The END of Influencer brands...(Item beauty)

[@sophia-tn5ff]

The truth is consumers are getting smarter and social media is ruining celebs allure

[@christiangarcia4925]

meanwhile, Hailey Bieber and the Rhode launch... 😬

[@BattyBoo24amc]

Good.

[@HurshRoad]

The average person is not buying and hoarding makeup anymore.

[@XxPrettiestGirlxX]

⁠@@HurshRoadThis is a really good point! There are so many celebrity owned brands that you can’t really buy stuff from every celeb/influencer. Another thing is price, most of these brands are pretty expensive.

[@derrickjuinor]

​@@XxPrettiestGirlxX It's so much we can't even afford to get

[@Areniapixie]

I personally wouldn’t buy an influencer product, ever. I may be wrong but it just screams money grab to me. I get the feeling they don’t care about quality and probably care even less about the people creating the products for them

[@thepandoricaoffandomsbacku7349]

idk if you would consider it an influencer brand, but rare beauty is actually good

[@sof7068]

@@thepandoricaoffandomsbacku7349 So is Fenty Beauty, and I’m not sure if Glossier counts lol Plus, I’ve heard wonders of blogilates and SKIMS. Mostly blogilates lol

[@Etherealzyo]

Same

[@annieh.5049]

i agree. but there’s also a needed nuance to this discussion. non-influencer brands can also be money grabs. & unless you know the influencer personally, you will never know their true intentions behind their brand. it’s very hard to tell. i very much appreciate that you stick to your principles tho, or that you say you do. i think that’s a very good quality to have, whether or not i or anyone else agrees with you

[@annieh.5049]

@yurukiiOWOwait can you provide examples? not trying to like diss you or get a “gotcha moment”. i don’t watch her much so i don’t know, but every video that i’ve seen of hers has always been really positive

[@alstraire]

Influencers are just trying to make a quick buck rather than create a reputable brand with quality products, and consumers have caught on to it.

[@BattyBoo24amc]

👏

[@Benny1089]

Well, in this case it actually seemed like they were good quality makeup products. So, kinda disappointed it got discontinued.

[@MandiKS1020]

Holo Taco, a nail polish company, was started by an influencer and is literally one of my favorite staple nail polish brands. I think it’s on its 4th anniversary! Simply Nailogical is great

[@elizabethdalloway]

Yes! Cristine has worked really hard on it. I wish they shipped to my country cause I’d love to try it

[@spookymu1der]

I'm not a fan of Christine I think she's kind of annoying, but her nail polishes are the TRUTH, literally one of my favorite formulas.

[@MandiKS1020]

@@spookymu1der and I think that makes your opinion even more valid becuase you aren’t just hyping the product because you have interest in the influencer founder. It’s an option on the product itself

[@veronicacelmer7803]

Yes absolutely! I wish I had the money to buy literally all of their products but I'm a broke college student 😭

[@megancondon3355]

I wish she did gel. Colors are so pretty!

[@ShayMac311]

Over saturation and boredom created a lot of famous for mediocrity “stars”. Anyone can be famous for bare minimum talents. Celebrity has lost the mystique it once had.

[@BattyBoo24amc]

Very true 👏

[@weltonvillegal6258]

Well reasoned

[@KristenZianourry2015]

I agree

[@User637exe]

I really agree, I don't find the content of influencers who do simple dance videos or just show off how pretty they are that entertaining. I'd rather watch someone with content that teaches me a skill or entertains me way more than just a funny dance, or at least watch someone who has more substance to them other than their appearance.

[@JustLikeAFlower]

A lot of them aren’t even famous, and I think that’s the big problem people don’t understand. These people have a large following, but they are not famous.

[@Johnnohn]

This just tells me that FAME IS EXTREMELY SHORT LIVED and you constantly needs to be in some sort of controversy to stay relevant. This is extremely depressing and reminds me to just focus on my studies and get a job that needs no relevancy or controversy

[@SocialExperiment232]

It does nowadays cause celebrities are way too overexposed and finding out everything about a person takes a couple of seconds on google. before you could only see your favorite celebrities when they made a movie or walked a red carpet, now they’re in your pocket posting 6 pictures a day with daily updates of their every move. People get tired after a while and move on to someone new. Which makes it so peoples careers are much shorter and it’s really hard for a celebrity to stay relevant unless they are constantly running pr stunts and it must be so fucking exhausting to have to constantly fake relationships, drama with other celebs, fake emotional issues, etc all to be on the headlines and give something for people to talk about. Ugh I’d rather die man I’d rather die.

[@Johnnohn]

@@SocialExperiment232 perfectly said 👏

[@1000OtherFoxes]

That's when you have no talent.

[@Johnnohn]

@@1000OtherFoxes no it’s just not about talent anymore. Even the most talented people becomes irrelevant if they’re not constantly engaged in something.

[@1000OtherFoxes]

@@Johnnohn I think that it's still reserved for people that don't have any talent, people on social medias. Big actors, singers they don't engage in petty controversy, they know their reputation is important.

[@HeisenbergFam]

9:47 "the day I run out of lip oil will be the worst day of my life" is one of the wildest sentences said in history

[@ayah2114]

me if aquaphor ever goes out of business

[@Exkoesme]

LMFAOOO me with the crybaby perfume ❤️‍🩹❤️‍🩹

[@knockofftasty9693]

She should try fenty beauty that’s much better

[@someusername4129]

Makes me think of the SheIn influencer trip. They say the most dramatic stuff like people don't know they are lying through their teeth.

[@inter_esting]

You are everywhere, damn

[@rosestorms5396]

The fact influencers are even able to get this far is astounding ig looking pretty can really get u far

[@pde8444]

And white

[@blankuchan4394]

Fr

[@ifeellikeastar9052]

@@pde8444that part

[@seulgislove]

​@@pde8444preach

[@lisahoshowsky4251]

This oddly makes me a little sad that so many people seemed to like the products but they probably got pulled because of a business move, not because they sold poorly. I personally don’t buy influencer or celebrity brands just because their name is slapped on it, that means nothing to me, but I know how disappointing it can be to find a product you genuinely like and have it discontinued. I’ve been looking for a suitable dupe for a favourite lipstick for years.

[@jessicabell5372]

the way i IMMEDIATELY clicked the notification. i love the lip quips they were the only affordable but good quality lip oils. best thing that came from any of the tiktok stars popularized during covid

[@natmelen]

i have one unopened one and it feels like a forbidden treasure 🫢

[@BusinessCoachJulieCouret]

Lol😂

[@Johnnohn]

If someone like KYLIE couldn’t let people buy her products then influencers have very less chance

[@zenitsu1909]

kylie is just a ugly girl who tried so hard to build an image she doesn`t fit in, so if kylie can - anyone can

[@mileftnht]

Passion is dead and people are trying so hard to spark.

[@Saddles_N_Sauvignon]

If these creators approached it like Victoria Beckham they’d actually be very successful and reputable. But instead they go the cheap fast route for a cash grab and ruined it for anyone who actually wanted to do it right. Sad. Btw when I ordered from VB beauty she sent a hand written and signed note. For someone of that status to do that proved to me she genuinely cares. She got a customer for life.

[@buzzfeedhater]

Plus her products' quality and her own star power justified the price.

[@chiravuris]

VB takes herself very seriously. She actually treats her brand with respect and puts in the work.

[@dahliacheung6020]

Yeah I feel similarly about Fenty Beauty and even Rare Beauty when talking about celeb started brands. I guess they don't go as far as VB but the creators do seem to truly care about their businesses. Then there's Item and Rhode and I'm like, "Yeah... No."

[@dahliacheung6020]

Oh goodness and Kylie! How did I forget to include King Kylie, absolute RULER of creating a brand and not giving a single fuck 😂🤦💀

[@Saddles_N_Sauvignon]

@@dahliacheung6020 🤣🤣🤣

[@missjolina11]

There are still a lot of great celebrity/influencer brands, it’s just getting harder to weed the bad ones out because there are so many nowadays. I think that fenty, rare, Victoria Beckham and lunar beauty are all great for the most part for example. Dominque, auric and emcosmetics are cute. Patrick Starr’s brand isn’t my kind of vibe but he’s clearly very passionate about it. I wish that these newly not established influencers would stop entering the market though.

[@MLC92]

The funny thing is that probably that lip oil formula already exists on another cheaper brand but people won't know because they actually think Item beauty has such a unique product

[@gaemkitty3207]

DROP THE LIP OIL PLEASEEEEE

[@katherinehavegreen515]

Passion or no passion, if it's good quality and good price, it's a bit sad that it's ending. That's more than most brands I've seen around

[@karengarza5112]

as much as i hate influencer brands, i genuinely fell in love with item beauty’s moisturizer 😭 i was gifted a small sample and then ended up buying a full sized one on sale and still loved it. it was great for my very oily face and i’m yet to find a replacement😗

[@LooksByLottie]

We need to sacrifice Dragun Beauty to bring Item Beauty back 😩

[@calmandfree]

Is that brand still going?

[@LooksByLottie]

@@calmandfree probably not tbh

[@dahliacheung6020]

I'd be here for that but Dragun Beauty is dead too 😂

[@LooksByLottie]

@@dahliacheung6020 no you’re so right 💀

[@kasee8620]

i bought the item beauty brow pencil when it was like 9 bucks at sephora, and i use it so sparingly now since it honestly is a good formula, and the only true taupe shade that matches my natural brows.

[@samanthamellios240]

Mac has a true taupe that cannot be beaten!

[@crystalrapose6405]

I got the brow pencil in my Ipsy and really liked it. I bought another one right before they started discounting the entire line. Great product, terrible name, Brow Chow.

[@MissChaelaRose]

I remember buying her blushes in Sephora for $6 each! They’re very pigmented and for the price they were a steal but yeah I wouldn’t have bought it if it was regular price.

[@AshleyfromTX]

I just wanted to ask if anyone else was reminded of Jessica Simpson’s edible fragrances and body care products? Seems like such a fever dream now tbh 😂

[@Kmarie77]

I actually was cleaning through my old makeup a month ago and found one of the glosses. I remember spraying the body spray in my mouth. 😂 It was a great line.

[@obamasfoot7223]

I hate the 'girlbossification' of beauty brands, using faux BS 'empowering' terminology in their branding, it's so transparent. Wearing makeup is NOT 'empowering', I hate when these predatory companies throw around vaguely w0ke-sounding words just to entice people to bye their products, they just want the damn money and nothing else. We live in a dystopian hellscape 😐

[@niraxlevi9930]

Wearing makeup is neither empowering or not empowering, it depends of the intention of the user ,if a person uses to enhance their looks ,it is empowering however if someone uses it to be "pretty" that's not empowering at all ,i wear makeup because it is so much fun and somewhat therapeutic to me so it empowering to me but i don't wear it heavy or every day

[@obamasfoot7223]

@@niraxlevi9930 Enhancing your looks is NOT empowering, women do NOT gain any real, actual power from applying makeup. I wear HEAVY makeup everyday... like, drag queen makeup. I'm not judging, or implying that makeup is evil (it's not). I love makeup, but I acknowledge that I live in a culture that promotes makeup as a tool to conform, to 'fix' healthy normal parts of our faces that are labelled as 'flaws', and to prey upon us for money... I wear makeup to make myself look better, because women and femme-presenting people are viewed as subhuman when we refuse to wear makeup. Women who don't wear makeup are less likely to be employed in job interviews, paid a lower salary, judged and mocked, etc... we are not given a free 'choice' to wear makeup, we are forced to in order to gain respect. That's NOT REAL POWER, that's the opposite... a pretty cage.

[@saturnmercury8533]

Finally someone who understands what I am saying. No one knows how to use proper words these days, they just throw words all over and forget the meaning. For example... Shaking you ass or going out butt naked is not female empowering, you are just sexualizing yourself and for the viewer, basically a tool. Wearing makeup is not empowering, and it has never been one... It is just a daily thing any women can do. It is our nature that we want to look good, gorgeous and feminine and who ever doesn't apply makeup that's fine. I don't usually apply makeup unless it is an important event. But why are these people using "Empowering" "Girlboss" for the wrong purposes and hyping them over normal things? Like calm down.

[@saturnmercury8533]

​@@niraxlevi9930Babe, what is the difference? Wearing it to "enchance" your look and wearing it to look pretty is basically the same thing but different words. You only wear it basically it makes you feel good, but that is not what the word is meant for. Sorry.

[@skinsciencebymira]

The only celeb and influencer brands I’ve seen really take off and have longevity is the ones that feel personal to the creator or have a concept unique to the market - and feel like a lot of time and thought have been put into them. Fenty and Rare Beauty are good examples. I also think that Manny MUA’s brand is a good example on a smaller scale - it doesn’t feel like a cash grab.

[@msk-qp6fn]

Also Hello Bello, Happy Dance, Honest Beauty, Flower Beauty I think

[@1farahnaz]

I also enjoy Kora skincare. Think that one is underrated.

[@kary47619]

I believe influencer brands had their time and that time passed. the last time I was actually interested in influencer Brands was when James Charles and Jeffree star where in morphe and that girl with the Harry lipsticks

[@sadlystuckinreality]

I honestly didn't even know this brand existed.

[@BattyBoo24amc]

Same.

[@ImaLilMonster2]

Well since they are the sister company to Ipsy, and Ipsy is having all sorts of money issues (don’t quote me but I think they went bankrupt) it makes sense why item beauty would be gone

[@janmarchand7294]

God! I hate when well loved products get discontinued! My ride or die moisturizer just got discontinued and now I have to go through dozens of new ones to find a replacement. 😬😬😩

[@catherinevaz6139]

I understand. When they discontinued my favorite lipstick years ago, I tried to find a dupe: so many brands, from drugstore to High-End. I found beautiful shades, but they're never quite the same 🙁 I kept it, I don't want to lose hope.

[@Victoria-qs8hu]

I don't and never have caved into buying an influencer brand. Never will follow that gravy train putting my hard earned money into the pockets of ppl like the Kardashians or Gwyneths brand just to name a few..

[@viobliterator]

the idea of a beauty line being based on the idea of empowerment, positivity and all that isn't new... Immediately I think of Rare and LYS. Idk for some reason that explanation for Item just rubbed me the wrong way

[@olivianhaisi9612]

Oooh first! I learn so much from this account and always appreciate how unbiased you try to be with these!! Love your channel!

[@ana2hot]

i’m not gonna lie, her lip oil was soooo good. i bought one when it came out not knowing it was her brand but it was such a good and affordable product. love that her products were good quality and were not that expensive. the lip oil color was gorgeous, smelled really good, and would actually last and make my lips so moisturized. if they do come back, i am buying so many of her lip oils lmaooo 💗

[@OceanluvOC]

I’m a Gen X mom and my Gen Z daughter never bought into her or any of those other influencers. She likes the brands I use YSL, Pat McGrath, Charlotte Tilbury, Dior etc. The only celebrity brands we enjoy is Fenty and Rare Beauty. We can see right through money grabs and greed. For all you who are wondering my daughter is 21 works part time at Nordstrom, goes to college and doesn’t buy makeup all the time. I also buy her stuff here and there, for all you judge Judy’s 🙄

[@Kony-2012]

Smart girl! And smart mom 😉

[@SussexSandra]

Same here. My daughter is 22 and like yours, just uses quality brands and products that work.

[@UmuPadoru]

Smart girl! Something to be proud of

[@chriss7552]

Same 😊

[@sherrylcalvo6444]

Same here! 38 and 13 yrs and Rare Beauty is the only brand she enjoys besides the traditional ones

[@SocialExperiment232]

It’s easy. On the past celebs were like these unattainable, beautiful, mysterious people that you only saw in movies and never quite knew much about them. Now we know too much. You know all of their political views and peoples expectations of their behavior has become harder to keep up with. They no longer seen so perfect and it makes people look interest. Is not that celebrity culture will ever disappear because people just love adoring people who they consider “the ideal” but fame will become much much shorter for celebrities because as soon as people find out bad things about them they are pretty much done

[@kamilyakadyr7063]

I would argue that Hollywood celebrities like Zendaya, Timothee Chalamet etc… understand this, or at least their marketing team does and that’s why they remain successful. The problem with influencers is exactly what you’re stating, people know and follow too much and the mystique or fascination fades away, because essentially they’re not doing anything interesting or intriguing. These influencers don’t understand that they become products in the long run, and they essentially have to remain desirable and keep running that illusion to stay relevant. It’s either this or you’re out. Hollywood as a media caterer understands this as well, and that’s why their industry stays strong to this day.

[@dabzilla710]

I got one of those lip oils in a subscription box and am obsessed. No clue who she is but sad the brand is dead I liked that product

[@tdsollog]

I’ve been into makeup since I was a kid in the 80s, so as an adult, I’ve only gotten into celebrity perfumes. Influencer brands (except Huda) didn’t appeal to me.

[@WhiteRaven696]

Addison Rae as a whole has disappeared off the face of the Earth, and I’m so here for it. 🤭

[@buzzfeedhater]

Her parents are absolutely whack and were somewhat pimping her out for their own ten seconds of fame ever since she was a minor. As out of touch and mediocre she might be I do feel bad for her.

[@stealthis]

Well it's a good thing she capitalized when she had her time. I mean, she really took it. Who the hell gets invited to the MET GALA that quickly?

[@zenitsu1909]

feel pity for you

[@emilianocarrera7252]

this aged like milk lol, stream Aquamarine

[@WhiteRaven696]

@ Who?

[@flayful]

Try researching which factory these influencer brands are working with for your favorite item and most likely you'll easily find a dupe item with even better pricing 😂 from the other brands they work with. I used to work for a manufacturing company for skincare and spa products. And it was a culture shock for me 😆🙈 to find out they sell the products with their own brand name AND also sell similar products under a "celeb" brand name. Usually, the difference in formulation is minor or has to do with the scent. Basically I can buy it cheaper with the company's own brand, just that it won't bear the name of the celeb and will come in different packaging. 👌🏻

[@rosedragon_knight]

TBH i have not been interested in the ‘Influencer’ brands, they don’t seem appealing to me. Now if the products are good quality and do the job, then that is great. To me nowadays is that influencers (whether IG, SnapChat, TikTok, etc.) will only do a beauty or any type of product line for the check that comes along with it, but hey get your bag and coin. I have seen rise and falls of influencers and even celebrities that decided to slap their names on products for a check. Personally, the only brand that I have tried from a celeb or an influencer is Haus Labs (lady Gaga’s brand) and I loved her brand’s products. Ever since “Lash Gate” I have been looking closely on everything that an influencer puts on their social media platforms, especially TikTok. I rather have HONESTY over FAKING when it comes to products, only you can decide if the product is good or not.

[@Kellyeeeee]

Item actually made my favorite mascara, and the concealer was nice too. I initially didn’t know it was Addison’s brand the first time I got some stuff in a subscription box.

[@rachelarios]

i had the lip quip and mascara. the lip quip was my HOLY GRAIL. it was truly amazing. so sad it’s gone forever

[@nataliearaujo3095]

I'm from Brazil, and here a lot of products from influencers are consumed, but usually from people who already had their content based on makeup, when the person is very famous, even people from other countries have their products well recognized here, like the Selena Gomes line (Rare beauty), the Rihanna line (Fenty beauty), even Kylie Jenner's line became famous here with her lipsticks, but nowadays she's much less talked about, the general feeling of Brazilian consumers is that her line is overrated and overpriced, not worth what it is, so, I had already heard about this Adson Rae and that she was very famous on american tik tok, but I had never heard that she had a makeup line, only Brazilian youtubers in the makeup business love testing imported products, and none that I follow has tested her line. I think tiktok influencers are famous only in their bubble, they don't reach so many people, here in my country a very famous woman on Instagram (she has about 43 million followers) it also failed in its line, because it simply doesn't understand anything about makeup, in my country a makeup brand can only become known through reviews on youtube.

[@iamsf_]

The very famous woman on Instagrams product has not even been launched in your country so I don't understand how it has already failed

[@qnguyen]

that mascara and lip oil is my EVERTHING. i’ve gone through 2 tubes of the mascara and the lip oil and i WISH they’ll bring it back😭

[@eleanorwhite5091]

Only brand I buy is Revolution. As a mum with 2 kids make up is rare for me and want cheap and cheerful. I love their collabs i have the Friends one and Shrek. Just perfect marketing for 90s kid that i am. Yeah may not be best product but i love them❤

[@mrssabre2946]

Never even knew she had a brand, but now I want to try the lip oils.

[@juanjoarevalo4554]

The best I have one and its running out😭😭

[@13kambri]

i heard they were really good before i knew it was addison’s brand and it was discontinued 😭 i really wanna try them i love lip glosses/oils

[@Z.O.1991]

It seems like those who launch makeup brands end up becoming irrelevant, after awhile.

[@Julissacramirez]

I got Item Beauty to review as PR, and I LOVED it i didn't find anything wrong with the formulas like other influencer brands, and it was high quality for low prices, passion or not there were great products, the marketing could have been done better and maybe a rebranding would help

[@itsmekte]

Miss Spill, please don’t ever stop making these videos ❤. I could not care less about a TikTokers makeup line but your videos make me invested and I love them 💜💜

[@justatami5811]

I never knew this brand existed before this video

[@Lita-bj5ir]

What a horror! She run out of this magnificent lip gloss, end of the life! I never bought one single influencer product like ever! Cause all they do care it is money.

[@ninahouck2414]

There’s no passion. It’s a money grab for most of these influencers which makes us not want to support.

[@BattyBoo24amc]

👏👏👏

[@lushdontu4015]

Are you mad? Addison's products are amazing! You are just being a sheep and following the hate train. You need to buy them and see for yourself

[@ninahouck2414]

@@lushdontu4015 I never said the products weren’t good. Just that it’s a money grab. She was never a beauty influencer, but suddenly had a makeup line? Bffr

[@Its_Casprin]

I literally came here looking for info on why I can't buy Lip Quips anymore cause mine all finally ran out, and now I'm sad. Best lip oil ever.

[@sparkey9998]

Other than the massive increase in cost of living. I think customers have a better sense of who is truly passionate about their brand vs a quick cash grab. Plus most makeup users already have more shades/products then they already need. It will take a truly special, unique, (and affordable!) product to get people on board right now.

[@fearlessjlove13]

Okay so I bought her products and LOVED them, I was very sad when the line discontinued because even tho I wasn’t a bit Addison fan, her makeup was the perfect barely there pop of fun / enhancement

[@honeydew661]

I had the bronzer contour and I actually loveeeddd it!! I hope it comes back it has great products

[@veronicacelmer7803]

Personally for me as someone who finished their first year in college i just dont have the time or money for makeup. I have dramatically simplified my makeup routine. I can't be experimenting with new products that cost money and might not be what i want. I need products that ik work and will be worth the money.

[@gabyperez9481]

Ngl I got the item concealer in my boxycharm and it was really damn good and I thought it was one of those unknown brands they wanted to market out. I googled it once I was running out and still didn’t know who she was but hey the products were good 🤷🏻‍♀️ that was probably the first concealer I actually finished all the way

[@RitaDiario]

I got a set of the lip oils from Sephora and they were game changer! I really do hope they come back someway, somehow. They became my holy grail then vanished like the Avatar, never to be seen again 😢

[@NickiTrinaj]

You are so right about people not being able to afford things like they were during the pandemic… I am more broke now that I’m back working. And I can’t afford my favorite influencers drops every other month. I have to pick and choose.

[@HollyNikole]

I’ve never used any of her products but I watch a few people that use more high end/luxury beauty products and they genuinely loved some of her products and used them in their every day rotation. I wish I would’ve snagged some when they were discounted.

[@sofikills]

I got one of her eyebrow pencils in my Ipsy bag once and it was sooo good. I would buy it every chance I could. Sad its discontinued

[@eyqlopz]

her brand was also very disliked bc of the “i love you say it back” phrase that she stole from indy blue

[@ceci3387]

i love that you’re video is thoroughly researched! you help us to see this matter from multiple perspectives. thank you

[@daliapee6749]

I got an item from her brand in an ipsy bag and i really loved it. They sent me another and it became my faveorite brand.. i didnt know it was this girls brand. I didnt really know who she was before this video or she was the face of the brand. I have issues finding make up that works with my skin disorder and this brand was it for me… so when i went on the website and nothing was there i was so sad. 😢 oh well. I hope i come across more products in the future that work with my skin condition

[@SussexSandra]

I know very little about Addison Rae except that she collabed with Ipsy subscription to create Item Besuty. Three products i received in ipsy were the Lip Oil, concealer and oil free gel moisturiser. All excellent products. She looks like a white version of Priya Chopra to me or am i imagining things.

[@WishingWell3]

Priyanka*

[@vanessarayfox]

My friend oversees a bunch of Sephora's in Manhattan - and *nobody* was buying Item... not even the lip oils. They even had autographed items sitting on the shelves for months.

[@FlutterChu]

the only time THE ONLY TIME I ever bought make up that an influencer promoted was the collab with Lilly Singh and Smashbox. Why? I actively used the brand, mostly for stage makeup but it was also one of my FAVORITE brands in general. So when Lilly came out with the PERFECT red liquid lip that I could use for daily and stage use. I had to get it. I also got the eyeliner and mascara too. I loved the makeup so much. It was so good. Instantly became stuff I used daily (wi the exception of the lip. I don't wear lip stick often unless I am going for a certain look.) But the huge downside is the liquid lip DRIED OUT WITHIN A YEAR and the eyeliner lid REFUSED to stay closed and would pop off constantly. So I feel like I wasted so much money on makeup I thought I could trust in and because of that, I am too scared to buy any makeup made by or promoted by an influencer now a days. Not to mention since they are trying to go vegen, I can't use a lot of the makeup anyway due to allergies with metals and specific dyes. Such a shame. There was some that I actually wanted to buy.

[@sneakypenguin2861]

The fact that there are people pleading for a LIP GLOSS to be remade, or it will be the worst day of their lives, genuinely makes me angry. There are so many worse things to contend with than having to find a new lip oil. 🤨

[@colleengiovannini4446]

I am SO SAD the lip oils aren't being made anymore!! I loooved the scent and the formula 😩

[@pb.j.1753]

I am too old to ever understand the success of Addison Rae

[@CinematicMariah]

Her lip oil was great and I hope it returns. But it did take me a while to actually purchase it. The market is so over saturated. I only use 3 products in my routine and really don’t need to change it. The only products I change really is my lip product.

[@Kristinhays]

Had no idea addison even had a makeup brand. She’s not even that popular

[@chriss7552]

Hi, never heard of her. I have lost my trust on influencers I am just buying products that have stood the test of time. . So disappointing.

[@anitavee659]

Honestly, I looooooved Item Beauty. Didn’t even know they were from Addison Rae. Kinda sad they’re gone, because all the products I tried were really good. Hopefully she brings them back, but if not…. On to the next one.

[@rainnsavage]

the beauty community is going in flames faster than president elections

[@cecevlogs5771]

It’s nothing new.. around the time when Jeffery left, and I’m not saying it’s because of him, it’s been dead

[@MbitaChizi]

Guys my parents said if I get 30k followers They'd buy me a better camera for recording..begging u guys, literally begging.

[@janiecewilliams1971]

In my opinion, you can tell what influencers are serious about their brands and products and which aren't. Patrick Starr, Selena Gomez, Rihanna, etc are some that WURK HARD and it shows! Others like miss J Hill... not so much.

[@Sourcandy333]

I got the brow chow in an Ipsy bag and was obsessed!

[@savannayaste5824]

I never bought her makeup. I only ever got it in my Ipsy bags and honestly hers where the very few products I would go out and buy from those boxes. Sad to see it go

[@katchan228]

I never ever heard of item beauty 😅 till now

[@danijoann7261]

My lip oil from Item Beauty leaked sooo bad. I could only keep it upright or else everything in my makeup bag or on my desk would be coated in it. I thought it was a one time thing but no matter how tightly I closed it, it wouldn’t stop leaking.

[@ankitasengupta542]

Idk why but I never really understood why Charlie and Addison got fame. Like there are actually talented dancers and creators. These people have the same story got famous on tik tok then started a beauty brand and then started a music career like i won't be surprised if they become irrelevant in a few years.

[@FloGuglielmetti]

Their cream blush (that was a powder lol) was actually pretty good! I like it a lot

[@opaliteacacia]

this is so disappointing, i LOVED the brow chow pencil :( it’s the best one i’ve *ever* tried, the best color match, and the best pencil shape. gonna have to go back to the drawing board 😕

[@Y355MIN]

I’ve tried her lip oil and it was good. Nothing mind blowing. I prefer to use ColourPop lip oil plus it’s cheaper. But I think the colourPop lip oil I currently use is discontinued as well…

[@beccalife275]

There's so many brands and nowadays the influencers don't even make makeup content

[@jjlittle5945]

I don’t know how KZbin works however you touched on a story about the company shein weeks ago. On this video a Shein advertisement popped up around 8:50. Do you get to choose what advertising videos is sponsored on your channel?

[@laur83]

unpopular opinion but i do feel a bit bad for addison. her products looked fun and a few beauty creators really liked them. they were also pretty reasonably priced for sephora. i think she should’ve launched in ulta or drugstores instead tbh.

[@stealthis]

Sephora keeps trying to cheap beauty because they need to diversify their customer base, but it seems they always have problems. Ulta is ahead of them in this space. I always feel like Sephora is a luxury or money place.

[@laur83]

@@stealthis i feel the same. sephora is the luxury place, so seeing more affordable brands there feels weird.

[@calllmehzoe]

Just started the vid already knew it was gonna be awesome 🤩

[@BatyBug]

I had an item beauty moisturizer, that I think I did get in an ipsy or boxycharm. I loved it. Never looked into getting more because I have so much…but now I’m annoyed I can’t get more lol.

[@maniicKITTYY]

Honestly, i took a leap of faith & tried item beautys mascara & now i have to find a new one because when this one runs out I'm going to be so upset. Its AMAZING for my lashes & the brow brush/pencil combo. If anyone knows of any good dupes PLEASE let me know!

[@maniicKITTYY]

7:26 I WISH I WOULD HAVE KNOWN ABOUT THE SALE

[@Khyarro]

For skincare, I am so glad to have switched to affordable Korean brands. The quality is comparable or even better than what Sephora caters.

[@platinum_noelle]

I think i got the eyebrow pencil brush thing in my ipsy bag once, and it was subpar. It sounds like the blushes and lip oils were the stars of the brand.

[@PrincessCarparkle]

Item Beauty was garbage. I’m not surprised.

[@HillbillyYEEHAA]

It's funny how alot of influencers say they grew up poor...yet will stick a massive price tag on thier products. They don't live in the real world anymore. We just don't have that kind of money anymore. Plus, mikayla has really damaged people's trust for EVERYONE.

[@jenniv8433]

i got ger lip oil in my ipsy package and I fell in love. i found out it was her line through tiktok

[@bethpartin1771]

Fr tho, that lip oil is prob the best I’ve ever used. I hate to admit it tbh

[@gumibear131313]

I was looking for a good lip oil a while back and Item beauty's kept popping up as being really good, I wanted to try them without even knowing (or caring) Addison was involved. Sadly I was too late and it seemed the line was already dead!

[@Kristimurguly]

Her lip quip is one of one of my favorite lip products sad to find out that it is no longer sold. Will now use it sparingly lol

[@alien_from_andromeda]

these videos always expose how out of the loop i am on tiktok💀

[@konradkovalczyk]

lol, got a notification just as I was searching „is too faced still around” and „did morphe shut down”

[@halfpine9952]

So sick of social media. I miss 2013 social media

[@ptcglass]

I think it’s possible for a influencer/brand to have a great skin or makeup line. It’s just so over saturated with mediocre products from people just trying to do a cash grab off their 15 minutes. Not that I wouldn’t capitalize off an audience but if it did, it would be done right and well researched