The First 10 Minutes: Marcus Explores The Diamond District | CNBC Prime

In CNBC's "Streets of Dreams with Marcus Lemonis", Marcus Lemonis explores the Diamond District to learn from the men and women who work on the $24B block - and crack the mystery of the world's hardest and most romantic rock. Catch the full opening and don't miss the series premiere of "Streets of Dreams with Marcus Lemonis" Tuesday, December 29 at 10P ET on CNBC.
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The First 10 Minutes: Marcus Explores The Diamond District | CNBC Prime

[@LuckyBaldwin777]

When Marcus is bargaining with the guy, I like how the guys in the background are all smiling. Marcus is in the club lol

[@lordmaster2562]

They laugh because they know the bracelet is worth nothing

[@johnduke4120]

Goyem waste their (our) money on blood diamonds

[@giancarlocastro8348]

@@lordmaster2562 it is worth nothing compared to the high quality jewelry they own, that bracelet is worth what the market decides it could be

[@1fault]

@@lordmaster2562 its worth a lot

[@buddhachimp9226]

Wow that Dimond club is so diverse.

[@KhaledTheSaudiHawkII]

It’s as diverse as a bag of coffee beans.

[@yougetaspear7799]

What a fallacy

[@Health-Blitz]

Its a Big Club, And You Ain't getting In

[@rickyjames4228]

All I saw was small hats lol

[@victorblock3421]

@@rickyjames4228 but no stupid people

[@pjr54321]

Stick with what you know...........Gold per ounce has a price. Diamonds? Faith and trust............. You make the choice. Former DDC Member.

[@noodletitan9086]

Diamonds seem iffy, if I have to buy a shiny rock I’ll choose Moissanite

[@LuckyBaldwin777]

I heard that the DeBeers family has like 80% of the world's gem quality diamonds locked in their vaults and they decide how many to release each year to keep the price up. Sounds like a bad investment to me.

[@alexandercrush]

@@LuckyBaldwin777 Well now they are making lab grown diamonds so all those vault diamonds are becoming pointless. Also tons of used diamonds being sold. And used vs new makes no difference.

[@egoyette2]

Can't wait to see the full episode. Good luck with your business ventures in 2021

[@onyx9857]

I’ll watch anything business related with Marcus.

[@MrXcamas]

Me too. Feels so natural to see him.

[@onyx9857]

@@cnbcprime8766 gtfoh

[@sawssman965]

@@onyx9857 😆😆

[@keronfarrier2198]

Preach....I thought for a sec he was going to reform a diamond business lol dammit man

[@adamwilliams9487]

I work for him at Camping World. I just met him for the first time today. Nice guy!

[@jinkiewinkies5915]

I didn’t know he started a new show. I love this.

[@SevenThirteen7]

It always amazes me; the things my fellow humans put a "value" on.

[@birdy4life32]

well dimaonds are super crunchy 😋 yummy

[@nickkerr3902]

fellow "humans"

[@ciel222]

GREAT , very informative . I v watched the profit in the past , this one is also interesting.

[@FinancialShinanigan]

New series staring Marcus? Yes Please!

[@davew.7115]

Back in the 90's I met a guy from India who came in to where I worked , In which was the tooling industry and sold us diamonds for grinding and he told me he could get a diamond for a ring with a U.S. market value of $10,000 for only $3,000 in India but the time factor was too far for me and my wedding date , but he also said the diamond could not be brought back loose he would have to put it in a setting and he was a stellar gentleman obliged to do all at no cost other than the gem price because we were good customers for his company. I hope he is well !

[@adamwilliams9487]

Marcus is my boss for Camping World. He came by my job today and I got to meet him. Really nice guy!

[@auxmike718]

Trax NYC is the best guy on the block!

[@nonyabizz3533]

He hates these guys

[@mohamedmuse08]

I just googled diamond district because of him saying it all the time😁

[@MiMi-dc9qs]

I'd like to see the full episode please

[@SwissWatchGang]

Awesome episode, loved visiting 47th street, fun and vibrant!

[@NathanHarrison7]

Awesome behind the curtain look at a very secretive industry. Subscribed.

[@njnyjack]

it's like a John Wick society behind the industry!

[@saadmahmood8195]

The Jews

[@benjaminfrank_]

Stay away from 47st … everything moves super fast paced in the diamond district meaning you can easily end up with same piece of crap that didn’t get inspected properly

[@BG-fm5od]

Value of diamonds is such a sham. Human foolishness.

[@myles3605]

As well as the cotton that makes your clothing and the plastic that your electronics are made out of......what’s your point?

[@your_belief_vs_everything]

@@myles3605 You think the price of cotton and that of diamonds are comparable? Hahaha. Cotton makes things we need. Diamonds are baubles that JeWElry industry owners tell us are valuable. Even gold and silver have value beyond that of a currency backer. They can be used to make things we use. What will you use a diamond for? Cutting glass? Lol

[@steveduncan6033]

@@your_belief_vs_everything a diamond tipped drill is no laughing matter.

[@sashaqueenie574]

you are not forced to buy diamonds. that's why its not a sham. a sham is where you have no choice but to buy it. Your hands are not tied. you decide. stop spreading lies. if i have a 10 carat diamond, i can walk into any reputable pawnshop and get good money. that' not a sham.

[@ScumbagKonflict]

@@sashaqueenie574 I wonder who convinced them of this lie. The biggest being that there's no resale value lol they're absolutely clueless about the industry.

[@Thsiscool]

"Trust me." lol Gg

[@brendansmith432]

So diverse lol mostly Jewish and a couple indian people 🤦‍♂️

[@SI-cd7xs]

And they love to use Italian names to sell this jewels

[@porscheoscar]

Just take the 7 train to Queens. You'll go from 2 nationalities and faiths to a 100 different ones on a single street.

[@lordmaster2562]

@@porscheoscar scary

[@josebravo5125]

Indians mostly deal with gold and other jewels.

[@Health-Blitz]

That is the Jewish Floor. There is an Indian Floor Too with mostly Indians

[@faxbullog8361]

“Just trust me”. I go to jewelry stores often….I’ve never seen them buy an engagement back from a distraught customer. I’m sure Marcus got ripped off. The whole industry is provlematic

[@anthonyshannon6744]

He claims it's all nationalities and races but I don't see it in the club

[@damarh]

that's racist and very anti-semitic what you just assumed.

[@bkeen7013]

@@damarh there's nothing racist or anti-semitic about his comment when it's factual. All the video shows is mostly Jews and a few Indians, so his comment is valid.

[@MrSaadmubarak]

The word anti semitic gets tossed around way too easily. Don't get me wrong, it exists, but when it gets used in idiotic statements like this, it loses weight.

[@nickkerr3902]

oyyy veyyyy it looks like anotha shoaah! shut it down!

[@your_belief_vs_everything]

@@MrSaadmubarak are Ashkenazi really semetic though?

[@luiggi0102]

I love that man

[@onedelish]

very cool !

[@thetycoon1947]

Marcus is the real deal.

[@charliedavis3369]

He finessed with the “we’re in America so there’s sales tax” dealer is grabbing the sales tax

[@markpaul2120]

I SEE MR. LEMONIS AND I CLICK NO QUESTIONS

[@Ozgipsy]

What an outstanding place.

[@mafriqaful]

put that on CNBC's credit card.

[@roberthitchcock6086]

The Honor System! Awesome

[@danieltadros3262]

Gold and silver trade on exchanges and have set prices that fluctuate every business day. This is not the case with diamonds.

[@aidan1445]

Where can I watch full ep in the Uk ?

[@user-ke8st8jc1v]

My favorite street in NYC

[@tapasvilingesh]

He’s gotta go to Surat. That’s an intensely clanish and secretive business. You’ll be in some dingy factory, but there could be enough inventory stocked up there to shame apple factories. And the traders will come wearing plain cotton clothes but he’ll probably be having a penthouse facing Central Park. This is one weird industry, but somehow thrives like crazy.

[@flowersandcandyflowersandc9093]

I learn so much from Marcus lemonis such a brilliant man.

[@stephonwilliams5232]

What other projects does he have????

[@alimolamohammadi8775]

They made a club out of some commercial space lol

[@fatmanjebis]

My uncle is a master jeweller love it

[@gijns]

Imagine you set a price so extraordinarily high you will settle for a "lesser" value (ex: $250k sounds better than $450k). But in reality the diamond is worth a couple hundred dollars. LOL.

[@ScumbagKonflict]

No bloody way a diamond bought for 250k can be worth "a couple hundred dollars" these are rare gems. How many times have you ever held a rough diamond in your hands?

[@gijns]

@@ScumbagKonflict The industry is tightly controlled in which diamond supply is intentionally straggled to keep price support level high. The premiums are unbelievable - if you truly believe these diamonds are at least "a couple thousand" then the wholesalers won the game.

[@stephonwilliams5232]

@@gijns the market depends the price under a capitalist system

[@zurdoremi]

"trust me" he says. Then goes down from $30k to $26k for a Bracelet worth MAYBE $5k. I don't trust him at all. CAVEAT EMPTOR used to say the Romans!

[@TheNaijaboy007]

....please don't say what you don't know! Have you ever inquired about how difficult is it to get diamonds?

[@billpiehler9010]

LOL. Walmart is not where people buy these

[@bkeen7013]

@@TheNaijaboy007 ask those that mine the diamonds how difficult it is, don't ask these shysters who say "trust me" when no one in their right minds should. They're certainly not mining the diamonds.

[@your_belief_vs_everything]

@@TheNaijaboy007 yeah, they like to keep it that way. "Trust them" pleb.

[@your_belief_vs_everything]

@@bkeen7013 these "white" people like to have different skins to step in and out of. They get to be semetic when it suits them and "white" when they can grift off that.

[@kevinabbott1456]

Kanye West & Mel Gibson were right.

[@acampbell2178]

Actually, you can buy that bracelet WITHOUT sales tax IF you are reselling it (say, at retail) and you use your company's tax ID number. The sales tax must be collected on the RETAIL sale and then turned in.

[@yb123]

@Vitor Hugo They didn't scam him if he didn't inform them that he plans to resell.

[@yb123]

@Vitor Hugo Incorrect. This is how you ensure people don't play games, lie, sell fakes, etc. This how one build trust in a industry that needs trust to succeed. You stick to spamming about cars instead trying to be anti-Semitic.

[@yb123]

@Vitor Hugo If you don't want to spend a lot on jewelry, go ahead and buy fake jewelry. There are plenty of beautiful manufactured jewelry.

[@Moving_Chicane]

Love it!

[@xeesimxee]

It kinda make much more sense. India have this same sysytem in deals. When I started watching, faces were strangely familiar

[@sutats]

They showed the full episode a week after this video was uploaded but I think they might've removed it.

[@SI-cd7xs]

Exposed too much, anti Semitic you seee

[@E_Legal_Alien]

Allotrope of carbon. A good industrial abrasive, but essentially just carbon.

[@gungadin1389]

like gold it shines. Women like fish like shiny objects.

[@LuckyBaldwin777]

@@gungadin1389 if it's cut correctly, in the sunlight, it sparkles.

[@gungadin1389]

@@LuckyBaldwin777 ok...it sparkles . Is that all it does??? :))))

[@javonJennings]

You're forgetting the added value of marketing....

[@LuckyBaldwin777]

@@gungadin1389 That's about it for the gem quality stones. Industrial diamonds at about $25 a carat can cut hardened steel which is a more cost effective machining method than grinding.

[@gregoryambres1897]

What most people don´t know is that the only reason that diamonds are so costly is because the supply is controlled. Diamonds are much more abundant than the public is indoctrinated to think.

[@sashaqueenie574]

if its controlled. its a controlled environment. that's good. you don't want chaos.

[@KNEWRETRO]

@@sashaqueenie574 there always beauty in chaos

[@BasicDefense]

@hellokitteh6431 Kanye was right

[@tealeafs3824]

Not true. Diamonds are expensive for two reasons: cutting and clarity. Is hard to find someone to teach you how to cut diamonds because is a very closed world. That's why the business is kept in the family, fathers teach their sons and so on. Is an exclusive market for exclusive people.

[@Health-Blitz]

Yes even to become a Dealer you need like a ''permit license'' from the Mafia. If you start dealing without it, then bad things happen

[@ajfletcher8350]

You can’t rip off RV buyers there !😂

[@BLAZE-gg9zf]

Seems shady

[@TheNaijaboy007]

...lay your proof!

[@birdy4life32]

?

[@TopVillain]

Why on earth would the diamond district be in a state with state sales tax

[@your_belief_vs_everything]

THEY are above the laws.

[@hehehe3961]

Because that’s where the rich people live. 🤔

[@fouad5151]

And the poor Africans get nothing for these diamonds found in their soil. Speak about that Marcus!

[@TopVillain]

More than 50% of the worlds diamonds comes from Africa and no representation at all.

[@hdhillon53]

If Africans were to trade diamonds almong themselves, those diamonds will be worthless. Value is generated only by trading a thing with something else. So although they mine diamonds but those diamonds are literally useless stones, unless someone put a value for them. So they can either keep their diamonds in their homes or sell them for 'some little' value.

[@TopVillain]

@@hdhillon53 lol you’re stupid

[@joyandpeacefullaughter5307]

But the racist whites still argue they aren't responsible for the poverty in Africa. Evil

[@GODOFLIQUOR]

They get paid, and most diamonds are from Russia and India. Just cause they mine diamonds doesn’t mean they should all be rich, they hire tons of workers

[@karljoseph4766]

Only the big stone are important and rare in diamonds and few people could afford them the smaller diamonds are very common and cost nothing in reality it’s a bad investment in general.

[@jackrobhp28]

I notice a lot of these people have something in common 🤔

[@tintocherian7715]

Gold > diamonds, because the price is based on weight so its transparent and regulated by the market

[@lt.columbo5919]

"Trust me"...stand up...shake hands...walk away.

[@Zeno7741]

It's a racket!

[@PonelyPonely]

I heard somewhere that diamond is pretty much abundant every where its just the people who sell it make it look like its super rare to get it and that's why its so expensive.

[@SAM46323]

Sadly the club is from one nation and they only tight the circle. If a diamond seller tells me " trust me", I will leave.

[@PanteraRossa]

Didn't know Frank Underwood's henchman worked at CNBC now. Guess it checks out.

[@jasontaylor8283]

Marcus "What are the margins" Lemonis

[@hasnainmuhammedilyas3613]

D color with Si1 clarity you can buy for 30 percent discount on rap price 259,000 $ .....in these times it can be even 40 percent discount ....

[@jonathansonnier3078]

MARCUS IF YOU GO BACK AND DO A PART TO AND EXPLORE THE STREET MORE. GO TO TRAX NYC HE BUILT HIS ENTIRE STORE FROM RESELLING OTHER STORES MERCHANDISE ON EBAY WHEN EBAY FIRST CAME OUT AND NOW HE OWNS A MASSIVE STORE IN THE DIAMOND DISTRICT ONE OF THE BIGGEST DIAMOND 💎 BUYERS IN THE DISTRICT

[@lordm278]

literally all jews

[@jesterpoker]

Catch me there in three years

[@0thelionheart907]

TraxNYC

[@EverySingleGuitars]

This man owns Camping World................

[@johnduke4120]

5:10 two words Chosen People

[@mrfirefly324]

You got ripped off lmaooo

[@CharlieManchester1]

Traxnyc love

[@yekaesh]

Those office windows don’t look bullet proof

[@pba21]

I have seen first hand the devastating effect of gold and diamond mines. Just terrible!!! TERRIBLE!!!

[@birdy4life32]

😯plz explain that sounds awful

[@pba21]

@@birdy4life32 Bunch of farm lands are being taken, those towns and villages people are left desolate. People trapped and die in collapsed mines. Bad roads, diseases, soiled drinking water. It's just awful!!

[@glitchinthematrix9306]

@@pba21 you can buy cvds instead. Lab grown diamonds.

[@thelobb]

No sales tax if he is buying it for resale

[@curiousmind6472]

He didn’t ask if the diamonds your getting are GIA certified. If so, that’s a global certification. I don’t believe it’s purely a trust system, makes no sense. Great video!

[@birdy4life32]

omg! Ik some ppl in the video! and im just a 20 yr old kid not a dimaond dealer. 😃 "MOM IM FAMOUS"😎😎😎

[@THEPSYCHO555]

Better ❤

[@bryflyguytry]

Who are these "average people" spending six grand on a diamond ring? No wonder so many are deeply in debt.

[@birdy4life32]

might be for a big thing like a wedding

[@ciel222]

Most people can't spend that amount on jewelries. Especially during this pandemic

[@ciel222]

The upper middle class and the rich like him can spend that amount.

[@DKendrick1]

I paid cash for mine $5500 ish but it appraises at $24k. I’ll never advise financing a ring. Save for what you can afford. Period.

[@auxmike718]

@@DKendrick1 the appraisal is always puffed up real high for insurance. Your stone is worth $5500. Unlike gold, diamonds values stay flat. They are a horrible investment...

[@bronxcryptoinc.5486]

What can I say....Shalom

[@ayeshayaseen408]

Would you rather.... buy a synthetic diamond? Of a mined diamond...

[@JonJon-du9ne]

Synthetic

[@brookyogini6625]

Moissanite

[@lobsterwhisperer7932]

lab grown diamond is just as real as a natural one, properties are the same.

[@charlesshepherd2004]

Its a rock. 👌

[@as8376]

Non c'è in italiano

[@youngkinghedwig]

Mazal u Bracha! It’s set in STONE!

[@johnpetty3574]

This good but ...... IT'S TOO SHORT !!!!!

[@tomaszapata4458]

It's all good, I love the competition. Learning to make my jewelry value to the consumer will always outperform "tradition". See ya'll in ten years!

[@sergpie]

The amount of money some people will spend on crappy diamond chip pavé that is basically polished sandpaper, just blows my mind… Tacky, gaudy, and a waste of perfectly good diamond grit that could be used for industrial applications, instead of adorning the neck of a concussed millionaire.

[@victorblock3421]

MILLIONAIRE!!!!!!!!!!!!!!!!

[@TheMafiaRules]

When a jew diamond dealer tells you... "Trust me, you're getting the deal of a lifetime!" Trust me, you are NOT getting the deal of a lifetime! 😂

[@_halfawake_]

lmfaoo

[@Zgrateful1]

This

[@victorblock3421]

When a christian diamond dealer tells you... "Trust me, you're getting the deal of a lifetime!" Trust me, you are NOT getting the deal of a lifetime! 😂

[@vitolazlo5767]

What's religion got to do with it? You either have good judgment or not.

[@SHIMONISHIART]

That diamond bracelet back then is worth $9000

[@tlaxietlkyon]

A lot of Yamurkels in this clip.

[@oldsouthggaka1707]

Traxnyc

[@rickybeans8878]

U trusting me again so this 1 is 30k u got a great deal here, 26 is a great deal u got it!! 🤣😂 trust brings value in this game, i dont wanna play

[@thehermanli]

the diamond society sounds like the "secret society" in john wick.

[@GT-yo8np]

Exact feeling I got, secretive with a code.

[@user-sb3fc5fm7t]

200k wholesale and 500k retail. D color, 10carat, si1, radiant shape✌🏼

[@MrWaterbugdesign]

A buying something without knowing anything about it. This is business?

[@dump3deg6]

I mean do I gotta say who is running the show?

[@jeeefthegreat7555]

Seriously, you have to "trust the person you're buying a diamond from"?! Like it's that hard to tell an SI stone from a VVS stone, or to look up rap numbers.

[@dzunglu7184]

Need a crystals club. No securities needed. 😂 Save money!

[@cnbcprime8766]

WRITE MY BROKER MR MICHAEL ON WHAT SAPP TO MAKE GREAT ROI IN BTC. His currently handling my crypto for me and his making me huge profit turning 2 BTC into 4 BTC in 14days and making me $200,000 weekly by putting $50,000 indeed am amazed

[@cnbcprime8766]

His What s app *+ 1. 9. 5. 9. 2. 4. 2. 8. 1. 5. 5.* Do well to him i referred you 💯

[@Je.rone_]

im not that fond of diamonds

[@msz51214]

That’s really good joke about diamonds ♦️ it’s just carbon in the ground but in fingers it’s worth starts and ends never 👎

[@salehelsileni3665]

😍😍👍

[@dtf2903]

Today, diamond industry is slowly moving to India because of cheap labour.

[@incipidsigninsetup]

Diamonds. Don't own them and never will. Useless and a source of a lot of split blood and spoiled lives.

[@ctdieselnut]

Spilt* Agreed. Same here. Forget this noise, I like silver and a little gold.