The extraordinary adventure of Pietro Barilla: transparency is our future

During the post-war years, Pietro Barilla looked at America as a symbol of modernity and innovation. Taking note of the way businesses in New York were run, he realized that for his company to continue to grow and thrive in the years to come, it had to value truth and integrity above all.
It was his vision for the future and the belief in the enormous advantages that these important changes could have for his company that drove a period of evolution within Barilla throughout the 1960s. His mission was to create a modern company based on transparency, truth, dedication, a sense of duty and offering others the best of ourselves