The Entrepreneur On A Mission To Fight Fast Fashion | SEASON 19 | Dragons' Den

The Little Loop's Charlotte Morley is next into The Den pitching her children's shared wardrobe scheme. She's seeking an investment of £70,000 in exchange for 7.5% of her business. Charlotte asks a question that has never been asked before in The Den, but what will The Dragons think?
Season 19, Episode 4.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #LittleLoop #ChildrensClothing

[@vjdfl5]

My jaw was on the floor hearing her counter to the dragons. What an intelligent human. Really proud of her!!

[@Faisals_Adventures]

it happens on Shark Tank ALL the time.

[@Jessica7318]

@@Faisals_Adventures Hello Faisals_Adventures. I wonder if you might be mixing up 'sharing' a deal with taking two complete offers. I've watched a lot of dragons den and shark tank but I haven't seen every single episode, so it's possible I've missed some things. What I see happen a lot on Shark Tank (like Dragons Den) is: - Entrepreneur asks for, say, 100,000$ for 7% - Shark offers 100,000$ for 15% - Shark #2 offers 100,000$ for 10% - Entrepreneur inquires about getting both sharks involved at the deal. - Sharks #1 and #2 say they'll do it for 12%. - Final deal: Shark #1 invests 50,000$ for 6%, Shark #2 invests 50,000$ for 6%. In this situation, the entrepreneur was pitching for 70,000$ in exchange for 7.5% of her company. - She got an offer of 70,000$ for 15% from shark #1 - She got an offer of 70,000$ for 12.5% from shark #2 - She asked about getting both sharks in. - Instead of asking the sharks to give 35,000$ each for half equity each, she asked them each to give 70,000$ (the full amount) to receive 12.5% each. So instead of getting 70,000$ for 12.5% of her business, (Each shark giving 35,000$ and getting 6.25%)... --she instead gets 140,000$ for her business and gives up 25% of her business. What I think you mean to say is that in Shark Tank, to get two sharks involved, they invest half the money together, and get half the percentage. (A pitcher offering 20% for 80,000$ for instance, split between two sharks means both sharks invest 40,000$ and get 10% each). In this case, she did the equivalent of getting two deals instead of 1 shared deal. She got two sharks to give her the amount she wanted independently (so double what she came in looking for) but she she also gave away double the % she was going to. She gave each dragon (shark) the same equity she would have given to 1 dragon.

[@infjmale91]

Apparently this company made around £250,000, last year. Only 1 employee (her). Well done. That's how you become financially independent.

[@kassidyj97]

thats brilliant to hear!

[@thee0581]

Would have surely made more if she sticked with Touker.

[@gr8tergood540]

She is probably the smartest and confident entrepreneur that I have seen in the Den.

[@rboeyrt4054]

Den*

[@jackdaviesjd98]

100

[@bayleymassey]

In da deeeeeen

[@JL-gf3yc]

Should have had Touker and Steven

[@user-ug6lh4tm3m]

@@rboeyrt4054 there is always one

[@John.Asante]

What an incredible business woman

[@mrboss9952]

Fantastic entrepreneur, I wish her all the best

[@Mark..P]

Great last minute negotiation. Extremely savvy lady. I hope she makes a great success of this wonderful idea 🙌

[@cormac2515]

Didn't need to almost cry while eating dinner after rugby training 😂😂😂

[@Farquad76.547]

Soft

[@cormac2515]

@@Farquad76.547 steroid head

[@lukerinderknecht2982]

She was fantastic.

[@pamelamckenzie2685]

A lovely lady I did cry for her and may she do well.

[@MauroTaibo]

God Bless this lovely lady , thank you Dragons for backing her business

[@S-rn6xn]

If I were her, I would’ve asked all 4 dragons for 6% each. Touker could’ve added a lot of value here

[@anthosm]

sometimes too many of them can have a negative impact... It's better to have one or two that are more heavily invested in rather than many with small ownership...

[@debyaka]

LOL Touker cant even get an investment in his own field

[@maureennjoroge9663]

😂😂😂😂

[@jochenheiden]

This lady just played 4D chess with the dragons and won.

[@asandi4444]

These three are a Dream Team and I wish them and their environmental/social mission incredible success. Congratulations to them (and our beautiful planet).

[@colmwhateveryoulike3240]

Aww. Good choice. I was trying to think of who she reminded me of and I think it might be Gillian Anderson.

[@jamiesmusic]

Renee Walker from 24

[@samfour3762]

One of my favourite pitches

[@ellekay4758]

i love Charlotte so much, what a rockstar!!! I'm sure she'll do amazingly

[@jackdaviesjd98]

She was up there with the best I’ve seen

[@lukeporter6186]

What a performance. Best one in a while

[@moogleking]

She did really well she had all the right answers

[@mazetoeden9334]

So happy for her

[@corkygoss7403]

All I can say is tears and cheers!

[@melmoranda07]

And there you have it, this is how to raise an investment. It’s about how you come across and how to present your idea! Brilliant!

[@marcel9568]

Watch Deborah’s reaction when she knows she is not the favorite dragon.

[@daveflyinghigh3209]

Fantastic ❤

[@cekojuna6930]

Damn, that is a surprisingly wholesome. Kudos to her.

[@imanishay]

Good luck to this woman ❤

[@Douchebagdutchey]

What a great entrepreneur

[@johnhewett9483]

what a lovely personality that woman has and so very attractive

[@mad-cyantist3159]

from 56% how much profit is that after operating costs?

[@marcelnz]

in New Zealand we have more second hand shops than fashion shops. Dress trousers for $2 ...all of them, just $2 ...I mean to say.

[@AiseStyle]

She did great, but could have easily gotten 150k for 30% from 3 dragons and include Touker in the deal.

[@chayburton3853]

Too many cooks spoil the broth

[@tosspot1305]

Touker and Stephen hate each other so it wouldn't have been a good mix.

[@Joefdgtr]

Her filed accounts show she made a loss in Year 1 of -£187k, Year 2 of -£63k and a Year 3 loss of -£142k .

[@M4nvrs]

Very impressive! Will she continue her day job of solving X-Files?

[@donnabuttery9316]

😂I get that

[@etchvee]

Has anyone walked in and said “hello sharks” 🦈

[@teresawallace1130]

That's were op shops come in

[@withgoddess]

No one ever takes Touker...

[@ancientanomalies]

What a beautiful lady I imagine the troops in Iraq were encouraged by her attitude

[@janettemcgregor4100]

Why are they wearing the same outfit in so many episodes its like thier character

[@vl1180]

They film many episodes in one day

[@Nonegiven14582]

£17 a month is over £200 a year in second hand clothes. It's too much And even then. £17 a month isn't enough for stock. Or are you paying your own postage both ways? And where is the money coming from, to run the business? Especially when there are returns or hassle

[@babbahassa]

Is this the best pitch ever??

[@Ryanjoned163]

0:03 I'm in ✋❤👀

[@robertwilliams-mv9ok]

Everybody has someone to pass on the clothes to. She is creating a second hand clothes market. Impossible to sort out the logistics. Where do the clothes get exchanged?

[@marcel9568]

Total mess. People damaging clothes, making them dirty or not returning them.

[@atelierbunny]

they really should've done more research on their company name (those who know will know)

[@ianoliver7271]

So it wasn't like Tears for Fears but more like Tears for Cheers!!!

[@serdaryavuz6996]

I cant stand the fake cry situation tho..

[@Firedancer100]

Ethereum 👍

[@JL-gf3yc]

Sure your children said that🙄

[@rudra7615]

What a beautiful woman, great features like a statue

[@aidokelly9264]

She s Beautiful inside and out 1 in a million Pity other women today Don't behave like her It's in raring From her parents Definitely some Irish In her red hair says it all And old fashioned way s She's real ❤

[@kirbyhatesincels917]

PiTy OtHeR WOmeN TOdAY= Grow up.

[@aidokelly9264]

@@kirbyhatesincels917 truth hurts Fact

[@kirbyhatesincels917]

@@aidokelly9264 TrUTh HUrtS. Big cope.

[@aidokelly9264]

@@kirbyhatesincels917 U need so much

[@kuchikopi4631]

A millionairess in the making.

[@mrgoodwrench8181]

Put your arm down Debs, you scream of poor me.

[@badboy13245]

Dang. I want my wife to have that sweet head nod

[@00Kuja00]

Great, she got the two biggest egos in the Den. :)

[@oneheadlight8000]

The government is always moving against private industry...

[@dannyboyspain1]

Awesome

[@billyjesus5442]

this kind of thing has already been done in other countries. Its existed in the czech republic for over 10 years. Why do they always lie about the idea? You saw its success in another country and thought to bring it here.

[@BenjaminGoose]

Wow congrats to her, she turned over £425 million last year and made a healthy profit of 3 billion dollars!

[@Chopper8472]

According to their statement of financial position Little Loop made a loss of £391k last year. Where are you getting your figures from?

[@mauharley]

Usual BS from the goose.

[@BenjaminGoose]

You really think she made £425 million? XD@@Chopper8472

[@sanjuansteve]

Inevitable sustainability...

[@thisishassan2262]

🫡 Intelligence skills 💯 She knows what she wanted which is her favourite dragon, and she has a plan for increasing the investment from 70k to 140k which is impressive 🎉