, please stay here in KZbin 💖

[@Channahisrael1027]

So happy you're back!!!!

[@WholeElise]

Thank you!

[@HappyOnee]

Welcome back! Loveeeeee your content! Please make similar formula creams such as Tatcha dewy or ageless please 🥰🙏🏻! You’re the best! I’m a new subscriber! Thank you for your hard work….there is no channel like yours! Pro level website plus KZbin! Hugs! 😁❤️

[@user-eh9ds1ne5m]

Hello, I absolutely love your channel, can you do a video on puffy eyes and under eye discoloration?

[@velmamoorman7099]

I’m happy to see you back

[@odeanlawrence196]

Mainly just water??? The bloody bastards!! 🤨😅

[@rawdhayusuf9855]

I am happy you come back

[@dior4848]

Glad to see ur back posting 🙏🏾🙏🏾😆

[@hairbeautyweightloss]

Welcome back Elise we really really missed you

[@warismohamud8888]

I miss you really ♥️❤ ❤

[@WholeElise]

Aww thanks so much!!!

[@sameolddifferentme5709]

Omfgggg you’re backkkkk!!!! I need mooooorrrreee videos please LOL. xxxx

[@godsbabygirl1697]

Hello Elise nice to see you again and welcome back. I want to ask will it be possible to show me how to use my scale? as silly as it sounds I can't figure out how to get my measurements right, I haven't used a scale before so this is so new to me. please help

[@PrettyLipsCo]

I love your channel and website ❤️.

[@urbantvtalk]

Welcome back, you have been missed

[@oyemoladeadejoke9681]

Hi whoeelsie i missed your videos. Good to have you back. Hope you are good. Love from Nigeria

[@WholeElise]

Thank you!

[@sanazmirbolook4445]

Welcome back dear 🌹

[@Rosey-la-France]

Hi welcome back Elise ❤️please do edge control with lab ingredients such as Cet25;pvp….please Elise 🙏🏽 Hope you’ll see my comment

[@ezeakucindy6800]

Welcome back dear

[@sewsew100]

Hi Elise. I love your conditioning shampoo formula but it always splits after a few hours. What can I add to stop this. Please help as its a great shampoo.

[@iloveeerbodytoo3350]

Welcome Back ❤.

[@TessieDobey]

I miss you! Where have you been?!

[@adebanjobukola2313]

She is back