The Dual Brand Reputation™ Approach

Most companies struggling against unauthorized fake products fail to create an effective brand protection program that actually reduces the impacts of counterfeiting. Instead, they often fall prey to approaches, focused on activity metrics, that do not succeed and were never going to. Join us for an insightful webinar where we delve into the Dual Brand Reputation™ approach, a strategic framework tailored to address the challenges from counterfeiters medium-sized manufacturers and brand owners face, for a more effective and efficient path to brand protection.
What You Will Learn:
How to develop a clear and achievable way to deal with counterfeits
A rational understanding of what motivates counterfeiters and how they can be pressured to change their behavior
How to implement effective and impactful tactics to achieve your goal
Whether you're a brand manager, marketing professional, or business owner, this webinar will equip you with the knowledge and tools needed to navigate the complexities of modern brand management. Don't miss this opportunity to elevate your brand's reputation and ensure a focused, cost-effective, long-term alternative to brand protection that can create a secure foundation for your valuable intellectual property and allow dramatic brand growth for years to come.
Speakers:
Justin E. Pierce, Partner, Venable LLP
William Mansfield, Owner, Emergent IP Consulting