The End of Meat May Be Impossible

Impossible Foods’ founder and CEO Pat Brown wants to replace all meat with plant-based alternatives. His company has helped usher in a new era of meatless burgers, products intended to taste like the real thing. As Impossible expands, Brown also hopes to curtail the environmental damage wrought by animal-based meat production. With the coronavirus impacting the price and availability of traditional meat, this could be Impossible’s chance to take a bite out of the competition.
#MeatFree #ImpossibleBurger
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[@axem.8338]

That's one slick title.

[@Abebil3]

& here I was wondering why is it very hard to replace. 😂

[@TheRaju991]

@@Abebil3 I was wondering the same.

[@JOSEPHCHARLESCOLIN2024]

agreed

[@nonamedpleb]

If 30 years from now if either Impossible wins or loses, the title will still stay true.

[@gytisskema9932]

It's beyond silly

[@nedg3740]

Methane from cows should be called Moothane.

[@bebekdragon7604]

Get Out

[@Trave13r]

YAS!

[@kysputnikable]

Methane is gas from Men

[@harrue]

You ruined my day

[@mightybro2566]

🤣

[@lSeKToRl]

This woman needs more doors in her room.

[@davidlazar6232]

Some say it's the portal to ALL parallel universes

[@austinhannemann2615]

Lol, and changes rooms

[@QianLi-hg5pk]

SeKToR LMFAO! each of them probably leads to another universe, like howl’s moving castle

[@alkureshi]

*This woman needs more room in her doors.

[@KokoroKatsura]

a n i m e n i m e

[@tristanmoller9498]

“It is also highly processed” It is *only* processed. That’s the entire point bruh

[@nbvvful]

yeah

[@hassanm.1887]

yeah

[@TK3C]

haey

[@LancesArmorStriking]

yeha

[@crimecrimson9153]

heya

[@devildham]

The key will be getting down to "Walmart ground beef" prices.

[@gaurishkatlana8730]

I agree, the cost for beef is usually higher than other meat products like chicken or pork. This could justify the almost similar cost of plant based beef. Accoridng to studies, If they want to capture large market portion they need to be 50% cheaper than normal meat. This means selling plant based pork at $1 a pound, $4 a pound for plant based. beef. That's even cheaper than most vegetables like bell peppers 😂

[@gxexrxmxaxnx]

Or taxing the emmisions from beef production and using that money to subsidize?

[@yummychips_]

@@gaurishkatlana8730 agreed. In theory, it could be done... realistically it probably won't. The massive amount of land, water, and cheap labor required have to all line up perfectly to produce it. Even if the production and processing is at minimal cost. It would need a massive consumption rate in order to make it profitable, like pretty much replacing meat halfway or at whole. Getting there will either be extremely costly, or it won't happen until next century if it happens.

[@theoneaboveall6768]

Yes indeed

[@mugfish0]

X88X which you have no right to do unless people are literally gonna tax YOUR ass too

[@thabomalete7908]

Greatest clickbait doesn't exist... Bloomberg: Hold my fake steak

[@okiedokiee1869]

omg "impossible" in the title is actually just referring to the company itself

[@walterbrunswick]

Oh look, an intellectual!

[@sensiblewheels]

I totally overlooked 😁

[@izdatsumcp]

a gentleman such as myself

[@bcubed72]

Well, Musk said driving your own car would be outlawed by 2020, so I'm not convinced timescales like these are anything more than "aspirational."

[@warrengraham7461]

He definitely didn’t give it that time frame. I will concede he’s usually too optimistic.

[@emanekafecaftoggaf6893]

well musk's also a snake oil salesman

[@moocoo30001]

To be fair, in Canada some provinces have already outlined by this year the phasing out of gas powered cars by 2035. I think if he gave it that timeline he was being ambitious. But as of late 2019 governments are already making plants to outlaw gas vehicles from the market

[@thebasketballhistorian3291]

Oh yes, so because Elon Musk's prediction about cars is wrong then any prediction about any topic is wrong. =) (I don't get what autonomous cars has to do with plant-based meat substitutes.)

[@yojakedshit]

@@emanekafecaftoggaf6893 you must not own a tesla

[@davidbonar5190]

if they start with successfully emulating bacon, it's gonna be a landslide :D

[@marta_g]

Just give them time, remember that in the past meat was only for the rich

[@saleh.hashmi]

@@marta_g lol where is this statement coming from 😂😂

[@chor2336]

@Burner Fire the price will get lower and lower the more popular it gets, its called demand and supply.

[@VIctorAbicalil]

​@@chor2336 go back to your basic economics class, because you learned it wrong. It getting more popular means increased demand, which drives prices up, not down.

[@VIctorAbicalil]

​@@chor2336 prices could go down if there are massive increases in production, due to economies of scale and lower profit margins, but that's acting on the supply side of things.

[@adibbrian2]

Impossible Foods: Let's make plant based pork! Muslims: Am I a joke to you? (but yes I would be looking forward to that)

[@SuvrathHegde]

Don't think Muslims will have issue with plant based pork as long as no real pork is involved in the process.

[@LightBluly]

Does that consider haram? I would have thought that..

[@saumitjin5526]

@@LightBluly it's not haram if someone gave you pork but you consciously didn't know it was

[@adibbrian2]

@@LightBluly well if it truly is plant based, then it wouldn't be haram, i reckon

[@bassam_salim]

@@saumitjin5526 you can ask if the one who gave it to you is not muslim or if you are in a nonmuslim country

[@abilgraha1972]

Me as Indonesian, eat tofu and tempeh every day

[@Simon-dm8zv]

Nicee

[@daffa1809]

westerners discovering tempeh and tofu hahaa

[@Amatersuful]

@@daffa1809 i heard it taste like pork is it true? I never had it the tempah ofc

[@TheRumaizah]

@@Amatersuful Tastes like bland granola bar tbh.

[@Amatersuful]

@@TheRumaizah y is so popular is cuz of texture?

[@kmlau1986]

I've had an impossible burger, and I can assure you its NOT like a real burger, not even close. However, its for sure leagues better than any other plant based products out there like tofu burgers. So all in all, its a great product for people that already want to transition to vegetarian lifestyle for the environment benefits, but it will not magically replace any real meats at all.

[@DissociatedWomenIncorporated]

But half decent meaty veggie burgers have existed for decades. I don't mean tofu or those mashed vegetable ones either, I mean stuff like Quorn.

[@emanekafecaftoggaf6893]

or you could just go vegan for the obvious ethical reasons

[@TheBlackei1]

@@emanekafecaftoggaf6893 Or you could just eat meat for the obvious health benefits.

[@emanekafecaftoggaf6893]

@@TheBlackei1 what benefits? heart disease?

[@GoldenHairErik]

@@TheBlackei1 Nearly all studies on longevity have indicated that vegans on a balanced vegan diet live just as long if not slightly longer than meat-eaters on a balanced omnivorous diet. There is no essential nutrient that comes from meat and dairy that cannot be substituted on a vegan diet. Sufficient protein can be found in soy, beans, lentils, nuts, nut butters, chickpeas. Sufficient iron can be found in leafy green vegetables, dried fruit, nuts, seeds, and cereals. Sufficient B12 can be found in nutritional yeast and other vegan B12 fortified foods, as well as commercial supplements. Sufficient Omega 3s can be found in seaweed, chia seeds, and plenty of commercial supplements exist. Young children can be raised healthily as vegans as long as they are breast fed as infants and their parents adhere to a healthy diet that considers the aforementioned nutrients along with all the other important nutrients like calcium, fibre, carbohydrates, healthy fats, vitamin C etc. The vegans I know (including myself) eat a much more balanced diet than most meat-eaters I know. Meat poses some of the greatest health risks to humans short term and long term. I'm sure you are aware of the risks red meat pose to cholesterol levels and heart disease, but the risks go beyond that when you look at the long-term effects of the meat industry. Simply put, we are in this global pandemic mess right now because of the livestock industry. Nearly all pandemics throughout human history have been zoonotic diseases, which are diseases that normally infect non-human animals but manage to mutate by chance and cross the species barrier to infect a human. Most zoonotic diseases are born in the conditions created by the livestock industry. Keeping animals in tiny confinement areas allows disease to spread faster, and as it spreads faster, it mutates faster too. As it mutates, it becomes more likely to have the necessary mutations to infect a human. The constant human contact with animal blood and feces that is involved with raising and slaughtering livestock also poses a greater risk than regular human-animal contact. Beyond that, our livestock industry is also making these viruses more dangerous because there is strong evidence to suggest that the over-usage of antibiotics in livestock feed that is necessary to operate the industry at a largescale is rapidly increasing the degree of antibiotic immunity these diseases will have over time. The livestock industry creates human biohazards, this is not up for debate or discussion. It is not a matter of if, but when the next coronavirus is born out of a wet market, slaughterhouse, or meat factory. if you are middle or upper class and live in an area where meat alternatives are available and affordable (which is most urban and suburban areas in the developed world, basically anywhere but food deserts and the poorest regions of the world), and you don't have a serious combination of multiple allergies to foods like nuts, seeds, lentils, and beans, there is no ethical argument that justifies your continued consumption of animal foods. We don't even need to talk about the animals and their rights to demonstrate how harmful the meat and dairy industries are.

[@ziconghuang7139]

They only test it in burgers when there are multiple types of meat and incalculable ways of cooking...

[@saleh.hashmi]

well first of all by concept alone... Any meat eater will tell u a burger actually kills the actual flavour of the meat after you add so many things. Burgers are the easiest things to make veg. Veg burgers have been around for yrs. Tbh I didn't mind them... but veg is not meat and never will be.

[@prcr364]

@Saleh Hashmi Vegan burgers suck, this isn’t what the previous attempts were.

[@nczioox1116]

baby steps

[@chor2336]

@julio1c1saga thats what is happening with the pork plant meat

[@nbvvful]

@julio1c1saga you don't understand you can't take away Meat and replace it with a veggie because it would have as many chemicals they put in the veggie burger to make it taste like meat they may have even more or the same amount of chemicals they put into this veggie meat to make it the same so no

[@paulbampoe8697]

This is quality clickbait 🤣

[@roberto7616]

6:28 her room is 75% doors

[@MuhammadOthman88]

They had me at "secret ingredient"

[@intheshadows7152]

Is Othman your legal name or an anagram? Just curious

[@joelwalczok2343]

Meat...😂

[@partyjerk]

probably soy or "GOO"

[@Zoran69]

It's estrogen. That why males who are these now have feminine breasts

[@nyx211]

"They're not necessarily better for your health" Because the people who wolf down burgers care so much about their health...

[@Haganenno121]

I mean, there's nothing inherently wrong about a burger.

[@Dad-lu1oi]

@@Haganenno121 yeah a burger could actually be healthy

[@patphatkitten]

The bread is highly processed grains, body sees it as sugar. If meat is cooked rare , as lightly as possible, it will have protein to rebuild bones, teeth, organs, maybe some fat - solueable vitamins and minerals. The problem is heat destroys nutrients in meat and leaves more waste behind than rare or raw, like raw fish (sushi).

[@mickym.6711]

@@patphatkitten raw diets are not healthy.

[@patphatkitten]

@@mickym.6711 A young man who suffered a lot from pesticides and had health issues wrote a book called "the cure" and has helped many people with herbs , raw dairy, etc. Woman named Budwig talks about using raw flaxseeds and raw flaxseed oil with raw milk and a raw German cottage cheese called quark to get rid of cancerous tumors, and then there is Aajunus Vonderplanitz who wrote 2 books about benefits of raw dairy, raw honey, raw meat, like beef tar tar (raw beef dish) and sushi( raw japanese fish and sea food). Some people need cooked foods, cooked starches, and that is fine. You got to think for yourself and do what is best for your body. There is a growing population of people eating raw meat because of sickness. The body will heal faster when proteins, fats and carbs are undamaged by heat. The bacteria attracted to cooked food is a lot more toxic than bacteria attracted to raw food. I was terrified at first of raw meat, but it is no where as dangerous as people think. You can spend 2 years healing your heart with cooked food, or heart may never heal at all , or heal it in , i don't know, 6 months, with some raw liver or sushi and raw eggs, a little bit of raw seeds for a little raw fat, etc.

[@alenpaul2523]

Humanize artificial things Artificialize human things

[@YouTube_is_trash_365]

Glad to see reviewbrah made it into the B-roll!

[@moocoo30001]

I came to the comment section purely for this

[@1N73RC3P7OR]

In other words- prepare for vitamin deficiency, weak muscles and bones, and your teeth falling off.

[@vitaminc2161]

Yes agree. The promise on environment is great but how about to our body. Processed food is less nutritious than well cooked fresh ingredients. And the ambition is to replace completely a food source (animal) that we as species have depended on for millenias.

[@13thxenos]

@@vitaminc2161 We as species died quite young for millennia. We changed that with science, and we can change these deficiencies with science too. Yes, there are going to be bumps and misses every single step of the way, but it doesn't mean it is impossible.

[@phillipii4709]

My family is vegetarian since the inception of time. We are doing great 👍

[@intheshadows7152]

AGREED!

[@jacobt1045]

Some people are needlessly scared of GMO's, MSG, and 5G.

[@bentubepyro]

Jacob T msg is literally flavoured salt

[@jacobt1045]

@@bentubepyro exactly. And there are tards out there who are scared of it, like my aunt.

[@argyelanadam]

I think GMOs are the future of agriculture. They literally make agriculture exponentially more cost-effective with negligible downsides. I would understand if the crops were mutated using radioactivity like in the early experiments, but that was like the stone age, we have safe and accurate ways to modify genes now.

[@Acetyl53]

Watching mainstream media doesn't count as research there, guy.

[@Haganenno121]

@@bentubepyro they will because they hate the taste and find it gross. They don't eat it because it's a gross animal, apparently, so they associate the taste to grossness.

[@tamoxifen9281]

Me in the beginning: That's pessimistic... Me one minute later: Oh... OOOOOOH.

[@StrumVogel]

It’s $7.00 per pack of two patties right now. They have to pack 8 patties at $7.00 price for me to start buying it as much as I used to.

[@tonyk8368]

Burger King recently lowered its price for the Impossible Whopper. Not sure if there are regional variations, but around here, you can get it for $3, so you might check that out. That's still $6 for 2 patties, but it includes the other ingredients as well.

[@sandorski56]

4 Patties at $7 would bring it inline with Beef Patty prices. When certain Vegan Burger patties are On Sale I will often buy some. There are a few different brands that are close enough to Beef that it is very difficult to tell that they are not Beef.

[@Amit-sp4qm]

So 6 patties for $7 is the sweet spot?

[@extremeguy967]

Average Chinese don't care about animals, so that would be a tough sale...

[@jessicacole8404]

Actually a lot care very much. It's not just what you see in TV

[@neoanderson7492]

@@jessicacole8404 China has no animal cruelty laws

[@sunilayya8948]

They won't have money to buy meat anyway since the world has started a boycott of everything Chinese.

[@sanooniqbal99]

Jaliya Udagama pretty much all gadgets are made there...... so long way to go

[@JayJay-hu8zn]

MAD cow disease and few more diseases in animals may bring a change. Nature has its ways to make changes.

[@josedelgado7479]

One day, I want to be able to eat food entirely produced from science: Hydroponic grown produce, synthetic meat, bread made from genetically modified yeast. I want my food made in a clean lab, not grown from disgusting dirt.

[@randeerkumarlutchumon8517]

Same here, I believe it will happen in the future

[@Acetyl53]

Do you also think it's time we also utilize Physical Control of the Mind, Toward a Psychocivilized Society?

[@NoName-sb9tp]

After watching it, and looking at the title again, I say: “aahhhh”

[@walterbrunswick]

I went full vegetarian for 7 months in 2018 (felt clear-headed and great). After that I cut down my meat consumption by 90% of what it used to be. I have had these plant-based burgers and they are outstanding; miles ahead of the veggie patties of the 90's. I am definitely on board!!!

[@walterbrunswick]

@@tukayz254 cool

[@tatyboy1337]

They didn't say that impossible was going to replace the entire meat industry, they said that plant-based in general is going to replace meat.

[@argyelanadam]

Yeah but it won't.

[@tatyboy1337]

@@argyelanadam why not? with enough research it'll eventually be cheaper, easier to cook with, taste nicer, use less land, water, and co2, and be better for you. Right now it's far off but think about how far we've come in 10 years.

[@markengelbert30]

@@tatyboy1337 because you cant just change people mind, you cant just ignore millions and millions of meat eaters. Meat wont be replace. Is not about money, is about people. Also, some vegans or vegetarians turn this whole situation as annoying as posible. As you said, if they make enough research they will creat cheaper and tastier products... is similar with meat. There is cheap and luxury meat, is all about (as vegan products) about teast, health, how is made. There will be bad vegan products. Also meat is not bad for human.

[@debrajenkins1622]

The meat industry has hurt itself by getting to greedy, cutting corners, etc.

[@loli_uwu3784]

Not even ain't no plant going to replace my bacon

[@jholotanbest2688]

When this technology matures governments should really aid these meat replacements with lowered taxes or similar policies. Could be huge for the environment.

[@iamcleaver6854]

I would aid the cattle herders instead.

[@mohaumokhethi8625]

Nah cattle farmers would need more grants as they could be forced to obscurity, and it also makes no sense for them to get such insensitive in other countries because if it isn’t as healthy as meat then what is the point because it’s just gonna drive the national health bill up . The USA makes millions in med and pharmaceuticals

[@r3dp1ll]

what about price ?

[@saltymonke3682]

They can't make a brisket out of it

[@itfeltsoreal]

This!

[@xeroqlasbb9774]

not yet..

[@NigelGrab]

Not with that attitude!

[@Thor.Jorgensen]

I am almost certain that once they get more mainstream leverage, they'll be making briskets, pulled pork, boneless T-bone steak, chicken breast, possibly even fish like salmon.

[@AustinMichael]

That isn't their goal right now. They are focusing on ground beef because it is by far the largest way people consume beef. Hell most people have prob never even made a brisket.

[@oz2037]

I wonder what they'll do for steaks.

[@emanekafecaftoggaf6893]

there are lab grown steaks in the works by some companies I believe

[@KhanivoreQniba]

I will switch IF it is tastier, healthier and less expensive than real meat.

[@eddyecho]

healthier and less expensive will definately happen sooner rather than later. Tastier might never happen. That means it will get phased out at mcdonalds but not your favorite mom/pop burger joint

[@tasmanianbadger]

New Thought... historically, you - and the rest of - will switch because it will be what is available.

[@Delosian]

@@tasmanianbadger Too true. Quantity always beats quality in the mass market.

[@nathanielgranz3479]

Aside from burgers what other meat dishes were they able to replace. Since it seems impossible to replace meat itself

[@jxbane]

I was thinking this the other day. Don’t hound me for interviews.

[@dumpjohn]

Chemically driven rubbish will never seriously challenge the real thing

[@LackSarcasm]

You really have no reason to be sure of this.

[@ericmanget4280]

Of course it will lol, just ask your blacksmith

[@Amandaxt25]

I thought it was ending because of the Covid-19, thanks title🙄

[@hbarudi]

What I like about this "impossible meat" is that it contributes greatly to reducing fossil fuel consumption and reducing greenhouse gas emissions. I wish for it to completely replace traditional meat and for traditional animal based meat to become an expensive luxury offered at high end restuarants in hotels such as the 7 star hotel Dubai (Over there it would be halal too).

[@jonultime]

Did a little test this July 4th: made both beyond burgers and regular burgers for my guests and no one said anything LOL. The key is to keep the patties thin. There's no difference at that point.

[@thetransponder7186]

Exactly.

[@pevlez]

If they could make an impossible bacon I bet they'll be more valuable than amazon

[@mugfish0]

Yeah it’ll tastes great mixed in with REAL bacon

[@kayrosis5523]

@@mugfish0 or just grow real bacon without the animal.

[@AustinMichael]

@@mugfish0 that completely defeats the purpose

[@loli_uwu3784]

@@kayrosis5523 but I want the animals

[@greatmike3120]

I love how people that support plant based diets always forget the amount of water, pesticides, herbicides, and fertilizers agricultural requires. Then they forget to aknowledge that large swaths of land are only suitable for grazing, that methane breaks down into CO2 after ten years in the atmosphere, and organic fertilizers are manure.

[@chiyerano]

Well a lot of the plants grown in agriculture is grown to feed a lot of the very animals people use as food. You cut out animal agriculture altogether and you have a lot more land, water and other resources available. The only real grass fed meat is wild game meat. Your typical farm raised grass fed meat is too fatty or high in fat to be considered healthy. Wild game meat has been shown to cause much less inflammation and is the healthier choice. I personally am looking forward to ethically made lab grown meat or cellular agriculture. I think it would be a great solution for supplying the demand for animal products in the future once it is perfected.

[@chiyerano]

Also if what you say about methane breaking down into CO2 is true, why hasn't this happened much on Neptune whose atmosphere is largely methane? Also, where is all the CO2 another greenhouse gas, going to go and become O2 with much of the land being constantly cleared of trees and other vegetation for agriculture, especially animal agriculture, among other things, that would help take the CO2 out of the earth 's atmosphere?

[@hellboy6507]

Shhhhh, these are startup businesses we are talking about, they can’t handle the truth.

[@greatmike3120]

@@chiyerano Have you ever heard of Mongolia?

[@greatmike3120]

@@chiyerano Also the breakdown of the methane molecule into hydrogen and CO2 is a prosses commonly called oxidation.

[@gaslitworldf.melissab2897]

You'll need to overcook it, char it (dry it out) with coal or smoke it, to get a meaty texture.

[@microtasker]

Remember that skit from the "Groove Tube" called "Brown 25"? I do.

[@stefanc4520]

"We took meet that had all these problems and replaced with this super chemically processed procedure which has infinitely more problems!"

[@francescolombini3477]

I don't think that Impossible meat will repleace the meat industry for varius reason. 1) it would be a monopoly which is bad 2) "It tastes like real meat" , it's half false it tastes like cow burger but a cow tastes different from a pig. I don't think that any reasonable human would give up on bacon. I mean what's the point of a burger without bacon. 3) cows are used as a source of milk and cheese, old milk cows are used in lower quality meat industries *coff* fast food *coff*, but if you continue to produce milk you still in need of thousands of cows that eventually will die and if let them die without eating them you will need to get rid of thousands of cows' corpses, basically wasting meat. So it would be worse than now. 4)As i said earlier since every animal tastes a little different part of the world where they eat a lot of different animals will not adopt it (at best it would repleace some burger). And europe is that part of the world, form goose to quail form cows to pig, form sheep to goat. 5) Farms didn't stopped people form continuing to hunt 6)Not only different animals taste different but different parts of the same animals tastes different. A steak tastes different form a burger and it tastes different of an hotdog. Plus higher quality meat is determined by the fat structure and quantity of fat in the meat, but if you had to replicate thoose structure in a lab, you would need to recreate an entire cow, and at that point why not just breed cow? 7)If you say that a cow pollutes more than a lab cow you would be wrong since we have no data about a lab cow, their actual data regards cow burger vs lab burger without considering the milk produced, the fact that cows excrement are used for biofuel energy and as manure, and how a mass production of Impossible burger would scale

[@membear]

The biggest hurdle is that they are using too many expensive veggies or trying to make profit before trying to end meat. I'm not gonna pay $5 for an impossible Whopper. If it was $2 okay, and that's still more than what a McDouble with real beef costs.

[@ssiddarth]

Great video, got to learn a lot 👍🏼

[@Acetyl53]

Jesus, do not "learn" from the media. What's the matter with you?

[@timmorrissey1607]

4:23 Reviewbrah is spotted.

[@kall1010]

Does not matter...I will just buy a farm and start producing beef, lamb and goat for myself lmao

[@richardking7058]

that's fine and sustainable my guy. the issue is with the industrial farming.

[@mrnobody3834]

sounds like a plan

[@alanedison1]

@Burner Fire plants produce less harmful stuff than animals

[@alanedison1]

@Burner Fire they wont be planting toxic plants

[@thejack9178]

So you dont care about taste You just wanna abuse animals

[@reiiz9942]

2010 : when we get to mars, we are going to have canned food. No fresh meat 2035 : yummy, fresh meat on mars. *THE FUTURE IS NOW, OLD MAN*

[@theatremusician]

It’s not a substitute. The ONLY reason some people can’t tell the difference is because they load their burgers with other crap (lettuce, tomatoes, onions). Just make it as a simple burger or cheeseburger, and it’s extremely easy to distinguish between the real beef and fake.

[@zolikoff]

"It will be the meat industry in 20 years" Exactly the thing the CEO of a "tech" company with rapidly rising stock value wants to say. Similar to the claims made about autonomous cars, cryptocurrency, solar panels, and all other popular "tech" things in the zeitgeist. They all say in 10-20 years the world will be different, so get on the stock train as fast as you can. Progress is progress but none of these will happen in 20 years.

[@doot4452]

Empty promise as always.

[@itoms06s81]

Me: *eats tahu (tofu) since the age of 4* "ehhh close enough to meat"

[@erikals]

4:03 didn't expect The Doors in this video...

[@zanvoy6848]

It really bugs me that everyone's solution to cow methane is less cows. When a much faster solution is to change the diet of the cows to something other than corn.

[@leolee6786]

These hydrogenated oil patties are gonna be a disaster for human health

[@NigelGrab]

So is global warming

[@Mimotasis]

And the cancer that comes with animal products...

[@137_Diego_]

Yeah so I guess everyone should just stick to those healthy mcdonalds burgers lol

[@argon1611]

This is amazing, please make this happen; I've been a vegetarian all my life, and for the 1st 20 years of it, finding restaurant & take-away vegetarian burgers/kebabs/etc in South Africa was impossible. .. no pun intended :D

[@argon1611]

@Richard Farrey - Cape Town -but thanks man, Many places sprung up in recent years -with awesome vegetarian & vegan choices.

[@RedCometCustom0079]

I love how they equate 'all meat' with ground beef. They can't even replace all beef products, let alone all meat products.

[@asphere8]

Beyond Meat products are everywhere here in Canada, but I just can't get my hands on an Impossible product to try them out. I really like Beyond's stuff, so I want to try their competitor too!

[@xcii9215]

I hate the person who came up with this title

[@loli_uwu3784]

Stop crying u baby

[@lululemon0424]

Taste is the first step!! It just doesn't taste like meat. Or it's just me? Let alone the nutrition and other methods of cooking meat... So, long way to go.

[@genieglasslamp5028]

I've tried the burger king version and it tasted fine to me. It felt like meat when I ate it but I could still tell it wasnt meat. I would eat one again. Overall 6.5/10

[@teohhanhui]

To me it tasted like some kind of meat, but with a slightly odd texture. I'd take it over beef anytime! (Beef is really bad for the environment.)

[@teohhanhui]

@@tukayz254 Meat is not fine. It's a major emitter of greenhouse gases. Not to mention it also uses too much resources like water and land. We need sustainable alternatives.

[@debrajenkins1622]

I saw a video that said USDA lowered standards of inspection of pork.

[@khaluu2000]

It's not just flatulence that causes the increase in methane it's also the burping due to processing of breaking down complex sugar from plants.

[@JOSEPHCHARLESCOLIN2024]

BloomBerg Great Video ! I Can't Wait for the Day You do A Video On Me in The Art World.

[@2024SLCLUBBERS]

Ya I'm Special With My Face Painted Canvas Art with A Time Price Per Day Art.

[@pluto8404]

My business start up is looking to replace vegetables with meat based alternatives. Invest now!

[@cosmicrider5898]

Once the plagues start this will be an important innovation..

[@thelastafroman5639]

Awsome, where do I donate?

[@Domewarss]

In their defense McDonalds hasn't actually served real beef in decades.

[@kokalti]

All the cows are rooting for this to work

[@None_x934]

Meat is not going anywhere. I will eat it until I die.

[@Ghetto_Bird]

I really hope they can deliver on their promise..

[@myfamiliar795]

It took me till the end of the video to understand the title. I thought they were saying the end of meat would never happen.

[@aahomayoun5068]

Other alternatives to protect the environment such as less consumerism rather than abolishing meat and dairy

[@MrOssyMoro]

Not enough, meat has to be avoided.

[@REAPER_FREAKS]

Mark Robber already talked about this years ago😂😂

[@prcr364]

A year ago, and so what?

[@bassam_salim]

You mean Mars Rover

[@guillermodietrich3629]

I would bet against this product.

[@MrSocietygangrape]

remember when they tried to replace butter with margarine, and it was way the fuck worse like 20yrs later....

[@jasonfanclub4267]

In Germany they say Beyond Meat is GMO

[@SemGabelko]

Watching while eating ribs.

[@bias2784]

The king of comedy

[@shimeih2287]

Jeremy Clarkson and James May 😂😂😂😂😂😂🤭🤭

[@foreropa]

I´m not a vegetarian, but if you make me choose between a normal hamburger and a beyond meat hamburger, I will always ALWAYs choose the beyond meat burger, it´s the most wonderful and for me, the tastier one I have ever tried, it´s wonderful!! And my wife loves thebeyond sausage, I don´t so much, but she loves it!! We don´t get the impossible burger here in Colombia, so we will have to wait. And they don´t talk much about one of the most important topics, with this burgers, we will not have animal cruelty anymore, that´s for me more important than anything else.

[@lzylifeguidesubscribe2124]

I support this, but my local store does not carry it! When can I buy it?

[@iamdmc]

anyone can do it that's why this company is worth nothing but thanks for changing the way people think about meat they just sped up the inevitable

[@TheLunacyofOurTimes]

Who's changing the way people are thinking about meat? The claims about reduced GHG are nonsense.

[@ericmanget4280]

@@TheLunacyofOurTimes Even if they only produced half of what they claim the lack of animal murder makes it worth it. Like most industrial processes this'll probably become much cheaper over time, likely undercutting animal products.

[@TheLunacyofOurTimes]

@@ericmanget4280 We need more industrial scale mono-culture. There is nothing more healthy than giant fields of soy where not a single organism is allowed to grow thanks to chemical fertilizer. It's a fools game, pretending that covering the planet in the plants we need to feed unrestricted population growth is ideal. Enjoy your Kale latte, or whatever it is you do.

[@MADDGAMMER]

Robert Pratt You think that we would need more fields if more people ate less mess ? Because if so, you should know that’s it’s exactly the other way around. Most of the soy in the world is fed to livestock.

[@josealfonsoterrero5924]

Do you want to do something about the enviroment, health and debt?, ride a bycicle.

[@MrSvenovitch]

the right answer is 'just don't have kids'

[@whathell6t]

Sven Oh! You mean ignore the orphans in the foster system. Is that what you’re saying? Punk!

[@edawg792]

I’m not a vegan but going vegan will by far reduce your environmental impact the most

[@chor2336]

@@whathell6t he said "don't have kids" not "don't adopt kids".

[@bias2784]

Things like riding a bike rather than taking a car, taking shorter showers or using less electricity does not matter at all. There are two ways to actually help the environment: Buy and consume less products that destroys the environment. Going vegan or vegetarian is the best you can do, otherwise buy wayyyy less products in general. Or political acts to create laws that helps the environment

[@deaxes]

The thing I've heard, is that it all hinges on price - you have something that's close enough and lower in price than beef, you'll have people making Impossible/Beyond into the default and actual Beef becomes a luxury item instead of a major food group.

[@sopek1427]

I LOL at “Lets be real here, we are micmicking burger here not kale salad” 😂

[@Jcxyz]

Make impossible bat for China

[@2024SLCLUBBERS]

I should not Laugh but Dammit

[@THESKYFAWNS2024]

Yummy

[@Vernardo]

Well, that Bat can easily convert everyone into a night owl wile being exposed to the sun!

[@cavanclark3687]

"Livestock farming is responsible for nearly fifteen (14.5%) of greenhouse gases." Bullshit! 1. Livestock is a carbon neutral system. Cows cannot emit any more carbon than they take in via food. They do not "create" gasses. They convert carbon from one form to another. 2. The emissions are all at ground level. Very little of it rises high enough to actually act as a greenhouse gas. 3. Plants take up CO2 and Methane at the ground level. It's an important part of the ecosystem. 4. Livestock like cattle do not produce anymore greenhouse gases than elephants or wildebeests. I've never once heard a vegan say we should reduce their populations to cut down on greenhouse gasses. This propaganda is just Vegans trying to piggyback their cause onto climate change so they can sound more important. If you care about greenhouse gasses and the environment then the only industry you should seek to abolish is the fossil fuel industry. Unlike cattle that converts grass into gas and gas then gets taken up into grass, the petroleum and coal industry digs carbon up out of the ground to be burned and then ejected via smokestacks straight into the atmosphere. Livestock produces ZERO new carbon in our ecosystem.

[@symplej]

Cavan Clark well said. The supply chain is the most destructive part of the industry. I’m more interested in lab own meat over plant-based. Plant-based doesn’t solve the complex supply chain issue. Patented technologies that can produce lab grown meat locally is a better option. As well as supporting local farmers with a much smaller impact on the supply chain

[@sid35gb]

Cavan Clark lets get something straight globally there’s 70 billion farm animals that you have to grow food for to feed 7 billion humans. And there’s farmers cutting down rainforests to grow feed crops. You don’t have to be a rocket scientist to work that’s a very inefficient way to feed 7 billion people and thinking that changing the environment to do that is not going to have an effect is nonsensical. Also the amount of fossil fuel used to grow the feed crops, transported the cattle to slaughter and then power the refrigeration process the manure, It’s very misleading to say that the meat industry isn’t part of the problem and can be easily solved by changing what is on your plate. The livestock farmers need to recognise that they have to change because if they don’t their way of life will be gone.

[@jaegosushaesyuemarshall-br8304]

What is it made with

[@lovingreds]

They are so many things in this product that cause allergic reactions. I can't have coconut and their products are filled with it.

[@babarbutt1854]

I think I'm gonna stick with grass fed beef . Thank You

[@j-xl6258]

"The FDA says its safe".......Right....FOH

[@MihadAlzayat]

How will they make a cut of steak?

[@yengsabio5315]

This issue of farm-grown vs. lab-grown meat must be looked into via a life cycle analysis. And from there, we'll know which one is really better esp. in terms of environmental effects/impact.

[@Acetyl53]

Uh what? Yeah, no. You've got the wrong planet kiddo. We're all about the agendas and coercion down here.

[@hybridix9883]

Time to eat lab-grown meat! YEEEET! also, first comment

[@cosmicrider5898]

Id rather that than these dirt burgers...

[@chiefenumclaw7960]

Back in my day when we wanted to eat plants we made a "salad." Nowadays kids mash up the salad into a paddy, throw in additives you can't pronounce & call it a burger.

[@hugo112max]

They should lower the price first , €6 for two patties is too expensive

[@beowulf2772]

There's a plant here in the Philippines that almost does the same thing.

[@billquillin1952]

Relying on synthetic meat means I'm dependant of another giant corporation that has profit as it's goal, not my health. I will resist.

[@redhidinghood9337]

And the huge meat-producing industries dont have profit in mind? Idiot

[@leos5722]

You can keep you’re own livestock instead of relying on companies for meat

[@RagnarTheRipper]

Vegan = illuminati

[@vivekmaharaj8672]

We don’t need to replace meat.

[@neromachiavelli5670]

Ballistic Bob nope

[@ShaferHart]

I liked it when I could skip ads on KZbin. Whatever happened to that?

[@Genoxo]

But the cost of impossible meat is alot higher than normal meat, it cost about 14 SGD here while actual beef patties cost about half that price