The Failed Netflix Homepage Experiment With 2 Supporting Evidence-Based Patterns

[@PlaybookUX]

Awesome how you were able to see the active experiment. The actual thumbnails in version A are so much more engaging than version B. Nice work on this video!

[@remmiesmith]

So, how did the experiment fail? Didn't Netflix just successfully test version A to be more effective? ;-)

[@JakubLinowski]

Historically, we know that the A version was used as the control in the past. Hence B was the contesting variant - which of course did not pass the success criteria and was rejected (a degree of failure). :)

[@remmiesmith]

@@JakubLinowski the contesting variant failed, but the title implies that the experiment/test itself failed. The experiment was a success 😉