The END of influencer brands…

[@abbygretta2950]

It's the end of an era. These influencer brands could only last so long being built on specific people and their reputations and personalities.

[@spinstercatlady]

Exactly. They were never truly meant to be long term businesses, but a quick cash grab.

[@youtubeaccount2775]

Should've just stuck with collabing with established brands. Some of them (like Jeffree Star, tbh) know how to run a business before being a youtuber. While some of them are neither business savy, or famous enough to rely on just their influencer status to sell. We are so cluttered with influencers, it's not as special as it used to be. They mostly share the same followers too, and those people won't buy regularly from each guy they're subscribed to.

[@stink..]

Relevancy too.

[@SarahSkinnyJeans]

Yeah and lies lol

[@fagiolification11]

Finally 🥺

[@winning3329]

Let's keep it real! With rising costs of gas and food and housing who can afford a $40 foundation? I used to shop sephora and spend alot of money but now because of inflation I can only afford drugstore brands.

[@sabersky1134]

Sadly even the drugstore brands no longer have drugstore prices.

[@nevaehonrefni]

The fact I'm having a hard time wanting to buy even elf prices now...

[@kaine2449]

I literally use the $6 elf foundation and it’s great!

[@chef_ekrystina6918]

It’s crazy witnessing this era blow up and crash.

[@marielialvizu3845]

@@sabersky1134 Right

[@someusername4129]

Honestly I don't think any of these brands were intended to be viable long term businesses. I think they were generally meant as cash grabs.

[@EuphyD]

they all wanted to be rihanna or their old bestie JS. I'm surprised his brand hasnt gone up in flames too. Finger's crossed

[@ajuicyahjussi]

@@EuphyD say what you want about Jeffrey, at least the guy takes his business seriously.

[@lapetitemortem2]

Yeah. I knew sooner than ever they'd be gone. Bussines needs a lot of effort and some times your very personal time and presence.

[@Deenique16]

@@ajuicyahjussi “say what you want about Jeffree” he’s a racist, narcissistic ***pig

[@sallyfearon3369]

@@EuphyD nah even if his makeup loses popularity he’s already invested his money wisely in never ending money coming in

[@CWazBroadwayBandGeek]

People are tired of influencer backed products and want PROFESSIONAL, affordable products.

[@alylee746]

@@carvitqmilate9244 maybelline and Inissfree 100% the best!!

[@funsizedi88]

@carvitq milate aside from the makeover and Flomar, have you been going thru my makeup drawers? Haha. That's about 80% of what I own. The rest is random Asian brands and my Holy Grail ELF items that have replaced CT, Laura Mercier, UD and Milk.

[@carvitqmilate9244]

@@funsizedi88 i suggest you of came to bali brought some make over cosmetics products, they're have dupes for Charlotte pillow talk lipstik it's call either sky or khloe lipstik . They're also have liqiud blush that's do better than rare beauty and western blush And try they're foundation the most large shade on southeast asia brand amd also the most shade cushion in the world 👁️👄👁️

[@primetimehome]

@@carvitqmilate9244 girl aint nobody can afford to fly to bali, i cant even visit my family in malaysia and its been 5 years

[@carvitqmilate9244]

@@primetimehome i never force you

[@thepandoricaoffandomsbacku7349]

nikita's makeup can't go downhill because it never succeded in the first place lol

[@Helloari13]

Lmaooaoaoaoaa

[@camaram2726]

Oop 😂😂😂

[@doranicolaou9173]

Only in the beginning her first two were sold out in minutes

[@spoopyirene9145]

THATS FOUL BUT ITS TRUE 😭😭😭

[@jtothero69]

I. Am. Screaming. 😂

[@Miumiu-bc4rz]

I’m so excited for this new era of NON influenza brands!!! So happy

[@Takapon218]

Influenza 💀

[@Shyknit]

Tell that to James lol idk why he's trying to release something

[@Gugunet26]

@@Shyknit It'll flop hard, I can feel it

[@misslangleysoryuisiconic]

I rather stick to drugstore makeup and also Fenty and Rare even I’m broke

[@laurenelizabeth6524]

Someone's a Letterkenny fan and I'm here for it.

[@boydism23]

Dragun Beauty going out of business would not surprise me at all.

[@ejohnson3131]

Cuz it was never in business! 😂

[@boydism23]

@@ejohnson3131 you’re not wrong 😂

[@JarlinCastro]

I feel like with her fanbase it would’ve been good if she was a business woman full time

[@madisonpeters8706]

We have it at our TJ Maxx right now and it has been there for months

[@chloee3529]

Never understood why Sephora picked up item beauty, it looks like it belongs in Claire’s!

[@cassandra6710]

😂

[@sarab2324]

I agree!

[@jenna1157]

or lunar beauty

[@teijaflink2226]

And who is this girl too, is she a make-up artist, does she even have anything to do with make-up, does she have passion for make-up? Well I suppose they saw money because of her name even if AI don't know who she is.

[@dreamkitty]

it looked so childish amongst sophisticated brands lol at least put it in ulta near Millie bobbies brand lol

[@bunmeadow]

The only "influencer brand" I really care about it Holo Taco and they aren't going anywhere at this point.

[@_Muser23]

Same!! I love the Holo!!

[@virgofairy88]

I love Holo Taco-their nail polishes are excellent and so pretty. My glitter ones dried out but I do plan getting a few holo ones.

[@pinkfeet518]

@@virgofairy88 have you tried reviving it with a polish thinner? i find with my thicker HC polishes, they need a few drops here and there

[@jennycull1061]

Saaame! Omg i love HT so much. Always have a huge bottle of thinner with me cause the glitter ones tend to dry out fast

[@spects2263]

Hell yeah

[@Brvttny.t]

Girl. We grew up and we broke. We have priorities. Buying every thing from every influencer launch is NOT up there

[@andrealadealado]

I believe it's that these influencers don't take an organic flow, they just jump into fame, into not so thoughtful products that can't be trusted. A great example could be Simply Nailogical, Cristine had take us through the entire process, from branding to finished product, staying true to herself, her audience and her brand.

[@MaynardsSpaceship]

Yes! I love that you mentioned Cristine to the contrary.

[@anntownsend2630]

I was thinking this too! Cristine is amazing and I will never stop buying the polishes - not just because of her but because of how she runs the business. It's all very thoughtful and intentional.

[@evaneds]

Yes! Love Cristine, love her authenticity, love her brand and love her polishes! I know I can trust her 100%

[@MrBroccoliStew]

it's like influencers are always driven by quantity cuz it's more money, than by quality (thoughtful products)

[@myheartsopen5698]

Nail polish is so much different then makeup lol 😭😂😊

[@cheetahmamii]

Honestly, drugstore makeup has stepped up their quality and I find myself using mostly drugstore products in my makeup routine and like 3 higher end products. There’s just too much makeup on the market to choose from atp, I’ll take my chances with the $15 palette 😅

[@TeaSpill]

I find a lot of drugstore makeup way better than some higher end products! Especially foundation, concealer and mascara. It’s just not worth it anymore

[@danielaml1956]

Yup, Milani and elf have been my savior for the last few years.

[@aurora6310]

@@danielaml1956 I love elf it’s vegan and cruelty free and quality is so good for affordable price

[@casadactyl21]

Only get my mascara from drugstores it’s just as good as any other high brand I’ve tried

[@tennysonparks2059]

What's the best foundation?

[@jimmyanngladfelter9659]

I ironically started playing more with makeup during the pandemic exclaiming to my husband "Somebody has to look good for the Amazon man!!" 😂

[@sollyoutube_19]

🤣🤣👏🏾

[@chrys8991]

Lmao me too! I started wearing make up again in 2021. The fun part is that most of time I wear makeup (and try out more extravagant looks) when I plan to spend the entire day at home, but when I have to go out, I'm too lazy to wear it lol

[@Missmalefique]

I screamed 🤣🤣

[@manolozinatra6949]

@@chrys8991 no you didn't

[@Starchild729]

You got that right! 🤣

[@fabiancampos4856]

I just think influencers and famous people are out this year … the wealth gap is beyond with all this inflation and I think people are just fed up

[@DilemmaDreamer]

RIGHT

[@thisismyprivateaccount6546]

Facts

[@dreamkitty]

yeah. covid showed how disconnected they are from regular people. very out of touch.

[@kelliintexas3575]

Avoid ANYONE pushing the 'Great Reset' this is their goal 100% Bidens ENTIRE CABINET is corporate executives now in government positions. If you listen to WEF videos & books this is what they want. Consumer Nation and you will only be able to purchase with a social credit score. Think China 100% Everyone will rent EVERYTHING.

[@katgreer6113]

Not traditional celebrities tho. Ppl are still all over actors and Singers.

[@mamaya311]

I'm honestly surprised Dragun Beauty didn't go out of business sooner. All their makeup looked like it came from Claire's!!

[@rahmaalzboon2568]

Are tiktok influencers blind to what happened on utube in 2019!? Like comon .. try not to be a sellout

[@forevercandace714]

I was wondering the same thing!, Like ummm.... 🤣

[@slimskatie9524]

Calm down. Half these kids still worship Andrew Tate.

[@rmendez6792]

I don't think they know what YT is

[@derrickjuinor]

The good times were better when they were less problematic

[@ElliesExoticAnimals]

i honestly think we as an audience have grown up and with that have realised that these internet icons cant always be trusted. i personally was just a bit naive and would buy what my fav youtuber would bring out but after the cost of living crisis, ive had to be careful with money so when i researched further into the people that i buy from i've realised that actually... they don't deserve the small amount of money that i can give out

[@katgreer6113]

Yeah...I feel like if the pandemic didn't happen...influencers would still have a chance lol.

[@SouthernBelleReviews]

I cant stand the influencer brands. They make me so angry. I tried so hard to start my own brand knowing i had no support. 😢 How do they have success and i couldn't even get help with start up? It's not fair and i hate them.

[@leahvogelsimpson]

These influencer brands crack me up honestly. They're a dime a dozen. No way I'm paying "prestige brand" prices for these overnight products. And I guess I was ahead of the curve because I've been more concerned with skincare than makeup since like 2018. I've never bought one thing from any of these flash in the pan brands. James Charles may as well cancel his brand, he missed the prime time and honestly no one cares. I seriously doubt his brand would succeed.

[@tiahnarodriguez3809]

His Morphe collab didn’t do well either, so not sure why he thinks it’ll be different this time around.

[@teijaflink2226]

Sort of happy he missed it lol, considering his reputation.

[@di3486]

Preach!

[@j.baldwinwasagenius...7575]

Right. It's all private label with different packaging. I'll pass.

[@tom_j.]

That Nikita palette in the thumbnail... jumpscare💀

[@lilac_ptx5630]

honestly i think patrick starrs one size brand will be fine in terms of influencer brands. I know a lot of people, including makeup artists, swear by those products. personally i believe it has built a solid reputation as just simply a really high quality makeup brand with the makeup as the selling point instead of only the influencer who founded it

[@NyxieLove22]

I mean the products are actually pretty good quality at least the blushes and eyeshadows. But, it doesn’t feel like it’s just using a big name to bring in sales at least not anymore lol

[@christinabarnes8617]

The setting spray and primer is awesome I highly recommend

[@cindyfern]

I love his products. It feels more solid

[@Deenique16]

@@christinabarnes8617 I have the setting spray and power love thtm both

[@suan333]

Didn't he started his brand when he wasn't that known? And i think it isn't dependable of other major companies like other influencers brands

[@Ponce17]

I personally never thought that a single influencers brand would live up past 5-10 years. Especially if the brand name is their own name. They are influencers, they're hype always dies down and they only end up mattering to those who were there to seem them rise up to their peak popularity.

[@mizzwanned]

same as kylie cosmetics

[@LOL99756]

James Charles, Jeffrey Star… all flushed down the drain… good riddance

[@amongdae]

When will people learn to differentiate between there, their and they’re? You don’t say ‘they are hype’, so why even use ‘they’re’? Make it make sense.

[@Ponce17]

@@amongdae I can differentiate, I just don't care to do so online if it isn't on a serious/important topic.

[@mizzwanned]

@@amongdae their school failed them or they just didn’t listen ‘cause I see it sooo much

[@andrewpatrick93]

I would say the recession and inflation are playing a big part. It’s just like back in 2008, people put aside luxuries to focus on surviving and getting through it. So, I have a feeling that’s played a huge role in it.

[@katgreer6113]

Exaclty. That means that influencer culture will eventually comeback in 4 years or so when recession improves. People will want big luxury items again.

[@halfpine9952]

Influencers need to realize customers see through the fake bs right away now. It’s all a money grab

[@lovelenaluv]

MAC and Loreal and all the other staple brands are laughing in their face right now. brands like that have been in business for decades and probably saw this coming. The influencers shouldve asked for tips 😮

[@jessguzman]

Haram’s skincare is in Tj Maxx for a couple dollars each. And Jacklyn’s lip liners are there too for $5

[@TeaSpill]

I went to winners the other night and it was packed full of Jaclyn and Morphe

[@NC-ct1xw]

Harams 😭😭

[@Channiej93]

@@NC-ct1xw hahahahahahahahaha we love to see it

[@philipksick6810]

His stuff is an inkey list collab and a lot of inkey list stuff is hitting tj maxx lately and glossier. I don’t mind it because I love tj maxx. Just inspect what you buy carefully.

[@jessguzman]

@@philipksick6810 I’ve been seeing a ton of glossier there too! And tbh I’m here for it lol

[@SourSyda]

It's crazy to me how fast influencer culture dwindled down after JS/JC/Tati drama. Influencers went from making dozens of millions with one launch to not making enough to stay afloat. Shits crazy.

[@Soulednae98]

Maturing is realizing that influencers are vacuum salesmen

[@cherrymmon]

The current cost of living crisis has made people more mindful of how they spend their hard earned money. Paying for overpriced low quality products just because they have an influencer’s name slapped on them is just not worth it.

[@Taiiveon]

Dannnggg it has been a while since I heard of Dragun Beauty, the last time I remembered it being mention was when Tea Spill made a DIY of the egg

[@TeaSpill]

omg! You’ve been here a while

[@mitheboss]

it’s so crazy that item beauty got dropped because her lip oils went viral and completely sold out and everyone on beauty tik tok was loving it but i will say if ulta drops Charli’s perfume line i will be pissed i get so many compliments on it and it smells amazing!

[@frumtheground]

The problem with a lot of these brands is that they might go viral, they might be internet famous, or famous in the beauty community, but the brands don't stick. They need to become popular with the average consumer, people who don't know or don't care about the influencer behind the brand. They also need to be good at promotion and have other products relevant to the current market to make enough to support it, not just have one product constantly selling out while the others gather dust on the shelf. Last I heard tho, Item is still selling off their website. The brand still might find another home somewhere else to be available in stores.

[@mitheboss]

@@frumtheground true they rlly don’t have longevity

[@morguegal]

@@frumtheground I feel like Fenty is a perfect example of a success story so i know its possible but these tiktok stars also don’t have the same cultural reach yknow😭😭 like they’re barely famous releasing low quality products and relying on one hit wonders

[@mary11567]

I’ve seen them all in tj maxx including morphe and Jaclyn’s brand. It’s so wild… I feel like there is an over saturation in the market and it’s finally correcting itself unfortunately

[@AlisAlisrara]

I feel like some of the big reasons why influencer brands are starting to fall off is because mostly everyone already has their "go to" and it most likely is one of the very big companies like Neutrogena or NYX or elf. It could also be the fact that the title of "Influencer" is starting to really be looked down upon especially in the beauty world. Another reason could be of financial issues, influencer make a lot of money but maybe not enough to stabilize their brand or their end of the partner ship. Also, inflation

[@vulpesfawkes5863]

Influencer brands have always felt untenable as a long term thing. Trends change, people move on. Especially because influencer culture is such a BUY BUY BUY way of doing things. With the cost of eggs being what they are, when am I ever gonna splurge on a palette? lol

[@Captaintjoy]

Hyram and James Charles had a peculiar way of speaking hyping up everything even if it was nothing above average. Now when I look back at these clips I realize how he spoke to manipulate people into buying these high end brands 😢

[@Sarahthegirl]

You said he would manipulate people into buying high end brands. Did you mean Hyram or James? Or both ?

[@SussexSandra]

Item Beauty appearing non stop in Ipsy bags told me something was up with brand. Subscription boxes normally get the old end of line products or brands that are finishing.

[@SouthernBelleReviews]

Yep 🎉

[@SymphonyTaylor]

What I learned so far about all of this that’s been happening in the beauty community is “if it comes fast, you’ll lose it fast”. There’s a better quote like what I said but I forgot lol. Or..”easy comes, easy goes”.

[@carriewynott7000]

There is one for fashion too that I feel fits from Project Runway. "One day you are in and the next day you are out".

[@KittyKat-xg4tx]

Inflation is a big part if not the main. Regular people cant afford the same lifestyle or are getting depressed also. So much going on in peoples personal lives they dont have time to keep up with the influencers

[@tiahnarodriguez3809]

Since the lock down more minimal makeup has become a popular look, then with inflation we’re even more incentivized to not go out and splurge on makeup. Plus, the height for influencers garnering massive attention for makeup brands was like 2015ish, and as the years have gone by so much has changed with regards to how people view influencers and drugstore makeup, I don’t think how people view and purchase makeup will ever be the same.

[@mizzwanned]

@@tiahnarodriguez3809 yea i havent been wearing makeup like that like i used to, i notice

[@Driverdown20]

Just throwing this out there…what if Nikita had an episode when she was arrested because she found out that Morphe was slowly going under and that meant it would be a huge blow to her company? As someone with bipolar, sometimes having that one thing can push you to a terrible episode.

[@jiminjams52]

Fr I think ur right! Ik this from myself cuz of bpd so that might be it

[@shankeduu]

lmao nah that was like her third time getting arrested and being drunk in public, she was just on another bender tbh

[@Remiddi]

It's unhealthy to even bother speculating

[@montyjohnn2826]

I literally just thought the same thing!! It makes total sense

[@abhipatil6409]

Or she’s just a psycho freak like always lmao

[@imakitty1797]

Thank god Hyram is pretty much done. There’s no way I’m using skincare by someone who isn’t a dermatologist or esthetician.

[@XxPrettiestGirlxX]

I mean Hyram is being sold in Target now.

[@Sanatizer_1009]

Hyram is a specialist

[@ashleysunshine8985]

IMO Sephora doesn’t seem to be doing so well themselves…

[@tiahnarodriguez3809]

They aren’t. They’ve even resorted to selling supplements and s-x toys, so they’re desperate to get cash from other sources besides makeup and skincare sales.

[@Deenique16]

Hmm the pandemic hurt a lot of companies but I think Sephora is good.

[@drownzi]

hyram’s skincare line has always seemed sketch to me. 😅 like the whole “selfless” part seems weird.

[@xAlicia21]

He literally worked with a brand and sold products more expensive than the brand itself!

[@Channiej93]

‘Selfless’ moves to Hawaii to contribute to gentrification

[@auraglow0339]

@@Channiej93 He was living in Hawaii way before the creating of "selfless"

[@Deenique16]

@@auraglow0339 and? Hawai’i people don’t want people coming

[@auraglow0339]

@@Deenique16 And that's not totally true. The real problem with tourists is that the majority of them go to other places to buy real estate, while causing increasing in the prices for the locals. And from social medias I've noticed that the people who created this pattern and are still doing it are Americans. Of course not every american, but the majority for sure. And my mistake - I won't call the people who do this tourists, they're another cash grabbers.

[@Bri-lk7re]

Its crazy to see how far we’ve come. Heck I remember when this channel was only text over a colored background and we were talking about Laura Lee 😂

[@nacereddinechallal4405]

Hey Morphe why did u fail? Morphe : CANCEL CULTURE y'all canceled every partner we had 😂

[@Advanceinulover25]

My girl.i just finished your video from yesterday and I then this video pops up. I screamed! You are the only drama channel I ever watch!! Yes girl keep me in tea!

[@Kx____]

Tea Spill, thanks again for uploading I always feel (somehow) more at ease when I hear your voice and I really needed this. Hope you are okay dear ♥ I always appreciate your content

[@TeaSpill]

Thanks for watching ❤️

[@shrutakirtimanna8200]

We're assuming an upcoming tea video regarding James Charles pretty soon. 💀

[@dajenahughes5276]

Is it bad that I never bought any of these influencers make up products?

[@ciclallisilva4441]

I never bought anything from them just wasn't my thing plus I happened to very picky of how I would be purchasing of my stuff most of is pat McGrath or natasha denona than other pallet brands that have "really good pigments" but really didn't when swatch and crumbly and looked like chalk colors not butter shadow so smooth as well pigmented .I would of bought if some would felt more comfortable and pigmented when I would swatch at stores plus morphe stores were rude to customers so intitled I never understood totally saw that they were going to break down hill years ago so surprised no .

[@AutumnHaunts]

Nope. I haven’t either. I was tempted to buy one of Kylie’s lip kits when those came out but I’m so glad I didn’t 😂 all I wear is mascara now and I don’t care

[@laurenxlime]

Why would it be bad...

[@valencia7732]

Only makeup brands that I can trust with my heart are Fenty beauty and Rare beauty

[@andreaxxxedge]

There are other brands I trust as well, but those are def the main celebrity makeup brands I buy regularly. When I wear makeup, my whole base is Fenty and Rare, my eyes and lips are usually Halsey’s About Face line, which I also love.

[@valencia7732]

@@andreaxxxedge yeah i also generally trust Haus Labs by gaga and Halsey’s brand - not sure about REM beauty by ariana since i never did fully try it

[@katgreer6113]

We all said that with our favorite influencers in 2016...

[@di3486]

Only makeup brand of a celebrity that is truly breathtaking is Victoria Beckham’s and worth every penny.

[@StarRavenSAT]

I've been finding finding these brands (Morphe, Dragun, etc) in TJMaxx months ago (where brands go when they die).

[@dfghjdfgh256]

Mine has Fenty, I was so shocked

[@philipksick6810]

They also have glossier, benefit, Clinique and tarte so sometimes it’s just where leftover items go after it’s season

[@hair2show1031]

I have seen Bobbi Brown, Nars, Marc Jacobs, MAC, ABH, it mostly is discontinued items

[@avantikapathania22]

I literally made myself some tea just now lol going to sip it and watch the tea you spill!!

[@sarahchung8709]

I remember when everyone was coming out with makeup brands, especially the influencers and celebrities. A lot of them felt like cash grabs rather than passion projects they cared about. The oversaturation plus people being over the flashy, luxurious flexing of influencers is the perfect storm to kill these brands, and honestly I’m not too upset. There were far too many anyway

[@SouthernBelleReviews]

I cant stand the influencer brands. They make me so angry. I tried so hard to start my own brand knowing i had no support. 😢 How do they have success and i couldn't even get help with start up? It's not fair and i hate them.

[@SussexSandra]

Some brands are actually decent quality though, even if i don’t like the influencer themselves. I’m thinking Patrick Star, Manny MUA and even Laura Lee. I have purchased Patrick,s products and Mannys eyeshadows. Manny did let himself down by not proving complexion products in enough shade ranges to cover deep & dark skin tones. But apart from that, i really like his eyeshadow formula.

[@eviex134]

I used to shop at sephora only but I basically stopped buying from them because honestly drugstore is better!! Brands like milani, NYX, cover girl and more have stepped up their game i recently stocked up on new makeup on sale at target for like $1-$5 !! And at Walgreens crazy cheap makeup and they are actually amazing products I found some favorites 😌

[@1991rendrawati]

I am genuinely asking, there's some sephora stores in my country, is that normal if their shop assintants rude to their costumers? I never like to enter their store because 1. the price are too expensive, 2. the shop assistants gave a nasty face sometmes.

[@direcircumstances]

As someone who spent an absurd amount of money on makeup during the golden era of youtube beauty channels, I now have more eye shadow palettes and high lighters and lipsticks than 1 person could possibly use. The only time I even buy new makeup anymore is when I run out of something like foundation or mascara, and I usually just stick with my favorite products by trusted brands rather than trying something different. IMO, the makeup market was already pretty oversaturated before the pandemic, and COVID was the nail in the coffin for all these newer brands that showed up late to the party. The only influencer/celebrity owned makeup brands that I think will remain profitable long term are the brands that were already established and respected before 2020, like Fenty. Rare Beauty probably has a fighting chance too, since they developed a strong following before too many other celebrity brands jumped on the bandwagon and it seems like people still really love their products. But for the most part, I think it's a more financially safe decision for celebrities and influencers to go back to doing high-profile collaborations with beauty brands who already have a strong foothold in the industry, rather than starting their own brands.

[@saiyanknight8243]

I’m glad I have never been influenced by the so called influencers. None. Zero desire to buy their “hyped, viral, etc” brands. Drugstore brands are actually good & can be more effective for your skin. Just saying from my own personal experience. 🤷🏻‍♀️

[@HydroDiffusionAMV]

James def missed his opportunity. By like 5 years lol It's not 2018 where we was at his peak. I honestly forget he exists until someone comes forward with allegations every couple of months...

[@oliversedgwick7236]

💯

[@AkaiShuichi_]

Economically and Business Wise, these "influencers" brands would never last longer than 10 years.

[@apecora3444]

This is ALL high end makeup. And it’s a combination of things, but I think the main factor is that drugstore makeup has closed the gap between high end and low end makeup! No one has to spend all their “coin” to look good anymore 😂 Y’all can blame Maybelline, Loreal, and Elf cuz they really did that shit 👏🏻👏🏻👏🏻

[@karesmckenzie8884]

Nyx

[@Agmolly]

All this oversaturation of the market and I still can't find a product I've been looking for. All I've ever wanted was a Covergirl Outlast lipstain dupe! Since I haven't found that, I'm excited to see the market changing.

[@tiahnarodriguez3809]

Lip stains aren’t that popular any more, so it’s understandable that you haven’t found a dupe. Right now glosses are popular, so you might find a gloss version out there.

[@Demoniqueish]

If by a lipstain/tint you mean like benefit's benetints, try korean brands since lip tints are very popular there

[@Ericadefi]

The rising cost of everyday life has caused me to cut down or eliminate many beauty products. It's sucks 😞.

[@coke8321]

This influencers era was trending back in 2018-2020 later on it became irrelevant.

[@janmarchand7294]

Great video! Seems like times are changing, like they always do, hope these influencers put some money away for a rainy day.

[@Mitch-Alex]

Its really bad that some of these brands only have a life of 1 - 4 years. I wish they would just say it's like a capsule collection or collaboration with X brand, so that when it does fail or decline it wouldn't seem so bad.

[@anthonym3286]

i wonder how actual celebrity brands will stand. selena and rihanna seem to actually care about their customers tho

[@texasktea]

They also have way larger long term fan bases. Also better teams and ppl working for them in general. They can put way more into marketing and selling.

[@hanner8830]

Wait Is the inkey list really the “fast fashion” of skincare? What about The Ordinary? I’ve always been under the impression that they just provide basic skincare staples at affordable prices. I’ve used a few of the inkey list items and the ordinary (and finished the whole bottles/tubes) and LOVED them.

[@Browndrea]

I’m confused, too. Like…isn’t affordable skincare (which people use up way more and way quicker than makeup) a good thing?

[@aliciamichelle955]

I mean I'd call big drug store brands the fast fashion of skincare.. not an indie brand?

[@xAlicia21]

I love both brands, they're so good and affordable!

[@TeaSpill]

I’m not really sure! I’ve never heard of them before tbh I just saw a lot of the criticism was around him collabing with them and that was the main point people were bringing up.

[@tiahnarodriguez3809]

Yes,lol. The Inkey List actually doesn’t have great reviews, and they create products around a trending ingredient to garner hype and attention. Their succinic acid treatment is an example of this. When succinic acid was trending people rushed to buy this treatment, but many found it to not be as good as salicylic acid or even made their acne worse. The Ordinary however, creates affordable products based on science. Their luxury brand Niod is the same, minus the cheap part. I don’t like The Ordinary’s products, but the do have better standing than the Inkey List.

[@grimmick9446]

As a 22 year old mom who has a rental with her boyfriend and roommate and kid , I can guarantee you the economy is a big part. People are not willing to spend money everytime an influencer dose their line, especially when you can't stock your house with groceries without spending between 200-275 dollars of food so everyone can eat. It's not feesable

[@kayk480]

Idk, I feel like influencers and celebs will just move onto a different market. I remember in the early 2000s when everyone had a perfume. Jessica Simpson had an entire line of perfumes and lotions that were supposed to be edible. Then celebs starting doing clothing collabs. Even Amanda Bynes had one at Steve & Barry’s and Miley Cyrus had one at Walmart. I wouldn’t be surprised if this is just the latest celebrity marketing trend and they all move on to something else in the next couple years

[@teijaflink2226]

I specially remember the Britney Spears parfumes, I even bought a bottle, it was so cute but damn the parfume was nasty, thinking about it now.

[@victoriadiesattheend.8478]

They already have. Now its skincare.

[@98dannyj]

I've noticed the huge difference in long term value when it comes to genuine youtubers and their reviews, rather than influencers. I always find influencers cringe and somehow I don't trust anything they recommend, because I know it's either sponsored, or quick cash grab for them. But there are poeple I watch on youtube for years, and when they recommend some food, makeup or clothes I know I can rely on honest and good review.

[@SouthernBelleReviews]

I cant stand the influencer brands. They make me so angry. I tried so hard to start my own brand knowing i had no support. 😢 How do they have success and i couldn't even get help with start up? It's not fair and i hate them.

[@theresaaaaa3312]

thank you for the video tea spill!!! love your content!

[@meghanncriaris87]

For me personally, I've been turned off of high end brands, which includes a lot of influencer brands, because of the culture around them. Sephora employees are extremely rude to customers that do not fit in with their standards. I would rather spend my money on affordable brands that I know the quality of, and purchase them from a retailer that makes anyone feel welcome.

[@Zee_1003]

I'm glad One Size is still thriving and Patrick is not inserting himself in any of these dramas.

[@SpaceRain]

I'll just be stickin with Fenty, Elf, and Color pop for all my things lol. Never bought influencer makeup and never will.

[@Jenny28999]

I'm happy for the influencers who have launched their own brands throughout the years! For me personally, I am supporting smaller businesses from around the world and sticking to the products that still works for me to this day as well. :)

[@SouthernBelleReviews]

I cant stand the influencer brands. They make me so angry. I tried so hard to start my own brand knowing i had no support. 😢 How do they have success and i couldn't even get help with start up? It's not fair and i hate them.

[@boriqua5109]

I used to be obsessed with makeup pre pandemic. I’ve been WFH for almost 3 years now and only wear makeup 10-20x a year as opposed to everyday. The last thing I’m trying to spend my hard earned money on right now is some makeup I’ll barely use.

[@RAINTROUPE]

watching these always make my day fr

[@porschem8634]

Dragun beauty was never up in the first place to tell" its fade away"

[@uvaldestrongalways]

I watch this channel and your videos RELIGIOUSLY!! loveee the drama ! 😂❤

[@JessicaCEP]

Item beauty was 40-50 percent off when I ordered some stuff. I got some from Sephora and some from the item beauty site. Those from the Item beauty site shipped from IPSY. The blush is pretty.

[@Pratiksha656]

I feel as though people are tired of influencers themselves. It's been so much and so many. Leaving some light-hearted ones. I hate them

[@CindyCider13]

I think that actually the downfall comes from the fact KZbin isn't that big anymore. In KZbin you actually connected to the influences and felt like you had to buy their products, but in tiktok it is just harder to connect and to justify spending so much money.

[@elisabethochoa1125]

I knew item beauty wasn’t working out well even for a new influencer brand when I kept seeing it in boxycharm 😶

[@thewolfstarfire]

Celebrities and influencers are walking billboards for brands, but they will become their scapegoat too when shit hits the fan….

[@2user000]

Nikita isn’t even a makeup influencer. She gets her makeup done 99% of the time 🙄🥴 and if her brand is catering to the 1% what do you expect 😂

[@SouthernBelleReviews]

Amen 🎉

[@AngelaVonTokyo]

The only one I trust regarding quality that I restock often is Jeffree. But somehow I never considered him an influencer? It's not in my vocabulary. I used to watch all the rest clearly for the new items , never bought anything and for the drama. 🤣

[@MissChaelaRose]

Item Beauty is having a store wide 40% sale for EVERYTHING . They might be going out of business.

[@small_juice_box]

What I'm worried about are all the employees who lost their jobs so suddenly. It's an incredibly disheartening experience that's only amplified by the recent inflation. I hope they're all doing okay and have good support systems around them 😥❤️

[@SouthernBelleReviews]

I cant stand the influencer brands. They make me so angry. I tried so hard to start my own brand knowing i had no support. 😢 How do they have success and i couldn't even get help with start up? It's not fair and i hate them.

[@anamcortesm]

It’s also issues with Sephora, it’s difficult to keep up with them being an “indie” brand, they require an amount of stock that it’s difficult for the brands. Farsali owner explained it in some Tik Toks a few months ago on why they decided to move on from Sephora

[@raye3630]

JC’s brand is never going to come to fruition i just know it. pushing it off for literal YEARS😅 not a good look, brings lots of doubts about the trustworthy of the products & i just don’t see it doing well at all if it ever actually launches

[@spinstercatlady]

Small influencer brands were never meant to be long-term successful businesses, they were quick cash grabs. Their target customers are preteens/teens/YA and that's a somewhat fickle market to begin with bc as trends shift quickly this section of the market also tends to shift. Spot on that most of these influencer brands are simply overpriced drugstore makeup/products with their name slapped on it to begin with.

[@SouthernBelleReviews]

I cant stand the influencer brands. They make me so angry. I tried so hard to start my own brand knowing i had no support. 😢 How do they have success and i couldn't even get help with start up? It's not fair and i hate them.😢

[@jordanhasch2544]

I think it's a mix of all three ideas. The pandemic really slowed things down and made the general public really rethink what we spend our money on. No doubt that had a huge impact on the beauty industry; no one really saw themselves spending fifty bucks on a tube of concealer that was less than half at the local dollar store. We were far more concerned with surviving a deadly disease. Plus, these influencers can only go so far before they crash and burn.

[@kckgirl182]

Selfless by Hyram is now being sold at Target, which I think is awesome and a great place to be to hit the big markets. Not a downgrade and not doing bad.

[@xAlicia21]

Rare Beauty and Makeup By Mario are the only two beauty brands that are genuinely worth the money and i'll happily buy. The james charles palette was also lowkey one of the best palettes i'd ever tried.

[@Deenique16]

I actually liked his palette and I’m made I destroyed it and threw it out. Jaclyn’s palette is a fave too

[@TheBurrito171]

J* eyeshadow formula was honestly incredible, but he's too problematic to support. I'll also never support Selena Gomez for basically pressuring someone to give her their kidney and then going right back to alcoholic partygirl lifestyle, physically abusing an ex and then playing on being an abuse victim for clout, and just all around seeming like a totally nasty person under the copious layers of PR.

[@jaredtroxx647]

@@TheBurrito171 babe don't speak on something you know nothing about. Shut your mouth and keep it cute.

[@Joog0444]

@@TheBurrito171 girl you act like Justin wasn’t abusive ? Lmfaoo he was and a cheater

[@TheBurrito171]

@@Joog0444 Domestic violence is a crime. Cheating is not. But all the Selena stans just look away when she reveals herself to be a shit person who takes advantage of people and treats them badly.

[@spicysesames]

i saw it coming. influencers are just a trend, same with having too crowded of a space. jeffree is the only smart one for getting his bag and putting it into other avenues

[@turtlesweets7173]

before pandemic I'd go crazy to get all shades of a product i like.. but after seeing them go to waste and unable to use make up, it changed my spending habits. No I just buy 1 and that's it

[@melancholic_ghostsss]

For me it's a mix of inflation and needless influencer brands

[@MaJuForest]

It's important to say: in American context, because in Brazil, Sephora continues to sell our influencers products like: Bruna Tavares, Mari Maria and Fran Elk.

[@idkanything2660]

And some influencer makeup has been stepping up in our own makeup scene that makes other famous local brands to catch up on them. Bruna Tavares, Boca Rosa Beauty and others made huge changes in the way Brazilians care about makeup.

[@BellaOceguera]

Let’s also not forget how many of us now prefer a more “natural “ makeup approach! That’s why I stopped selling makeup because we all now want that clean girl look

[@jennifermoriarty2188]

Just don't wear makeup

[@BellaOceguera]

@@jennifermoriarty2188 Thanks you your opinion that no one asked for

[@migoreng7789]

hyram flopping pleases me! his brand is shite, he's acting like he's some sort of skincare expert while actual derms slammed his line lmao. the greenwashing was gross too

[@jazzy5410]

ME TOO. The way he took advantage of his white supremacy just for the skincare brand to not even be sold in Africa was what really turned me off and away from him.

[@tiahnarodriguez3809]

He’s also a hypocrite. He forgoes his “Hyram approved” criteria for sponsored products.

[@xjxssxox]

i literally stalk your youtube your vids give me STRENGTH

[@melibear15]

Kind of saw it coming in the case of Morphe. I worked for Pier 1 as my first job, and at that time the e-commerce side of retail and sales was just starting. My store was a flagship store for online sales and eCommerce business. We were told then that online shopping would be the way of the future and eventually we would no longer need nor have brick and mortar stores. Look where Pier 1 is now. You will never find a store anywhere anymore however you can still shop online from their website. So with Morpe opening a bunch of brick and mortar stores very quickly, seemed like a very risky business decision, especially when some of those stores were opening during the pandemic. As someone that works in retail, I know the companies that I worked for would not have survived if it was not for e-commerce sales. As far as influencer brands, it takes a lot to keep them running. All it takes is one bad word, and that's a wrap. And no company whether they're just starting out or not is going to want to support that bad press. Plus, who's going to want to spend hundreds of dollars on makeup when the price of eggs is skyrocketing through the roof???? I don't know, I'm just saying between inflation, the pandemic, and other influencer drama, some of these makeup lines were bound to just cease to exist.