The End of SEO as We Know It? A Top Expert's Reality Check | Patryk Wawok

Step into the world of modern SEO with host Jan and special guest Patryk Wawok, one of LinkedIn's top 40 SEO experts. In this eye-opening conversation, they tackle the burning questions that keep business owners awake at night: Is AI killing traditional SEO? Should you trust ChatGPT to write your content? Why are companies losing faith in search optimization?
Patryk shares his journey from working with Fortune 500 companies to helping businesses navigate the choppy waters of digital marketing. He breaks down complex topics into simple, actionable advice about technical SEO, content creation, and brand building. Whether you're running a small business or managing a large e-commerce site, this episode reveals the secrets to staying visible in a world where search is evolving faster than ever.
Get ready for honest talk about AI content, practical tips for improving your website's performance, and insights into what really matters in SEO today. No fluff, no jargon - just real expertise from someone who's been in the trenches.