The Early Marketing of Spider-Man (2002)

[@GlenLentz]

What was it like? It was fucking awesome. I was about 17 when the movie came out and I had read the comics from the late 60's throughout the 90's, I was a huge Spiderman fan and it was definitely a big deal. Special effects were getting better making super hero movies more of a possibility and more believable and I remember the PlayStation 2 game releasing first and my friends and I played through it, wondering if any of it would be in the movie. Spiderman still holds the most times I've ever seen a movie in the theater too, 8 times. The world was a completely different place back then too, I miss those days, minus 9/11 and the war on terror and all of that. I think I'd still take those days over today come to think of it.

[@swisserty]

Whihpperh snahperh….

[@NickMartinproductions]

I was in 2nd grade.

[@GlenLentz]

@@NickMartinproductions did your parents take you to see it in the theater?

[@NickMartinproductions]

@@GlenLentz I honestly don’t remember. Feels like a blur where I was so little it was like Spider-Man was real

[@swisserty]

@@NickMartinproductions I was working at a concert one time and some young rocket scientist decided to flush tennis balls down the toilet (3 at a time if I remember correctly) until the place started to flood. A concealed adjustable wrench would have been less burden to carry. A double decker on every stall would be a deterrent to many..

[@oblivionworldwide]

Fun fact about the original logo is that they still used it for their merchandise. If you have the games, the original logo is on there. "Spider-Man Merchandising".

[@chugganeutral]

Imagine an alternate reality where the fat ps3 had that font

[@wtrhzrd]

​@@chugganeutralomg, interesting look

[@bda529]

Can confirm I have both Spiderman 3 and Spiderman friend or foe They both have the "Official Movie Merchandise" logo

[@OfficialSKLTN]

The movie games? I have all 3 and they definitely dont have the original logo on it

[@ShySenju]

Can't wait for "The Early Marketing of Spider-Man 2 (2004)"

[@nickpapadopoulos6973]

was about to say this!

[@gentlemangoldenfreeza3879]

And Spider-Man 3

[@johnremizeztomilloso158]

And Tasm 1 & 2 with the Home trilogy

[@alexoxo1]

I thought that’s what this was

[@bullymaguire513]

Can't wait for "the early marketing of Spider-Man 2 (2004) 2"

[@edrianraneses5864]

Somehow Dr Octopus was going to be in (but removed from) the first Spider-Man movie because Sam Raimi the director didn't want to complicate the audience with a third origin in a movie but luckily he was saved for the sequel though. 😊

[@Wol1427]

They don't market films on this way much anymore, Spider-Man was everywhere, soda, cereal, toy commercials, movie based tie-in video game, phone commercials, food commercials. The raimi had the best marketing after Batman 1989 and Batman Forever. It's a huge part of why it's still so marketable now.

[@-Anonymous-.]

Watch out. 89 Stan’s will claim the marketing wasn’t that big 😂

[@tiago2189]

I will never forget the marketing for Spider Man 3. In 2007, Spidey was EVERYWHERE. It’s a shame that they don’t make this kind of marketing anymore.

[@lightskinnedlarry728]

They actually still do, mostly for Spider-Man actually. When far from home came out they even brought back the pop tarts and a new cereal, he had his own Dr Pepper flavor. You just gotta look.

[@coolbatfleck9952]

​​​@@lightskinnedlarry728But it wasn't as big, i remember here in my country Ecuador you had spiderman marketing everywhere, is just something you don't see anymore even with the MCU, there was even an office building that had a giant spiderman stamp covering almost the entire structure, it was incredible

[@jalenjohnson1662]

Yeah there’s almost no need to go all out like they did 20 years ago in terms of marketing. However, you’re absolutely right about the marketing for this being inescapable.

[@majintween]

In 2002, my art class had a substitute teacher that everyone was gossiping about-- because she was a stunt double who did like one movie a year and filled out her schedule taking substitute teaching gigs. Jeri Habberstad. She was Mary-Jane's stunt double in Spider-Man, which was coming out right around that time. She had us draw Spider-Man related pictures for our art assignment that day, and even brought in a prop from the movie-- which was a steel cable wrapped in like a rubber webbing. I got to touch it. With my hands. Good stuff.

[@luigiscartoons9223]

Man these teasers look great! I can't wait for this movie to come out!

[@WarpingFist]

Sorry, but I think it's going to be very bad. Raimi doesn't know what he's doing 👎

[@luigiscartoons9223]

@@WarpingFist Awe damn :( It must've been the futuristic silver title card

[@WarpingFist]

@@luigiscartoons9223 nah, I just think Raimi's films are corny. They should've stuck with James Cameron.

[@v1c_l]

@@WarpingFist fr fr I bet it gonna flop at the third part

[@AJ_Jingco]

​@@WarpingFist Damn I hope we have a time machine so I can go back to the 2000s.

[@binary1045]

How am i supposed to go to bed when there is a 17 minute analysis of a movie's marketing

[@WarpingFist]

Watch it first thing in the morning. go to bed

[@Cotygeek]

Well, I'm feeling old as hell at only 34, but I remember the marketing clearly because I was hooked on this movie. I was all over spidermanhype (now superherohype) every day for a year and a half until the movie came out.

[@WarpingFist]

nice story gramps.

[@JohnYourube]

It’s crazy that 24 years later this same Spider-Man recently returned and could appear again soon in avengers 6

[@raulzavala9061]

I used to post on those boards, it's been years and have no idea if they're still around.

[@skinoff89]

It’s hard to imagine a time when a Spider-Man movie didn’t exist & the character only existed in comics & on TV, the hype must’ve been absolutely insane

[@Webhead123]

This movie was a really big deal at the time. I remember going to a showing on opening night. The theater was absolutely packed and everyone was in high spirits. During the scene when Spidey knocks out Bonesaw and he's announced the winner, the *entire* theater erupted in cheers and applause. It was an experience like no other.

[@Zombiesnyder13]

RIP Laura Ziskin Thank you for giving life and depth to this beautiful franchise

[@JohnYourube]

It’s so cool seeing online forums from 2000. I guess some things really haven’t changed that much in 24 years. It is funny though seeing how everyone thought the “y2k aesthetic” was annoying. Now everyone is nostalgic for it

[@brandonspain12345]

I looked at some old websites dating back in 1999 with many fancasts made like people do now on X or IG, many old fan posters using Alex Ross's arts.

[@Tasteless_dan]

I still remember the Twin Tower trailer! When I was a kid, my parents bought me a spiderman drink, with a link on the back to watch it on the internet. I honestly thought I was just imagining this trailer, so awesome to see it actually existed

[@MrGittz]

Whoa whoa whoa. Who you calling middle aged? Jesus. That shit hit hard. Because I use to imagine what it was like seeing Star Wars, Indiana Jones and Ghostbusters, living through that era and now here people are wondering about an era I LIVED IN. oh man.

[@mwj9433]

I was 6-7 years old in '01-'02 I absolutely lost my shit when I learned a Spider-Man movie was going to be coming out. Prior to this, I had only watched reruns of the '90s cartoon Saturday mornings on Fox Kids. I had pajamas with webbing under the armpits lol, and a toy of Peter Parker that you could spin the head around in his torso and then it'd be the Spider-Man mask (I also had a toy of the Cyborg Spider-Man!) I will say, around the time when the movie was coming out- the merchandising as ELITE. The silly string web shooters, the countless toys and play sets. Every kid was Spider-Man for Halloween 2002. I had Green Goblin with his glider that actually shot out pumpkin bombs, a Spider-Man that flipped over a dumpster, web shooters that shot water that came in cereal boxes. Spider-Man was EVERYWHERE. Heavenly joy for a 7 year old kid. It was also one of the last VHS tapes I got as a kid before DVDs really took hold. I watched it constantly rewinding the action scenes over and over again.

[@nickt453]

I seem to be a year younger than you. This is almost exactly my experience. It was such an incredible feeling and time, wasn't it?

[@agent1466]

This is what I love about this channel. Even after years of being a comics/ comics media fan, this dude always manages to discover such interesting things I’ve somehow never heard of or seen

[@ArcTrooper269]

Just wanna add, kinda ironic (& funny in the bad sense) that marvel hyper-censored all the WTC pics & reference from all their media during that time(specially in this movie & in Spider-Man 2 Enter Electro), YET THEY HAD NO ISSUE PUBLISHING A STORY WHERE MOON KNIGHT CRASHES A PLANE INTO A BULDING TO CATCH TASKMASTER

[@Mr.Feather130]

Wait they did a moon knight story on that?

[@NadeemShekh-uy9zn]

I appreciate sam raimis hard work on the Spider-Man trilogy

[@Fudgebudger]

Excellent video, very comprehensive! Love your videos in general by the way. The hype for this movie at the time really was special, that new layer of the internet being there to cover it and the other new forms of digital media being used to promote it closer to release made for a huge presence if you were interested and engaging with it all. I was young but I have a lot of nostalgia for the hype on places like the Spider-Man Hype website and their coverage through the Raimi trilogy. If you're hoping to see the short from Big Chair, all I can say is to keep your eyes peeled. 👀

[@WarpingFist]

@@Fudgebudger oh? I can’t wait to see it

[@BeertjePeertje]

Fudgebudger being here? Did not think you'd be here. Thought you'd stopped uploading alltogether.

[@Fudgebudger]

@@BeertjePeertje Every now and again I return, been on here a lot lately!

[@edrianraneses5864]

@@Fudgebudger Plz upload the ultimate spider man print studio video?

[@zillauniverse7208]

I really would like to see you do more of these early marketing videos especially one for Batman Begins and Transformers 2007.

[@WarpingFist]

Planning on it. Very interested in transformers. That story sounds very very interesting.

[@spider-mantobeymaguirefanc9469]

@@WarpingFisti love sam raimis Spider-Man trilogy

[@ShooterMcGottem]

​@WarpingFist one of my greatest cinema memories was seeing the teaser trailer for Transformers where the Mars probe lands on Mars and then seconds later a Transformer takes it out. That got everyone SOOOOO hype.

[@Mr.Feather130]

​@@ShooterMcGottemalso the robot that destroy the mars rover is confirmed to be starscream according to the prequel comic of the film

[@ShooterMcGottem]

@@Mr.Feather130 i didnt know that!

[@stevenarnett4471]

I love this kind of content, I’d like to see you cover the rest of the trilogy as well!

[@geddysokolowsky442]

I've done a lot of research before on the concept art and early scripts but never bothered to look in-depth at the marketing for the movie. A lot of interesting stuff here, I didn't know about these reels and private glimpses. I like that you correctly attributed the early costume to David Williams. :) Sometimes I feel weird for being the only one correcting others on who designed the suit.

[@thebenjaminrupp]

i was mid stroke when this dropped.

[@WarpingFist]

Rip Ben Jamin, you watched peak before you met your end.

[@spideyii]

@@WarpingFistthat's not what he meant. 🥲

[@WarpingFist]

@@spideyii What the 💀

[@WarpingFist]

oh, you meant that kind of stroking

[@spideyii]

@@WarpingFist just trying to help. 🤝

[@JoaoGuilherme-hp6zs]

Make the early devolempet of Hulk 2003

[@WarpingFist]

Would have to see how interesting that story is.

[@lunare4689]

Something interesting to note. The ShoWest trailers (yes there is two versions of the same trailer, the difference is in color and music. the first trailer is more blue and uses music from the Matrix, whereas the second trailer seen in this video is more silver and uses original electronic music) actually seemed to form the basis for the film's opening title sequence (primarily the early part up to the title of the film), which would go on to be used in the second and third films as well.

[@rodrigomarcondes5857]

Banger video. I was 7 years old when I saw this movie in theaters.

[@jonnyrh]

Left work early to watch the new thewarpingfist video!

[@WarpingFist]

sorry jonnny but you're getting fired. I'm your boss

[@overlord6993]

Intriguing watch

[@veryupstandinguy]

Just got back from Uni and the legend decided to post a new video what a day

[@jiaqili7238]

The logo is basically same as of spider man edge of time

[@awesomeperson531]

If there is one thing that will never change...comic book movie outrage

[@WarpingFist]

Tell me about it

[@daveythesearcher]

Seeing this & the lord of the rings as a kid turning into a teenager was unreal. Such a great escape. The nostalgia hits hard for those born in 1990 & who truly grew up with these movies. It was epic & can't be repeated or replicated.😊

[@davebehaveok]

Im 42, but i can remember sometime in early 2001, MTV did a short special on Spider-Man with Tobey, Kristen, and i think Franco. Footage was shown, and i think behind the scenes of the WTC trailer.

[@HemmasStudios_]

This video is fantastic. I feel like this and that recent Jackson Lloyd video pair together really well! Great job per usual.

[@WarpingFist]

Oh yeah, I keep seeing that video get recommended. I need to watch it. It does indeed have a similar type of premise. Going over the nostalgia of the movie during the early 2000's.

[@MrJrises]

I remember getting incredibly upset as a kid when this was released due to the rating. Spider-man has always been my favourite hero and in the UK it was rated 12. But then I got to watch it on a plane and watched it on repeat 😂 then they finally changed the film rating inventing the 12A. Where it bot for Spider-man the mcu films would all have to be censored or lose a huge audience in the UK

[@mart5610]

6:32 The early marketing designs has a very late 90s early 2000s look to it. The look of it and the font for "the motion picture" and "get ready" and that effect behind it looks very of its time. Except for the "Spider-Man" text I've seen that exact same aesthetic before. One thing that comes to mind when i see it is "Virtual Self"

[@vitormachado4877]

It's incredible to see how different everything was in the initial phase. The songs, writing sources, scripts...it's amazing, my friend

[@WarpingFist]

@@vitormachado4877 indeed

[@BEYONDTHESPIDERFILMS]

That red and black suit was designed by Alex Ross. We know this from his concept art and the game Spider-Man 2 Enter Electro. They called it the Alex Ross suit, most likely to be a tie in to the movie since the game came out the same year the movie was supposed to.

[@WarpingFist]

The general suits look was designed by David Williams. Ross just did a painted version of the look, and made some slight changes. This painted version became more well known, so that’s why it’s often referred to as the “Alex Ross suit”

[@BEYONDTHESPIDERFILMS]

@WarpingFist Oh that's actually unfortunate then. David really got screwed for that credit then because everyone calls it the Alex Ross suit

[@bandsivefilmedlive]

Very well put together video! I paused it several times to read the screenshots of old forum posts and articles!

[@raulzavala9061]

Oh yeah good memories I was keeping up to date by reading Wizard magazines and Entertainment Weekly with the first image of Spider-Man, it was an earlier photo because there were no webbings on the fingers. And I forgot where but I remember watching that panel online with Sam, Tobey and the other cast at 10:11, and then the excitement with that first teaser dropping really kicked the frenzy into high gear that a Spider-Man film was finally happening.

[@Emmanuel-h2x4q]

I saw a lot of early Spider-Man stuff from 2000 to 2001 I saw those already on KZbin Google and all of those it's awesome that you made a video about it today I'm really happy you made that video it made me happy that would have been cool if I saw in theaters back in 2002 but I wasn't born yet but still I saw it on VHS 📼 in 2008

[@ItsMr.L]

Oooooooo got my popcorn and im sat 😂😂

[@nostalgiainfinita]

I remember I loved the cartoon so much watch every episode multiple times in fox kids and the movie was the best a kid could ever ask from a live action it was magical man I could't forget the scenes and when they released the videogame it was like being in the movie again

[@THAMNOS]

I was born in 97, so I don't remember that. However I do remember how stoked I was that my favorite superhero got his own movie, and that it was so sick. I do remember the Spider-Man 3 promos though. I remember that I played a Spider-Man 3 flash game A LOT. It was released before the movie came out (I think? but I don't know because it is kind of a spoiler), and the only thing I remember was that it had peter chasing after Harry as Goblin, using real footage from the movie, and you had to complete quick-time events to catch him and beat him up. I mostly remember the scene where Harry plants his face into a metal pipe, because I replayed this game so much and it stuck out to me as it was pretty dark and scary lol (especially compared to the previous two movies)

[@MayerClassicTheater]

I was 7 when spiderman came out. Also it was the first DVD I got when I got my first DVD player. I remember when all we had live action was superman and batman, but since 2002 Tobey Maguire spider man has been my favorite superhero, next to Jackman's Wolverine. That'd be a great team up.

[@DAVETHEGRAVE]

I love your content I have a question is there concept for the Spider-Man 2 ps5 game

[@WarpingFist]

Tons of Cut Content, but not sure in terms of concept art.

[@duttery9068]

I love your videos man. They're really well made bro ❤️

[@bladerj]

that cut webshooter was PERFECT. its suposed to be small like a wristwatch that he can use on his clothing

[@bullymaguire243]

Ultimate nostalgia combo: Spider Man GTA 3/PS2 Toxicity album

[@MohsanPeerzada]

I still remember watching spiderman on tv in 2009 it literally blowed my mind that was special moment

[@lunaticbutcher]

Try doing one for Superman 78 ! Completely different time and just as relevant! Good stuff man !

[@gothamite27]

"Middle aged" is that what people in their early to mid 30s are now?! 😂 I remember the Raimi hype very well. I was 12 when the first one came out. I remember seeing the first image of Peter Parker in one of my mum's trashy celebrity magazines and the first pic of Green Goblin on shitty dial up internet.

[@redlinrangerstudio5331]

I was 4 years old when i first seen this in the drive in

[@whiteydiamond]

Maybe it's my mind getting old, but I remember a teaser trailer early on where it was some guy with long curly hair saying something like, "you don't know who you're dealing with." and showed a gang loading their weapons at night. Gave it a very street level threat feel. Idk lol

[@raulzavala9061]

Doesn't ring a bell, the only thing that comes to mind was Tobey Maguire's screen test of him fighting some thugs which was on the DVD extras.

[@Nope2479]

I was 15 and it was incredible. Hype like nothing else.

[@PVNTHR]

That blue metallic style we had in the early 2000s with movies like Blade and Underworld slapped so fkn hard

[@PrettyboyAshtun]

love everything about the original trilogy this and spectacular spiderman are my childhood

[@DrBagPhD]

Honestly I feel like if Raimi had gotten Peter to make a shooter that focused or directed the organic webbing then fans would have been a lot happier. Shows off that Pete is a genius while avoiding the whole alienation thing Raimi talked about.

[@The_Blue_Otaku]

I mean in one of the earlier versions of the script back when Doc Ock was gonna be alongside Green Goblin in the movie, the script had a small montage before the wrestling stuff of Peter practicing his aim in a junkyard with the webshooters that or directed the organic webbing

[@Lifeoftheparty8290]

God who knew Sam raimi would still have the best spider man films even 20 years later I remember being a kid when this came out I was never more excited for a film ever in my life I feel bad for kids that grew up on mcu becuase that doesn’t compare to having one of the first masterpiece super hero films that started it all

[@lenadams854]

2:43 I CAN SEE HIS MOUTH THROUGH THAT SUIT

[@lightskinnedlarry728]

7:15 goes to show that fans have always complained about every little thing on the internet, life never changes

[@OrangeMonke14]

They're the same types that eat up any MCU slop.

[@christopherfulkerson1480]

I used to watch this on I think vhs when I was little over and over again until my parents said no more I loved this film ❤️

[@JonNoto]

The early marketing has peak Y2K late 90s vibe. The movie itself is definitively early 2000's Very much the start and end of two eras!

[@jaylonhale5704]

Man I was born a year before this movie came out but Jesus I swear I have like flashes of memory of those old Spider-Man 1 and 2 promos and don’t get me started on the toys for Spider-Man. Man when I got a ps2 I was dead set on Spider-Man 3 I needed that symbiote😂😂

[@TheBlindFighter]

The early suit designs are the closest to seeing tobey wearing a more comic accurate suit

[@YONE.MIE.]

My current hyperfixation on Spider-Man has led me here. Dopeeeeeee

[@Freddyzilla]

Make Godzilla minus one concept art please

[@Skaiser_Wilhelm7938]

Sam Raimi really did make our childhoods and standardised the modern superhero film. 😊👍

[@WillPaskee]

Goes to show how "giving the fans what they want" was and will always be a death curse.

[@moondoor9031]

For me Peter Parker will always will be the number 1 Spiderman. It doesn't matter the multiverse or something like this, he's the true Spiderman

[@TheHaddonfieldRegistry]

This is why no one should take online whining seriously. "It's too futuristic, too dark, this doesn't fit my image of Spidey at all", yeah well now it's one of the most popular film logos of all time, suck it manchildren.

[@OvertheHedge06]

7:43 As a 2003 baby seeing this shit makes me feel like I'm discovering journals of WW1 soldiers

[@ShockwaveFPSStudios]

Shocking how HiTop films never talked about the early marketing or even Nickelback’s involvement in Spider-Man 1.

[@jalenjohnson1662]

I think he was extremely young when the first one came out and probably has no recollection of the marketing.

[@Webhead731]

I was around and all over it. Nothing compares.

[@Darius-b4q]

Well, I was born 2010 and the thing he has is I grew up with Andrew Garfield Spider-Man so when I have my first kids, I cannot wait to tell the hype that I left through with Andrew Garfield Spider-Man one

[@charliebarnes6143]

“Middle aged” that cut deep

[@houston1293]

Will never forget the teaser trailer that consisted of robbers escaping via helicopter but that helicopter getting caught between the twin towers

[@gavinspace]

we’ve never had a bad live action spider-man imo

[@WarpingFist]

Spider-Man Lotus was pretty mid

[@gavinspace]

@@WarpingFist true i just wasn't counting fan made stuff

[@demetrioshilton2401]

@@gavinspace none of em are bad per se

[@negligible_reality]

​@@WarpingFistfr, and what made it worse was how cocky the team were, hyping themselves up as being better than not only other fan films but even directly comparing themselves to the actual live action movies

[@-Anonymous-.]

Besides Andrew, Emma, + some other cast members, TASM 2 is bad. & Sony did Andrew dirty, so the movie can be deemed “bad”.

[@MohsanPeerzada]

This movie was my introduction to spiderman i literally thought he had organic webbing 😂😂

[@WarpingFist]

@@MohsanPeerzada yeah, I actually thought he had organic webs for the longest time

[@brainorgy9265]

I still remember seeing the trailer in theatre’s for this where spiderman catches a helicopter of bank robbers between the 2 twin towers in NY.

[@swisserty]

9:22 ACCOIDING 🗣🗣🗣!!!

[@LordSkella]

I remember all of this I was 15 the year that first movie came out I remember getting excited from the original trailer with the twin towers still in the edit What a time to be alive This made me feel like a teenager again!

[@raulzavala9061]

The weekend SM came out was also when Free Comic Book Day started all over comic book stores.

[@abstraction6212]

I much prefer organic web shooters that make spiderman look like a mutant as I think it's way more creative.

[@ishmael802]

rami is cleary behind the downtown la skyline

[@goldencenturyfilms]

Excelsior!

[@The_Infamous_Boogyman]

Im here bud, don't worry, i have arrived 😅 new spidey, yayyy!

[@GoldenFenrir]

Everyone out here forgetting the Spiderman 1977 TV Film

[@Mrmishima2024]

Hollowood forces

[@irishjokerz7701]

When being in your 20s in middle aged, I feel so old

[@tp8271]

Best superhero movie ever made imo…

[@edgariva12]

You don’t see this marketing anymore

[@henrylopez696]

This was so good I ate while watching this video 💯💯💯💯💯💯💯💯💯

[@Patrick_Nguyen]

0:06 You think they used this to make TNAS suit? Because they wanted to have that series kind of tie in with the movies

[@hymiecamp]

I didn’t have internet until like 2007. My first online game was red dead redemption online 😂 ok I played a little bit of dead rising 2 with others no headset

[@josesitocomunica9056]

Early marketing of Spider-Man 2 please

[@snoopdog3771]

Without this Spider Man, would we have the Marvel Universe?

[@skaterhater]

It's hilarious seeing the message boards & forum posts of people so genuinely displeased over such superficial unimportant stuff.

[@Zeitgeist997]

Doomsday is as good an idea as Jack Kirby's Darkseid but now these kids have ran doomsday in to the ground. I blame Zack Snyder. The idea of a foe who ok can instantly evolve against anything it faces is brilliant.

[@MichaelHemotoxin]

Way to make me feel old as FUCK 😅