"The Focus Group" | 2022 Toyota GR86 Commercial | Toyota

[@vinceavila7795]

That ending! Can’t wait for the GR Corolla reveal! It was the Celica, MR2, and Supra in the 90’s, now the next generation of Toyota sports cars is making a comeback.

[@420bhp9]

Don’t forget the GR GT3 and GR Super Sport.

[@nf1369]

@@420bhp9 Yes to all of these!!

[@rommelsegura9096]

3:11 front of corolla

[@omarawilson2853]

@@420bhp9 for real. GR GT3 gives me major Celica vibes. Race car first, then road car

[@spicynoodles144]

Ehhhhh

[@akaMilo]

Happy to see Toyota cares for the enthusiasts ❤️

[@toyotausa]

Thanks for sharing the love! ❤️

[@JAM_2024]

Years too late and they’ve fallen way behind with EVs. Future doesn’t look so bright.

[@benlexracing7234]

@@JAM_2024 & this type of “MARKETING” is what Car Enthusiast NEEDS!!

[@WrektSK]

@@JAM_2024 That's interesting, because after looking at the current state of existing EVs on the market, I'd rather say that other companies are being too early with EVs. Toyota will enter the market once the people are done seeing all the gimmicks from other companies.

[@shabeeh7eskey]

Indeed they still gives a freaking proper Manual 🖤

[@MattMaranMotoring]

Man the marketing campaign for this car has been awesome, bravo Toyota! 🙌

[@toyotausa]

We appreciate the love, Matt! 🙌

[@SgtZen]

@@toyotausa Toyota Thank You for building Cool Cars.... I have an old LS400 and a LX470 lifted on 33's I Wan't this as my next car

[@SgtZen]

@@toyotausa Can I get a job working for your "young" marketing team......

[@slambert1235678]

That's it, I'm buying a GR86

[@v.j.maisonet7387]

@@slambert1235678 that’s if you can find one, and pony up extra for the mark up

[@philips3825]

I’m a 90s Honda guy crying in jealousy over how cool Toyota has become. The GR lineup, the honest connection to grassroots motorsports, and all the right names in the game (Ken Gushi, Fred Aasbo, Sara Choi, Larry Chen, etc) who were called in to make this project come alive. Bravo Toyota. Y’all totally knocked this one out of the ballpark.

[@toyotausa]

🙌❤️

[@aaronbryan5095]

How are things going over there at Honda?🤣

[@mfactorypatrick145]

@@aaronbryan5095 they have the new Integra 👹🤦🏻‍♂️

[@aaronbryan5095]

@@mfactorypatrick145oh yeah, what an absolute beauty 🤣.

[@mago777]

Couldn’t have said it better myself kudos to you @Toyota USA The only brand that’s actually paying attention to what consumers want! I want to know when I can pre-order my GR Corolla 👏🏼💯

[@silverwave010]

Toyota, you’re making all of us car enthusiasts happy with these series!!! Thank you for keeping our spirit alive as time wears on! Definitely getting a GR86.

[@toyotausa]

We are so glad to hear that, Kells! Keep us posted! We'd love to congratulate you on your new ride.

[@silverwave010]

@@toyotausa Haha absolutely!! Rock on Toyota.🤘

[@omerhussein5874]

@@silverwave010 did u get it bro

[@hyacinthtiger62]

​@@silverwave010Did you get your dream car?

[@ringledinglebingle]

You're literally making me happy to be marketed to! There's clearly such genuine mischievous joy in making these videos and teasers. Absolutely incredible.

[@andybell8847]

YES! Some of us still drive manual!!! LOVE IT!

[@toyotausa]

🙌😎

[@jrzez]

@@toyotausa it's strange how that works huh? Enthusiasts buying manual transmissions in enthusiast cars. Odd. I know it's been hard for Akio to understand that too.

[@j.3854]

Just waiting for the MANUAL Supra. Sorry ZF auto.

[@WebsiteLover]

@@j.3854 They released it :)

[@StayEmilino]

This is from my childhood hometown! Crazy to watch them jump over where I used to visit Santa. Moved to the other side of the country so I’m just now seeing this. Thank you so much for the nostalgia!

[@c3pino226]

It’s great that Toyota is poking fun at themselves. Up until recently they’ve been purely market data driven and they know it. I don’t think this has hurt the brand necessarily either. Now that they are doing fun again the general consumer thinks not only is this fun but it also carries the reliability of the Toyota name.

[@idokwatcher2062]

It's a Subaru engine. Their reliability has been terrible in FA20.

[@ElAndresRodriguez]

@@idokwatcher2062 by what metrics? The first year had it's issues like most but apart from that it was rated one of the safest and reliable cars

[@thespartenkid]

While im excited for more sports cars; anything new and Toyota is hardly reliable in comparison to their older cars, land cruisers and hiluxes are a perfect example.

[@udonwadon]

THIS THIS THIS

[@MC4D.]

@c3 Pino, I agree. I personally think most automakers look to Toyota for direction for their own direction; -Other automakers: Toyota is keeping it conservative and are selling cars left and right. So we should follow that formula. -But I honestly think that Hyundai , with their N models and non-traditional styling, has stirred things up in the auto industry these past 5-10yrs and Toyota finally decided to start 1 upping the competitors lol

[@screviews]

Looking forward to the GR Corolla. When can we expect some official power stats and a reveal without the cammo?

[@toyotausa]

That’s the million dollar question! 😉 Make sure to sign up for updates here: www.toyota.com/upcoming-vehicles/gr-hot-hatch/

[@user-account-not-found]

@@toyotausa Open pre-orders so I can look forward to my next totalled Toyota lol

[@whyexactly]

@@toyotausa is it possible to find out if it's coming to Canada too?

[@Electronica27]

@@toyotausa As a student of PR and marketing, your stuff is the absolute JAM! Looking forward to more!

[@Russell132]

@@whyexactly it was leaked on the Toyota Canada instagram so that's a yes

[@alfredozarate8429]

The Ending gave me chills. I can’t wait for the GR Four Corolla. Bred from rally racing along its bigger brother the GR Yaris. Thank you Toyota!

[@jeffman3]

Well... Alongside its little brother Yaris. The Corolla is definitely going to be a fair bit larger. ;)

[@gamerguy6990]

@@jeffman3 Yaris came first so it’s still the big brother just missing their growth spurt

[@jeffman3]

@@gamerguy6990 Alright alright lol I'm bigger than my older brother so I'm a little nitpicky. 🤣

[@Konformation07]

@@gamerguy6990 It's the older brother not the bigger brother.

[@khayon4364]

I bought my GR86 this year: its my forever car. I will drive it till the wheels fall off. 5,000 miles since May and many more to come, thank you Toyota for caring for enthusiasts.

[@toyotausa]

Sounds like you're loving everything about your GR86. Thanks for sharing your experience with us! ❤️

[@TienDaEditor]

The end gave me chills.

[@taggerung890]

maybe AWD Corolla hatch ?! *fingers crossed*

[@matthewdonovan8346]

@@taggerung890 it is it's the GR Corolla they bene teasing it for several months on Instagram.

[@nf1369]

@@matthewdonovan8346 This.

[@rhodycars6058]

@@taggerung890 been teased for months now

[@PassioneMotori]

Incredible, I LOVE IT! This marketing team is doing great 😍

[@toyotausa]

❤️

[@giovannizarba3121]

Si ma pescion, se non si muovono a farla arrivare in Italia mi verrà un esaurimento nervoso 🥺 ... e non solo a me immagino

[@PassioneMotori]

@@giovannizarba3121 Già 😢

[@turbodragon66]

ava pescion

[@Satzo439]

I love the GR86 and I'd like to get one ! This commercial is crazy and extremly funny !!! Love it since the one for the Supra !

[@toyotausa]

Thanks for the support! 🙌

[@J3TN]

It’s crazy to see a mall I pass by everyday in a Toyota commercial

[@mr.horseshoe2301]

Man, Toyota marketing team are doing work! Great stuff!

[@toyotausa]

We're glad you enjoy it!

[@HachiViper]

just remember, this whole 86 family started after a certain 86 from a 90's anime took the world by storm, just imagine a commercial where the AE, GT, and GR86 go for a fun time on a mountain road. Im glad the AE86 was made and was put in Initial D because that is what got me into JDM cars and cars in general.

[@jaron95]

That's only half the story. Check out where Gazoo Racing comes from to learn the rest.

[@brutusthepug1012]

That ending brought me tears of excitement. This isn't an exaggeration. I'm crying rn

[@i-legend-i7897]

Now I feel like a proud owner of a Toyota! GR86 life 😎

[@toyotausa]

🙌😎

[@nf1369]

LET'S FREAKING GO TOYOTA! COMEBACK KID.

[@toyotausa]

😎🥳

[@erniejoel1234]

As the owner of a new 2024 GR86 I'm happy Toyota is making these kind of promos. Thumbs up guys!

[@EliasMuse]

This is well and truly marketing GOLD! I jumped with excitement when I saw the Corolla in the shadows and then that final frame turning it on… Amazing job Toyota USA. Praying the GR Corolla reaches Australia too ❤️

[@f00lxpl]

Proud GR Yaris owner here. Fingers crossed for GR Corolla to be huge success in the US!

[@jenseninterceptor1065]

Can anyone even drive manual anymore!! YES!! We can!!🤣

[@Zygrene]

STOKED. GR Corolla is the car I've been most excited for this year. Even more than the Civic Type R.

[@Toyota4Life]

This will be a rally car. Honda knows nothing about that so it will be more capable then the type R

[@amrocko]

These videos are brilliant. Keep ‘em coming Toyota.

[@toyotausa]

😎🙌

[@ClutchKickOfficial]

It's beautiful seeing Akio Toyoda's vision for a sporty and fun future for the brand manifesting. Excited for that GR Corolla!

[@420bhp9]

Pause at 3:30…. there it is…. THE GR COROLLA!!!!!

[@Noyiz]

I can not wait for the reveal. Nice catch!

[@michaelw2263]

The hype is more real than it's been in a while!! So excited!!

[@Denis_Vujic]

Hands down the best marketing series for any car! I hope they continue this with every single GR model and always get pro drifters that drift their cars to be featured in these shorts!

[@awestbrook44]

Chills at the ending can’t wait for the gr corolla! Hopefully you don’t let your dealers make the price ridiculous

[@connerdenis2841]

My thoughts exactly

[@Alzahar_Negatheron]

Exactly. I believe the GR Corolla can be the average Joe's entry into the GR line. A practical car that is fun when you want it to be. As much as I want the GR86 I can't justify it. However a GR Corolla on the other hand 😈

[@philgruber3522]

literal goosebumps actually seeing it roar to life. ive never been more excited for a car release

[@thejunky1908]

@@Alzahar_Negatheron if I can justify it anybody can

[@gzalex6396]

Lol, I work at a Toyota dealership im CT, and I sell all my cars at MSRP. After this ad came out, I put my name on the list for a GR Corolla. I've been waiting for so long man 🙄, they need to hurry up and pump out these cars

[@ueltrades9479]

Dude it's like, the BIGGEST breath of fresh air to see a company that still cares about the enthusiast scene. I saw this ad on one of my youtube vids and watched the whole thing, and I was so blown away that I had to comment on it so I looked up the ad. I'm so hyped and who knows... I just might be buying a manual GR86.

[@toyotausa]

We love the hype! Thanks for your support. ❤️

[@ThatWasherNerd]

Toyota very well might be my favorite car brand right now. You guys are killing it! Keep up the fantastic work!

[@justin791986]

This is inside the former Charlestown mall in St Charles Il, many memories going to that mall as a kid.

[@grantmeador9581]

Omg this was right down the street from my house! So cool to see!

[@toyotausa]

👀

[@ZainArtz]

Same!

[@jeffreebarrett]

👀

[@ethancooley9323]

Crazy seeing this happen in the St Charles town mall, I grew up racing my pinewood derby cars there

[@edwardsflores6110]

For people that are trying to buy a fast car this car is not fast but it has a lot of character and a lot of fun to it so it's only for drifting and to have something nice in your pocket.

[@joeypaterno6263]

That place the car was inside and outside of was the Charlestowne Mall! RIP Charlestowne Mall! You were my childhood. I loved that place when I was a kid. I’d have McDonald’s before getting on the carousel with my mom. I was bummed when the carousel was disassembled. It was my favorite thing about the place! Where’s a time machine when you need one?

[@monatawfik5075]

THIS IS GREATEST ERA OF TOYOTA SINCE THE EARLY 90s.!!!!

[@toyotausa]

Thanks for the love, Mona. It means the world to us! ❤️

[@starz2313]

Old St charles mall in IL! So cool that they used it. I used to go there when it was opened but Unfortunately the mall is forever closed.

[@brent.868]

New dream car unlocked.

[@toyotausa]

🤩 ✨

[@moonsapling]

Roger. We have found the one.

[@nevinod8564]

Anyone else come from rotting Midwest video?

[@valeriomcn]

me i found this from a comment

[@NorcMCJ]

@@valeriomcnsame a comment I found on the video by @r32fan92

[@michaelw2263]

3:30 for those looking for the GR Corolla

[@warrenkec374]

Nice to see the old Charlestowne Mall in 2022 before being demolished.

[@JoseMedina-gf4cu]

First the Supra commercial, now this. Loving this direction! Give the marketing team a raise

[@toyotausa]

We appreciate the love, Jose! 😍

[@tabz.gr4]

The fact that I watched this back then knowing I would get this GR Corolla to now where I actually have one of my own... is just.. pure bliss. Thank you Toyota for making this car possible

[@connorlikesbigtrucks]

do u think corolla is going to have its own cool video like this?

[@TheElectricGhost]

​@@connorlikesbigtrucksIt just got one 🤣

[@victorpena6543]

3 words after seeing this: SAVE THE MANUALS! Already contacting my local dealer regarding the GR Corolla!!!

[@nicolechoma7201]

Glad to see the Charlestowne mall be brought back to life through this commercial

[@seanrodgers553]

This was one amazing commercial! Nice job Toyota 👍

[@toyotausa]

We're glad you enjoyed it! 😎

[@richardbhagan8949]

2:05 I like how they said does anybody know how to drive a manual anymore.

[@jeffreebarrett]

Apparently I can't drive like that; can you? 👀 (Focus Group Member)

[@malikcutchin]

I guess she forgot other countries exist, not just America.

[@SkyGod-yc5fp]

Can't wait! Now, pls talk to the dealers across the US and tell them not to add dealer mark ups.

[@zklpr4661]

So glad Toyota hasn't abandoned enthusiasts like a lot of other companies, it's great seeing a resurgence of what made Toyota so amazing in the 90's.

[@romairoblackstock5100]

WHAT OMG TOYOTA THE ENDING!!!

[@toyotausa]

😎

[@ctrikz_tk8745]

Y’all been on a roll with the marketing!! Love it and can’t wait for the GR Corolla 😍😍🙌🏽

[@toyotausa]

Thanks for the love, it means the world to us! ❤️

[@brandonmiller9155]

I started this thinking wouldn’t it be wild if they used this to officially announce the gr Corolla or the GR2 EV or something” and then they DID and I was like “HAHA I KNEW IT”

[@Mr.Thermistor7228]

Wellllll this wasn’t official lol it was another teaser

[@froy_boyproductions8488]

Lol Toyota is actually active In the comments responding This is great! Keep it up! 😃

[@Salvaba]

I bought my GR86 last month and I love the marketing campaign Toyota! It makes me feel like I’m driving something truly special. GR has brought back exciting cars to the Toyota lineup 😃

[@toyotausa]

We appreciate the love, Eli! We're glad you're experiencing the thrilling driving experience the GR86 was made for. ❤️

[@watema3381]

These new GR series truly show the heart and passion behind Toyota. Bravo Gazoo Racing!

[@toyotausa]

Thanks for sharing, we're glad you liked it! ❤️

[@watema3381]

@@toyotausa Thank YOU for being so awesome! It warms my heart to know that you take the time to read these comments :D

[@toyotausa]

❤️

[@clintlyon]

Legit chills at that ending!! Felt like an end credit scene at a marvel movie where a badass character walks in

[@Ninobinonino]

I live in Norway, here the GR86 is USD 70k. I could get crazy electric cars that accelerate twice as quick for the same price (no taxes on electric cars). I still went down and ordered the 86. Thank you Toyota for producing these machines - now the long wait begins 🚗

[@boldcitycc]

I own a 23 GR 86. People like you that don’t want a lifeless electric are what will keep these cars alive, at least for now.. A shout out to you from the USA. I used to own an MR 2 which is a totally Toyota produced sports car. Any talk of a new MR2 has mentioned it being electric or hybrid. Just yuck. Not what a sports car should be.

[@Charlie-Charlot]

I love how self aware this commercial is, especially with the two executives that clearly doesn’t know both their product and their buyers, totally obviously to the meaning, the history and the purpose of what they sell, being rather more focused on outdated methods and irrelevant preoccupations. It is also a brilliant idea because it helps the commercial to not focus solely on the stunts either which could quickly become repetitive and boring. Well done Toyota, if you could give the same message to your friends at BWM that you’d be sweet of you.

[@xrayted2506]

Please oh please, I wanna see the GR Corolla driving thru the mountains listening to Deja Vu.

[@xrayted2506]

With tofu on the cargo space

[@myorangeopelgt]

That. Last. Shot. 👏👏

[@toyotausa]

👀

[@thomasgallagher3868]

This is what a car commercial should look like

[@biosurveillance]

I haven't been excited about affordable sports cars in years. Glad to see the return of JDM influence!

[@cptLeviAckerman]

GR86+GRSUPRA+GRCOROLLA= Full Satisfaction, Thanks Toyota 😍👌

[@CoOl2640]

Might end up trading in my Camry for that GR Corolla

[@drakke125Channel]

2:36 "How does this car tell GR stories?" "you're right. We need more cars." Ryo and Keisuke has entered the race*

[@TheMarylandGamer]

Fun fact, they actually rented out this abandoned mall in Milwaukee, I saw a video about the mall. They demolish it soon but they might already have but the tire marks are still there.

[@SGNedtiz]

These guys know if they try to bring back the 90s JDMs back the fanbase will go bonkers

[@thrillhouse8787]

I work in branding/advertising and this is SUCH a smart strategy-it's exciting without being self-important, and directly addresses/satirizes objections that have built up towards Toyota over the years (it's too corporate; it's bland; Toyota doesn't make fun cars; etc). The long-term teaser strategy over the GR Corolla has been spot-on, too. Marvellously fun stuff!

[@yajiinaachi]

I love these commercials.. keep it coming Look how much people waiting for gr corolla. Im one of them.

[@timw2083]

I can't wait to see the GR Corolla, it would look great next to my 4Runner

[@arielalayu3001]

i agree!

[@Animated_guy_OG]

Am I the only one who thinks the way they teased the GR Corolla is probably the best car teaser ever?

[@topgearjp]

Best car trailer I’ve seen in a while! That ending was great! Top marks Toyota!! Can’t wait to get my hands on the GR86. The Supra and Yaris were great to drive 😀😀

[@toyotausa]

We appreciate the love, John! 😃

[@arielrecla90]

Toyota a car commercial has never brought tears to my eyes but you just did. PLEASE tell me the GR Corolla is coming soon, I don't know how long I can contain myself!

[@lorenzosiegler3546]

What a absolutly great commercial! 😍😍

[@toyotausa]

We're glad you enjoyed it! 😎

[@grantkobes]

This is the exact reason my next car will be a Toyota. Bravo

[@toyotausa]

😍❤️

[@shouldigetit]

The massively improved torque curve. Thank goodness! Well done again Toyota and team! Way to go Sweatpants media!

[@toyotausa]

😍❤️

[@shouldigetit]

@@toyotausa and love you too!

[@RL-zy5zm]

The whole new JDM era about to begin

[@javierharo6177]

Looks like I might have to trade my new car for a GR 86😍 Toyota is doing amazing work on the sports car department 😎

[@toyotausa]

We appreciate the love and support, Javier! 😍❤️

[@reiko6001]

The way these Gazoo Racing ads are made really shows what kind of group they are targeting, really LOVE the series of ads and man, let the next commercial be about the GR Corolla

[@easton_F350]

Finally using that mall for something

[@thec.e.oofbasedindustries8013]

One of the best sports cars you can buy right now

[@toyotausa]

That's quite the compliment! 🤩 Thank you for sharing!

[@fred_b_360]

Too bad dealerships are voiding warranties for “the Focus Groups” ideas 🤣

[@midasrepublic6943]

Toyota is the new marvel with these trailers

[@andygao4230]

3:30 could that possibly be the GR Corolla hiding in the shop??

[@TommyCraft5]

The ending is just perfect

[@toyotausa]

We're glad you liked it! 🙌🏼

[@ironick312]

This was the best car commercial I've ever seen, thank you Toyota! still daily-ing my 2013 FR-S, and looking to get into the GR family soon :)

[@toyotausa]

We appreciate the love! Thanks for being on the road with us. ❤️

[@finalomnislash9445]

I’ve never clicked on a KZbin ad willingly this fast before

[@MemerMan9000]

I LOVE the ending with the GR86 and GR Supra both driving together but leaving a third space to the right symbolizing a new GR car coming up which is the GR Corolla.

[@manuelmenendez5691]

This is why we love you Toyota

[@toyotausa]

We appreciate the compliment! ❤️

[@aligatormacawofpujaa]

"No more boring cars." They really meant it. Bravo toyota! Im in love with these💯

[@toyotausa]

Thanks for sharing your excitement about the first-ever GR Corolla. 🙌 Which features are you most excited to experience?

[@aligatormacawofpujaa]

@@toyotausa Definitely want to experience All-wheel 300hp with the 6 speed manual. 💯🔥

[@toyotausa]

Nice! Keep us posted! 🙌 -Barbara

[@Neurotic_Rachel]

That was my childhood mall. So weird seeing it now like this

[@t-money10]

Welcome back Toyota!!! You were missed...

[@Toyota4Life]

Toyota is gonna unleashed their rally racing heritage on American with the GR Four Corolla.

[@ninjaflip5146]

3-Cylinder greatness awaits!!!

[@KompadoodleLEL]

Toyota’s won my heart with GR ❤ love the looks and price of this 86

[@toyotausa]

The GR86 love is real! 🙌 Thank you for sharing!

[@matthewdonovan8346]

That tease at hte end. of the Gr Corolla

[@JDMFlipFlops]

THANK YOU SO MUCH to everyone who worked so hard in bringing this car to life. I just took delivery of my new 2023 GR86 on Saturday 8/6 and I absolutely love every single detail about it, inside and out!

[@toyotausa]

We're glad that you're happy with your new GR86! 😍 What's your favorite feature so far?

[@JDMFlipFlops]

@@toyotausa the interior is such a comfortable and well-laid out place to spend time. I feel like I'm a rock star every time I enter the car.

[@toyotausa]

That sounds like music to our ears! Thanks for sharing, here's to raising the roof with your GR86 adventures! 🎉