The Future of Branding is Personal | Talaya Waller | TEDxPSU

Did you know the average employee has ten times the amount of followers as their company on social media? In a post-recession economy where innovation continues to disrupt the way we do business, corporations have turned to personal branding to help build consumer trust. In this engaging and insightful talk, personal branding expert Dr. Talaya Waller discusses the power that is unleashed when corporations and consumers alike develop brands that are authentic and personal.
Dr. Waller is an award-winning marketing scholar and international speaker whose mission is to help leaders share their story, leverage their expertise and make a positive impact on society. As founder and CEO of Waller & Company, Dr. Waller works with executives, entrepreneurs, and public figures from a variety of industries in the U.S. and abroad to develop awareness and credibility for their brand. She is featured in publications such as Forbes, Fast Company, The Huffington Post, Business Insider, and The Chronicle of Higher Education.
Dr. Talaya Waller is an international personal branding consultant, speaker, and award-winning research scholar. Her consultancy helps thought-leaders build influence and credibility for their personal brand. Dr. Waller’s mission is to help people share their story, leverage expertise, and make a positive impact on society. She has a Doctorate in Business Administration with a concentration in Leadership and is presently researching personal branding. Dr. Waller has an online presence of over 35,000 followers and is published in Forbes, Fast Company, and The Chronicle of Higher Education. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@martyavery5023]

Love this, "The best relationships are not about what you can do for someone, but how you make them feel." That is GOLD Talaya Waller!

[@LakeshiaBurnside]

“Creating and sharing human experiences” is the key to why social media branding is so valuable. Thank you for sharing Dr.Waller.

[@valuables101]

Thanks, Lakeshia :)

[@PascalBachmann]

Absolutely, creating and sharing human experiences is at the heart of building a strong personal brand on social media. It allows us to connect with our audience on a deeper level.

[@socialt.socialmediaagency7250]

Authenticity is incredible important in todays marketing landscape. This is a great watch!

[@bradysmith196]

Wow. You made me think through some things. Thank you for giving such a well thought-out presentation on what people can bring to the table. Congratulations on your perseverence and being able to enjoy being yourself with others. Sharing your failures as well as your success is a powerful way to build trust with your audience. As I understood your talk, now and in the future, understanding how others perceive us, being there for them in times of need, living all aspects of life with joy and, as you say, "knowing what we want to be known for" guarantee that we will be successful in being human even if we don't make a lot of money.

[@leilamariacostadesouza2004]

I just watched this again for the bazillionst time! hahaha. I always get new insights every time I watch this Ted Talk. That's why I love Talaya's intellectual creativity.

[@ChristineLozada]

I love love loved this. This rings so true to me "it's about how you make people feel". PREACH!

[@Thepickledtable]

That was an amazing talk. Thoughtful, insightful and engaging.

[@matheussales4082]

What a great talk! This girl rocks! Such clear and significant arguments. Gave me very good insights. Thank you, Talaya! Keep up the good work!

[@justinaez4029]

Nghe Phúc hát mà nước mắt rơi mãi ....quá nhiều cảm xúc ùa về, quá nhiều kỉ niệm. Cảm ơn Đức Phúc thật nhiều, giọng hát anh ấm tựa nắng mùa Thu vậy.

[@jehovahsdaughter18]

Thank you, Dr. Talaya Waller. Such great insight! 4 years later, the information still rings true today.

[@paulbaker3465]

Incredible talk Talaya ,thank you.

[@geoffreym6390]

"Talaya, go home and print some resumes!" Great impression of your dad, lol. I love it.

[@johnsimms858]

Amazing Job Dr. Waller!

[@micheleinacharles-hazellem1968]

She was brilliant 👏🏾🙏🏾

[@sequoyahday9427]

This was so well thought out and relatable! I absolutely agree, the future of branding is personal, the future of branding is NOW. Exceptional

[@valuables101]

I appreciate your feedback Sequoyah! :)

[@iamlocaljo]

Great job Talaya! 🙌🏻

[@adreanjean]

"The future of branding is personal" that couldn't be more true today than any other time. Technology has change our way of living.

[@ThePsychicStylist]

Great talk!! I do image branding and personal styling. Thank you for adding value to my knowledge of how I can help myself and help my clients!

[@sapphiresplendour]

You were so good! I immediately followed you on Instagram! Thank you.

[@jessblaise8536]

informative and engaging; this is great work! Congrats!

[@gemehkromah1929]

Jess Blaise thank you 🙏

[@BobbyGogios]

Great talk Talaya! Really good job 👍🏻

[@BriannaJaswal]

I loved this, she breaks down the information in such an easy way to understand.

[@anitac.9411]

Amazing!

[@dambidollo7476]

I love your nice Explanation you are a nice teacher

[@MichaelWynneCAS]

Excellent, thank you!

[@k.b.42]

Wow! Very insightful

[@solangenolan7591]

Super good and thought-provoking share.

[@BridGemini]

Very insightful presentation👍

[@cmb4774]

She is a very lovely young lady. It was refreshing to listen to her after having difficult encounters with the youth in my life. Our children need to hear these influential and personal development speakers. This young lady is confident, well spoken and a pleasure to listen to. I have shared her link with 15 people this morning alone. Keep up the great work Talaya.

[@kevinwilliams3272]

A very stimulating talk, Dr Talaya, hitting the nail right on the head. I had a little laugh when you mentioned Barbie. with your beauty queen looks, your lovely personality and your explosive red high heels that made me immediately think of the Kellie Pickler song, Barbie has nothing on you. You're for real!!!!!!!!! ♥♥♥♥♥♥♥♥♥♥ And a Happy and Prosperous New Year to you for 2024.

[@swatson108]

Great talk!

[@Gerrardsoccer]

btw nice message, that's what i have been learning about --- business vs personal branding

[@jamespharris2494]

Fantastic insight.

[@tommymalmqvist8950]

Great talk, thank you 👍

[@brandcoachtoni]

People have lost trust in corporate branding. This is so true. I'll rely on a recommendation from my "good sis" versus a faceless organization.

[@ahviwe]

Her beauty, hair , fashion and intellect🔥🔥🔥💕

[@cesarvasquez5445]

Beauty ???

[@gabrielborjas7923]

@@cesarvasquez5445 yeah, she's gorgeous

[@Autochthonous_Anarchist]

That hair though! 🔥🔥🔥

[@georgenaugles5039]

Thank you Talaya, I appreciate your insights. I have yet to fully understand Barbie analogy in context of Lamily, etc.

[@MrsSpcDomo]

Great Ted Talk!

[@markevansdj]

Great presentation. Kudos

[@ASSADZMANFILMS]

this is very True!!!!

[@ngozijeff]

Very educative.

[@gemehkromah1929]

Thank you 🙏!

[@SergeSirotkin]

Great job!

[@YTAldoaz]

VERY NICE!

[@OmobabinrinAdeolaOsideko]

Good job!

[@theboywhocriedswag]

Beautiful video Talaya

[@Khumzwi]

Four years later, and this still rings true today.

[@pushpagandhabhagat5115]

Thank you.

[@CARMINATTIMARNEI]

good!!!

[@smmn722]

Great talk

[@adhoccreative9811]

Awesome,omni sentient

[@NinjaNuggets21]

Sometime the problem is that the influencers aren’t doing it differently.

[@dman2k]

Flawless and an articulate way to share the importance of one's-self brand. And you're right Dr....we all have one. What the world would be if we all took the time to invest in ourselves first to bring it out in the open with clarity. Thank you TW.

[@dman2k]

Jessie Frahm - Ain’t that the truth.

[@dman2k]

Jessie Frahm - Agreed. I’ve worked and helped facilitate my local (X) chapter, but definitely will be sharing some content on-stage soon. 😉

[@mathewthomas7918]

Simple way to explain Brand... Sales

[@femychris3033]

They don't teach this in school! Exquisite.

[@trainlessmagazine154]

Them: How many times have you watched this? Me: Yes.

[@veraawuah]

Wow, this is great, the first time I have commented on such platform. Indeed with this time of internet and social media anyone can be an influencer

[@user-zk3fu4hk1j]

true true....

[@MotivatedI]

Thank you for this. I needed to hear this

[@AJENKINS1920]

love this and her out fit

[@Chocolateluver305]

This was so inspirational

[@whowmoments2898]

If your personal branding touches me in my life experience......then I can identify and put trust in your brand.....

[@motivationinspirationandre]

The future of branding is NOW

[@omaveric]

👏👏👏

[@felixxia3604]

sheeshh. awesome talk. just, awesome.

[@thanujadilhara8450]

Really liked it. Future of Branding

[@janevblogs]

Interesting!!!Personal branding is becoming popular! I believe in this!

[@Gerrardsoccer]

cool outfit

[@bohlaleletuka]

I love your hair

[@vijayarya9528]

Thank you all verymuch

[@mika1234lucky]

Any one knows what she meant by " In the days of Mad Men"? Thanks in advance

[@MsRoshniAli]

Do it Differently.

[@shiisoflyy]

Loveeeeee 💖💖💖

[@pooperpants3577]

What a dead crowd she was hilarious

[@iconicon5857]

crow doesn't have mic. they were laughing.

[@gabrielborjas7923]

@@iconicon5857 I do hope so. It's just that in other talks you do hear the crowd react, but not here.

[@cassidyari4472]

Delivery

[@mohammedsadam8747]

i am a guy and the entire video i was admiring her dress ... and i agree on everything she said good speech

[@game-changer-brand7252]

"Be A BRAND To Be GRAND" in Every Generation Forever ! 🎯👍👍

[@igork2859]

Great ideas! Although, I am not why Talaya says that Kermit the Frog has 6M followers. Where does this number come from? I only see 400K followers on Twitter today.

[@kadidibwa968]

Crucial information but poor delivery of that crucial information

[@yxye5185]

Elon lols xx

[@awalker9461]

Feels like she is reading...

[@yourmillionairementality-m5162]

Pewdiepie is bigger than CNN and MSNBC. ha

[@Boss3n]

The average employee has ten times the amount of followers as their company on social media? Find that very hard to believe.

[@jamilgotcher5456]

She didn't mean big brands. I haven't even watched it yet but it's not that big a deal that a person has more followers than their company. Small brands like my company yeah, I have more followers on my personal brand than my companies but they are my friends and family, I like it that the smaller following on my companies are people who are interested in my company and it's services not in my personal life. My Dad is a professional photographer that actually makes money selling pictures that he created not that people hired him to do. There are photographers on instagram with much larger followings than he has and they aren't making any money, they just get likes and comments. They are only liking the instagram photographers work because it's their friend not because they are going to buy or the quality of the work was good enough to buy.

[@royaltyJkash]

I completely understood the message which is maybe why the .. fake fluctuations of her voice throw me off. No one really talks like that. I guess I wanted to see her words reflected in her actions. But this was more of a performance 🤷🏽‍♂️. Good information nonetheless.

[@khoalabear]

TED crowd generally sucks.

[@91Gerhard]

Rihanna example is off.

[@MeShaeNicole]

I fell asleep

[@kevinwilliams3272]

With her beauty and red high heels, impossible for me to fall asleep. But you're beautiful too...

[@joecho1427]

Do it better

[@zarrp]

using pupunder and popup ? kkkkkk

[@ethicseo]

Jesus can change yr life bro

[@RakeshRajbhar]

Is it necessary to mention that you started out of your parents basement? I’m sick of hearing this line from almost all of the self-proclaimed or otherwise hustlers, entrepreneurs, and influencers. Damn it!!! Think something different man.

[@RakeshRajbhar]

I’m saying this because you are privileged. At least you’ve your parents basement or garage. It’s a real help when your are starting-out or I must say it’s the only thing that led you to success cause you have saved a lot while struggling by not having to pay rent. So please please don’t make it sound it like you were starving and then you achieved all the success on your own.

[@lexdunn4160]

Influencers are nothing more than the cult of celebrity writ large and is ultimately shallow, which will cause shallow brands to collpse. This "personal" branding nonsense is just that. I cannot believe you were asked to give this superficial, rambling and unsubstantiated "talk". You simplye repeat a bunch of meaningless phrases from a variety of "branding" websites, throw it in a kettle and call the lump of mush "branding".

[@TheMoodyedge]

WTF is she rambling on about. Hogwash.

[@02nupe]

aasou what are you rambling about. Most of us EASILY understand what she just shared. Your comment is hogwash.

[@nilereflectionpodcast_]

Brilliant. 🤎💫

[@maximilianschwenck]

Awesome talk!

[@MissPurpleCoach]

The future of branding is for sure personal!! Let's get it straight!😆