Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

[@p.siddhartha629]

Kishore Biyani is a legend, sad to see Future group shut shop. Just the fact that Nikhil Kamath invited Kishore to the podcast tells a lot about this man.

[@Upanishads108]

No disrespect to anyone but MR. BIYANI also did some malpractices or scams to fund good size money like BIGBAZAR CARD PLAN.

[@amazingdude9042]

Kishore Biyani is the biggest failure in retail business so far.

[@trekzindia7141]

Biyani chor h investors k paise khaa gya yeh

[@jaiminbajaj]

With due respect, Kishore Biyani’s business got disrupted because he had no regard for consumers

[@iambhakht]

Mr Biyani was destroyed by Reliance for their own benefit

[@kartikhans1359]

Kishore Biyani nailing the podcast. Talking about how a normal person think of a business. Value Addition. Right from the beginning he sticked to his point "No value addition, no business". Perfect.

[@bcl143]

Kishore is schooling the other 2...😂😂😂

[@rajendraprasadboppana]

Those instances of silence for few seconds after Kishore Biyani spoke says a lot about the respect that person earned

[@amoghgirgaonkar9512]

yeah

[@pawanugalmugale7446]

He's senior, nothing else.

[@profkg6613]

Yea he is senior but he also has deep insights due to being the OG.

[@trideep220280]

The difference between Profit and Valuation, I guess?

[@manojsutaria]

Kishor Biyani is amazing ...his understanding ; analyizing and clarity

[@visheshmadan2560]

Mr. Biyani confessing to the debt blunder so humbly! huge respect!

[@tushar832]

Time stamp please

[@Anshuman044]

1:35:56

[@benz4399]

This man is responsible for so many lost families

[@shubhamchauhan00]

Kishor Biyani for the first half he was just observing but in second half he showed his knowledge and deep understanding about Indian consumers

[@RajeevSharmaTRANSITION]

He looted crores in the name of profit club card.

[@rizz1042]

Jha*t malum hai isko, sabka paisa duba diya aur kori ke bhau apne dukan Ambani ko de aaya

[@tikusharma4879]

Panoti hai yeh

[@mahanirvaantantra]

​@@RajeevSharmaTRANSITION 😮😮😮😮😮😮😮😮

[@mahanirvaantantra]

​@@RajeevSharmaTRANSITION but is an OG when it comes to b2c market at scale.

[@merkarii]

Hands down Kishore biyani is a GOAT for all learnings of high and lows yet he seems a hustler by casually using "destroyed" term. Truly inspiring

[@infinite-tech]

Nikhil is kicking everyone out of the podcast industry

[@GanggsterR]

Thanks to tanmay 😂

[@DLTechnology]

Rest in peace BEER BICEPS 😅

[@sharath8322]

For sure...

[@joelxavier1978]

@@DLTechnology lol, beer biceps will still have fans who would want to know about Aliens. he has tapped a market where no one would ever do. :D

[@lordnadel]

Nah. He meanders

[@piyushjain9929]

This is good in many ways - Flow of discussion - Keeping it real and original - Camaraderie amongst the panel - Candidness and personal touch Success is not just money, it also presents opportunities for interesting friendships and related experiences (it is not just because of the money)

[@RitwikBhardwaj-mq3rd]

Our generation is so lucky that we can learn directly from EXPERTS 😊😊 Thankyou sir !

[@ankitranjan1831]

True

[@sane_guy07]

what will u do with all this "gyan", how are u planning to use it to grow urself?

[@bombaklat1164]

​@@sane_guy07people will do use this gyan man

[@swapniljadhav5249]

​@@sane_guy07chup

[@StartUpwithSid]

The podcast suddenly caught fire after 2 hrs of peaceful discussion when it was time to discuss GROWTH vs PROFIT. Vidit and Suujeet justifying losses whereas Mr Biyani holds his ground for profitability. Nikhil Kamath whose company made over Rs.2000 cr profit last year sits quietly and says " ha ye karlo pehle". 😂🔥 BTW amazing podcast. Love it !❤ Havent heard such insighhtfful conversation in a while.👍

[@kinjalnandy7834]

OMG! Nikhil is building the ultimate podcast without any stupid shit

[@sureshkumarkrishnan101]

Because he's not doing this for money. May be he's doing this for better reach. Yes, there's no BS

[@raj_podcast-io3wo]

Something you do for money then you compromise yourself according to the what consumers want and here he is not doing for money so no compromise in quality .

[@GanggsterR]

Thanks to tanmay 😂

[@gouravjain4743]

Ab fashion bhaiya #trs ke office me emergency signal ho chuka hai.

[@gandhishrey]

No big ass microphones or headphones is a good start

[@AnonymousTrust21]

The burning desire Nikhil has right now is : 1. Push to know or identify companies/categories where the customer can invest 2. Founders/Influencers to open about sectors and issues so he himself can invest These videos are very raw, founders/influencers speak openly and unfiltered since they do not know where to stop. Maybe after 6-8 videos every other joinee will try to pitch their company later. watch it now or take great insights from these videos. Like Vidit stopped Nikhil not to go below certain metrics was a hint I spoke about. But really great insights from Kishore sir at 1.26-1.29 about customers. Thanks to Nikhil for these podcasts!

[@Sayan_Biswas.]

Sujit sir seems such a nice guy. Really as nikhil sir said he is human with no filter. Loved him

[@amansoni6454]

Best thing about this podcast was having veteran and newbie on the same table. Would love to have have same split for future topics, it gives us learning from past and glimpse of future

[@sohanmishra9155]

Sujeet Kumar is such a chill guy 😅. never knew he was also a force behind flipkart. may be coz of typical bihari nature of not branding oneself. nevertheless.. coming from a very small place in bihar and making a name for himself in start-up world is very inspiring and impressive. bihar needs example like him.

[@NiteshYadav-yz2ki]

Quite impressed by the types of questions asked in this podcast. Nikhil knows exactly what to ask.

[@Omkar-9898]

Hh

[@HarshalPatelavis]

Right questions / Curiosity is the key

[@varunharihar2792]

Totally agree 💯

[@ringaurav]

This was absolutely riveting. I just wish we got more from Mr Biyani given how quietly he sat and observed and heard the young guns and sometimes challenged some of their pre conceived notions with his lived experiences - it just felt like we could have learned so much more from his insights and left so much unasked.

[@trrushagagnani4484]

Kishore Biyani was way ahead of time with his ideas and brands he made. His knowledge on Indian consumption pattern is crazy. Great episode with so many insights to how business is done.

[@nikhil.kamath]

Timestamps 0:00: Intro 1:18: Introductions 4:43: What is Meesho? 5:51: Who is Kishore Biyani? 8:20: Rebellion, insecurity and success 16:15: How Kishore Biyani made it big 18:33: Kishore Biyani's inspirations, Tirupati, Saravana Stores 19:49: Sujeet Kumar's Story 24:45: The origins of FlipKart 28:35: Udaan and Sujeet's investments 31:24: Rameshwaram Cafe's incredible numbers 33:15: Kishore Biyani's most profitable business 35:51: The changing ecosystem of Saudi Arabia 39:35: The brands that scaled in India 41:50: Selling online vs. offline 43:07: Do we have any agency over how we shop? 48:35: Influencer Marketing in E-commerce 58:42: Past, present and future of selling in India, The Temple Economy 1:05:31: India's wedding economy 1:07:46: Why do some products sell and others don't 1:15:50: How different generations shop 1:19:33: Amazon vs Flipkart 1:21:43: Nikhil: Multiplexes aren't dead 1:29:26: Why India isn't like the West 1:34:36: Kishore Biyani's philosophy + life advice 1:43:43: ONDC (Open Network for Digital Commerce) explained 1:49:24: Nykaa discussion - the only publicly listed Indian e-commerce brand 1:53:09: Meesho's valuation 1:57:51: How to get into e-commerce and the future of selling online 2:04:09: Concluding thoughts

[@sovysethi]

I aspire to be a guest on your show in the next 4 years. Commenting here for the universe to do it's magic!🧿🙏🏻

[@prashantyelonde9507]

@nikhil.kamath - Kishore Biyani is instead a "Father of cheat, scammer, fraudster". He never disclosed material information related to sub-lease transfers of Future retail/Big bazaar stores to its shareholders. There was no visibility, no public disclosures by Future & Reliance in this regards. In a clandestine manner, Reliance got control of more than 800+ stores there by paying 0 to banks whereas it should have paid 24k crores (the original deal). People who were duped and scammed by Ambani & Biyani with the help of SEBI, BSE, Govt, Courts and Banks. 1. Vendors, 2. Big bazaar card holders 3. Suppliers 4. Shareholders of 7 future group companies 5. Future group fixed deposit account holders Government, Banks & Courts are no fool. They allowed this scam to happen. India will be well known in the future. These misdeeds will be out in public once SIAC and Amazon releases a detailed article thereby crushing the dreams of India's growth story.

[@richamishra5405]

Hello Nikhil, I am really grateful for the consistency this channel is showing. Watching all the three episodes, it struck me that until now there has been an absence of women entrepreneurs. Please consider having them too. It will help us have different views. Thank you for this effort.

[@siddharth0401]

Meesho fired 150 employees because in their own admission they misjudged the situation and opportunity, same with pantaloon, why should someone waste 3 hrs to listen to these guys

[@vasusharda1305]

Bring Nithin Kamath

[@SaurabhVijayvergia-k2y]

India has had a very few great OG creators and Kishoreji is easily the most loved one. He conceptualised from the pulse of Indian consumers & built at scale far ahead of time. In the process, he is also the Founder of one of the best talent factories of India! It takes a different metal to accept what went wrong through his 30Y of journey AND in the same breath remain positive & humble. Nikhil - A very interesting composition in the group and great depth in conversations without filters. What Vidit and Sujeet have built is unparalleled and while it appears simple as they narrate but they have clearly built businesses to last for long! Learnt a lot, thank you Nikhil!

[@bharatrajc7382]

Nikhil is truly an inspiration, not just for his business acumen but for the calm and stoic nature he has. Also great to see a bunch of experts around a roundtable ,which never happens in any other podcasts.

[@rajandhamija]

Salute to Kishore ji for his views.....He correctly said Not everyone from India 2 wants to become India 1....

[@shubhamsharma5631]

Nikhil's ability to ask right questions, get insight outta everyone. Wonderful . Loved the podcast.

[@kaustubhchavan4524]

Thank you so much for this one Nikhil, Bringing the great Kishor sir on the show and allowing us to hear from him, this is the best thing anyone like me starting up in ecom can listen. This is as good as or better than a 2 hours MBA lecture.

[@sriraags3602]

Oh,good luck. Whay are you doing

[@207subhamvora8]

Please bring Nandan Nilekani as your next guest. And thank you for making the idea's of this amazing individuals accessable to us.

[@bhargabphukan4252]

cheer up to that mate 🥂

[@Onlyabhi9]

Yes..Nandan Nilekani plz

[@NishantMody]

These days unfortunately I don’t really have patience to watching anything beyond 45 mins if the content is raw, honest and truly adds value to me in anyway. This entire episode was amazing. Hats off to Nikhil to bring in such people and even someone as senior as Kishore Sir. Looking forward to many more episodes. No pressure.

[@SnehaChavan]

Watch in parts.. anyway it’s better to digest the points as well

[@NeerajKumar-dy6yx]

Hi Nikhil, first of all I would like to thank you for bringing Kishore ji (father of organised retail in India) on this public platform. It was really great to watch and listen him after a long time. I have worked for his company for 13 years and it was a great learning & fulfilling journey indeed. Regarding the Multiplex & QSR - my view on multiplex is that it is a dying business in India and soon will be replaced by OTT - as OTT has better content , vast choice, more affordable and much more convenient . And also , for tier 2 & tier 3 cities - it is safer to watch at home rather going to cinema hall where safety is issue. QSR - they have to be more affordable ( MNC QSR)for Indian consumer by keeping their profitability intact if they want to scale-up in tier 2 & tier 3 cities. Developing Indian QSR is still a issue as their execution of process to deliver standard products is a big concern.

[@iotasymbol8498]

But qsr can be scaled !! If manufacturing gets ahead then qsr will be beast in tier 2 and 3 cauz industrialisation formed every qsr

[@Acheron99]

I agree. Qsr will be cracked. I feel the approach must be product-led. Once we have a product which can have global appeal(I say global coz that's who we're competing with. Even in smaller cities), we know that the business model and scaling bit has already been solved. McDonald's also concentrated on product/service first.

[@umangsrivastava3746]

Crazy improvement from the first session on Social Media. All these guys were so real. ✊ Respect A pretty amazing group of experts from the three waves of big-commerce in India.

[@NayyarShaikh]

Would love to see a 2-3 hours long podcast, only Nikhil and Mr. Biyani

[@msachdeva02]

Look at the video title- Kishore Biyani and Meesho and Udaan founders. That is the power of Kishore sir. He is beyond Future Group. His contribution to Indian market is immense. Listening to him is so meditative.

[@Padhiyarparthsarthisinh]

I think Kishore Diyani should do more podcast and at the same time he should if he can engage more with people cause he really brings a massive value in the podcast.

[@saachibiyani]

Biyani*

[@amoghgirgaonkar9512]

Shantanu deshpande and Nikhil kamath are currently one of the best podcasts in India right now

[@Onlyabhi9]

Very true..the barbershop

[@devraj-ud8mb]

Please get respected Mukesh Ambani, Anand Mahindra,Uday kotak that'll be a game changer as nobody able to get them for podacast

[@StillAlekh]

Ismein hum sab ka ghar mohalla sab jayega😂

[@shriyamshukla8924]

I personally feel that because there is so much content available with a single click, it's very hard to find good content and content which can intact us to watch the full episode without leaving it in the middle. What you are doing, it's another level of podcast creation where discussion from every perspective is happening, it's great, Love it sir.

[@sb12337]

Superb Nikhil Superb!!! I've worked with Future Group at one point of time and Mr. Biyani has always been an icon in my life. His downfall was something that shook me too. And for the longest peruod of time I had waited to hear him , and here he is at his candid best !!! Hats off man !!! Subscribed and will look forward to more such stuff.❤

[@ask-balu]

This podcast will create the most Millionaires in the coming decade 🤞It's hard to bring these stalwarts together, on top Nikhil is making them answer really tough questions (secrets). Keep the knowledge flowing 🙏

[@AyushSharma-tv7xc]

This was the most interesting podcast I have ever listened to in my life and hands down to Mr Kishore biyani.

[@anirudham4430]

The questions asked by Nikhil is just jaw dropping, finally genuine real conversation is up on KZbin! Can't wait to checkout new podcast.

[@sumitbhattacharya4402]

Kishore Biyani eagerness to discuss with people who are 30 years younger is commendable.

[@9823068729]

This is hand down one of the most insightful video for indian entrepreneurs. Their reliance on their insights and the wisdom that was implemented by them was brilliant & benchmark. This podcast episode itself can act as a mentor to your elementary business ideas. Thank You Nikhil Kamath sir to make this happen.

[@jray4294]

Nikhil! Thankyou for making this podcast happen, it has quickly become the top podcast for me. Please keep posting these. Cheers!

[@rameenkhan2688]

What i like about this is that it is a difficult conversation to have because these are 3 men with widely different business journeys in the same retail overall space..different sensibilities and different p.o.v..very enriching

[@rishitrivedi5393]

This is a 2 hour Masterclass that you’ve curated! Kudos to you Nikhil!

[@sachin28441]

Kishore biyani has so much consumer knowledge and business sense. He keeps silent and speaks up when he feels the other three haven't arrived at the right conclusion by brainstorming.

[@ASK1313-WMK]

This is the content that India truly needs!

[@almostThere_xx]

Kishore biyani just hearing everyone out and later on imparting wisdom to silence the table.. just legends things

[@Upanishads108]

No disrespect to anyone but MR. BIYANI also did some malpractices or scams to fund good size money like BIGBAZAR CARD PLAN.

[@almostThere_xx]

@@Upanishads108 agreed, every entrepreneur does similar to save his ship, some get caught some get levied

[@anuraganand9675]

Brilliant discussion. Love Vidit’s confidence and Sujeet’s candor

[@hozefaayyajiwala3831]

Kishore Biyani is the real rebellion in this conversation, loved his energy and enthu

[@RajeevSharmaTRANSITION]

He looted crores in the name of profit club card

[@bhaveshoza5291]

One of the best Podcasts by Indian Entrepreneurs and for the Indian Entrepreneurs.....Good Amalgamation of speakers

[@swanandjoshi333]

Halfway through, pure gem. Spent nearly an entire day on this and planning to binge-finish the remaining part. Absolute banger. The insights provided by Kishor Sir is truly amazing, his thinking and all. Please have him again in the future

[@rahulborana8361]

Kudos to Nikhil for bringing these dignitaries on the podcast, have to say this that it is one of the most realistic one I've ever listened to. You see these guys are presenting you the truth of Indian Economy. And Mr. Kishore Sir is spot on for reflecting the sugarcoated and exaggerated market space which no doubt would grow but its growing too slowly.

[@surajsingh-ji5cw]

I dont want this channel to stop randomly some day after few episodes

[@vinitmann6281]

Finally’ someone educated doing the proper interview/podcast A guy who know his subject 👏🏻 Not talking about myths “Yeti” or shit theories 😂

[@bhuveshaggarwal5686]

😂😂😂

[@rohantakalkar]

I believe this episode is an perfect example of how Experience supercedes knowledge and show off. What took 4 to 5 mins for vidhit and sujith kishor spoke in 2 liners with clear example. One can come from any educational background but it cant substitute the person's learnings of decade. Kishors assertion on being in the business for profitability and value addition is above all valuation metrics of start-ups today. Also, one question goes unanswered about what will startup platforms do when cash burning comes to end.

[@TradersTerminal]

Just the fact that Kishore sir was a part of this podcast speaks volumes on his maturity. Would any of us truly be able to embrace failures the way he has? The highlight for me was the part where Kishor sir talked about him being impulsive which was a controllable factor leading to Future group's fall. In this day and age, impulsive shopping is deeply embedded in all marketing initiatives and we all have in some way or another been a part of it. "Introspection" is indeed the key.

[@aishwaryam9050]

Nikhil comes across as a chill guy and speaks truth. Really liked this one. ✨

[@zeeshanzia6364]

He is the nicest guy who ask real questions

[@sureshprasad27]

After a long time see our god father (Mr. Kishore Biyani ji).I really happy with working his organization. I have worked 12 years under this organization. true word, It is not an organization its our part of family.

[@crdezines]

I am late to find out this podcast from Nikhil. So much to learn and I would request part 2 as many topics haven’t covered like break even, how debt is too much, clicking in e-commerce etc.. will help new business owners like me. Thanks a lot Nikhil 🙏

[@Ra_Rawat]

Mr Kishore Biyani Just nailed this podcast ! His decades of experience building businesses in India shone through as he shared mind-blowing perspectives on market potential, demographics, and the true impact of economic growth. Now I can understand why he is inspiration to many.

[@Gayatreesahoo-e5z]

Truy Nikhil, I find your podcasts are more interesting than a movie or series. I never give much attention while listening to a podcast but yours is quite different. the life lessons or the point you are trying to derive from these are quite phenomenal and inspiring. Looking forward to more like these podcasts to understand the business, technology, and outlook of India from the angel of successful entrepreneurs.

[@jatan84]

I pressed the like button for the very first time ....this video has covered almost everything an enterpreneur must learn and my favourite part was " fatal flaw".... Kishore Biyani was simply great.

[@puneetlamba19]

Keep doing podcasts on e-commerce or maybe just commerce as a whole. Loved the guests. Even more loved, how they put out their opinions and thoughts on the subject while others were listening with respect. Thanks for this one. Looking forward to more such podcasts. ❤️

[@Rorschak129]

That question of how high the chain go about influencers. Wow. I am absolutely amazed by how Nikhil thinks.

[@elizabethlaura6811]

. السيدة لورا شرعية وطريقتها تعمل مثل السحر ، أستمر في الفوز كل أسبوع باستراتيجيتها الجديدة.

[@progressbucks8709]

2. واو ، لقد صدمت للتو لأن أحدهم ذكر أن الخبيرة السيدة لورا تعتقد أنني الوحيدة التي تتعامل معها .. لقد ساعدتني في استعادة ما فقدته أثناء محاولتي التداول.

[@festusshedrack4852]

أعتقد أنني محظوظة لأنني لم أكن لألتقي بشخص رائع مثل الخبيرة السيدة لورا

[@mercy1249]

أنا أيضًا أتاجر معها وأربح 2700 دولار في الأسبوع. عائلتي كلها تداولت معها وحققت ربحًا.

[@sar_dabear]

أتساءل دائمًا كيف تحصل على تحليلها ، لقد حققت ربحًا قدره 29609 دولارًا برأس مال 4000 دولار في 16 يومًا من التداول معها.

[@RansomeKuty]

​@philipmichael6229ها هي رقم WA الخاص بها ⬇️⬇️

[@dilpatel77]

The insights of Kishor Biyani are just wonderful….. sad to see what happened with future group even after such an insightful person running the company but I guess every story has its lessons. Nikhil doing wonderful job with podcast never seen such a good podcast at least at India level ❤

[@tarushjain]

The best thing about Mr. Kamath's Podcast is - Guests share info on their competitors too, which was kinda never seen before.

[@nk9996]

Wow!! When Kishore biyani sir said about india 1, india 2 and india 3 is on point...👌🔥

[@daisymodi3099]

I just want to keep listening from insights from Sujeet Kumar. The guy is so knowledgable. He knows what matters.

[@mukeshagrawal9947]

Amazing insight from Kishore Biyani. I think it always make sense to have someone from traditional business to be part of the group as the insights and knowledge they share its tremendous.

[@amitkumarfromranchi7246]

1:35:20 huge respect for nikhil to ask very diligent questions after thinking a lot to the senior even when he asked if sir is ok to share about personal life.

[@dhruvanshpatel5824]

This is the best podcast out of all 7 Nikhil has released. Great and thoughtful view points which showed how much overall experience this lot has

[@bhargabphukan4252]

this is by far the best . we need more podcasts like this one featuring entrepreneurs and business owners who is contributing value to the indian economy , has wit and wisdom from walks of life , humble and prudent observations, rather than all fun loving entertaining persona like social influencers

[@sarthakshah8558]

Mr. Biyani has ocean of wisdom, great podcast watched in one sitting!

[@Yuvromu]

Nikhil is using his influence and bringing top notch people who have done brilliantly well and is educating Indians to learn & grow. Stop watching nonsense of 🍺 💪 . Learn here folks. They have achieved and now spreading the information.

[@Abhishek-zr5qp]

This is literally the longest video which I have watched completely on KZbin, so insightful and Kishore Biyani is a true legend

[@lastsupper100]

Nikhil is great podcaster. He asks the right questions because he understands the space really well. Amazing channel and keep up the work!

[@27devarshi]

Thanks Nikhil for this one - and also thanks for not having any random crap in the start/middle/end of these episodes, eg: ads, promotions, off-track conversations, etc etc. Hope it stays the same way. Lovely stuff.

[@sunik240]

Nikhil, could we have one podcast with your borther Nitin and Sridhar Venbu? Would love to hear these gents and the actual fathers of the Indian Start Up community. Ashneer Grover, Vijay Nair, Owners of Naturals/ Ramashray/ Suniel Shetty also would make great guests.

[@binylk]

Kishore Biyani s experience is truly awesome,felt like an MBA case study analysis

[@abhishekjainmgmt]

It's so enriching to hear this. Certainly going to suggest it to my students. I have only one suggestion for the makers if they could have one person less. Biyani has so much to talk about that can benefit many budding entrepreneurs and others. It would have been enough with Vidit along with Biyani. Sujeet could have been put into a different podcast as he deserves separate attention. The remaining aspects are good.

[@MohitJainDesigner]

Dear Nikhil, I just wanted to take a moment to thank you for all that you do. I've been a fan of your podcast and I've always been impressed by your curiosity, your patience, and your ability to bring out the best in your guests. I know that you've had a lot of amazing experiences in your career, from Zerodha to attending a dinner with Joe Biden and PM Modi. But even though you've achieved so much, you still come across as someone who is just as curious and excited as the rest of us onto your podcast. I really appreciate the way that you ask the basic questions that we're all wondering about. You just let them talk and you listen. And that's what makes your podcast so engaging. I also want to thank you for bringing such impactful guests onto your podcast. You've had some of the most interesting and inspiring people in the country on your show, and I've learned so much from them. It feels so great that someone who is on the invite list with other guests like Google, Microsoft, and Ambani, comes to KZbin, creates his channel, and starts his podcast, who is super curious to learn and understand. Thanks for keeping your podcast raw, unfiltered, and open. It's a breath of fresh air in the world of podcasts. Thank you for everything that you do, Nikhil. You're an inspiration to me, and I'm so grateful for your work. Keep doing what you're doing, and keep inspiring us all. Sincerely, Mohit Jain www.linkedin.com/in/mohitjainhere

[@AM-ig6pc]

These Podcasts are killing it. Cheers to many more 🎉.Loved Sujeet's transparency and no filter talk.

[@vipulghai10]

Thank you Mr. Nikhil Kamat for making such wonderful Podcasts ... It doesn't hurt to use Data while watching your Podcast ... Both Vidit and Sujeet have just arrived whereas Mr. BIYANI is doing since MTNL/BSNL days when Internet was an alien concept. Inspite of watching Mr. Kishor Biyani two times in your show, no complaints. Even a 10 hour long Podcast with Mr. Biyani is not enough ... Great Work Mr. Kamath ...

[@saurabhbora5312]

🎯 Key Takeaways for quick navigation: 00:01 🛒 Meesho founder, Vidit Aatrey, explains that in India, the e-commerce market picks up after both harvesting and post-harvesting seasons as people discover and buy products online. 01:08 📚 Vidit Aatrey shares his background, growing up in Delhi, being the first engineer in his family, and how he initially believed there were only two career paths: government jobs or farming. 08:03 🤔 Kishore Biyani, founder of Future Group, discusses his upbringing, his contrarian thinking, and how he ventured into the fabric and garment industry. 14:14 📈 Kishore Biyani reflects on the growth of Future Group and how he compounded at 30 percent annually over 30 years. 19:53 👥 Vidit Aatrey and Sachin Bansal talk about their college days and the cultural shock they experienced when they first arrived at IIT Delhi. 25:11 📖 Vidit Aatrey and Sachin Bansal mention that they were inspired by Kishore Biyani's journey when they started their businesses and read his book. 27:14 🛍️ Social media plays a significant role in influencing consumer buying decisions, with users often getting inspired by content and influencers on platforms like Instagram. 32:52 💡 In building consumer brands, aligning with influencers who share the brand's philosophy and values is crucial for effective marketing. 46:05 📱 Digital media and mobile phones have made people more individualistic in their preferences, and social media has become a major influencer in shaping consumer behavior. 50:45 🌐 The role of marketing is evolving, and while influencers are essential, finding influencers who align with a brand's core principles is becoming increasingly important. 54:12 💰 Companies are investing significant budgets in marketing, but the allocation of these funds is influenced by various factors, including the changing dynamics of social media and consumer behavior. 54:26 🌍 Effective e-commerce strategies should be local, especially in heterogeneous markets like India, as tier one and beyond have distinct consumer behaviors. 55:09 🌟 Using celebrities in marketing can be effective, but the return on investment (ROI) is hard to estimate, so diversifying celebrity endorsements is a risk mitigation strategy. 55:52 🎥 Localization is key in marketing, with different celebrities used for various regions, as finding one person who appeals to all is close to impossible. 57:39 📰 The future of information dissemination, including finance news, may shift from traditional channels to influencers and content creators. 58:06 💼 The type of products people prefer may not change significantly, but who sells those products may evolve, potentially leading to a new generation of influencers. 59:32 🌐 India's diverse market includes a significant population dependent on government aid, making it important to understand the various segments for effective e-commerce strategies. 01:00:12 💹 India's population is divided into three categories: consuming class (India one), serving class (India two), and farm laborers (India three), with the focus on growing the consuming class. 01:02:12 📈 India's consumption patterns must evolve to drive economic growth, with an emphasis on the consuming class increasing their discretionary spending. 01:08:07 🛍️ Products that sell fulfill customer needs, vanity, or ego, and they need to adapt to the changing consumer landscape, including the rise of aspiration-based consumption. 01:14:21 🔍 Businesses should focus on understanding where consumers spend their time and tailor products and marketing strategies accordingly as channels and consumer preferences evolve. 01:19:43 📦 Different e-commerce platforms can distinguish themselves through unique value propositions, such as convenience, legitimacy, and specialization, to cater to various consumer needs. 01:20:11 🛒 Consumers in e-commerce believe in getting the best selection and an affordable price, making it crucial for platforms to fulfill these expectations. 01:20:38 🤝 The distinction between Flipkart and Amazon has blurred after the Walmart acquisition, highlighting the importance of a company's DNA in shaping its offerings. 01:21:19 💲 Pricing is essential in e-commerce, but it's just one aspect; offering what Indian consumers want is equally important. 01:22:30 🎥 The multiplex industry in India faced challenges due to policy changes, but its relevance has grown as a family-friendly, air-conditioned entertainment option. 01:25:31 🍔 Changes in consumer spending patterns, like investing in mobile phones and dining out, can affect businesses like multiplexes. 01:27:08 📊 The valuation of listed restaurant chains like McDonald's and Burger King differs significantly from unlisted restaurants in India, raising questions about aggregation. 01:31:41 ☕ The coffee culture in India is distinct from the West, where people spend more time in coffee shops, affecting the financials of coffee chains. 01:35:08 🧐 Discovering your "fatal flaw" as an entrepreneur can be vital for personal growth and decision-making. 01:40:04 🤔 Normalizing the acknowledgment of flaws is essential for personal development and growth, especially in entrepreneurial circles. 01:43:05 📚 Psychology, history, and mythology are valuable subjects to explore for personal growth and self-awareness, even in the context of e-commerce. 01:43:57 🛍️ Small businesses, including Mom and Pop stores, play a significant role in platforms like Meesho. Understanding their needs and catering to them is essential for e-commerce success. 01:44:27 📦 India's government initiative, ONDC, aims to onboard small businesses onto a single e-commerce platform, potentially transforming the landscape. 01:45:26 🔄 ONDC seeks to be the UPI (Unified Payments Interface) of e-commerce, making it easy for sellers to upload their catalogs across integrated apps. 01:47:00 📱 The pandemic accelerated the shift to e-commerce, prompting many small Indian businesses to go online, especially via platforms like WhatsApp. 01:48:21 💼 The challenge with ONDC and similar platforms is that if every storefront becomes the same, differentiation and brand identity become challenging. 01:49:46 🏢 In terms of e-commerce investment in India, there are limited options for investors, with Nica being one potential choice for exposure to the e-commerce space. 01:51:54 🤝 E-commerce platforms must focus on building their own strengths and brand identity, similar to what Nica has done. 01:53:29 💰 Growth is crucial for e-commerce companies, and profitability should come after achieving critical mass. 01:56:54 🌐 E-commerce offers advantages like reduced space, time, cost, and enhanced social interactions, making it an attractive sector for entrepreneurs. 02:00:23 📈 Scaling and supply chain optimization are essential for e-commerce businesses to succeed. 02:05:19 🛒 E-commerce is becoming integral to all forms of commerce, and those entering the business should focus on how to succeed in the online space.

[@thatguy4noreason]

Damnn bro

[@Rorschach069]

Respect

[@gunupurugirija7201]

😮💯 brilliant

[@dipanwitachakraborty5157]

Thanks for this

[@dark___light]

How did you do this .

[@arunavasaha7051]

The difference in psychologies between Kishore Sir and young ones like Vidit and Nikhil is very interesting to watch.

[@ritikasachan584]

I couldn't ignore how sujeet was grinning through out entire conversation. He enjoyed the podcast most 😂.

[@dhananjaymalhotra7854]

15 minutes into the podcast and this is distracting me too 😂. The man seems to be the definition of happy go lucky 😂

[@TSS_CLIPS]

Nikhil Kamath is the MS Dhoni of podcast host. He speaks and answer in a calm manner. Keep it up bro.

[@randomposting8]

Kishor Biyani sir, my respect has increased for you so much...

[@RajeevSharmaTRANSITION]

He looted crore in the name of profit club card from big bazaar

[@randomposting8]

@@RajeevSharmaTRANSITION how???

[@ROSHI06]

OMG I was unaware about Kishor ji now I came to know, what a teacher he is, literally guru of business.

[@nagadrikarri9298]

Hey Nikhil, I have one suggestion. I feel that sometimes you ask questions too quickly, which kinda breaks the flow of what the guest was sharing. Other than that, all the episodes were amazing and super informative! Hope I can be at the table one day :)

[@Noname-oq9mk]

Love from West Bengal 🕉️🇮🇳🙏

[@kumargaurav2170]

One of the grave issue Nayka is addressing through its cosmetics vertical is making authentic products available to the ppl whereas there's so much issue remains with Amazon & Flipkart when it comes to that authencity of beauty products. That's biggest USP for Nyka

[@alkesh482]

Guys shoutout to Nikhil yaar, kya podcasts aa rahe hain. Nice line up wase. Her field se logo ko le aao

[@deepaksethu]

KB is the GOAT.. Wanted to see a clubhouse style /twitter spaces style, where all the OG's openup across range of subjects.

[@siddharthvora125]

Such a pleasure hearing Mr. Kishore Biyani. Wish we could hear Mukesh Ambani in such Podcast

[@piyushpoddar9292]

I don't think this is possible but it would be super interesting if we could get Mukesh Ambani, Ratan Tata and Gautam Adani in a single podcast (probably sometime down the road maybe?)

[@namanjoshi1477]

Would loveee that but just the logistics of it makes it wishful thinking at this point

[@naman995]

Forget what your MBA taught you about the Indian consumer market. This pod tells you crazy intricacies and nuances!

[@jolly1517]

Nikhil, I really loved your podcast. Interesting at the same time Inspiring. Feels like a free master class mentored by billionaires . Kudos to the entire team. Thanks thalaiva.😇

[@Val_kyriee]

Nikhils point about middle/lower middle class kids having more insecurity and therefore leads to overcompensation later on in life. We were never poor in the sense that we never missed a meal or anything like that but life was hard. Butter was a luxury that we indulged in maybe once in a couple of months. I never had new clothes as most of it was hand me downs from rich relatives. Anyway, now im doing okay and i overcompensate like anything.

[@jaydeepvalecha2794]

Amazing episode and the consistency. I loved the mix of people here in terms of age and also experience. Nikhil you mentioned you have been reading books on history and psychology in the past few years. Can we have an episode where the panelist discuss the books that impacted their lives and what they learned from it? Thank you.